Deck 10: Online Content and Media

Question 1

Music streaming is growing at ________ a year.

A)20%
B)30%
C)40%
D)50%

Answer 1

C

Question 2

Well over ________% of television viewers multitask while watching television.

A)20%
B)40%
C)60%
D)80%

Answer 2

D

Question 3

Which of the following occurs first in the process of content convergence related to books?

A)media integration
B)media migration
C)media transformation
D)media maturity

Answer 3

B

Question 4

Which of the following is the fastest growing segment of media revenues?

A)magazines
B)home video
C)Internet media
D)radio

Question 5

The publishing and entertainment industries make up the largest share of the commercial content marketplace,both online and offline.

Question 6

Which of the following is not a current trend in online content?

A)Sales of music in digital form produce more revenue than sales of physical units.
B)Readership of newspapers in print form continues to exceed online readership.
C)E-book sales growth slows.
D)Explosive growth of the mobile platform accelerates the transition to digital content.

Question 7

The merger of media enterprises into powerful,synergistic combinations that can cross-market content on many different platforms is referred to as:

A)aggregation.
B)repackaging.
C)media transformation.
D)industry convergence.

Question 8

_____________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

A)Technological
B)Content
C)Media
D)Industry

Question 9

Content convergence describes convergence in the design,production,and ________ of content.

A)sales
B)distribution
C)marketing
D)consumption

Question 10

All of the following are examples of technology convergence except:

A)the iPad.
B)Amazon Books Publishing.
C)Apple TV.
D)smartphones.

Question 11

The proliferation of mobile device has led to an increase in the total amount of time spent with media.

Question 12

The average American adult spends more time-consuming media than at work.

Question 13

All of the following are aspects of content convergence except:

A)language.
B)design.
C)production.
D)distribution.

Question 14

Which of the following forms of media generate the most revenue?

A)television
B)Internet
C)newspapers
D)box office

Question 15

__________________ account(s)for the second largest amount of paid online content revenues in the United States in 2016.

A)Online video games
B)Internet radio
C)Online music
D)Online TV and movies

Question 16

A business model that uses advertising revenue to provide some content for free,combined with an option to obtain additional content for a price is called a(n)________ model.

A)sales
B)distribution
C)a la carte
D)freemium

Question 17

Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately:

A)1%.
B)5%.
C)10%.
D)15%.

Question 18

Internet media revenue is about ________ of total entertainment and media revenue.

A)9%
B)18%
C)36%
D)40%

Question 19

DRM refers to a combination of ________ for protecting digital content.

A)hardware and software methods
B)technical and legal means
C)user and publisher agreements
D)local and remote policies

Question 20

Which of the following streaming TV devices does not involve use of a remote controller?

A)Google Chromecast
B)Apple TV
C)Amazon Fire TV
D)Roku

Question 21

Over 50% of the American population watch television online.

Question 22

What is digital rights management (DRM)and why is it used?

Question 23

Which of the following happened when newspapers used a print-centric business model?

A)Google launched its search engine.
B)Apple introduced the iPhone.
C)Facebook opened to the public.
D)The adoption of smartphones and tablets has grown rapidly.

Question 24

Which of the following was the most troubled (e.g. ,revenues)segment of the publishing industry in 2016?

A)books
B)magazines
C)newspapers
D)periodicals

Question 25

Cannibalization is a major challenge facing book publishers.

Question 26

In 2016,individuals spend more time on desktop computers and mobile devices than watching television.

Question 27

Smartphones are an example of technological convergence.

Question 28

Which of the following is not one of the top three players in e-book publishing?

A)Barnes & Noble
B)Apple
C)Amazon
D)Google

Question 29

Describe the three basic revenue models for digital content delivery.

Question 30

______________ has the highest share of the e-book market.

A)Amazon
B)Apple
C)Google
D)Barnes & Noble

Question 31

Online newspapers and magazines are the largest and fastest growing forms of online entertainment.

Question 32

Magazine print advertising revenues are expected to ________through 2020.

A)remain relatively flat
B)more than double
C)grow 20%
D)significantly decrease

Question 33

Which of the following is not an example of a native digital news site?

