Deck 3: Biology and Behavior

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Question
According to the textbook, college students' GPAs are _____ correlated with the time they spend using social media.

A)not
B)weakly
C)negatively
D)positively
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Question
When Sanjay recognizes line segments and areas of light and dark on his friend's face at an airport gate, he is demonstrating:

A)sensation.
B)adaptation.
C)constancy.
D)perception.
Question
It's so noisy! How can you stand it?" remarks Caitlyn as highway traffic screams past her friend Dave's ground-floor apartment. "I don't even notice it anymore," Dave replies. This exchange BEST exemplifies the psychophysical concept of: 

A)adaptation.
B)adjustment.
C)accommodation.
D)attenuation.
Question
The process of converting sensory data into electrochemical signals is called:

A)perception.
B)sensation.
C)adaptation.
D)transduction.
Question
In a psychophysical experiment, observers first view an adapting stimulus in which small dots on a computer screen all move steadily toward the right. They then view a test stimulus in which they have to determine whether a patch of dots is stationary or moving. Based on the textbook's discussion, one might predict that the adapting stimulus would:

A)decrease observers' absolute threshold for motion detection.
B)increase observers' absolute threshold for motion detection.
C)have little or no effect on observers' absolute threshold for motion detection.
D)decrease observers' difference threshold for motion detection.
Question
A snack manufacturer finds that it must increase the salt content of its chips by 8% in order for a sample of consumers to notice that the chips are saltier than they were before. This example BEST illustrates the concept of a(n): 

A)absolute threshold.
B)difference threshold.
C)just noticeable difference.
D)difference threshold, or just noticeable difference.
Question
Which correlation coefficient would a researcher MOST likely find between college students' GPAs and the number of hours spent using social media each week?

A)-.85
B)-.30
C).05
D).35
Question
One can detect a single drop of perfume diffused in an area the size of a one-bedroom apartment. This is a(n):

A)absolute threshold.
B)difference threshold.
C)just noticeable difference.
D)psychophysical minimum.
Question
Transduction refers to:

A)the initial reception and detection of stimuli.
B)organizing sensory data into something meaningful.
C)converting sensory information into electrochemical signals.
D)becoming less aware of unchanging stimuli.
Question
The process by which receptor cells detect stimuli is called:

A)adaptation.
B)perception.
C)sensation.
D)transduction.
Question
Data-based processing is to knowledge-based processing as _____ is to _____.

A)bottom-up; top-down
B)top-down; bottom-up
C)perception; sensation
D)experience; sensory information
Question
The stimulus intensity that is detected half the time on average is called the _____ threshold.

A)absolute
B)adaptation
C)difference
D)Weber
Question
Which statement MOST accurately expresses the relationship between knowledge-based and data-based processing? 

A)Some stimuli are processed in a data-based fashion, whereas others are processed in a knowledge-based manner.
B)The contribution to perception of data-based processes is much smaller than that of knowledge-based processes.
C)Knowledge-based processes only contribute to perception when stimuli are highly unusual, unexpected, or ambiguous.
D)Knowledge-based and data-based processes occur simultaneously during the perception of many, if not all, stimuli.
Question
Regarding sensation and perception, which statement is True?

A)Perception generally precedes sensation in the processing of a stimulus.
B)Sensation and perception are essentially synonyms.
C)Sensation involves the interpretation of a stimulus, whereas perception does not.
D)Sensation involves the activation of sense receptors; perception involves interpretation.
Question
Anna is reading her psychology text. The activation of receptors in her retina is called _____. Her interpretation of the stimuli as particular words is called _____. 

A)perception; perception
B)perception; sensation
C)sensation; perception
D)sensation; sensation
Question
The feeling of being threatened accompanying the sight of a weapon impairs an eyewitness's perception of the perpetrator's features. Which choice BEST evaluates this statement with respect to the distinction between knowledge-based processing and data-based processing?

A)The statement is irrelevant to the distinction between knowledge-based and data-based processing.
B)The statement offers an example of data-based processing.
C)The statement offers an example of knowledge-based processing.
D)The statement may be used as an example of either knowledge-based or data-based processing.
Question
_____ is the first step in _____.

A)Perception; transduction
B)Sensation; transduction
C)Perception; sensation
D)Transduction; sensation
Question
Which sentence expresses data-based processing?

A)People see what is in front of them.
B)People see what they want to see.
C)People see what they expect to see.
D)None of these expresses data-based processing.
Question
In a typical psychophysical experiment, absolute threshold is a(n) _____ variable; in a graph, a measure of absolute threshold appears on the __-axis.

A)dependent; x
B)dependent; y
C)independent; x
D)independent; y
Question
Detection is to interpretation as _____ is to _____.

A)perception; sensation
B)sensation; perception
C)perception; transduction
D)transduction; sensation
Question
The function relating the value of a stimulus along some dimension to the just noticeable difference is known as _____ law.

