Deck 6: Crafting Messages for Electronic Media

Question 1

Richard is the marketing manager of a company that manufactures and retails bicycles.The company,started by an ardent cyclist with $50 in his pocket,has an interesting history.Richard has framed this as an inspiring story that highlights the victory of small-business over big corporations and put it on the company's website.Identify the compositional mode used by Richard for this message.

A)orientation
B)conversation
C)summary
D)narrative
E)tutorial

Answer 1

D
Explanation: D)Narratives use storytelling techniques effectively in a wide variety of situations, from company histories to product reviews and demonstrations. Narratives work best when they have an intriguing beginning that piques readers' curiosity, a middle section that moves quickly through the challenges that an individual or company faced, and an inspiring or instructive ending that gives readers information they can apply in their own lives and jobs.

Question 2

In the context of social networking,brand communities are ________.

A)technological barriers created to secure a network from incoming and outgoing traffic
B)groups of individuals who do not realize that they are the target segment in the marketing campaign
C)a group of people that form an interest group around a specific product
D)online journals that are easier to personalize and update than conventional websites
E)groups of individuals who seek and attract a pool of people from which qualified candidates for job vacancies can be chosen.

Answer 2

C
Explanation: C)Social networks are a natural tool for bringing together communities of practice, people who engage in similar work, and communities of interest, people who share enthusiasm for a particular product or activity. Communities of interest that form around a specific product are sometimes called brand communities, and nurturing these communities can be a vital business communication task.

Question 3

Which of the following is true about using the various compositional modes for electronic media?

A)When posting status updates, you should actively engage with the audience by posting even the most trivial information that you find interesting.
B)Avoid using phrases such as "for beginners" or "advanced level" in the titles of your tutorials as doing so will alienate readers looking for different learning levels.
C)When writing reference material, organize your material in a way that discourages skimming.
D)Narratives work best when they have an intriguing beginning that piques readers curiosity, a good middle, and an inspiring or instructive ending that gives readers useful information.
E)Teasers are effective ways of generating readers interest and must be used extensively to help your material stand out from the clutter.

Answer 3

D
Explanation: D)Narratives work best when they have an intriguing beginning that piques readers' curiosity, a middle section that moves quickly through the challenges that an individual or company faced, and an inspiring or instructive ending that gives readers information they can apply in their own lives and jobs.

Question 4

________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.

A)Free-writing
B)Mind-mapping
C)Critical path analysis
D)Transactional analysis
E)Sentiment analysis

Question 5

Which of the following is true about using the various compositional modes for electronic media?

A)When writing reference material, organize your material in a way that discourages skimming.
B)To be an effective commenter, focus on short chunks of information that a broad spectrum of other site visitors will find helpful.
C)Teasers are effective ways of generating readers interest and must be used extensively to help your material stand out from the clutter.
D)Conversational modes are best suited for communicating reports with large amounts of factual information.
E)Avoid using phrases such as "for beginners" or "advanced level" in the titles of your tutorials as doing so will alienate readers looking for different learning levels.

Question 6

Yolanda runs an online store that sells maternity wear.Her business has grown significantly over the past couple of years and Yolanda needs additional funding to scale up her operations further.She draws up a detailed business plan to present to potential investors and has it printed and bound.Her best friend Sasha feels that using printed documents is outdated and that Yolanda would make a better impression by mailing out soft copies of her plan to potential investors.Which of the following arguments best rationalizes Yolanda's choice of medium?

A)This business plan needs to reach several groups of investors spread across the country.
B)I need to make a formal impression with this business plan.
C)I need to be able to update content frequently and in real time to keep investors updated of new developments.
D)An interactive discussion is required in order to convince investors of the potential of my business model.
E)I need a relatively inexpensive medium of communication to communicate with multiple investors.

Question 7

As a compositional mode for electronic communication,________ intentionally withhold key pieces of information as a way to pull readers or listeners into a story or other document.

A)conversations
B)summaries
C)teasers
D)reference materials
E)critiques

Question 8

Green Specialist is a small-scale clothing and apparel manufacturer.The vice president argues that social networking is not beneficial to the company because it brings down workforce productivity.Which of the following,if true,weakens the argument?

