Deck 1: Introduction to Entrepreneurship

Question 1

The number one characteristic shared by successful entrepreneurs is:

A) a desire to achieve financial rewards
B) passion for the business
C) a desire to employ other people
D) a desire to fulfill a lifetime dream
E) a desire to bring a revolutionary new product or service to market

Answer 1

B

Question 2

Stacey Wills, who is at heart a craftsperson, recently started a firm to manufacturer a new innovative food blender. Stacey's desire is to sell her food blender to as many people as possible, because she firmly believes in the merits of her product. Stacey's story best illustrates which of the following characteristics, or attributes, of a successful entrepreneur?

A) product/customer focus
B) execution intelligence
C) tenacity despite failure
D) a desire to please consumers
E) a desire to gain financial rewards

Answer 2

A

Question 3

Which of the following was not a contributing factor to GiftZip's early success?

A) It was becoming increasingly affordable to launch an online business.
B) positive PR
C) angel investor funding
D) People were becoming increasingly comfortable buying online.
E) The gift card market was growing.

Answer 3

C

Question 4

Which of the following statements regarding business success (or failure) rates is correct?

A) After four years, 15 percent of new businesses are still open.
B) After four years, 25 percent of new businesses are still open.
C) After four years, 50 percent of new businesses are still open.
D) Two out of three businesses fail within the first four years.
E) Nine out of ten businesses fail within the first four years.

Question 5

GiftZip, the company profiled in the opening feature for Chapter 1, makes money via:

A) payments from companies that offer gift cards for displaying their cards on the site
B) the direct sale of gift cards displayed on its site
C) monthly subscription fees
D) online advertising
E) earning an affiliate fee for gift card purchases that originate from its site

Question 6

The three primary reasons that people become entrepreneurs and start their own firms are to:

A) gain prestige, realize financial rewards, and eliminate risk in their lives
B) do what they were "born" to do, be their own boss, and gain prestige
C) take big risks, be their own boss, and do what they were "born" to do
D) be their own boss, pursue their own ideas, and realize financial rewards
E) take advantage of government subsidies, pursue their own ideas, and realize financial rewards

Question 7

Which of the following was not identified in the textbook as one of the common traits and characteristics of entrepreneurs?

A) has a strong work ethic
B) intolerant of ambiguity
C) visionary
D) promoter
E) decisive

Question 8

According to the textbook, the four characteristics of successful entrepreneurs are:

A) passion for the business, on the cutting edge of technological change, very charismatic, and tenacity despite failure
B) young and energetic, passion for the business, product/customer focus, and seeks recognition
C) passion for the business, tenacity despite failure, product/customer focus, and execution intelligence
D) on the cutting edge of technological change, forward thinking, tenacity despite failure, and product/customer focus
E) passion for the business, seeks recognition, young and energetic, and execution intelligence

Question 9

Apple Inc. is a firm that is proactive, innovative and risk-taking. From this description, we can most accurately conclude that Apple has a high level of:

A) enterprise focus
B) innovative intensity
C) entrepreneurial intensity
D) creative intensity
E) innovative concentration

Question 10

Sarah Thorton is the founder of a company named Extreme Sports Apparel. The company makes apparel products for extreme sports enthusiasts such as rock climbers, triathletes, parasailors, and BMX bikers. Sarah wants her company to pursue a high level of corporate entrepreneurship. To achieve that goal, Sarah's firm should be:

A) innovative, risk averse, and take a "wait and see" posture
B) taking a "wait and see" posture, innovative, and risk taking
C) proactive, not innovative, and risk taking
D) taking a "wait and see" posture, not innovative, and risk averse
E) proactive, innovative, and risk taking

Question 11

According to the Global Entrepreneurship Monitor (GEM) 2007 study, the majority of people in high-income countries are drawn to entrepreneurship:

A) to take advantage of an attractive opportunity
B) due to lack of career prospects
C) as a result of government incentives
D) because an important role model was an entrepreneur
E) to gain prestige

Question 12

Netflix is an established firm that encourages and emphasizes entrepreneurial behavior throughout its various divisions. According to the textbook, Netflix practices:

A) tactical entrepreneurship
B) corporate entrepreneurship
C) strategic entrepreneurship
D) business entrepreneurship
E) enterprise entrepreneurship

Question 13

James Quinn is starting a firm in the financial services industry primarily to pursue financial rewards. According to the textbook, starting a business to make a lot of money:

A) often fails to live up to its hype
B) is equally as satisfying as other reasons for starting a business
C) is the number one reason people start their own business
D) is the number two reason that people start their own business, right behind the lack of better career prospects
E) does not rank among the top three reasons that people start their own business

Question 14

According to the Global Entrepreneurship Monitor (GEM) 2010 survey, about ________ of adults in the United States are either starting a business or are running a business that has been in existence for less than 3 1/2 years.

A) 3.8 percent
B) 5.5 percent
C) 7.6 percent
D) 9.0 percent
E) 12.5 percent

Question 15

Which of the following is not one of the five common myths about entrepreneurs?

A) Entrepreneurs are tenacious.
B) Entrepreneurs are moderate risk takers.
C) Entrepreneurs should be young and energetic.
D) Entrepreneurs love the spotlight.
E) Entrepreneurs are born not made.

Question 16

According to the textbook, the number one reason that people become entrepreneurs is to:

A) realize financial rewards
B) gain prestige
C) be their own boss
D) continue a family tradition
E) pursue their own ideas

Question 17

The Savvy Entrepreneurial Firm feature in Chapter 1 focuses on Revio Mobile (maker of Angry Birds) and Zeo, two companies that have produced successful products. The feature's main purpose is to illustrate the importance of ________ as a key characteristic of the founders of entrepreneurial firms.

A) execution intelligence
B) a desire to pursue financial rewards
C) tenacity despite failure
D) passion for the business
E) product/customer focus

Question 18

Which of the following was not identified in the textbook as one of the five primary reasons passion is important for the launch of a successful entrepreneurial organization?

A) the ability to stick to a plan even when faced with evidence that changes are needed
B) a willingness to work hard for an extended period of time
C) ability to overcome setbacks and "no's"
D) the ability to listen to feedback on the limitations of your organization and yourself
E) perseverance and persistence when the going gets tough

Question 19

Chad and Allison Druxman launched a firm several years ago and have been particularly successful in introducing new products to the marketplace. One thing that Chad and Allison are particularly good at is translating their thoughts, creativity, and imaginations into products that reach the marketplace. The ability to make this happen is most closely related to which of the following characteristics of successful entrepreneurs?

A) passion for the business
B) execution intelligence
C) tenacity despite failure
D) product/market focus
E) a desire for recognition

Question 20

The What Went Wrong? feature in Chapter 1 focuses on YouCaster, a company that was launched in 2006 but eventually went out of business. According to the feature, YouCaster failed for two primary reasons:

A) a poorly equipped team of entrepreneurs and a lack of passion
B) too few customers and a lack of intellectual property protection
C) a lack of resolve and poor execution intelligence
D) a lack of execution intelligence and a poor product/customer focus
E) a lack of passion and too few customers

Question 21

As new products that are better than the existing generation of products are introduced, sales normally increase because the new products provide consumers increased value or worth. This process, which is called ________, stimulates economic activity, which is a good thing for the economy.

A) creative destruction
B) repetitive destruction
C) iterative replacement
D) inventive replacement
E) iterative destruction

Question 22

Among minorities, ________ -owned firms had the highest growth rate from 1996 to 2010.

A) Pacific Islander
B) Asian American
C) African American
D) Latino
E) American Indian

Question 23

According to the textbook, the biggest jump in entrepreneurial activity, by age range, from 1996 to 2010 is among entrepreneurs in the:

A) 19 years old and younger age range
B) 20 to 34 age range
C) 35 to 44 age range
D) 45 to 54 age range
E) 55 to 64 age range

Question 24

Entrepreneurial firms:

A) are small firms that yield a level of income for their owner or owners that is similar to what they would earn when working for an employer
B) bring to market new products and services that are not particularly innovative
C) offer to customers common products that are not particularly innovative, and provide their owner or owners the opportunity to pursue a particular lifestyle and earn a living while doing so
D) provide their owner or owners the opportunity to pursue a particular lifestyle and earn a living while doing so
E) bring new products and services to market by creating and seizing opportunities

Question 25

Tahoe Trips & Trails, a company mentioned in Chapter 1, leads multiday outdoor adventure trips for private groups and corporate clients to Lake Tahoe, Yosemite, Death Valley, and similar locations. The company was started by Hanna Sullivan, an individual that gave up a prestigious job with a private investment company because Tahoe Trips & Trails better accommodates her personal lifestyle. Tahoe Trips & Trails is an example of a(n) ________ firm.