A)Wernicke's
B)Wundt's
C)Watson's
D)Weber's
Question
On each trial in an experiment, a researcher exposes participants to either a pleasant or an unpleasant priming picture for several milliseconds. She then shows participants a picture of a person's face and asks the participants to rate the person's likeability. The researcher is MOST likely studying:

A)subliminal influences.
B)adaptation.
C)difference thresholds.
D)transduction.
Question
In signal detection theory, the correct detection of a stimulus is called a:

A)hit.
B)False alarm.
C)miss.
D)correct rejection.
Question
Acme Foods wants to make its chips saltier, but it doesn't want to spend more than it has to on salt. A sample of consumers are asked to compare its current chip (saltiness = 100) with saltier versions and to say whether the new version is saltier. On average, sample consumers reliably say the new chip is saltier when its saltiness value is 108, but not when its saltiness value is below 108. Assuming Acme Foods' sample consumers are representative of people in general, which of the following BEST represents the difference threshold for saltiness?

A)8%
B)108
C)80%
D)100
Question
Luis remembers to add the half-teaspoon of sugar to Erica's black coffee. "Mmm! You remembered the sugar!" Erica exclaims in satisfaction after taking her first sip. In the language of signal detection theory, Erica's response is a:

A)miss.
B)correct rejection.
C)False alarm.
D)hit.
Question
Subliminal perception: fact or fiction?

A)Fact: Advertisers splice split-second frames into movies telling viewers to buy cola.
B)Fact: Empirical research suggests that priming can have substantial, long-term effects on behavior.
C)Fact, sort of: Empirical research suggests that priming can have brief, subtle effects on behavior.
D)Fiction, totally.
Question
The height of a light wave determines a color's:

A)hue.
B)brightness.
C)purity.
D)saturation.
Question
Violet is to red as _____ is to _____.

A)long wavelength; short wavelength
B)400 nm; 700 nm
C)low amplitude; high amplitude
D)700 nm; 400 nm
Question
Which statement MOST accurately describes the relationship between the electromagnetic spectrum and visible light?

A)The "electromagnetic spectrum" is just jargon for "visible light." They are the same thing.
B)The electromagnetic spectrum refers to a small portion of the spectrum of visible light.
C)A small portion of the electromagnetic spectrum is seen as visible light.
D)Most, but not all, of the electromagnetic spectrum is seen as visible light.
Question
Which dimension of color is matched with the correct light wave property?

A)saturation - wavelength
B)brightness - wavelength
C)hue - amplitude
D)purity - wavelength uniformity
Question
Which alternative BEST expresses the influence of subliminal stimuli?

A)Subliminal stimuli have no effect on emotion or behavior.
B)Subliminal stimuli have a short-lived effect on emotion.
C)Subliminal stimuli have a lasting effect on behavior.
D)Subliminal stimuli have lasting effects on emotion and behavior.
Question
In signal detection theory, errors are termed:

A)misses.
B)False alarms.
C)correct rejections.
D)either misses or False alarms.
Question
The textbook notes that some birds can detect the ultraviolet radiation reflected from feathers. As compared to humans, then, these birds can see _____ wavelengths.

A)higher-amplitude
B)higher-frequency
C)lower-amplitude
D)lower-frequency
Question
With respect to light waves, frequency is to amplitude as _____ is to _____.

A)brightness; hue
B)hue; brightness
C)saturation; hue
D)brightness; saturation
Question
Visible light ranges in wavelength from _____ nm to _____ nm.

A)200; 700
B)200; 1000
C)400; 700
D)400; 1000
Question
Which of the following MOST closely approximates the meaning of the term "noise" as psychophysicists use it?

A)unpleasant sound
B)distraction
C)loud sound
D)error
Question
Why, really, do we adapt after prolonged exposure to a constant stimulus?

A)so that we continue to respond to ongoing stimulation
B)so that we don't become distracted by irrelevant changes in the environment
C)so that we detect potentially important changes in what's going on
D)so that we don't become overstimulated by the environment
Question
Rather than increase food prices, manufacturers sometimes decrease the amount of food in a package, often imperceptibly. Suppose Acme Foods wants to raise the price of peanut butter but still sell each jar for $3.19. The current jar contains 16 oz. of peanut butter. Assume the Weber ratio for felt weight is .05. Which of the following is the smallest-size jar that will still feel the same as the 16 oz. jar to most people?

A)14.80 oz.
B)15.20 oz
C)15.50 oz.
D)15.95 oz.
Question
For a given stimulus dimension, such as weight, a difference threshold is a:

A)fixed value.
B)constant proportion.
C)variable proportion.
D)random value.
Question
In a signal detection experiment, no tone is presented on a particular trial. A participant, however, reports that she heard a tone. The participant's response is a:

A)hit.
B)False alarm.
C)miss.
D)correct rejection.
Question
The point at which the optic nerves meet and then split is called the optic:

A)callosum.
B)fissure.
C)chiasm.
D)sulcus.
Question
Within the eye itself, the _____ is the final destination for light waves.

