Deck 9: The Media and Uspolitics

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Question
The role media played in revealing the National Security Administration's secret surveillance operation is an example of __________ journalism.

A)new
B)investigatory
C)television
D)gonzo
Use Space or
up arrow
down arrow
to flip the card.
Question
New York Tribune editor Whitelaw Reid saw __________ as the watchword of a new breed of objective journalist in the early twentieth century.

A)independent journalism
B)yellow journalism
C)accurate writing
D)new journalism
Question
Fairness and Accuracy in Reporting (FAIR)has as its mission to inform the public of _________.

A)their role as media consumers
B)talk radio's deleterious influence
C)bias in the media at large
D)high journalistic standards and where to find them
Question
As the print press media became less tied to political parties,candidates in the 1930s relied more on __________ to communicate personally with voters.

A)campaign flyers
B)radio
C)public speeches
D)door-to-door campaigning
Question
The decline in newspaper readership is especially pronounced among __________.

A)young people
B)nonvoters
C)the elderly
D)Independent voters
Question
Fragmentation of the media audience has tended to __________.

A)counteract the impact of media conglomeration
B)increase the probability of media becoming more concentrated
C)create situations in which the media dictate what is right and wrong
D)make the audience less concerned with whether the information is true
Question
What do most campaign consultants believe about negative campaigning?

A)that it is less effective than positive advertising
B)that it galvanizes the opposition
C)that it suppresses voter turnout
D)that it is effective
Question
More than any other invention,__________ has changed U.S.politics.

A)the printing press
B)Facebook
C)television
D)radio
Question
The network news is reporting that a prominent U.S.Senate race is very close,with the polls showing that the incumbent leads the challenger by just two percentage points.This is an example of what type of news coverage?

A)horse race coverage
B)yellow journalism
C)non-substantive
D)partisan-based
Question
Internet piracy legislation has been proposed as a way to prevent __________ theft.

A)personal property
B)intellectual property
C)identity
D)patent
Question
The majority of Americans sees the press as __________.

A)biased toward a particular political party
B)more conservative than liberal
C)a watchdog over the government
D)unlikely to mold public opinion
Question
The __________ is an independent regulatory agency charged with licensing television and radio stations.

A)EPA
B)FDA
C)FCC
D)FED
Question
In which type of election is news coverage likely to be most influential?

A)a city council election
B)a House race
C)a Senate race
D)a presidential election
Question
Which of the following depends least on the press for political support?

A)the Supreme Court
B)the executive branch
C)the Senate
D)the House of Representatives
Question
The Internet began as a(n)__________.

A)bet between two math professors
B)outgrowth of IBM's interest in computers
C)military project in the 1960s
D)project by Google
Question
The average American watches approximately__________ hour(s)of television a day.

A)one
B)three
C)five
D)six
Question
The media's power to set the agenda is limited by __________.

A)the audience and the nature of any particular issue
B)the fact that people rarely pay attention to media
C)rules set by the FCC
D)the 24/7 news cycle
Question
Small groups of people who are asked questions about candidates and issues in a discussion setting are known as __________.

A)task-oriented groups
B)buzz groups
C)issue groups
D)focus groups
Question
In the last half century,___________ have become a more important source of information about candidates and issues.

A)newspapers
B)television news stories
C)television commercials
D)political mailings
Question
How has television coverage of politics changed over time?

A)Television stations now devote more time to reporting on Congress.
B)Television stations now devote less time to reporting on elections.
C)Television coverage of politics has become increasingly liberal.
D)Television coverage of politics now focuses more on policymaking.
Question
Because of 24/7 news cycles and on-the-spot reporting,many citizens feel their elected leaders should make decisions in what manner?

A)intelligently
B)deliberately
C)instantly
D)collaboratively
Question
When individuals perceive only what they want to in the media,it is known as __________.

A)political association
B)political bias
C)selective perception
D)biased perception
Question
When politicians try to influence the "spin" the media give to their actions or issues,they engage in which of these?

A)issue control
B)issue framing
C)media control
D)issue politicizing
Question
How do the majority of people sometimes feel about the quality of news received via the Internet?