A) entrepreneurial
B) salary-substitute
C) standard-of-living
D) statutory
E) lifestyle

Question 26

Pacific Printing LLC is a startup that is working on a new technology for the printing industry. Because the technology it's working on is highly proprietary, the company is located in the warehouse district of a large western city. Pacific's founder, Jan Sims, rarely gives interviews, and is careful to not divulge much about what the company is doing. Which of the following common myths about entrepreneurs does the behavior of its founder, Jan Sims, dispel?

A) Entrepreneurs are born, not made.
B) Entrepreneurs are gamblers.
C) Entrepreneurs are motivated primarily by money.
D) Entrepreneurs should be young and energetic.
E) Entrepreneurs love the spotlight.

Question 27

According to the textbook, Google, Facebook, and Zynga are examples of ________ firms.

A) lifestyle
B) salary-substitute
C) industry-standard
D) entrepreneurial
E) standard-of-living

Question 28

Which of the following statements is not true about women-owned businesses in the United States?

A) There are a growing number of groups that support and advocate for women-owned businesses.
B) Women-owned firms still trail male-owned businesses in terms of sales and profits.
C) The top industry for women-owned firms is manufacturing.
D) Over 50% of women-owned firms are home-based.
E) The number of women-owned businesses is increasing.

Question 29

Kentucky Soup and Salad is a casual dining restaurant that has been owned by Kenneth Peterson for the past 11 years. The restaurant offers a menu that is typical for casual dining restaurants and affords Kenneth a level of income that is similar to what he would earn in a conventional job. According to the textbook, Kentucky Soup and Salad is an example of a(n):

A) salary-substitute firm
B) entrepreneurial firm
C) quality-of-life firm
D) lifestyle firm
E) industry-standard firm

Question 30

In the book The Theory of Economic Development, ________ argued that entrepreneurs develop new products and technologies that over time make current products and technologies obsolete. This process is called creative destruction.

A) Michael Porter
B) H.H. Stevenson
C) Joseph Schumpeter
D) Thomas Friedman
E) Jim Collins

Question 31

According to the textbook, entrepreneurs are:

A) gamblers
B) moderate risk takers
C) aggressive risk takers
D) forceful risk takers
E) minimal risk takers

Question 32

According to the textbook, there are three types of startup firms:

A) lifestyle firms, general firms, and entrepreneurial firms
B) standard-of-living firms, statutory firms, and general firms
C) entrepreneurial firms, standard-of-living firms, and statutory firms
D) lifestyle firms, salary-substitute firms, and entrepreneurial firms
E) innovative firms, entrepreneurial firms, and standard firms

Question 33

Which of the following statement is correct regarding entrepreneurial activity and age ranges?

A) The highest percentage of entrepreneurs falls in the 19 years old and younger age range.
B) The highest percentage of entrepreneurs falls in the 20 to 34 age range.
C) The highest percentage of entrepreneurs falls in the 35 to 44 age range.
D) The highest percentage of entrepreneurs falls in the 45 to 54 age range.
E) The highest percentage of entrepreneurs falls in the 55+ age range.

Question 34

At the high school and younger level, according to a Harris Interactive Survey, ________ said they'd like to start their own business someday.

A) 10%
B) 20%
C) 30%
D) 40%
E) 50%

Question 35

According to Chapter 1, a sentiment that venture capitalists often express is that:

A) the strength of the entrepreneur and the strength of the business idea are of equal importance
B) they would never fund a strong entrepreneur with a weak business idea
C) they would rather fund a strong entrepreneur with a mediocre business idea than fund a strong business idea with a mediocre entrepreneur
D) a new venture's marketing plan is more important than either the strength of the entrepreneur or the strength of the business idea
E) they would rather fund a strong business idea with a mediocre entrepreneur than fund a strong entrepreneur with a mediocre business idea

Question 36

Which of the following was not given in the textbook as a reason for the increase in the number of senior entrepreneurs?