A)Huffington Post
B)Buzzfeed
C)Vice
D)USA Today

Question 34

Which of the following newspaper audience platforms has the highest percentage of readers?

A)print/mobile
B)Web only
C)Web/mobile
D)print

Question 35

Which of the following statements about online magazine publishing is not true?

A)The total magazine audience size decreased in 2015,due entirely to the growth of digital magazines.
B)More than 35% of tablet computer owners read magazine content once a week.
C)The percentage of adults who read digital edition magazines has more than quadrupled since 2011.
D)A recent survey found that over 40% of those surveyed had read an average of 2.5 digital magazine issues in the past month.

Question 36

Explain the concept of media convergence.

Question 37

Discuss the structure of the media content industry.

Question 38

Millennials are the first generation to be born into the digital revolution of the 20th century.

Question 39

The a la carte revenue model allows users to pay only for what they use.

Question 40

Which of the following statements about the newspaper industry is not true?

A)The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry.
B)Online readership of newspapers is increasing.
C)The emergence of search engines such as Google has had a major impact on the newspaper industry.
D)Newspaper circulation revenues have declined by 10% since 2000.

Question 41

Zinio is an example of which of the following?

A)interactive book developer
B)magazine aggregator
C)e-reader platform
D)vanity press

Question 42

In 2014,Amazon engaged in a trade dispute with ______________ over the pricing of e-books.

A)Barnes & Noble
B)Penguin Random House
C)Hachette
D)Harper Collins

Question 43

A metered subscription model is most similar to which of the following revenue models?

A)transaction fee
B)freemium
C)advertising
D)affiliate

Question 44

In the wholesale model of e-book distribution,pricing power is with the publisher.

Question 45

Which of the following routes to a newspaper website generates the most digital ad revenue for the newspaper?

A)via a search engine
B)via a social media site such as Facebook
C)directly to a newspaper's home page
D)via an online video

Question 46

Online readership of newspapers is growing by more than 10% a year.

Question 47

Which of the following is not one of the three business models employed by newspapers between 1995 and 2015?

A)The Print-centric model
B)The Integrated Print/Web
C)The Digital First model
D)The Convergence model

Question 48

What percentage of people read newspapers only on a mobile device?

A)5%
B)7%
C)11%
D)14%

Question 49

In 2016,e-book sales are expected to constitute about ________% of all consumer book sales.

A)15
B)25
C)35
D)45

Question 50

Which of the following statements about the wholesale and agency models for selling books is not true?

A)In the wholesale model,the retailer decides at what price to sell a book to the consumer.
B)Amazon surprised traditional publishers by selling e-books for below their wholesale cost.
C)Amazon supports the agency model.
D)A result of the agency model was that Amazon's prices on e-books rose.

Question 51

Around what percentage of Amazon's top 100 selling books are now self-published?

A)10%
B)25%
C)40%
D)50%

Question 52

Which of the following statements about the online newspaper audience is not true?

A)The online newspaper is one of the most successful of all online media in terms of audience size
B)Most newspaper readers read the news using a combination of the Web,print and mobile.
C)Over 65% of Internet users read newspaper content online.
D)Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.

Question 53

Which of the following is a news aggregator app that organizes stories in a magazine format,with content drawn from traditional media and social sites,and then reassembled in an easy-to-navigate,personalized format for a mobile touchscreen environment?

A)Reddit
B)Huffington Post
C)Flipboard
D)Buzzfeed

Question 54

The New York Times introduced which of the following revenue models in 2011?

A)paywall
B)metered subscription
C)advertising
D)walled garden

Question 55

Over the past five years,book publishing revenues have:

A)decreased slightly.
B)increased steadily.
C)remained stable.
D)decreased sharply.

Question 56

Which of the following native digital news sites is owned by AOL?

A)Vox
B)Vice
C)Reddit
D)Huffington Post

Question 57

Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?

A)Amazon
B)Google
C)Apple
D)Barnes & Noble

Question 58

Which of the following most accurately describes the resolution of the dispute between Hachette,Simon & Schuster,and Amazon?