A)pupil
B)lens
C)cornea
D)retina
Question
Which statement BEST expresses the relationship between the retina and the fovea?

A)They are one and the same: the terms are synonymous.
B)The retina is part of the fovea.
C)The fovea is part of the retina.
D)Light passes through the fovea on its way to the retina.
Question
Within the eye, focusing light is the job of the:

A)cornea.
B)lens.
C)iris and the pupil.
D)cornea and the lens.
Question
Which structure of the eye is correctly matched with its function?

A)pupil - focuses light on the retina
B)cornea - regulates the amount of light entering the eye
C)iris - controls the pupil
D)lens - protects the eye
Question
Which statement BEST describes the optic disc?

A)It is the region in the retina where the cones are most densely packed.
B)It is the exposed portion of the pupil when the iris dilates or contracts.
C)It is the location in the eye where the optic nerve exits the retina.
D)It is the transparent, oval shaped structure, through which incoming light is focused.
Question
According to the textbook, the average person can see _____ colors.

A)nearly 1,000
B)about 10,000
C)just over 200,000
D)over 2,000,000
Question
As compared to cones, rods are:

A)more densely concentrated in the fovea.
B)more responsible for color perception.
C)more sensitive to light.
D)less numerous.
Question
Mel is 55. He is becoming presbyopic, straining to read the fine print on business contracts held at arm's length. What is happening to his eyes?

A)His lenses are becoming less elastic.
B)His pupils are dilating.
C)His corneas are becoming cloudy.
D)His retinas are degenerating.
Question
The optic nerve is composed of axons of:

A)bipolar cells.
B)ganglion cells.
C)rods and cones.
D)foveal cells.
Question
Which sequence accurately reflects the order in which light passes through the structures of the eye during vision?

A)pupil, cornea, lens, retina
B)pupil, lens, cornea, retina
C)cornea, lens, pupil, retina
D)cornea, pupil, lens, retina
Question
The lens changes shape to focus an image on the retina; that is, the lens:

A)accommodates.
B)adapts.
C)assimilates.
D)adjusts.
Question
Adelaide notices a flicker of motion out of the corner of her eye as she hurries down a dim alley late at night. Sydney deciphers a complex wiring diagram under the bright glare of her desk lamp. Adelaide's vision is driven mainly by her _____. Sydney is mainly using her ______.

A)cones; cones
B)rods; rods
C)cones; rods
D)rods; cones
Question
Mia is chatting with a man in a nightclub. She is attracted to him. What is probably happening to her eyes?

A)Her irises are constricting.
B)Her lenses are stiffening.
C)Her pupils are dilating.
D)Her corneas are expanding.
Question
The thin layer of receptors at the back of the eye is called the:

A)iris.
B)lens.
C)cornea.
D)retina.
Question
Which sequence accurately reflects the order in which light stimulates cells early in the visual processing of an image?

A) ganglion cells, then bipolar cells, then rods and cones
B)bipolar cells, then rods and cones, then ganglion cells
C)ganglion cells, then rods and cones, then bipolar cells
D)rods and cones, then bipolar cells,then ganglion cells
Question
Rod is to cone as _____ is to _____.

A)bright light; dim light
B)fovea; outside the fovea
C)color; black-and-white
D)more numerous; less numerous
Question
Which structure of the eye is correctly matched with its description?

A)pupil - tough transparent structure that focuses light
B)cornea - clear outer layer covering the eye
C)iris - black hole in the center of the eye
D)lens - muscles controlling the amount of light entering the eye
Question
Approximately 65 to 75% of the eye's focusing ability comes from the:

A)cornea.
B)pupil.
C)lens.
D)retina.
Question
"I like this one!" Sam exclaims, holding out a blue paint swatch. "Wow! That's a really blue blue! I prefer this one," Adriana responds, pointing to a teal sample. As compared to Sam's color choice, Adriana's is:

A)not as bright.
B)lower-wavelength.
C)less saturated.
D)brighter.
Question
Suppose someone stares at an illustration of the American flag for a while and then glances at a blank white page. Why do the red stripes look green when the person glances at the blank page?

A)Cones responsive to green light begin firing.
B)Cones responsive to red light stop firing.
C)Opponent-process cells activated by red light become fatigued.
D)Opponent-process cells activated by green light begin adapting.
Question
Which of the following is a shortcoming of trichromatic theory?

A)It doesn't explain how colors other that red, blue, or green are perceived.
B)It doesn't offer an adequate explanation of the perception of afterimages.
C)It doesn't offer an explanation of color deficiency.
D)It doesn't explain how color is processed in the retina.
Question
Visual feature detectors are found in the _____ lobe.

