Deck 8: Monopoly and Monopolistic Competition

Full screen (f)
exit full mode
Question
If price P,unit costs C,and quantity Q are known,the markup of markup-cost pricing is:

A) (PQ - CQ)/Q.
B) P - C/Q.
C) (P - C)/Q.
D) (P - C)/C.
E) 1 - (P - C)/Q.
Use Space or
up arrow
down arrow
to flip the card.
Question
When producing 10 units,Jean has total variable costs of $100,total fixed costs of $100,and assets of $100.She wants a return of 10%.What price should she charge?

A) $11.
B) $21.
C) $30.
D) $210.
E) $300.
Question
Joe's T-shirts has costs given by TC = $100 + 3Q,where Q is the number of shirts.If Joe charges $5 each,the percentage markup for 100 shirts is:

A) 20%.
B) 25%.
C) 33%.
D) 50%.
E) 67%.
Question
The Frank Failing Company has an average variable cost of $8,average fixed cost of $16,marginal cost of $12,and elasticity of demand -3.Frank should:

A) shut down.
B) charge $8.
C) charge $16.
D) charge $18.
E) charge $36.
Question
Craig's Red Sea Restaurant is the only restaurant in Columbia,South Carolina,that sells Ethiopian food.The demand for Ethiopian food is given by Q = 25 - P.Craig's costs are given by TC = 25 + Q + 5Q2.Its maximum monopoly profit is:

A) -$1.
B) $21.
C) $22.
D) $24.
E) $26.
Question
If a monopolist faces a constant-elasticity demand curve given by Q = 202,500P -3 and has total costs given by TC = 10Q,its profit-maximizing level of output is:

A) 50.
B) 60.
C) 75.
D) 100.
E) 120.
Question
For the Minnie Mice Company,the elasticity of demand is -6,and the profit-maximizing price is 30.If MC is marginal cost and AVC is average variable cost,then:

A) MC = 25.
B) AVC = 25.
C) MC = 30.
D) AVC = 36.
E) MC = 36.
Question
Bathworks has exclusive rights to sell its perfumes.The demand for its perfumes faced by Bathworks is given by Q = 250 - 0.5P.Bathworks's costs are given by TC = 50Q + 5.5Q2.Its maximum monopoly profit is:

A) $6,750.
B) $7,050.
C) $7,500.
D) $7,750.
E) $8,750.
Question
In the model of monopoly,there:

A) are many firms producing differentiated products.
B) are a few firms producing undifferentiated products.
C) are a few firms producing differentiated products.
D) are many firms producing undifferentiated products.
E) is one firm producing a highly differentiated product.
Question
My Big Banana (MBB)has a monopoly in Middletown on large banana splits.The demand for this delicacy is given by Q = 80 - P.MBB's costs are given by TC = 40 + 2Q + 2Q2.Its maximum monopoly profit is:

A) $267.
B) $467.
C) $627.
D) $672.
E) $674.
Question
If Harry Doubleday's price elasticity of demand is -2,and its profit-maximizing price is $6,then its:

A) average cost is $3.00.
B) average cost is $0.33.
C) marginal cost is $3.00.
D) marginal cost is $0.33.
E) average cost is $5.67.
Question
A firm with no costs producing Q units and charging price P gets a return of r on total assets of A if P equals:

A) rA.
B) (1 + r)A.
C) (1 + r)A/Q.
D) rA/Q.
E) rAQ.
Question
At the profit-maximizing level of output for the monopolist:

A) total revenue is equal to total cost.
B) total costs are minimized.
C) total revenue is maximized.
D) marginal revenue is equal to marginal cost.
E) average revenue is equal to average cost.
Question
For the Mickey Mice Company,the price elasticity of demand is -3,average cost is $15,and marginal cost is $30.Mickey's profit-maximizing price is:

A) $10.00.
B) $20.00.
C) $22.50.
D) $30.00.
E) $45.00.
Question
Harriet Quarterly wants a 25% return on the $100 of assets she has in her company.Her average variable costs are $50 per unit,and she has no fixed costs.If she sells 10 units,what price should she charge?