A)skeptical
B)reassured
C)disinterested
D)informed
Question
What is the top circulating U.S.newspaper?

A)USA Today
B)the Wall Street Journal
C)the New York Times
D)the Washington Post
Question
Many political and campaign events do not receive attention from the media because news outlets do not consider them to be __________.

A)framed
B)newsworthy
C)opportunistic
D)transparent
Question
Rupert Murdoch's ownership of numerous television stations,newspapers,and other media companies is an example of __________.

A)the privatization of the news
B)pack journalism
C)media consolidation
D)media fragmentation
Question
During the period between 1820 and 1830,newspapers began to shift their appeal away from an upper-class,English-speaking readership to which demographic group?

A)the carriage trade
B)the merchant class
C)common men and women
D)Abolitionists
Question
What was the original motivation for the creation of the Internet?

A)to create a communications network that could survive a nuclear attack
B)to create new revenue sources for media conglomerates
C)to facilitate communication between government and citizens
D)to enable large scale social networking
Question
Newsweek,CNN,Fox News,the New York Times,National Public Radio,and the Daily Dish blog are all examples of what?

A)biased media
B)objective media
C)mass media
D)self-regulation
Question
President Barrack Obama __________ because his campaign understood that younger voters get most of their information and news this way.

A)participated in television debates
B)appeared on as many magazine covers as possible
C)reached out to voters via the Internet
D)wrote two memoirs
Question
Unlike the Supreme Court or the president,what kind of news coverage is Congress likely to receive?

A)sporadic
B)positive
C)negative
D)balanced
Question
The __________ enabled newspapers to be more financially independent,moving away from the financial support of political parties to profit from an expanded circulation and advertising.

A)reliance on home delivery
B)yearly subscription fees
C)penny press
D)quarterly subscription fees
Question
When a gun owner does not agree with an editorial writer's call for a ban on assault rifles,it can be attributed,in part,to her __________.

A)regionalism
B)selective exposure
C)lack of education
D)selective perception
Question
George W.Bush's decision to embed reporters in the Iraq War was an example of an elected official __________ the news coverage.

A)manipulating
B)exposing
C)clarifying
D)repudiating
Question
What impact did wire services have on the content of news?

A)They led to greater sensationalism in news coverage.
B)They led to greater emphasis on local news.
C)They further strengthened the trend toward objectivity.
D)They led to a decrease in coverage of elections.
Question
In the modern history of investigatory journalism,the code name that is associated with Mark Felt is which of the following?

A)Tricky Dick
B)Carl Bernstein
C)Space Ghost
D)Deep Throat
Question
The greatest amount of news coverage during political campaigns occurs in which type of race?

A)state legislative
B)governor
C)presidential
D)congressional
Question
A minority reporter would be most likely to work at which of the following outlets?

A)a local television station
B)a local newspaper
C)a national newspaper
D)a radio station
Question
Media outlets that tell people what is happening in the world,regardless of the level of entertainment,are known as __________.

A)infotainment
B)objective journalism
C)news media
D)subjective journalism
Question
Most U.S.news media are committed to __________.

A)expressing liberal viewpoints
B)being unbiased
C)expressing conservative viewpoints
D)providing international coverage
Question
Recent FCC rulings have produced a trend in media __________.

A)independence
B)regulation
C)conglomeration
D)bias
Question
One concern raised by proposals to crack down on Internet piracy is that it might __________.

A)limit people's access to the Internet
B)lead to censorship
C)inadvertently cause the Internet to crash
D)accelerate media consolidation
Question
Some of those who object to free trade with China are drawing attention to Chinese human rights abuses.This type of action is known as what?

A)socializing
B)issue framing
C)media bias
E)political socialization
Question
What political actor is considered newsworthy in any public activity,regardless of whether it has a political function?

A)the president
B)the Senate majority leader
C)the vice president
D)the Speaker of the House
Question
Which type of media,with its immediacy,visual imagery,and drama,has an emotional impact that cuts across age groups,educational levels,social classes,and races?

A)newspapers
B)newsmagazines
C)the Internet
D)television
Question
How has competition from cable news stations influenced broadcast news coverage?