A)frontal
B)temporal
C)parietal
D)occipital
Question
Suppose each pixel on a TV screen or computer monitor codes the color of an image at that point in terms of red, blue, and green values. This closely resembles the way:

A)color is represented in the retina.
B)color is processed in the brain.
C)opponent-process theory states that color is processed.
D)opponent-process theory states that color is processed, and the way that color is processed in the brain.
Question
The perception of color varies:

A)little, both between individuals and across cultures.
B)between individuals, but not across cultures on average.
C)across cultures, but varies little between individuals within a culture.
D)between individuals and across cultures.
Question
Damon is among the 8% of males with color blindness. He suffers from the most common form of color blindness. Which statement BEST illustrates Damon's experience of color? 

A)The blue sky and green grass appear to be the same color.
B)A pound of butter looks to be the same color as the blue dish on which it is resting.
C)Everything looks black, gray, or white.
D)Red apples on a tree seem to be the same color as the surrounding green leaves.
Question
In vision, the amplitude of a light wave relates to people's perception of the brightness of a stimulus. To which perceptual dimension does the amplitude of a sound wave correspond in hearing?

A)loudness
B)pitch
C)purity
D)timbre
Question
In a psychophysical experiment, Dr. Enderby is systematically varying the amplitude of a sound wave and asking observers to indicate how loud the sound seems. In this study, amplitude is a(n) _____ variable. Dr. Enderby should display the results of the study using a _____ graph.

A)dependent; bar
B)dependent; line
C)independent; bar
D)independent; line
Question
Megan is in the mall, looking at a blue sweater. How does she know it's blue?

A)Blue/yellow opponent-process cells in the cortex increase their rate of firing.
B)Cones responsive to blue light in the retina begin responding.
C)Cones responsive to blue light in the retina begin responding, and blue/yellow opponent-process cells in the cortex increase their rate of firing.
D)Blue/yellow opponent-process cells in the retina begin responding, and cells responsive to blue in the occipital cortex increase their rate of firing.
Question
The cones dark-adapt in about _____ minutes. The rods dark-adapt in about _____ minutes.

A)5; 8
B)5; 30
C)8; 15
D)8; 30
Question
How do trichromatic and opponent-process theories differ?

A)In opponent-process theory, the cells responsive to color operate in conjunction rather than independently.
B)In opponent-process theory, the cells responsive to color operate independently rather than in conjunction.
C)Opponent-process theory suggests that there are three, rather than four, primary colors.
D)Trichromatic theory offers a better explanation of the perception of afterimages.
Question
In the most common form of color blindness:

A)everything is seen in black and white.
B)blue and yellow cannot be distinguished.
C)blue and green cannot be distinguished.
D)red and green cannot be distinguished.
Question
As compared to its prevalence among women, color blindness is ________ among men.

A)less common
B)about as common
C)slightly more common
D)quite a bit more common
Question
Concerning the perception of color, trichromatic theory is associated with _____. Opponent-process theory is associated with _____.

A)von Helmholtz; Hering
B)Hering; von Helmholtz
C)von Helmholtz; Hubel
D)Hubel; von Helmholtz
Question
About _____% of European-American males exhibit a color deficiency. About _____% of European-American females exhibit a color deficiency.

A)1; 1
B)1; 8
C)8; 1
D)8; 8
Question
Sounds cause immediate damage to the auditory system when their amplitude exceeds:

A)70 dB.
B)140 dB.
C)70 Hz.
D)140 Hz.
Question
With respect to the trichromatic and opponent-process theories of color perception, which statement is MOST accurate?

A)Trichromatic theory has largely been discredited.
B)Opponent-process theory has largely been discredited.
C)Trichromatic theory describes color processing early in the visual system; opponent-process theory describes color processing later on in the visual system.
D)Opponent-process theory describes color processing early in the visual system; trichromatic theory describes color processing later on in the visual system.
Question
The world's favorite favorite color is:

A)yellow.
B)blue.
C)green.
D)red.
Question
Trichromatic theory is to opponent-process theory as _____ is to _____.

A)Hering; von Helmholtz
B)thalamus; retina
C)color deficiency; afterimages
D)red, blue, green, yellow; red, blue, green
Question
Which statement is True regarding the architecture of the visual cortex?

A)Many neurons in the visual cortex respond only to very specific visual features or stimuli.
B)There are two or three areas in the cortex specialized for visual processing.
C)Most neurons in the visual cortex respond to a broad array of visual features and stimuli.
D)Most neurons in the visual cortex respond only to simple points of light.
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Deck 3: Biology and Behavior
1
According to the textbook, college students' GPAs are _____ correlated with the time they spend using social media.