A)Researchers noted that 65% of those surveyed said that they use social media at least once a day.
B)According to a study by Nucleus Research, companies that allow employees to use Facebook during the work day lose 1.5 percent productivity.
C)Social networks help employees overcome structural barriers in communication channels, brings employees together, and fosters collaboration by identifying the best people.
D)Life4U sued five former employees and their employer, QST International, for disparaging comments about Life4U's new products and marketing campaign.
E)Public, specialized networks like LinkedIn emphasize on career-related networking.

Question 9

As a compositional mode for electronic media,________ help people find their way through an unfamiliar system or subject; they don't give away the key points in the collection of information but rather tell readers where to find those points.

A)critiques
B)summaries
C)narratives
D)teasers
E)orientations

Question 10

Which of the following electronic media provides a variety of communication tools including status updates,user comments,and personal profiles?

A)text messaging
B)social networking
C)email
D)instant messaging (IM)
E)VoIP

Question 11

AttachED! is an online service that enables individual and organizational members to form connections and share information.It addresses the needs of small scale businesses,industries,and focuses on sales-related communication.AttachED! is an example of a(n)________.

A)electronic data interchange
B)social network
C)firmware
D)podcast
E)integrated development environment

Question 12

Which of the following is true about creating content for social media?

A)Write informally and include sloppiness, so that readers can relate to your message.
B)Headlines and teasers should focus on clever wordplay.
C)It is best to withhold information and create a virtual barricade to avoid public attack in social media.
D)Ensure control over the messages to discourage conversation.
E)Focus on a feeling of conversation in the social media landscape.

Question 13

When communicating on social networks,you should ________.

A)use conventional promotional efforts extensively in social networking conversations
B)stimulate and facilitate new conversations instead of joining existing ones
C)change your company's personality to the unique environments of different social networks
D)avoid using the group feature as this will lead to the creation of special-interest groups within your networks
E)choose the best compositional mode for each message, purpose, and network

Question 14

At the beginning of an article or webpage,a(n)________ functions as a miniature version of the document,giving readers all the key points while skipping over details.This compositional mode can also function as a review,reminding readers of the key points they've just read.

A)summary
B)orientation
C)critique
D)teaser
E)narrative

Question 15

In response to a request for proposal (RFP)from a company looking to outsource food and beverage services at its office cafeterias,Zoe develops a tender,prints it out,and has it delivered to the company's corporate office.Vivian,on the other hand,sends an electronic copy of her tender.Which of the

A)The final contract decision is made jointly by several people from across departments and offices.
B)Making a formal and professional impression is critical to being offered this contract.
C)The company has been inundated with electronic messages responding to the RFP.
D)The company is an investment banking firm and most of its employees are college graduates.
E)The contract work requires just a basic degree of familiarity with using office software.

Question 16

________ is an/are online service(s)that enable(s)individual and organizational members to form connections and share information.

A)Electronic data interchanges
B)Firmware
C)Social networks
D)Black swans
E)Integrated development environments

Question 17

In response to a request for proposal (RFP)from a company looking to outsource food and beverage services at its office cafeterias,Zoe develops a tender,prints it out,and has it delivered to the company's corporate office.Vivian,on the other hand,sends an electronic copy of her tender.Which of the

A)The final contract decision is made jointly by several people from across departments and offices.
B)The company has indicated in its publicity material that all tenders should be submitted in electronic form and has, thereby, been flooded with a record number of applications.
C)The tender contains confidential information and it must be ensured that the information is not tampered with or changed.
D)The company is a software services firm and most of its employees are college graduates.
E)The contract work does not require an advanced level of technical expertise.

Question 18

Which of the following is true about creating content for social media?

A)Write informally, but avoid misspelled words and half-baked sentences to send a clear message.
B)Headlines and teasers should focus on clever wordplay.
C)It is best to withhold information and create a virtual barricade to avoid public attack in social media.
D)Ensure control over the messages to discourage conversation.
E)Remember that it's a sales pitch and not a conversation with the public.

Question 19

In which of the following situations should you use a printed message over electronic alternatives?

A)when you are communicating with a person who is in a different location
B)when you need a permanent, unchangeable, or secure record
C)when you need to build a close interpersonal relationship
D)when you need to have an interactive discussion
E)when you need a relatively inexpensive medium of communication

Question 20

Writing for social media requires concise,specific,and informative headlines.Which of the following statements,if true,strengthens the argument?

A)Clever wordplay allow readers to spend time figuring out the message behind witty headlines.
B)For all its technological sophistication, in an important sense social media is really just a new spin on the age-old practice of word-of mouth communication.
C)Withholding information or hiding behind a virtual barricade only invite attack in the "public square" of social media.
D)Consumers and professionals are consuming large numbers of small pieces of information and bypassing larger documents that require more than a few minutes to read.
E)Social media have reduced the amount of control businesses have over the content and process of communication.