A)It has led broadcast news to boost its entertainment value.
B)It has led broadcast news to provide extended news coverage.
C)It has led broadcast news to adopt an ideological perspective.
D)It has led broadcast news to provide more objective news coverage.
Question
On election day,__________ inform(s)the public about who voted and why they voted the way they did.

A)media consultants
B)campaign events
C)exit polls
D)the horse race
Question
What television network provides uninterrupted coverage of congressional deliberations and presidential nominating conventions?

A)CNN
B)C-SPAN
C)MSNBC
D)CBS
Question
The increasing use of television advertising has added to the __________ in political campaigns.

A)drama
B)clout
C)costs
D)bias
Question
When did the era of "objective journalism" begin?

A)in the early 1800s
B)in the 1870s
C)in the early twentieth century
D)in the 1950s
Question
Using a photo op and a large gathering of supporters to convey a specific message as to whom the candidate really is,the politician is creating which of these?

A)a social event
B)a campaign event
C)a television operation
D)a horse race
Question
Before the advent of objective journalism in the early twentieth century,__________ focused on exaggeration and sensationalism.

A)yellow journalism
B)party journalism
C)junk journalism
D)biased journalism
Question
Which of the following is true of network news programs on ABC,CBS,and NBC?

A)Viewership has decreased dramatically since the late 1980s.
B)They have been surpassed by cable news in terms of viewership.
C)They are biased in a liberal direction.
D)They provide more comprehensive coverage than radio programs.
Question
The FCC fined CBS in 2004 for what infamous television violation?

A)swearing at the Super Bowl half-time show
B)swearing at the World Series opening ceremony
C)nudity at the Super Bowl half-time show
D)nudity at the World Series opening ceremony
Question
The process by which individuals develop their political attitudes,values,and beliefs is called __________.

A)political socialization
B)social development
C)cultural assimilation
D)peer influence
Question
In terms of media consumption,how does the United States differ from other countries?

A)A higher percentage of Americans turn to the Internet for news.
B)A higher percentage of Americans rely on the radio for news and information.
C)A lower percentage of Americans pay attention to political news.
D)A lower percentage of Americans read newspapers.
Question
Image making in politics has resulted in an increased number of what?

A)journalists
B)CEOs
C)political contributions
D)media consultants
Question
Outside of family,the media are one of the strongest factors in __________.

A)political socialization
B)objectivity
C)the horse race
D)selective perception
Question
How did the penny press alter the content of news?

A)It led to more political coverage.
B)It led to an increase in human-interest stories.
C)It led to more objectivity in news coverage.
D)It led to more liberal news coverage.
Question
Mass media by definition disseminate messages to a large audience for a profit.
Question
Political campaigns no longer use radio to communicate with voters.
Question
The television networks ABC,NBC,and CBS are known as __________.
Question
During the 1820s and 1830s,newspapers began shifting their appeal from the elite toward the masses.
Question
For a potential candidate,looking and sounding good on television are increasingly important.
Question
The growth of the Internet has led to fragmentation of media audiences.
Question
The primary responsibility of a(n)__________ is to provide a positive image of the candidate and to reinforce negative images of the opponent.
Question
Exaggeration and sensationalism are often associated with yellow journalism.
Question
President Obama used the presidential press conference more than any other president.
Question
U.S.public opinion is not influenced by the images and events covered by television.
Question
Most Americans believe that the media are a valuable watchdog over government.
Question
Campaign advertising has recently taken on a much more positive tone with regard to the opposing candidate.
Question
Selective perception is the process by which we pick our political attitudes,values,and beliefs.
Question
The Internet and social media have become increasingly important largely because they are easily accessible.
Question
Media consultants are playing an increasingly important role in political campaigns.
Question
Party identification acts as a(n)__________ through which people view the media.
Question
The nickname __________ was given to Ronald Reagan.
Question
Before the ___________,all news that was reported was political.
Question
Politicians are friendly with the press in part because of the level of influence the media have on the voting public.
Question
Of the three branches of government,the executive branch depends least on the press.
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Deck 9: The Media and Uspolitics
1
The role media played in revealing the National Security Administration's secret surveillance operation is an example of __________ journalism.