A) $52.50.
B) $62.50.
C) $75.00.
D) $87.50.
E) $125.00.
Question
In the model of monopoly,firms produce a:

A) standardized product with considerable control over price.
B) differentiated product with considerable control over price.
C) standardized product with no control over price.
D) differentiated product with no control over price.
E) standardized or differentiated product with some control over price.
Question
So long as price exceeds average variable cost,in the model of monopoly,the firm maximizes profits by producing where:

A) the difference between marginal revenue and marginal cost is maximized.
B) marginal revenue equals price.
C) the difference between price and marginal cost is maximized.
D) price equals marginal cost.
E) marginal cost equals marginal revenue.
Question
If a monopolist faces a constant-elasticity demand curve given by Q = 400P -2 and has total costs given by TC = 0.625Q2,its profit-maximizing level of output is:

A) 0.
B) 2.
C) 4.
D) 6.
E) 8.
Question
If C is total cost,Q is quantity,P is price,and A is total assets,the target return r is defined by:

A) (PQ - C)/A.
B) [1 - (P - C)/Q]A.
C) [1 - (P - C)Q]A.
D) (P - C)Q/A.
E) 1 - (P - C)Q/A.
Question
Cal's Cab Company (CCC)has a taxi monopoly in Wen Kroy.The demand for taxi services in Wen Kroy is given by Q = 1,500 - P.CCC's costs are given by TC = 100 - Q2 + 5Q3.Its maximum monopoly profit is:

A) $0.
B) $5,500.
C) $6,600.
D) $7,700.
E) $9,900.
Question
For a producer of joint products X and Y with total revenue and RY,an isorevenue curve:

A) isolates RX and RY separately.
B) shows points where RX = RY .
C) shows points where revenue curves are tangent.
D) shows points where RX /RY is constant.
E) shows points where RX + RY is constant.
Question
A producer of two fixed proportion outputs A and B,producing QA = QB with marginal revenues MRA and MRB,should equate marginal cost to:

A) the maximum (MRA, MRB).
B) the minimum (MRA, MRB).
C) MRA, which should equal MRB.
D) the horizontal sum of MRA and MRB.
E) the vertical sum of MRA and MRB.
Question
For a producer of joint products X and Y with total costs CX and CY,an isocost curve:

A) isolates CX and CY separately.
B) shows points where CX = CY .
C) shows points where cost curves are tangent.
D) shows points where CX /CY is constant.
E) shows points where CX + CY is constant.
Question
A monopsonist faces a market labor supply curve w = 40 + 2L,where w is the wage rate and L is the number of workers employed.If the firm's labor demand curve is w = 200 - L,what is the optimal wage rate and quantity of labor employed?

A) w = 146.7 and L = 53.3.
B) w = 168 and L = 32.
C) w = 104 and L = 32.
D) w = 40 and L = 160.
E) w = 32 and L = 168.
Question
If the profit-maximizing markup price is marginal cost times 2,the elasticity of demand must be:

A) -0.
B) -1/2.
C) -1.
D) -4/3.
E) -2.
Question
A monopsonist faces a market labor supply curve w = 20 + L,where w is the wage rate and L is the number of workers employed.If the firm's labor demand curve is w = 200 - 4L,what is the optimal wage rate and quantity of labor employed?

A) w = 50 and L = 30.
B) w = 56 and L = 36.
C) w = 80 and L = 30.
D) w = 104 and L = 32.
E) None of the above.
Question
To maximize profit,the firm must:

A) mark up average variable costs.
B) mark up marginal costs.
C) mark up average fixed costs.
D) set the markup equal to -1/( η\eta + 1).
E) b and d
Question
If revenues from selling quantities x and y of jointly produced goods X and Y were TRX = 300 - xy + 50x and TRY = 1,000 - xy + 2y,and 10 units of y were produced,then marginal revenue with respect to X would be:

A) $10.
B) $20.
C) $30.
D) $40.
E) $50.
Question
A producer of fixed proportion goods X and Y (Q = QX = QY)has marginal costs and revenues of MC = 12Q,MRX = 54 - 6QX,MRY = 126 - 12Q.The producer should produce how many units?