Question 21

Which of the following is true about the use of email as a mode of business communication?

A)Email is usually the best choice for brief online conversations.
B)Email is unsuitable for private, short- to medium-length messages; IM or Twitter is more effective for this purpose.
C)You need to join a special online group or be friended by a group member in order to communicate with someone through email.
D)Email allows senders to compose substantial messages in private and on their own schedule, and it allows recipients to read those messages at their leisure.
E)Email is usually the best choice for project management updates.

Question 22

When you request information or action through your email,you should ________.

A)wait for the reader to ask for a deadline for the request
B)put your main request in all caps in the opening of the message
C)clearly state what you are asking for
D)not volunteer information about the reasons for your request
E)use the "return receipt requested" feature

Question 23

Which of the following is an effective strategy for business communication on social networks?

A)Change the company's personality randomly to suit unique social networking environments.
B)Disable the group feature on social networks to prevent the formation of biased special-interest groups.
C)Inject conventional promotional efforts into all social networking conversations.
D)Maintain a consistent compositional mode across networks.
E)Facilitate community building.

Question 24

You need to send a message to your manager,presenting a new idea you have to boost company sales in the next year.This message is a page long and incorporates confidential company information.Which of the following communication modes would you use to send this message,so that it can be reviewed by your manager at his leisure?

A)IM
B)microblog
C)text messaging
D)email
E)video chat

Question 25

Which of the following is a guideline for completing email messages?

A)Avoid using email signatures since they come across as being impersonal.
B)Use multiple fonts, colors, and all caps to highlight your main points.
C)Revise and proofread your email before you send it out.
D)Include long reports or other complex messages in the body of the email instead of attaching it.
E)Use the "return receipt requested" feature for all messages.

Question 26

________ is/are the primary electronic medium for written messages used by several companies.

A)Instant messaging (IM)
B)Email
C)Text messaging
D)Microblogging
E)Social networking and community participation websites

Question 27

Which of the following is true about the use of email as a mode of business communication?

A)Emails are a good medium to express particular emotional nuances, positive and negative.
B)The expectations of writing quality for personal email are higher than for business email.
C)Email hygiene refers to all efforts that companies are making to keep email clean and safe.
D)When compared to IM, midsize messages are more difficult to compose and read on email.
E)Email is usually the best choice for brief online conversations.

Question 28

Which of the following is true about writing business emails?

A)Use the Reply All function when responding to all group mails.
B)The expectations of writing quality for business email are higher than for personal email.
C)Don't use quotations, directions, or questions in the subject of your email; simply describe or classify your message.
D)Emails are a good medium to express particular emotional nuances, positive and negative.
E)Use texting language and acronyms like LOL and IMHO to limit the length of your emails.

Question 29

When communicating on social networks,you should ________.

A)maintain a consistent compositional mode across all networks and types of messages
B)disable the group feature on social networks to prevent the formation of special-interest groups
C)maintain a consistent personality across all the networks in which you are active
D)stimulate and facilitate new conversations and not join existing ones
E)inject conventional promotional efforts into all social networking conversations

Question 30

Which of the following is a tip for effective email messages?

A)When responding to a request, avoid including portions from the original message in your email.
B)Use acronyms such as IMHO and LOL extensively.
C)Avoid using email signatures since they come across as being impersonal.
D)Use multiple fonts, colors, and all caps to highlight your main points.
E)Use the "return receipt requested" feature only for the most critical messages.

Question 31

Beth is sending an email to her manager to update him about the status of her project.Which of the following would best capture her manager's attention?

A)Project update
B)Thompson project update-information needed for Module 3
C)More information needed
D)Thompson project update-Module 3
E)Status update on the Thompson project-information for Module 3

Question 32

The subject line of your email should ________.

A)use texting language for brevity
B)include emoticons to express positive emotions
C)use acronyms and abbreviations to facilitate understanding
D)contain no more than two or three words
E)build interest with keywords, quotations, directions, or questions

Question 33

When planning your business emails,you should ________.

A)use texting language and acronyms like LOL and IMHO
B)"cc" (courtesy copy)your immediate superior on every message
C)use the Reply All function to respond to all group mails
D)respect the chain of command in your company
E)use email as a mode of communication only in technology-related industries

Question 34

When communicating on social networks,you should ________.