A)new
B)investigatory
C)television
D)gonzo
B
2
New York Tribune editor Whitelaw Reid saw __________ as the watchword of a new breed of objective journalist in the early twentieth century.

A)independent journalism
B)yellow journalism
C)accurate writing
D)new journalism
A
3
Fairness and Accuracy in Reporting (FAIR)has as its mission to inform the public of _________.

A)their role as media consumers
B)talk radio's deleterious influence
C)bias in the media at large
D)high journalistic standards and where to find them
C
4
As the print press media became less tied to political parties,candidates in the 1930s relied more on __________ to communicate personally with voters.

A)campaign flyers
B)radio
C)public speeches
D)door-to-door campaigning
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
5
The decline in newspaper readership is especially pronounced among __________.

A)young people
B)nonvoters
C)the elderly
D)Independent voters
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
6
Fragmentation of the media audience has tended to __________.

A)counteract the impact of media conglomeration
B)increase the probability of media becoming more concentrated
C)create situations in which the media dictate what is right and wrong
D)make the audience less concerned with whether the information is true
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
7
What do most campaign consultants believe about negative campaigning?

A)that it is less effective than positive advertising
B)that it galvanizes the opposition
C)that it suppresses voter turnout
D)that it is effective
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
8
More than any other invention,__________ has changed U.S.politics.

A)the printing press
B)Facebook
C)television
D)radio
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
9
The network news is reporting that a prominent U.S.Senate race is very close,with the polls showing that the incumbent leads the challenger by just two percentage points.This is an example of what type of news coverage?

A)horse race coverage
B)yellow journalism
C)non-substantive
D)partisan-based
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
10
Internet piracy legislation has been proposed as a way to prevent __________ theft.

A)personal property
B)intellectual property
C)identity
D)patent
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
11
The majority of Americans sees the press as __________.

A)biased toward a particular political party
B)more conservative than liberal
C)a watchdog over the government
D)unlikely to mold public opinion
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
12
The __________ is an independent regulatory agency charged with licensing television and radio stations.

A)EPA
B)FDA
C)FCC
D)FED
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
13
In which type of election is news coverage likely to be most influential?

A)a city council election
B)a House race
C)a Senate race
D)a presidential election
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
14
Which of the following depends least on the press for political support?

A)the Supreme Court
B)the executive branch
C)the Senate
D)the House of Representatives
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
15
The Internet began as a(n)__________.

A)bet between two math professors
B)outgrowth of IBM's interest in computers
C)military project in the 1960s
D)project by Google
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
16
The average American watches approximately__________ hour(s)of television a day.

A)one
B)three
C)five
D)six
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
17
The media's power to set the agenda is limited by __________.

A)the audience and the nature of any particular issue
B)the fact that people rarely pay attention to media
C)rules set by the FCC
D)the 24/7 news cycle
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
18
Small groups of people who are asked questions about candidates and issues in a discussion setting are known as __________.

A)task-oriented groups
B)buzz groups
C)issue groups
D)focus groups
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
19
In the last half century,___________ have become a more important source of information about candidates and issues.

A)newspapers
B)television news stories
C)television commercials
D)political mailings
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
20
How has television coverage of politics changed over time?

A)Television stations now devote more time to reporting on Congress.
B)Television stations now devote less time to reporting on elections.
C)Television coverage of politics has become increasingly liberal.
D)Television coverage of politics now focuses more on policymaking.
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
21
Because of 24/7 news cycles and on-the-spot reporting,many citizens feel their elected leaders should make decisions in what manner?

A)intelligently
B)deliberately
C)instantly
D)collaboratively
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
22
When individuals perceive only what they want to in the media,it is known as __________.

A)political association
B)political bias
C)selective perception
D)biased perception
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
23
When politicians try to influence the "spin" the media give to their actions or issues,they engage in which of these?

A)issue control
B)issue framing
C)media control
D)issue politicizing
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
24
How do the majority of people sometimes feel about the quality of news received via the Internet?

A)skeptical
B)reassured
C)disinterested
D)informed
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
25
What is the top circulating U.S.newspaper?