A)not
B)weakly
C)negatively
D)positively
negatively
2
When Sanjay recognizes line segments and areas of light and dark on his friend's face at an airport gate, he is demonstrating:

A)sensation.
B)adaptation.
C)constancy.
D)perception.
perception.
3
It's so noisy! How can you stand it?" remarks Caitlyn as highway traffic screams past her friend Dave's ground-floor apartment. "I don't even notice it anymore," Dave replies. This exchange BEST exemplifies the psychophysical concept of: 

A)adaptation.
B)adjustment.
C)accommodation.
D)attenuation.
adaptation.
4
The process of converting sensory data into electrochemical signals is called:

A)perception.
B)sensation.
C)adaptation.
D)transduction.
Unlock Deck
Unlock for access to all 270 flashcards in this deck.
Unlock Deck
k this deck
5
In a psychophysical experiment, observers first view an adapting stimulus in which small dots on a computer screen all move steadily toward the right. They then view a test stimulus in which they have to determine whether a patch of dots is stationary or moving. Based on the textbook's discussion, one might predict that the adapting stimulus would:

A)decrease observers' absolute threshold for motion detection.
B)increase observers' absolute threshold for motion detection.
C)have little or no effect on observers' absolute threshold for motion detection.
D)decrease observers' difference threshold for motion detection.
Unlock Deck
Unlock for access to all 270 flashcards in this deck.
Unlock Deck
k this deck
6
A snack manufacturer finds that it must increase the salt content of its chips by 8% in order for a sample of consumers to notice that the chips are saltier than they were before. This example BEST illustrates the concept of a(n): 

A)absolute threshold.
B)difference threshold.
C)just noticeable difference.
D)difference threshold, or just noticeable difference.
Unlock Deck
Unlock for access to all 270 flashcards in this deck.
Unlock Deck
k this deck
7
Which correlation coefficient would a researcher MOST likely find between college students' GPAs and the number of hours spent using social media each week?

A)-.85
B)-.30
C).05
D).35
Unlock Deck
Unlock for access to all 270 flashcards in this deck.
Unlock Deck
k this deck
8
One can detect a single drop of perfume diffused in an area the size of a one-bedroom apartment. This is a(n):

A)absolute threshold.
B)difference threshold.
C)just noticeable difference.
D)psychophysical minimum.
Unlock Deck
Unlock for access to all 270 flashcards in this deck.
Unlock Deck
k this deck
9
Transduction refers to:

A)the initial reception and detection of stimuli.
B)organizing sensory data into something meaningful.
C)converting sensory information into electrochemical signals.
D)becoming less aware of unchanging stimuli.
Unlock Deck
Unlock for access to all 270 flashcards in this deck.
Unlock Deck
k this deck
10
The process by which receptor cells detect stimuli is called:

A)adaptation.
B)perception.
C)sensation.
D)transduction.
Unlock Deck
Unlock for access to all 270 flashcards in this deck.
Unlock Deck
k this deck
11
Data-based processing is to knowledge-based processing as _____ is to _____.

A)bottom-up; top-down
B)top-down; bottom-up
C)perception; sensation
D)experience; sensory information
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Unlock Deck
k this deck
12
The stimulus intensity that is detected half the time on average is called the _____ threshold.

A)absolute
B)adaptation
C)difference
D)Weber
Unlock Deck
Unlock for access to all 270 flashcards in this deck.
Unlock Deck
k this deck
13
Which statement MOST accurately expresses the relationship between knowledge-based and data-based processing? 

A)Some stimuli are processed in a data-based fashion, whereas others are processed in a knowledge-based manner.
B)The contribution to perception of data-based processes is much smaller than that of knowledge-based processes.
C)Knowledge-based processes only contribute to perception when stimuli are highly unusual, unexpected, or ambiguous.
D)Knowledge-based and data-based processes occur simultaneously during the perception of many, if not all, stimuli.
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Unlock for access to all 270 flashcards in this deck.
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k this deck
14
Regarding sensation and perception, which statement is True?

A)Perception generally precedes sensation in the processing of a stimulus.
B)Sensation and perception are essentially synonyms.
C)Sensation involves the interpretation of a stimulus, whereas perception does not.
D)Sensation involves the activation of sense receptors; perception involves interpretation.
Unlock Deck
Unlock for access to all 270 flashcards in this deck.
Unlock Deck
k this deck
15
Anna is reading her psychology text. The activation of receptors in her retina is called _____. Her interpretation of the stimuli as particular words is called _____. 

A)perception; perception
B)perception; sensation
C)sensation; perception
D)sensation; sensation
Unlock Deck
Unlock for access to all 270 flashcards in this deck.
Unlock Deck
k this deck
16
The feeling of being threatened accompanying the sight of a weapon impairs an eyewitness's perception of the perpetrator's features. Which choice BEST evaluates this statement with respect to the distinction between knowledge-based processing and data-based processing?

A)The statement is irrelevant to the distinction between knowledge-based and data-based processing.
B)The statement offers an example of data-based processing.
C)The statement offers an example of knowledge-based processing.
D)The statement may be used as an example of either knowledge-based or data-based processing.
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k this deck
17
_____ is the first step in _____.

A)Perception; transduction
B)Sensation; transduction
C)Perception; sensation
D)Transduction; sensation
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18
Which sentence expresses data-based processing?

A)People see what is in front of them.
B)People see what they want to see.
C)People see what they expect to see.
D)None of these expresses data-based processing.
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k this deck
19
In a typical psychophysical experiment, absolute threshold is a(n) _____ variable; in a graph, a measure of absolute threshold appears on the __-axis.