A)project a subjective personality that changes in your communications to suit individual social networking environments
B)maintain a consistent compositional mode across networks
C)anchor your presence at your own central hub-a web presence that you own and control
D)inject conventional promotional efforts into all social networking conversations
E)limit the use of the group feature on social networks to create and foster special-interest groups within your networks

Question 35

Which of the following is an example of a user-generated site?

A)BrightLIGHT.com is a website that provides a similar named application that performs the function of a flashlight and can be downloaded by users on to their phones.
B)In4m is a social news site that posts news from around the world and provides online galleries where users can upload and share photos, videos, and useful information.
C)OneWorld is an online journal owned by Ricky who updates it on a regular basis with his travel photos.
D)Bushido is a cloud service that provides users with data access from anywhere rather than being restricted to a particular machine.
E)Socialnetworkingfordummies.net is a website that offers informal social networking guidelines from its developers.

Question 36

Which of the following statements is true of the evolving role of email in business communication?

A)When compared to IM, midsize messages are easier to compose and easy to read on email.
B)You need to be friended by a group member in order to communicate with someone through email.
C)Email is usually the best choice for brief online conversations.
D)Email does not allow senders to compose substantial messages in private and on their own schedule.
E)Email is usually the best choice for project management updates.

Question 37

Which of the following is true about writing business emails?

A)Use the Reply All function when responding to all group mails.
B)Emails are the best medium for conversational messages.
C)Cc (courtesy copy)your immediate superior every message.
D)Email messages have the same legal weight as printed documents.
E)Limit the length of emails by using texting language and acronyms like LOL and IMHO.

Question 38

Which of the following is a guideline for planning your email messages?

A)Don't "cc" (courtesy copy)additional recipients unless those other people really need to receive the message.
B)Use email as a mode of communication only in technology-related industries.
C)Don't consider the traditional notions of organizational hierarchy when communicating through emails, since this is an informal and interactive mode of communication.
D)Use the "Reply All" function when responding to group emails.
E)Use acronyms and abbreviations extensively to keep your emails brief and understandable.

Question 39

Which of the following is a tip for composing effective email messages?

A)Type in long emails rather than sending long attached documents.
B)Use the "return receipt requested" feature for all messages.
C)Avoid sending long, complex messages via email.
D)Use multiple fonts, colors, and all caps to highlight your main points.
E)Avoid using email signatures since they come across as being impersonal.

Question 40

Which of the following is an effective strategy for business communication on social networks?

A)Disable the group feature on social networks to prevent the formation of special-interest groups.
B)Inject conventional promotional efforts into all social networking conversations.
C)Change the company's personality to fit in with the respective social network.
D)Join existing conversations on social networks.
E)Maintain a consistent compositional mode across networks.

Question 41

The ability of business-grade IM systems to quickly see which people are at their desks and available to IM is referred to as ________.

A)remote sensing
B)virtualization
C)geotagging
D)presence awareness
E)crowdsourcing

Question 42

When writing an email message,you should use ________.

A)a signature file to avoid retyping vital information on how to reach you
B)all caps to highlight your main points
C)acronyms like LOL and IMHO for brevity
D)multiple fonts, colors, and type to add visual interest
E)the "return receipt requested" feature for all messages

Question 43

Which of the following is a risk of using IM for business communication?

A)less versatile than text messaging
B)potential for misuse as a one-to-many broadcast method higher than that for email
C)the need for user authentication
D)more expensive than phone calls and emails
E)not widely available

Question 44

Which of the following is a benefit of using IM?

A)does not allow unsolicited commercial messages
B)does not require user authentication
C)messages can be easily logged for later review
D)immune to computer viruses and network infiltration
E)lower cost than phone calls and email

Question 45

Which of the following is a risk of using IM for business communication?

A)incompatibility between competing IM systems
B)not widely available
C)potential for misuse as a one-to-many broadcast method higher than that for email
D)more expensive than phone calls and emails
E)less versatile than text messaging

Question 46

In order to use IM more effectively and efficiently for business communication,you should ________.

A)learn to carry on multiple IM conversations at a time
B)use IM for lengthy and complex messages
C)not send confidential information using IM, if you are not on a secure system
D)restrict the use of IM largely to messages of a personal nature
E)always keep yourself available for IM during office hours

Question 47

Which of the following is a benefit of using IM?