A)USA Today
B)the Wall Street Journal
C)the New York Times
D)the Washington Post
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
26
Many political and campaign events do not receive attention from the media because news outlets do not consider them to be __________.

A)framed
B)newsworthy
C)opportunistic
D)transparent
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
27
Rupert Murdoch's ownership of numerous television stations,newspapers,and other media companies is an example of __________.

A)the privatization of the news
B)pack journalism
C)media consolidation
D)media fragmentation
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
28
During the period between 1820 and 1830,newspapers began to shift their appeal away from an upper-class,English-speaking readership to which demographic group?

A)the carriage trade
B)the merchant class
C)common men and women
D)Abolitionists
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
29
What was the original motivation for the creation of the Internet?

A)to create a communications network that could survive a nuclear attack
B)to create new revenue sources for media conglomerates
C)to facilitate communication between government and citizens
D)to enable large scale social networking
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
30
Newsweek,CNN,Fox News,the New York Times,National Public Radio,and the Daily Dish blog are all examples of what?

A)biased media
B)objective media
C)mass media
D)self-regulation
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
31
President Barrack Obama __________ because his campaign understood that younger voters get most of their information and news this way.

A)participated in television debates
B)appeared on as many magazine covers as possible
C)reached out to voters via the Internet
D)wrote two memoirs
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
32
Unlike the Supreme Court or the president,what kind of news coverage is Congress likely to receive?

A)sporadic
B)positive
C)negative
D)balanced
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
33
The __________ enabled newspapers to be more financially independent,moving away from the financial support of political parties to profit from an expanded circulation and advertising.

A)reliance on home delivery
B)yearly subscription fees
C)penny press
D)quarterly subscription fees
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
34
When a gun owner does not agree with an editorial writer's call for a ban on assault rifles,it can be attributed,in part,to her __________.

A)regionalism
B)selective exposure
C)lack of education
D)selective perception
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
35
George W.Bush's decision to embed reporters in the Iraq War was an example of an elected official __________ the news coverage.

A)manipulating
B)exposing
C)clarifying
D)repudiating
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
36
What impact did wire services have on the content of news?

A)They led to greater sensationalism in news coverage.
B)They led to greater emphasis on local news.
C)They further strengthened the trend toward objectivity.
D)They led to a decrease in coverage of elections.
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
37
In the modern history of investigatory journalism,the code name that is associated with Mark Felt is which of the following?

A)Tricky Dick
B)Carl Bernstein
C)Space Ghost
D)Deep Throat
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
38
The greatest amount of news coverage during political campaigns occurs in which type of race?

A)state legislative
B)governor
C)presidential
D)congressional
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
39
A minority reporter would be most likely to work at which of the following outlets?

A)a local television station
B)a local newspaper
C)a national newspaper
D)a radio station
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
40
Media outlets that tell people what is happening in the world,regardless of the level of entertainment,are known as __________.

A)infotainment
B)objective journalism
C)news media
D)subjective journalism
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
41
Most U.S.news media are committed to __________.

A)expressing liberal viewpoints
B)being unbiased
C)expressing conservative viewpoints
D)providing international coverage
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
42
Recent FCC rulings have produced a trend in media __________.

A)independence
B)regulation
C)conglomeration
D)bias
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
43
One concern raised by proposals to crack down on Internet piracy is that it might __________.

A)limit people's access to the Internet
B)lead to censorship
C)inadvertently cause the Internet to crash
D)accelerate media consolidation
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
44
Some of those who object to free trade with China are drawing attention to Chinese human rights abuses.This type of action is known as what?

A)socializing
B)issue framing
C)media bias
E)political socialization
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
45
What political actor is considered newsworthy in any public activity,regardless of whether it has a political function?

A)the president
B)the Senate majority leader
C)the vice president
D)the Speaker of the House
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
46
Which type of media,with its immediacy,visual imagery,and drama,has an emotional impact that cuts across age groups,educational levels,social classes,and races?

A)newspapers
B)newsmagazines
C)the Internet
D)television
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
47
How has competition from cable news stations influenced broadcast news coverage?