A) 3.
B) 5.25.
C) 6.
D) 8.25.
E) 10.
Question
If the demand curve is horizontal,the price elasticity used to calculate the profit-maximizing price is:

A) -10.
B) -5.
C) -0.
D) -1.
E) infinity.
Question
If John produces joint products A and B and refuses to sell all the A he produces,then:

A) A is a high-demand good.
B) A is a low-demand good.
C) A is a high-cost good.
D) A is a low-cost good.
E) John is definitely not profit maximizing.
Question
When a producer of joint goods refuses to sell all of one good,the producer:

A) is not rational.
B) must destroy some of the high-demand good.
C) must destroy some of the low-demand good.
D) must give away some of the high-demand good.
E) must give away some of the low-demand good.
Question
Jack O.Trades produces joint products A and B with linear demands DA > DB.Given MRB is marginal revenue for B and MCB is marginal cost of B,Jack's total marginal revenue curve changes slope at the quantity where:

A) MRB = MCB.
B) DB = MCB.
C) MRB = DB.
D) MRB = 0.
E) DB = 0.
Question
If elasticity of demand is -2,marginal cost is $4,and average cost is $6,a profit-maximizing markup price is:

A) $4.
B) $6.
C) $8.
D) $10.
E) $12.
Question
In the model of monopolistic competition,there can be short-run:

A) losses or profits, but there must be profits in long-run equilibrium.
B) profits, but there must be losses in long-run equilibrium.
C) losses or profits, but there must be losses in long-run equilibrium.
D) losses or profits, but there must be neither profits nor losses in long-run equilibrium.
E) losses, but there must be profits in long-run equilibrium.
Question
In the model of monopolistic competition,firms produce a:

A) standardized product with considerable control over price.
B) differentiated product with considerable control over price.
C) standardized product with no control over price.
D) differentiated product with no control over price.
E) differentiated product with some control over price.
Question
A producer refuses to sell some of one joint product.MRA is the marginal revenue for a low-demand good.If the producer were to sell all its production,what would be true of MRA?

A) MRA = demand for A.
B) MRA = 0.
C) MRA = marginal cost of A.
D) MRA < 0.
E) MRA = 1.
Question
Fred Stickwick produces fixed proportion goods A and B,with QA = QB,marginal costs MC,and marginal revenues MRA and MRB.If demand for A is greater than demand for B,Fred should only:

A) produce B to the quantity where MRB = 0.
B) sell B to the quantity where MRB = 0 if MRA is still > MC.
C) produce B to the quantity where MRB = MC.
D) sell B to the quantity where MRB = MC.
E) produce B to the quantity where MRB = MRA.
Question
If ç is the elasticity of demand,a profit maximizer sets a markup price of:

A) MC[1/(1 + 1/ η\eta )].
B) MC[1/(1 - 1/ η\eta )].
C) AC[1/(1 - η\eta )].
D) AC[1/(1 - 1/ η\eta )].
E) 1/(1 - η\eta ).
Question
If revenues from selling quantities x and y of jointly produced goods X and Y were TRX = 100 - xy + 2x and TRY = 500 - xy + 3y,then marginal revenue with respect to X would be:

A) -2 - y.
B) -y.
C) -x(2y + 5).
D) -(2y + 5).
E) 2(1 - y).
Question
So long as price exceeds average variable cost,in the model of monopolistic competition,a firm maximizes profits by producing where:

A) the difference between marginal revenue and marginal cost is maximized.
B) marginal cost equals marginal revenue.
C) marginal revenue equals price.
D) the difference between price and marginal cost is maximized.
E) price equals marginal cost.
Question
If a firm in a monopolistically competitive industry is profit maximizing,it should choose its level of advertising such that the marginal revenue of an additional dollar of advertising:

A) is equal to the elasticity of its demand curve minus 1.
B) is exactly $1.
C) increases revenues by $1.
D) is equal to 1 plus the elasticity of its demand curve.
E) is equal to the elasticity of its demand curve.
Question
Firms that produce similar,slightly differentiated products are called a(n):

A) oligarchy.
B) oligopoly.
C) cabal.
D) cartel.
E) product group.
Question
Firms advertise in order to:

A) build brand loyalty.
B) appeal to the price-sensitive consumers.
C) increase the demand elasticities of their loyal customers.
D) shift the market supply curve to the left.
E) shift the market demand curve to the left.
Question
The ABC Company estimates that a newspaper advertising campaign would cost $25,000 and would generate $35,000 in new revenues.The firm should begin this campaign as long as:

A) price elasticity of demand is at least 2.5 (in absolute value).
B) price elasticity of supply is 1.
C) price elasticity of demand is at least 1.4 (in absolute value).
D) marginal cost of production is no more than $25,000.
E) price elasticity of supply is 1.4.
Question
A supplier of fur coats estimates that the price elasticity of demand for its coats is -3.75.The firm has determined that an additional $100,000 in advertising would generate $275,000 in additional revenues.You would advise the firm to:

A) advertise, because the marginal revenues are greater than the cost of advertising.
B) spend only $50,000 on advertising, because the marginal revenue from an additional dollar of advertising is less than $3.75.
C) abandon the advertising plan, because the demand elasticity is greater than 1 (in absolute value).
D) abandon the advertising plan, because the marginal revenue from an additional dollar of advertising is less than $3.75.
E) advertise, because the fur coats are a luxury item.
Question
Firms offer promotions in order to:

A) build brand loyalty.
B) appeal to the price-sensitive consumers.
C) increase the demand elasticities of their loyal customers.
D) shift the market supply curve to the left.
E) shift the market demand curve to the left.
Unlock Deck
Sign up to unlock the cards in this deck!
Unlock Deck
Unlock Deck
1/47
auto play flashcards
Play
simple tutorial
Full screen (f)
exit full mode
Deck 8: Monopoly and Monopolistic Competition
1
If price P,unit costs C,and quantity Q are known,the markup of markup-cost pricing is:

A) (PQ - CQ)/Q.
B) P - C/Q.
C) (P - C)/Q.
D) (P - C)/C.
E) 1 - (P - C)/Q.
D
2
When producing 10 units,Jean has total variable costs of $100,total fixed costs of $100,and assets of $100.She wants a return of 10%.What price should she charge?

A) $11.
B) $21.
C) $30.
D) $210.
E) $300.
B
3
Joe's T-shirts has costs given by TC = $100 + 3Q,where Q is the number of shirts.If Joe charges $5 each,the percentage markup for 100 shirts is:

A) 20%.
B) 25%.
C) 33%.
D) 50%.
E) 67%.
B
4
The Frank Failing Company has an average variable cost of $8,average fixed cost of $16,marginal cost of $12,and elasticity of demand -3.Frank should:

A) shut down.
B) charge $8.
C) charge $16.
D) charge $18.
E) charge $36.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
5
Craig's Red Sea Restaurant is the only restaurant in Columbia,South Carolina,that sells Ethiopian food.The demand for Ethiopian food is given by Q = 25 - P.Craig's costs are given by TC = 25 + Q + 5Q2.Its maximum monopoly profit is:

A) -$1.
B) $21.
C) $22.
D) $24.
E) $26.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
6
If a monopolist faces a constant-elasticity demand curve given by Q = 202,500P -3 and has total costs given by TC = 10Q,its profit-maximizing level of output is:

A) 50.
B) 60.
C) 75.
D) 100.
E) 120.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
7
For the Minnie Mice Company,the elasticity of demand is -6,and the profit-maximizing price is 30.If MC is marginal cost and AVC is average variable cost,then:

A) MC = 25.
B) AVC = 25.
C) MC = 30.
D) AVC = 36.
E) MC = 36.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
8
Bathworks has exclusive rights to sell its perfumes.The demand for its perfumes faced by Bathworks is given by Q = 250 - 0.5P.Bathworks's costs are given by TC = 50Q + 5.5Q2.Its maximum monopoly profit is:

A) $6,750.
B) $7,050.
C) $7,500.
D) $7,750.
E) $8,750.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
9
In the model of monopoly,there:

A) are many firms producing differentiated products.
B) are a few firms producing undifferentiated products.
C) are a few firms producing differentiated products.
D) are many firms producing undifferentiated products.
E) is one firm producing a highly differentiated product.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
10
My Big Banana (MBB)has a monopoly in Middletown on large banana splits.The demand for this delicacy is given by Q = 80 - P.MBB's costs are given by TC = 40 + 2Q + 2Q2.Its maximum monopoly profit is:

A) $267.
B) $467.
C) $627.
D) $672.
E) $674.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
11
If Harry Doubleday's price elasticity of demand is -2,and its profit-maximizing price is $6,then its:

A) average cost is $3.00.
B) average cost is $0.33.
C) marginal cost is $3.00.
D) marginal cost is $0.33.
E) average cost is $5.67.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
12
A firm with no costs producing Q units and charging price P gets a return of r on total assets of A if P equals:

A) rA.
B) (1 + r)A.
C) (1 + r)A/Q.
D) rA/Q.
E) rAQ.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
13
At the profit-maximizing level of output for the monopolist:

A) total revenue is equal to total cost.
B) total costs are minimized.
C) total revenue is maximized.
D) marginal revenue is equal to marginal cost.
E) average revenue is equal to average cost.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
14
For the Mickey Mice Company,the price elasticity of demand is -3,average cost is $15,and marginal cost is $30.Mickey's profit-maximizing price is:

A) $10.00.
B) $20.00.
C) $22.50.
D) $30.00.
E) $45.00.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
15
Harriet Quarterly wants a 25% return on the $100 of assets she has in her company.Her average variable costs are $50 per unit,and she has no fixed costs.If she sells 10 units,what price should she charge?

A) $52.50.
B) $62.50.
C) $75.00.
D) $87.50.
E) $125.00.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
16
In the model of monopoly,firms produce a:

A) standardized product with considerable control over price.
B) differentiated product with considerable control over price.
C) standardized product with no control over price.
D) differentiated product with no control over price.
E) standardized or differentiated product with some control over price.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
17
So long as price exceeds average variable cost,in the model of monopoly,the firm maximizes profits by producing where:

A) the difference between marginal revenue and marginal cost is maximized.
B) marginal revenue equals price.
C) the difference between price and marginal cost is maximized.
D) price equals marginal cost.
E) marginal cost equals marginal revenue.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
18
If a monopolist faces a constant-elasticity demand curve given by Q = 400P -2 and has total costs given by TC = 0.625Q2,its profit-maximizing level of output is:

A) 0.
B) 2.
C) 4.
D) 6.
E) 8.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
19
If C is total cost,Q is quantity,P is price,and A is total assets,the target return r is defined by:

A) (PQ - C)/A.
B) [1 - (P - C)/Q]A.
C) [1 - (P - C)Q]A.
D) (P - C)Q/A.
E) 1 - (P - C)Q/A.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
20
Cal's Cab Company (CCC)has a taxi monopoly in Wen Kroy.The demand for taxi services in Wen Kroy is given by Q = 1,500 - P.CCC's costs are given by TC = 100 - Q2 + 5Q3.Its maximum monopoly profit is:

A) $0.
B) $5,500.
C) $6,600.
D) $7,700.
E) $9,900.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
21
For a producer of joint products X and Y with total revenue and RY,an isorevenue curve:

A) isolates RX and RY separately.
B) shows points where RX = RY .
C) shows points where revenue curves are tangent.
D) shows points where RX /RY is constant.
E) shows points where RX + RY is constant.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
22
A producer of two fixed proportion outputs A and B,producing QA = QB with marginal revenues MRA and MRB,should equate marginal cost to:

A) the maximum (MRA, MRB).
B) the minimum (MRA, MRB).
C) MRA, which should equal MRB.
D) the horizontal sum of MRA and MRB.
E) the vertical sum of MRA and MRB.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
23
For a producer of joint products X and Y with total costs CX and CY,an isocost curve:

A) isolates CX and CY separately.
B) shows points where CX = CY .
C) shows points where cost curves are tangent.
D) shows points where CX /CY is constant.
E) shows points where CX + CY is constant.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
24
A monopsonist faces a market labor supply curve w = 40 + 2L,where w is the wage rate and L is the number of workers employed.If the firm's labor demand curve is w = 200 - L,what is the optimal wage rate and quantity of labor employed?

A) w = 146.7 and L = 53.3.
B) w = 168 and L = 32.
C) w = 104 and L = 32.
D) w = 40 and L = 160.
E) w = 32 and L = 168.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
25
If the profit-maximizing markup price is marginal cost times 2,the elasticity of demand must be:

A) -0.
B) -1/2.
C) -1.
D) -4/3.
E) -2.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
26
A monopsonist faces a market labor supply curve w = 20 + L,where w is the wage rate and L is the number of workers employed.If the firm's labor demand curve is w = 200 - 4L,what is the optimal wage rate and quantity of labor employed?

A) w = 50 and L = 30.
B) w = 56 and L = 36.
C) w = 80 and L = 30.
D) w = 104 and L = 32.
E) None of the above.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
27
To maximize profit,the firm must:

A) mark up average variable costs.
B) mark up marginal costs.
C) mark up average fixed costs.
D) set the markup equal to -1/( η\eta + 1).
E) b and d
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
28
If revenues from selling quantities x and y of jointly produced goods X and Y were TRX = 300 - xy + 50x and TRY = 1,000 - xy + 2y,and 10 units of y were produced,then marginal revenue with respect to X would be:

A) $10.
B) $20.
C) $30.
D) $40.
E) $50.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
29
A producer of fixed proportion goods X and Y (Q = QX = QY)has marginal costs and revenues of MC = 12Q,MRX = 54 - 6QX,MRY = 126 - 12Q.The producer should produce how many units?

A) 3.
B) 5.25.
C) 6.
D) 8.25.
E) 10.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
30
If the demand curve is horizontal,the price elasticity used to calculate the profit-maximizing price is:

A) -10.
B) -5.
C) -0.
D) -1.
E) infinity.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
31
If John produces joint products A and B and refuses to sell all the A he produces,then:

A) A is a high-demand good.
B) A is a low-demand good.
C) A is a high-cost good.
D) A is a low-cost good.
E) John is definitely not profit maximizing.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
32
When a producer of joint goods refuses to sell all of one good,the producer:

A) is not rational.
B) must destroy some of the high-demand good.
C) must destroy some of the low-demand good.
D) must give away some of the high-demand good.
E) must give away some of the low-demand good.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
33
Jack O.Trades produces joint products A and B with linear demands DA > DB.Given MRB is marginal revenue for B and MCB is marginal cost of B,Jack's total marginal revenue curve changes slope at the quantity where:

A) MRB = MCB.
B) DB = MCB.
C) MRB = DB.
D) MRB = 0.
E) DB = 0.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
34
If elasticity of demand is -2,marginal cost is $4,and average cost is $6,a profit-maximizing markup price is:

A) $4.
B) $6.
C) $8.
D) $10.
E) $12.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
35
In the model of monopolistic competition,there can be short-run:

A) losses or profits, but there must be profits in long-run equilibrium.
B) profits, but there must be losses in long-run equilibrium.
C) losses or profits, but there must be losses in long-run equilibrium.
D) losses or profits, but there must be neither profits nor losses in long-run equilibrium.
E) losses, but there must be profits in long-run equilibrium.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
36
In the model of monopolistic competition,firms produce a:

A) standardized product with considerable control over price.
B) differentiated product with considerable control over price.
C) standardized product with no control over price.
D) differentiated product with no control over price.
E) differentiated product with some control over price.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
37
A producer refuses to sell some of one joint product.MRA is the marginal revenue for a low-demand good.If the producer were to sell all its production,what would be true of MRA?