A) Seniors tend to be more passionate about new business ideas than middle-aged or younger prospective entrepreneurs.
B) Many seniors have extensive business experience and other qualities that equip them for an entrepreneurial career.
C) Growing worries among seniors that they need to earn additional income to pay for future health care services and other expenses
D) An increasing desire among older workers for more personal fulfillment in their lives
E) corporate downsizing

Question 37

According to Chapter 1, investors often cite the ________ as their most important criterion in the decision to fund new ventures.

A) financial position of the new venture
B) strength of the industry the new firm is entering
C) strength of the new venture's marketing plan
D) strength of the business idea
E) strength of the entrepreneur

Question 38

According to the textbook, there are three types of startup firms: entrepreneurial firms, lifestyle firms, and:

A) civil firms
B) salary-substitute firms
C) statutory firms
D) standard-of-living firms
E) innovative firms

Question 39

Suppose you are a Small Business Development Center counselor and you're looking at the personality profiles of five potential entrepreneurs. Based on the profiles, which individual has the most desirable mix of personal characteristics to become a successful entrepreneur?

A) Candidate A: visionary, energetic, moderate risk taker
B) Candidate B: seeks recognition, self-starter, creative
C) Candidate C: visionary, high risk taker, energetic
D) Candidate D: high risk taker, achievement-motivated, networker
E) Candidate E: tolerant for ambiguity, seeks recognition, motivated primarily by money

Question 40

Which of the following is not a personality trait or characteristic common among entrepreneurs?

A) promoter
B) visionary
C) short attention span
D) alert to opportunities
E) self-starter

Question 41

A(n) ________ is a written document that describes all the aspects of a business venture in a concise manner.

A) business plan
B) business model
C) operations plan
D) corporate plan
E) contingency plan

Question 42

The passion that entrepreneurs have typically stems from the potential financial rewards that are associated with an entrepreneurial career.

Question 43

The number one reason that people become entrepreneurs is to be their own boss.

Question 44

According to reliable statistics, 9 out of 10 businesses fail in their first few years of existence.

Question 45

According to the opening feature on GiftZip, raising funding was the biggest challenge that Sam Hogg experienced in making his company a success.

Question 46

Entrepreneurship is the process by which individuals pursue opportunities within the constraints of the resources they control.

Question 47

The four main characteristics of successful entrepreneurs are: passion for the business, execution intelligence, product/customer focus, and tenacity despite failure.

Question 48

Established firms with an entrepreneurial emphasis are proactive, innovative, and risk-taking.

Question 49

The Partnering for Success feature in Chapter 1 focuses on how pharmaceutical products are brought to market. The "lesson learned" from the feature for entrepreneurs is:

A) large firms and smaller entrepreneurial firms can often produce the best results by partnering with each other rather than acting as adversaries
B) it rarely works out for large firms and smaller entrepreneurial firms to partner with each other, particularly in the pharmaceutical industry
C) the most compelling partnerships between smaller entrepreneurial firms and large firms allow both categories of firms to be generalists, and not focus strictly on their areas of expertise
D) partnerships between smaller entrepreneurial firms and large firms almost always favor the smaller entrepreneurial firms, particularly in the pharmaceutical industry
E) partnerships between smaller entrepreneurial firms and large firms almost always favor the large firm, particularly in the pharmaceutical industry

Question 50

According to the consensus of the research, some people are genetically predisposed to be entrepreneurs.

Question 51

According to the textbook, entrepreneurship has historically had:

A) a major impact on the economy and minor impact on society
B) a minor impact on both the economy and society
C) a major impact on society and minor impact on the economy
D) a major impact on both the economy and society
E) no impact on either the economy or society

Question 52

Which of the following statements is incorrect regarding the economic impact of entrepreneurial firms in the United States?