A)The dispute remains unresolved.
B)Publishers can set the prices of their books,but Amazon can offer incentives to publishers to reduce prices on selected books and publishers may pay Amazon to list their books.
C)Amazon can determine the prices of books sold on its platform at its sole discretion.
D)Amazon must not sell the books for any lower than the price they are offered by Apple.

Question 59

Who was the first major fiction writer to create an e-book-only volume of a new work?

A)Hugh Howey
B)Stephen King
C)Dan Brown
D)Amanda Hocking

Question 60

Together Amazon and Apple account for ___ of the e-book market.

A)50%
B)75%
C)85%
D)90%

Question 61

Which of the following is the largest producer of revenues in the entertainment industry?

A)radio
B)television
C)films
D)video games

Question 62

In 2015,which of the following forms of entertainment produced the least amount of revenue?

A)Radio
B)Music
C)Video games
D)Television

Question 63

_______________ is the largest online movie download distributor.

A)Netflix
B)Hulu
C)iTunes
D)Google Play

Question 64

Why have newspaper revenues declined over the past 15 years?

Question 65

The leading merchants of digital games are Apple's App Store and:

A)Xbox.
B)Twitch.tv.
C)Amazon Digital.
D)the Google Play store.

Question 66

Which of the following statements about e-sports is not true?

A)Colleges are beginning to offer scholarships for players on their video game teams.
B)Twitch accounts for over 80% of the online e-sports viewing in the United States.
C)At current rates of growth,e-sports will eclipse console game revenue by 2020.
D)EThe e-sport audience is predominantly composed of females between the ages of 21 and 34.

Question 67

What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

Question 68

Which of the following is not a leading factor in changing the television industry?

A)increasing broadband penetration
B)development of the mobile platform
C)increased popularity of binge watching compared to watching linear TV
D)inability to attract customers to traditional products

Question 69

Which of the following statements about the music industry is not true?

A)Music industry revenues have decreased by 50% since 1999.
B)Digital revenues accounted for less than half of all U.S.music revenues in 2015.
C)In 2015,sales of vinyl records grew by over 30%.
D)Streaming music generates about 40% of all digital music sales.

Question 70

Discuss the difference between a wholesale model of e-book distribution and pricing and an agency model.Why didn't the wholesale model work for e-books and what happened when publishers tried to implement an agency model?

Question 71

Which of the following statements about the television industry is not true?

A)Netflix is the leading distributor of streaming TV.
B)The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing.
C)Americans spend more time watching television on a computer or mobile device than they do on a traditional television set.
D)Over-the-top entertainment services are a threat to cable television distributors.

Question 72

House of Cards is an online TV series developed by which of the following?

A)Amazon Studios
B)HBO
C)Netflix
D)Hulu

Question 73

Which of the following statements about mobile gaming is not true?

A)Mobile games generated an estimated $3 billion in 2015.
B)Mobile games have proven difficult to monetize.
C)Mobile games appeal to a younger demographic than console games.
D)Mobile games are expensive to develop.

Question 74

Which of the following is not a type of digital gamers?

A)casual gamers
B)local gamers
C)social gamers
D)console gamers

Question 75

Which of the following statements about the movie industry is not true?

A)Over 300 million Americans were expected to watch movies online in 2015.
B)Online movie distribution is not dominated by a single distributor.
C)Of the digital formats,the most revenue is generated by subscription streaming.
D)DVD sales make up the largest share of movie revenues.

Question 76

What are the three different online business models that newspapers have employed from 1995-2016?

Question 77

In 2016,which of the following comprised the largest segment of the online gaming audience?

A)social gamers
B)mobile gamers
C)casual gamers
D)console gamers

Question 78

Hollywood's practice of staggering the distribution of movies in different channels,such as box office and DVDs,is referred to as:

A)price discrimination.
B)content convergence.
C)the release window.
D)digital rights management.

Question 79

Which streaming gaming channel was purchased by Amazon in 2015?

A)Dailymotion
B)YouTube.com
C)Twitch.tv
D)Shield.nvidia.com

Question 80

Vox is an example of the Digital First business model.