A)dependent; x
B)dependent; y
C)independent; x
D)independent; y
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Unlock Deck
k this deck
20
Detection is to interpretation as _____ is to _____.

A)perception; sensation
B)sensation; perception
C)perception; transduction
D)transduction; sensation
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Unlock Deck
k this deck
21
The function relating the value of a stimulus along some dimension to the just noticeable difference is known as _____ law.

A)Wernicke's
B)Wundt's
C)Watson's
D)Weber's
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Unlock Deck
k this deck
22
On each trial in an experiment, a researcher exposes participants to either a pleasant or an unpleasant priming picture for several milliseconds. She then shows participants a picture of a person's face and asks the participants to rate the person's likeability. The researcher is MOST likely studying:

A)subliminal influences.
B)adaptation.
C)difference thresholds.
D)transduction.
Unlock Deck
Unlock for access to all 270 flashcards in this deck.
Unlock Deck
k this deck
23
In signal detection theory, the correct detection of a stimulus is called a:

A)hit.
B)False alarm.
C)miss.
D)correct rejection.
Unlock Deck
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Unlock Deck
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24
Acme Foods wants to make its chips saltier, but it doesn't want to spend more than it has to on salt. A sample of consumers are asked to compare its current chip (saltiness = 100) with saltier versions and to say whether the new version is saltier. On average, sample consumers reliably say the new chip is saltier when its saltiness value is 108, but not when its saltiness value is below 108. Assuming Acme Foods' sample consumers are representative of people in general, which of the following BEST represents the difference threshold for saltiness?

A)8%
B)108
C)80%
D)100
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25
Luis remembers to add the half-teaspoon of sugar to Erica's black coffee. "Mmm! You remembered the sugar!" Erica exclaims in satisfaction after taking her first sip. In the language of signal detection theory, Erica's response is a:

A)miss.
B)correct rejection.
C)False alarm.
D)hit.
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26
Subliminal perception: fact or fiction?

A)Fact: Advertisers splice split-second frames into movies telling viewers to buy cola.
B)Fact: Empirical research suggests that priming can have substantial, long-term effects on behavior.
C)Fact, sort of: Empirical research suggests that priming can have brief, subtle effects on behavior.
D)Fiction, totally.
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27
The height of a light wave determines a color's:

A)hue.
B)brightness.
C)purity.
D)saturation.
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28
Violet is to red as _____ is to _____.

A)long wavelength; short wavelength
B)400 nm; 700 nm
C)low amplitude; high amplitude
D)700 nm; 400 nm
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29
Which statement MOST accurately describes the relationship between the electromagnetic spectrum and visible light?

A)The "electromagnetic spectrum" is just jargon for "visible light." They are the same thing.
B)The electromagnetic spectrum refers to a small portion of the spectrum of visible light.
C)A small portion of the electromagnetic spectrum is seen as visible light.
D)Most, but not all, of the electromagnetic spectrum is seen as visible light.
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30
Which dimension of color is matched with the correct light wave property?

A)saturation - wavelength
B)brightness - wavelength
C)hue - amplitude
D)purity - wavelength uniformity
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31
Which alternative BEST expresses the influence of subliminal stimuli?

A)Subliminal stimuli have no effect on emotion or behavior.
B)Subliminal stimuli have a short-lived effect on emotion.
C)Subliminal stimuli have a lasting effect on behavior.
D)Subliminal stimuli have lasting effects on emotion and behavior.
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32
In signal detection theory, errors are termed:

A)misses.
B)False alarms.
C)correct rejections.
D)either misses or False alarms.
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33
The textbook notes that some birds can detect the ultraviolet radiation reflected from feathers. As compared to humans, then, these birds can see _____ wavelengths.

A)higher-amplitude
B)higher-frequency
C)lower-amplitude
D)lower-frequency
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34
With respect to light waves, frequency is to amplitude as _____ is to _____.

A)brightness; hue
B)hue; brightness
C)saturation; hue
D)brightness; saturation
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35
Visible light ranges in wavelength from _____ nm to _____ nm.

A)200; 700
B)200; 1000
C)400; 700
D)400; 1000
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36
Which of the following MOST closely approximates the meaning of the term "noise" as psychophysicists use it?

A)unpleasant sound
B)distraction
C)loud sound
D)error
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37
Why, really, do we adapt after prolonged exposure to a constant stimulus?

A)so that we continue to respond to ongoing stimulation
B)so that we don't become distracted by irrelevant changes in the environment
C)so that we detect potentially important changes in what's going on
D)so that we don't become overstimulated by the environment
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38
Rather than increase food prices, manufacturers sometimes decrease the amount of food in a package, often imperceptibly. Suppose Acme Foods wants to raise the price of peanut butter but still sell each jar for $3.19. The current jar contains 16 oz. of peanut butter. Assume the Weber ratio for felt weight is .05. Which of the following is the smallest-size jar that will still feel the same as the 16 oz. jar to most people?