A) Small businesses outperform their larger counterparts in terms of patent activity.
B) Small firms are providers of a significant share of the innovations that take place.
C) According to a Kauffman Foundation survey, 92% of Americans say entrepreneurs are critically important to job creation.
D) Small businesses employ just less than half of all private sector employees.
E) Small businesses are the creators of most new jobs.

Question 53

A firm's ________ is a plan for how it competes, uses its resources, structures its relationships, interfaces with customers, and creates value to sustain itself on the basis of the value it creates.

A) business plan
B) business model
C) tactical model
D) strategic plan
E) operations model

Question 54

________ is the process of creating something new, which is central to the entrepreneurial process.

A) Creative destruction
B) Modernism
C) Execution
D) Creativity
E) Innovation

Question 55

The number one characteristic shared by successful entrepreneurs is passion for the business.

Question 56

Which of the following is the correct sequence for the four steps in the entrepreneurial process?

A) deciding to become an entrepreneur, developing successful business ideas, moving from an idea to an entrepreneurial firm, managing the growing entrepreneurial firm
B) developing successful business ideas, deciding to become an entrepreneur, moving from an idea to an entrepreneurial firm, managing and growing the entrepreneurial firm
C) developing successful business ideas, moving from an idea to an entrepreneurial firm, deciding to become an entrepreneur, managing and growing the entrepreneurial firm
D) deciding to become an entrepreneur, moving from an idea to an entrepreneurial firm, developing successful business ideas, managing and growing the entrepreneurial firm
E) managing and growing the entrepreneurial firm, developing successful business ideas, deciding to become an entrepreneur, moving from an idea to an entrepreneurial firm

Question 57

In regard to patent activity (issuance), which of the following statements is correct?

A) Small businesses outperform their larger counterparts.
B) Small businesses underperform their larger counterparts.
C) Small businesses and large businesses are relatively equal.
D) Small businesses are not active in patent activity.
E) Large businesses are not active in patent activity.

Question 58

An event that prompts an individual to become an entrepreneur, such as losing a job, inheriting money, or accommodating a certain lifestyle, is referred to as a(n):

A) prompting event
B) entrepreneurial prompt
C) initiating event
D) triggering event
E) kick-off event

Question 59

According to the results of the GEM 2010 survey, about 1 out of every 13 American adults is actively engaged in starting a business or is the owner/manager of a business that is less than 3 1/2 years old.

Question 60

Which of the following is not one of the four steps of the entrepreneurial process?

A) deciding to become an entrepreneur
B) determining how to seize the spotlight
C) developing successful business ideas
D) moving from an idea to an entrepreneurial firm
E) managing and growing the entrepreneurial firm

Question 61

Identify and discuss the three primary reasons that entrepreneurial behavior has a strong impact on the United States economy.

Question 62

What is entrepreneurship? What is the essence of entrepreneurial behavior?

Question 63

Of the 27.5 million businesses in the United States, women, minorities, seniors, and young people increasingly own a smaller number of them.

Question 64

Entrepreneurs are motivated primarily by money.

Question 65

Joseph Schumpeter argued that entrepreneurs develop new products and technologies that over time make current products and technologies obsolete, and this process, which he called creative destruction, is good because it stimulates economic activity.

Question 66

Over the past 10 years, the demographic makeup of entrepreneurial firms has remained fairly stable in the United States and around the world.

Question 67

Innovation is the process of creating something new, which is central to the entrepreneurial process.

Question 68

Small businesses outperform their larger counterparts in terms of patent activity (issuance).

Question 69

Unfortunately, statistics show that there is very little interest in entrepreneurship among young entrepreneurs in the United States.

Question 70

Describe the three primary reasons that people become entrepreneurs and start their own firms.

Question 71

The entrepreneurial process consists of four steps: deciding to become an entrepreneur, developing successful business ideas, moving from an idea to an entrepreneurial firm, and divesting or selling the entrepreneurial firm.

Question 72

Identify the three types of startup firms, and discuss how they differ. Provide examples of each type of firm.

Question 73

In terms of the "types" of startup firms, entrepreneurial firms bring new products and services to market.

Question 74

Entrepreneurs are usually moderate, rather than high, risk-takers.

Question 75

Describe the four main characteristics of successful entrepreneurs.