A) MRA = demand for A.
B) MRA = 0.
C) MRA = marginal cost of A.
D) MRA < 0.
E) MRA = 1.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
38
Fred Stickwick produces fixed proportion goods A and B,with QA = QB,marginal costs MC,and marginal revenues MRA and MRB.If demand for A is greater than demand for B,Fred should only:

A) produce B to the quantity where MRB = 0.
B) sell B to the quantity where MRB = 0 if MRA is still > MC.
C) produce B to the quantity where MRB = MC.
D) sell B to the quantity where MRB = MC.
E) produce B to the quantity where MRB = MRA.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
39
If ç is the elasticity of demand,a profit maximizer sets a markup price of:

A) MC[1/(1 + 1/ η\eta )].
B) MC[1/(1 - 1/ η\eta )].
C) AC[1/(1 - η\eta )].
D) AC[1/(1 - 1/ η\eta )].
E) 1/(1 - η\eta ).
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
40
If revenues from selling quantities x and y of jointly produced goods X and Y were TRX = 100 - xy + 2x and TRY = 500 - xy + 3y,then marginal revenue with respect to X would be:

A) -2 - y.
B) -y.
C) -x(2y + 5).
D) -(2y + 5).
E) 2(1 - y).
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
41
So long as price exceeds average variable cost,in the model of monopolistic competition,a firm maximizes profits by producing where:

A) the difference between marginal revenue and marginal cost is maximized.
B) marginal cost equals marginal revenue.
C) marginal revenue equals price.
D) the difference between price and marginal cost is maximized.
E) price equals marginal cost.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
42
If a firm in a monopolistically competitive industry is profit maximizing,it should choose its level of advertising such that the marginal revenue of an additional dollar of advertising:

A) is equal to the elasticity of its demand curve minus 1.
B) is exactly $1.
C) increases revenues by $1.
D) is equal to 1 plus the elasticity of its demand curve.
E) is equal to the elasticity of its demand curve.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
43
Firms that produce similar,slightly differentiated products are called a(n):

A) oligarchy.
B) oligopoly.
C) cabal.
D) cartel.
E) product group.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
44
Firms advertise in order to:

A) build brand loyalty.
B) appeal to the price-sensitive consumers.
C) increase the demand elasticities of their loyal customers.
D) shift the market supply curve to the left.
E) shift the market demand curve to the left.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
45
The ABC Company estimates that a newspaper advertising campaign would cost $25,000 and would generate $35,000 in new revenues.The firm should begin this campaign as long as:

A) price elasticity of demand is at least 2.5 (in absolute value).
B) price elasticity of supply is 1.
C) price elasticity of demand is at least 1.4 (in absolute value).
D) marginal cost of production is no more than $25,000.
E) price elasticity of supply is 1.4.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
46
A supplier of fur coats estimates that the price elasticity of demand for its coats is -3.75.The firm has determined that an additional $100,000 in advertising would generate $275,000 in additional revenues.You would advise the firm to:

A) advertise, because the marginal revenues are greater than the cost of advertising.
B) spend only $50,000 on advertising, because the marginal revenue from an additional dollar of advertising is less than $3.75.
C) abandon the advertising plan, because the demand elasticity is greater than 1 (in absolute value).
D) abandon the advertising plan, because the marginal revenue from an additional dollar of advertising is less than $3.75.
E) advertise, because the fur coats are a luxury item.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
47
Firms offer promotions in order to:

A) build brand loyalty.
B) appeal to the price-sensitive consumers.
C) increase the demand elasticities of their loyal customers.
D) shift the market supply curve to the left.
E) shift the market demand curve to the left.
Unlock Deck
Unlock for access to all 47 flashcards in this deck.
Unlock Deck
k this deck
locked card icon
Unlock Deck
Unlock for access to all 47 flashcards in this deck.