A)14.80 oz.
B)15.20 oz
C)15.50 oz.
D)15.95 oz.
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39
For a given stimulus dimension, such as weight, a difference threshold is a:

A)fixed value.
B)constant proportion.
C)variable proportion.
D)random value.
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40
In a signal detection experiment, no tone is presented on a particular trial. A participant, however, reports that she heard a tone. The participant's response is a:

A)hit.
B)False alarm.
C)miss.
D)correct rejection.
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41
The point at which the optic nerves meet and then split is called the optic:

A)callosum.
B)fissure.
C)chiasm.
D)sulcus.
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42
Within the eye itself, the _____ is the final destination for light waves.

A)pupil
B)lens
C)cornea
D)retina
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43
Which statement BEST expresses the relationship between the retina and the fovea?

A)They are one and the same: the terms are synonymous.
B)The retina is part of the fovea.
C)The fovea is part of the retina.
D)Light passes through the fovea on its way to the retina.
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44
Within the eye, focusing light is the job of the:

A)cornea.
B)lens.
C)iris and the pupil.
D)cornea and the lens.
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45
Which structure of the eye is correctly matched with its function?

A)pupil - focuses light on the retina
B)cornea - regulates the amount of light entering the eye
C)iris - controls the pupil
D)lens - protects the eye
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46
Which statement BEST describes the optic disc?

A)It is the region in the retina where the cones are most densely packed.
B)It is the exposed portion of the pupil when the iris dilates or contracts.
C)It is the location in the eye where the optic nerve exits the retina.
D)It is the transparent, oval shaped structure, through which incoming light is focused.
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47
According to the textbook, the average person can see _____ colors.

A)nearly 1,000
B)about 10,000
C)just over 200,000
D)over 2,000,000
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48
As compared to cones, rods are:

A)more densely concentrated in the fovea.
B)more responsible for color perception.
C)more sensitive to light.
D)less numerous.
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49
Mel is 55. He is becoming presbyopic, straining to read the fine print on business contracts held at arm's length. What is happening to his eyes?

A)His lenses are becoming less elastic.
B)His pupils are dilating.
C)His corneas are becoming cloudy.
D)His retinas are degenerating.
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50
The optic nerve is composed of axons of:

A)bipolar cells.
B)ganglion cells.
C)rods and cones.
D)foveal cells.
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51
Which sequence accurately reflects the order in which light passes through the structures of the eye during vision?

A)pupil, cornea, lens, retina
B)pupil, lens, cornea, retina
C)cornea, lens, pupil, retina
D)cornea, pupil, lens, retina
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52
The lens changes shape to focus an image on the retina; that is, the lens:

A)accommodates.
B)adapts.
C)assimilates.
D)adjusts.
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53
Adelaide notices a flicker of motion out of the corner of her eye as she hurries down a dim alley late at night. Sydney deciphers a complex wiring diagram under the bright glare of her desk lamp. Adelaide's vision is driven mainly by her _____. Sydney is mainly using her ______.

A)cones; cones
B)rods; rods
C)cones; rods
D)rods; cones
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54
Mia is chatting with a man in a nightclub. She is attracted to him. What is probably happening to her eyes?

A)Her irises are constricting.
B)Her lenses are stiffening.
C)Her pupils are dilating.
D)Her corneas are expanding.
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55
The thin layer of receptors at the back of the eye is called the:

A)iris.
B)lens.
C)cornea.
D)retina.
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56
Which sequence accurately reflects the order in which light stimulates cells early in the visual processing of an image?

A) ganglion cells, then bipolar cells, then rods and cones
B)bipolar cells, then rods and cones, then ganglion cells
C)ganglion cells, then rods and cones, then bipolar cells
D)rods and cones, then bipolar cells,then ganglion cells
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57
Rod is to cone as _____ is to _____.

A)bright light; dim light
B)fovea; outside the fovea
C)color; black-and-white
D)more numerous; less numerous
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58
Which structure of the eye is correctly matched with its description?

A)pupil - tough transparent structure that focuses light
B)cornea - clear outer layer covering the eye
C)iris - black hole in the center of the eye
D)lens - muscles controlling the amount of light entering the eye
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59
Approximately 65 to 75% of the eye's focusing ability comes from the:

A)cornea.
B)pupil.
C)lens.
D)retina.
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60
"I like this one!" Sam exclaims, holding out a blue paint swatch. "Wow! That's a really blue blue! I prefer this one," Adriana responds, pointing to a teal sample. As compared to Sam's color choice, Adriana's is:

A)not as bright.
B)lower-wavelength.
C)less saturated.
D)brighter.
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61
Suppose someone stares at an illustration of the American flag for a while and then glances at a blank white page. Why do the red stripes look green when the person glances at the blank page?

A)Cones responsive to green light begin firing.
B)Cones responsive to red light stop firing.
C)Opponent-process cells activated by red light become fatigued.
D)Opponent-process cells activated by green light begin adapting.
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62
Which of the following is a shortcoming of trichromatic theory?