A)immune to computer viruses and network infiltration
B)does not require user authentication
C)messages can be easily logged for later review
D)does not allow unsolicited commercial messages
E)ability to mimic conversation more closely than email

Question 48

Which of the following would be the best subject line for the above message?

A)need appointment
B)from Star Services
C)A unique offer from Star Services-sign up now!
D)request for attending a sales presentation
E)Specialized housekeeping services offered

Question 49

________ marketing refers to the spread of promotional messages from one audience member to another.

A)Ambush
B)Proximity
C)Reality
D)Diversity
E)Viral

Question 50

Which of the following is an element of an effective business blog?

A)writing in an objective "corporate" voice
B)maintaining an unidentifiable focus to include a universal audience
C)retaining control over content by disabling the comments feature
D)communicating with a personal style and an authentic voice
E)delivering new information not more than once a month to avoid over-exposure

Question 51

As Public Relations Officer of a large supermarket chain,you are looking to build rapport with your customers by publishing news about your company's policies,activities and the products and services available at its stores.You need to be able to update this content quickly to reflect changes in real-time.Which of the following media would help you do this with relatively little effort?

A)blogging
B)texting
C)IM
D)emailing
E)podcasting

Question 52

Which of the following is a risk of using IM for business communication?

A)less versatile than text messaging
B)security problems, including computer viruses and network infiltration
C)potential for misuse as a one-to-many broadcast method higher than that for email
D)more expensive than phone calls and emails
E)not widely available

Question 53

Which of the following is the best tip for using IM more efficiently and effectively for business communication?

A)Always keep yourself available for IM during office hours.
B)IM is ideal for sending confidential information.
C)Use IM for sending lengthy, complex messages.
D)Avoid using IM unless you need an immediate answer.
E)IM is ideal for sending personal messages.

Question 54

Which of the following is the best way to rephrase the opening line of the message keeping in mind the guidelines for effective email messages?

A)Star Services wishes to offer you specialized housekeeping services that have been designed keeping in mind the unique needs of large hospitals such as yours.
B)Interested in signing on for specialized housekeeping services designed for the unique needs of large hospitals such as yours?
C)Star Services wishes to offer you SPECIALIZED HOUSEKEEPING SERVICES that have been designed keeping in mind the unique needs of large hospitals such as yours.
D)R u interested in getting specialized housekeeping services designed exclusively for you?
E)Housekeeping giving you nightmares? Relax! We at Star Services know exactly what is required for housekeeping at large hospitals such as yours!

Question 55

When writing an email message,you should avoid using ________.

A)a signature file
B)all caps while typing
C)attachments and links
D)traditional grammar and punctuation rules
E)a black font on a white background

Question 56

Which of the following is true about using IM and text messaging for brief business messages?

A)Text messaging is the preferred mode of communication over IM for brief business messages.
B)IM is used extensively for conversational exchanges, and the technology is replacing both email and voice mail in many situations.
C)Text messaging is more informal in its approach to business communication when compared to IM.
D)IM does not require user authentication unlike text messaging.
E)Messages sent through IM can easily be logged for later review and archived.

Question 57

As IT manager of Source Corporation,you are frequently asked to recommend what medium of communication would be appropriate for a given purpose.In which of the following situations would you recommend the use of IM?

A)The line manager needs to send a message to the HR manager detailing how an employee flouted company rules and needs to be disciplined.
B)The sales manager needs to send to the COO confidential information relating to a tender that the company is submitting.
C)The marketing manager needs to present next year's marketing budget and plan to the Board of Directors.
D)The operations manager needs to direct the work of the support staff working on repairing a key piece of machinery immediately and get real-time updates from them.
E)The HR manager needs to provide the salary information of all managerial personnel to the Benefits Specialist.

Question 58

Which of the following is true about adapting the three-step writing process for successful blogging?

A)Maintain an unidentifiable focus to include a universal audience.
B)Use an objective and impersonal "corporate" voice in your business blogs.
C)Avoid providing links to other content on the web as that will cause your audience to exit your page.
D)Avoid using newsfeed options as these will be perceived as intrusive by your audience.
E)Choose a business-related purpose that is important to your company and to your chosen audience.

Question 59

Which of the following is the most valid criticism of this message?

A)The tone of the message is too formal.
B)The message uses acronyms.
C)The message fails to use multiple fonts and colors to add interest.
D)The message uses a signature file to present contact information.
E)The message directs the reader to a website rather than providing the information in the body of the message.