A)It has led broadcast news to boost its entertainment value.
B)It has led broadcast news to provide extended news coverage.
C)It has led broadcast news to adopt an ideological perspective.
D)It has led broadcast news to provide more objective news coverage.
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
48
On election day,__________ inform(s)the public about who voted and why they voted the way they did.

A)media consultants
B)campaign events
C)exit polls
D)the horse race
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
49
What television network provides uninterrupted coverage of congressional deliberations and presidential nominating conventions?

A)CNN
B)C-SPAN
C)MSNBC
D)CBS
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
50
The increasing use of television advertising has added to the __________ in political campaigns.

A)drama
B)clout
C)costs
D)bias
Unlock Deck
Unlock for access to all 110 flashcards in this deck.
Unlock Deck
k this deck
51
When did the era of "objective journalism" begin?

A)in the early 1800s
B)in the 1870s
C)in the early twentieth century
D)in the 1950s
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52
Using a photo op and a large gathering of supporters to convey a specific message as to whom the candidate really is,the politician is creating which of these?

A)a social event
B)a campaign event
C)a television operation
D)a horse race
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53
Before the advent of objective journalism in the early twentieth century,__________ focused on exaggeration and sensationalism.

A)yellow journalism
B)party journalism
C)junk journalism
D)biased journalism
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54
Which of the following is true of network news programs on ABC,CBS,and NBC?

A)Viewership has decreased dramatically since the late 1980s.
B)They have been surpassed by cable news in terms of viewership.
C)They are biased in a liberal direction.
D)They provide more comprehensive coverage than radio programs.
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55
The FCC fined CBS in 2004 for what infamous television violation?

A)swearing at the Super Bowl half-time show
B)swearing at the World Series opening ceremony
C)nudity at the Super Bowl half-time show
D)nudity at the World Series opening ceremony
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56
The process by which individuals develop their political attitudes,values,and beliefs is called __________.

A)political socialization
B)social development
C)cultural assimilation
D)peer influence
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57
In terms of media consumption,how does the United States differ from other countries?

A)A higher percentage of Americans turn to the Internet for news.
B)A higher percentage of Americans rely on the radio for news and information.
C)A lower percentage of Americans pay attention to political news.
D)A lower percentage of Americans read newspapers.
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58
Image making in politics has resulted in an increased number of what?

A)journalists
B)CEOs
C)political contributions
D)media consultants
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59
Outside of family,the media are one of the strongest factors in __________.

A)political socialization
B)objectivity
C)the horse race
D)selective perception
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60
How did the penny press alter the content of news?

A)It led to more political coverage.
B)It led to an increase in human-interest stories.
C)It led to more objectivity in news coverage.
D)It led to more liberal news coverage.
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61
Mass media by definition disseminate messages to a large audience for a profit.
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62
Political campaigns no longer use radio to communicate with voters.
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63
The television networks ABC,NBC,and CBS are known as __________.
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64
During the 1820s and 1830s,newspapers began shifting their appeal from the elite toward the masses.
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65
For a potential candidate,looking and sounding good on television are increasingly important.
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66
The growth of the Internet has led to fragmentation of media audiences.
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67
The primary responsibility of a(n)__________ is to provide a positive image of the candidate and to reinforce negative images of the opponent.
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68
Exaggeration and sensationalism are often associated with yellow journalism.
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69
President Obama used the presidential press conference more than any other president.
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70
U.S.public opinion is not influenced by the images and events covered by television.
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71
Most Americans believe that the media are a valuable watchdog over government.
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72
Campaign advertising has recently taken on a much more positive tone with regard to the opposing candidate.
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73
Selective perception is the process by which we pick our political attitudes,values,and beliefs.
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74
The Internet and social media have become increasingly important largely because they are easily accessible.
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75
Media consultants are playing an increasingly important role in political campaigns.
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76
Party identification acts as a(n)__________ through which people view the media.
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77
The nickname __________ was given to Ronald Reagan.
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78
Before the ___________,all news that was reported was political.
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79
Politicians are friendly with the press in part because of the level of influence the media have on the voting public.
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80
Of the three branches of government,the executive branch depends least on the press.
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