A)It doesn't explain how colors other that red, blue, or green are perceived.
B)It doesn't offer an adequate explanation of the perception of afterimages.
C)It doesn't offer an explanation of color deficiency.
D)It doesn't explain how color is processed in the retina.
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63
Visual feature detectors are found in the _____ lobe.

A)frontal
B)temporal
C)parietal
D)occipital
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64
Suppose each pixel on a TV screen or computer monitor codes the color of an image at that point in terms of red, blue, and green values. This closely resembles the way:

A)color is represented in the retina.
B)color is processed in the brain.
C)opponent-process theory states that color is processed.
D)opponent-process theory states that color is processed, and the way that color is processed in the brain.
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65
The perception of color varies:

A)little, both between individuals and across cultures.
B)between individuals, but not across cultures on average.
C)across cultures, but varies little between individuals within a culture.
D)between individuals and across cultures.
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66
Damon is among the 8% of males with color blindness. He suffers from the most common form of color blindness. Which statement BEST illustrates Damon's experience of color? 

A)The blue sky and green grass appear to be the same color.
B)A pound of butter looks to be the same color as the blue dish on which it is resting.
C)Everything looks black, gray, or white.
D)Red apples on a tree seem to be the same color as the surrounding green leaves.
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67
In vision, the amplitude of a light wave relates to people's perception of the brightness of a stimulus. To which perceptual dimension does the amplitude of a sound wave correspond in hearing?

A)loudness
B)pitch
C)purity
D)timbre
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68
In a psychophysical experiment, Dr. Enderby is systematically varying the amplitude of a sound wave and asking observers to indicate how loud the sound seems. In this study, amplitude is a(n) _____ variable. Dr. Enderby should display the results of the study using a _____ graph.

A)dependent; bar
B)dependent; line
C)independent; bar
D)independent; line
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69
Megan is in the mall, looking at a blue sweater. How does she know it's blue?

A)Blue/yellow opponent-process cells in the cortex increase their rate of firing.
B)Cones responsive to blue light in the retina begin responding.
C)Cones responsive to blue light in the retina begin responding, and blue/yellow opponent-process cells in the cortex increase their rate of firing.
D)Blue/yellow opponent-process cells in the retina begin responding, and cells responsive to blue in the occipital cortex increase their rate of firing.
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70
The cones dark-adapt in about _____ minutes. The rods dark-adapt in about _____ minutes.

A)5; 8
B)5; 30
C)8; 15
D)8; 30
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71
How do trichromatic and opponent-process theories differ?

A)In opponent-process theory, the cells responsive to color operate in conjunction rather than independently.
B)In opponent-process theory, the cells responsive to color operate independently rather than in conjunction.
C)Opponent-process theory suggests that there are three, rather than four, primary colors.
D)Trichromatic theory offers a better explanation of the perception of afterimages.
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72
In the most common form of color blindness:

A)everything is seen in black and white.
B)blue and yellow cannot be distinguished.
C)blue and green cannot be distinguished.
D)red and green cannot be distinguished.
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73
As compared to its prevalence among women, color blindness is ________ among men.

A)less common
B)about as common
C)slightly more common
D)quite a bit more common
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74
Concerning the perception of color, trichromatic theory is associated with _____. Opponent-process theory is associated with _____.

A)von Helmholtz; Hering
B)Hering; von Helmholtz
C)von Helmholtz; Hubel
D)Hubel; von Helmholtz
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75
About _____% of European-American males exhibit a color deficiency. About _____% of European-American females exhibit a color deficiency.

A)1; 1
B)1; 8
C)8; 1
D)8; 8
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76
Sounds cause immediate damage to the auditory system when their amplitude exceeds:

A)70 dB.
B)140 dB.
C)70 Hz.
D)140 Hz.
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77
With respect to the trichromatic and opponent-process theories of color perception, which statement is MOST accurate?

A)Trichromatic theory has largely been discredited.
B)Opponent-process theory has largely been discredited.
C)Trichromatic theory describes color processing early in the visual system; opponent-process theory describes color processing later on in the visual system.
D)Opponent-process theory describes color processing early in the visual system; trichromatic theory describes color processing later on in the visual system.
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78
The world's favorite favorite color is:

A)yellow.
B)blue.
C)green.
D)red.
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79
Trichromatic theory is to opponent-process theory as _____ is to _____.

A)Hering; von Helmholtz
B)thalamus; retina
C)color deficiency; afterimages
D)red, blue, green, yellow; red, blue, green
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80
Which statement is True regarding the architecture of the visual cortex?

A)Many neurons in the visual cortex respond only to very specific visual features or stimuli.
B)There are two or three areas in the cortex specialized for visual processing.
C)Most neurons in the visual cortex respond to a broad array of visual features and stimuli.
D)Most neurons in the visual cortex respond only to simple points of light.
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