Question 60

Good business blogs and microblogs ________.

A)deliver new information quickly
B)choose topics of universal interest
C)are written in an objective "corporate" voice
D)usually disable the comments feature to retain control over the content
E)do not impose the blogger's personal style on the content

Question 61

Messages on Twitter are examples of ________.

A)IMs
B)text messages
C)teleconferencing
D)microblogs
E)podcasts

Question 62

Orientations intentionally withhold key pieces of information as a way to pull readers or listeners into a story or other document.

Question 63

Conversational modes are not an appropriate compositional mode for exchanging large volumes of information.

Question 64

Which of the following is a guideline for creating effective podcasts?

A)Make up your content as you record the podcast.
B)Read out from a prepared script when recording.
C)Pay close attention to previews, transitions, and reviews.
D)Frequently bounce from one theme to another.
E)Do not apply the three-step writing process to developing podcasts.

Question 65

________ is the process of recording audio or video files and distributing them online.

A)Podcasting
B)Microblogging
C)Instant messaging
D)Text messaging
E)Opencasting

Question 66

Electronic media is ideal for conveying nuances in communication.

Question 67

When you need permanent,unchangeable,or secure record in business communication,it is ideal to use electronic media.

Question 68

Social media empowers stakeholders as participants in the communication process by allowing them to share content,revise content,respond to content,or to contribute new content.

Question 69

When using microblogs as a medium for business communication,________.

A)make sure that the language you use is blunt and to the point
B)engage in conversations with a specific follower
C)make sure messages are part of your overall communication strategy
D)maximize marketing and sales messages
E)spelling, grammar, and mechanics are unimportant

Question 70

To create successful content on social media,it is best to stick to an informal style of writing with witty headlines and avoid thinking before posting because audiences prefer spontaneous conversational writing.

Question 71

Hannah is a marketing research executive at Quan Corp.She wants to crowdsource a research question to collect quantitative data for a new project.Which of the following is best suited for her goal?

A)IMs
B)text messages
C)emails
D)microblogs
E)podcasts

Question 72

Which of the following is the last step in the podcasting process?

A)Convert file to MP3 format and save.
B)Distributing files via RSS subscriptions.
C)Create and validate your feed.
D)Click the Record button and start talking.
E)Review your file and edit if needed.

Question 73

When developing podcasts,you should NOT ________.

A)make up your content spontaneously
B)use previews, transitions, and reviews
C)speak out of notes and outlines
D)try to record your podcast in one take
E)apply the three-step writing process

Question 74

As a compositional mode for electronic media,narratives intentionally withhold key pieces of information as a way of pulling readers or listeners into a story or other document.

Question 75

Which of the following is a tip for effective blogging?

A)Blogs are ideal for publishing long, report-style posts that can be read by readers at their own convenience.
B)Post frequently as the whole point of a blog is fresh material.
C)Maximize marketing, sales messages, and customer testimonials to inform readers about new products and services.
D)Avoid providing links to other websites as this will cause readers to exit your blog.
E)Create an artificial character who supposedly writes a blog to stimulate and control online conversations.

Question 76

When blogging,you should ________.

A)post long, report-style posts
B)use extensive marketing and sales messages in your posts
C)link generously-but carefully
D)ignore criticism
E)avoid disclosing your relationship with companies you write about

Question 77

When developing podcasts,you should ________.

A)make up your content as you record the podcast as this will come across as being spontaneous and natural
B)take several minutes to come to the point
C)speak out from an outline and notes rather than a prepared script to have a conversational feel to the recording
D)frequently bounce from one theme to another to keep the audience engaged
E)not apply the three-step writing process as it is not relevant to podcasting

Question 78

When blogging,you should avoid ________.

A)creating an artificial character who supposedly writes a blog
B)defining the blog's focus
C)using newsfeed options
D)providing links to other content on the web
E)tagging your blogs with descriptive words

Question 79

Brand communities are communities of interest that form around a specific product.

Question 80

Which of the following is true about adapting the three-step writing process to podcasting?

A)Unlike written communication, there is no use for previews, transitions, and reviews in podcasting.
B)Scanning back and forth to find specific parts of an audio or video message is much easier than with textual messages.
C)Think of varied themes so you can bounce from one to another over time for higher audience satisfaction.
D)Effective podcasts, like effective stories, have a clear beginning, middle, and end.
E)Frequently bouncing from one theme to another will help you engage a larger audience.