Deck 15: Managing Information and Technology: Finding New Ways to Learn and Link

Question 1

A database is a type of software that is primarily used to perform computations based on complex formulas,such as those used by accountants or engineers.

Answer 1

False

Question 2

Expert systems help their users solve a problem or accomplish a task by asking the user a series of questions,basing each new question on the response to previous questions.The program continues to ask questions until it has enough information to reach a decision and make a recommendation.

Answer 2

True

Question 3

The Internet is a network of networks,consisting of hundreds of thousands of smaller networks,operating under a common set of rules so each can communicate with the others.

Answer 3

True

Question 4

The World Wide Web is the part of the Internet that consists of documents written in HTML.This is the part of the Internet that receives the most attention from the general public.

Question 5

Utility programs are supplemental operating system software,such as firewalls,spam blockers,and other security software.

Question 6

Businesses use pull technology to automatically deliver information quickly and conveniently to an end user's computer desktop.

Question 7

A data warehouse is a large,organization-wide database providing a centralized location for storing data from both the organization's own databases and external sources.

Question 8

Hardware consists of computer programs that provide instructions to a computer so that it can perform a desired task.

Question 9

Utility programs are applications software packages,such as word processor and spreadsheet programs,that help users perform a desired task.

Question 10

The fundamental form of system software is the operating system,which controls the way the computer functions at its most basic level.

Question 11

The World Wide Web is simply another name for the Internet.

Question 12

Application software is the software that helps users perform desired tasks.

Question 13

Operating systems perform tasks such as managing the computer's file system and allocating computer memory among various applications.

Question 14

Horizontal market software consists of highly specialized applications used in a particular industry such as medicine,law,or accounting.

Question 15

Abel Webb works for the Greater Garrisonville Power Company.His job involves creating confidential reports and other documents that he posts to an internal server.While employees can view and even download these confidential materials using a Web browser,people outside the company have no access to them.This suggests that Garrisonville Power is using an intranet.

Question 16

The physical components used to collect,store,organize,and process data and to distribute information are referred to as software.

Question 17

A network links computer resources using either a wired or wireless connection.

Question 18

Data mining uses powerful statistical and mathematical techniques to analyze the vast amounts of data in data warehouses in order to identify information that was previously hidden.

Question 19

Data are facts and figures.vThese data do not become information until they are organized and presented in a way that makes them useful to the end user.

Question 20

Businesses develop intranets so valued customers have access to internal information that is not available to the general public.

Question 21

AM/PM Consulting is a leader in the creation of expert systems used in a variety of industries.During the process of developing such systems for an application,AM/PM's programmers are likely to spend a lot of time interviewing human experts in that field to gain insights into how they solve problems.

Question 22

Mattie O'Hara is a sales manager with Moonbux Coffee.Her sales department has a database indicating what each customer has purchased.The company is introducing a new line of gourmet coffees,and Mattie wants to contact customers who bought the Moonbux's older line of gourmet coffees to inform them of the new products.In order to obtain a list of customers,Mattie could enter a query into the database.

Question 23

Viral marketing is popular with businesses because it is a legitimate online word-of-mouth promotional campaign.

Question 24

B2B e-commerce consists of markets where businesses buy from and sell to other businesses.

Question 25

Data are facts and figures that have been organized in a way that makes them immediately useful to decision makers.

Question 26

Red Eye Shipping Inc.has purchased a business intelligence system.The main advantage of such a system is that it eliminates the need for maintaining large data warehouses and using complex techniques such as data mining.

Question 27

A data warehouse is a physical storage facility used by management to store and file all hard copies of important documents generated by the business.

Question 28

B2C e-commerce refers to online business trades between companies.

Question 29

A query is a request for the database management software to search for data that matches specific criteria.

Question 30

An advantage of an expert system is that it is capable of solving a wide variety of problems,including those that are quite different from the problems it was originally designed to solve.

Question 31

A cybermediary is an Internet-based firm specializing in the secure electronic transfer of funds.

Question 32

Data mining is most effective at locating relationships among data stored on small,highly specialized databases,such as the database for a single department or division within a company.

Question 33

TurboTax™ is a software program that takes the customer through a series of tax-related questions.Based on the customer's responses,the system will select the next question.In the end,it provides all the information the customer needs to file a return to Canada Revenue Agency,including the amount of taxes owed or the amount of a refund to expect.TurboTaxᵀᴹ is an example of an expert system.

Question 34

Businesses develop decision support systems (DSS)to give managers access to large quantities of data and the processing power to convert the data into high-quality information.

Question 35

Push technologies can give managers a crucial competitive edge by providing them with good quality information quickly and conveniently.

Question 36

One of the main advantages of expert systems is that they are easy and inexpensive to develop.

Question 37

E-commerce refers to using the Internet to facilitate the exchange of goods and services.

Question 38

Many firms have used the Internet to implement very effective viral marketing campaigns that encourage customers and others not employed by the seller to help promote the seller's products.

Question 39

Viral marketing uses computer viruses to deliver unsolicited advertisements to a user's computer.

Question 40

Companies use a secure socket layer (SSL)protocol to secure payment information transmitted over the Internet from a consumer to a business.

Question 41

Hotmail,the free e-mail service,became a huge success due to viral marketing.Each time a Hotmail user sent an e-mail message,the recipient received a promotional message about "Hotmail" at the bottom of the page.This drew attention to the service and allowed for the rapid,impressive growth of its subscriber base.

Question 42

Adware is often installed when users download and install freeware on their computers.

Question 43

Electronic bill presentment and payment is a method in which bills are sent to customers via e-mail.Many banks offer this service.

Question 44

A cookie is a small text file containing no programming code that is placed on your computer when you visit certain Websites.

Question 45

Opt-in e-mails are the same as spam because they are unwanted messages.

Question 46

Viral marketing is not as effective as traditional buzz marketing because the latter tactic allows for messages to reach a wider audience at a faster speed.

Question 47

Adware is software that is installed on a computer to show advertisements.

Question 48

Adware,spyware,and viruses contain no programming codes and are simple text files that can be overwritten by specialized software.

Question 49

Intellectual property refers to products that result from creative and intellectual effort,such as books,musical works,inventions,and computer software.

Question 50

A firewall is special material software that hackers place on your computer to prevent you from accessing your data.

Question 51

Phishing is a scam where official-looking e-mails are sent to individuals in an attempt to get them to divulge private information such as passwords,usernames,and account numbers.

Question 52

Hackers are skilled computer users who use their expertise to gain unauthorized access to other people's computers.

Question 53

Spam is unsolicited e-mail usually sent to very large numbers of recipients,many of whom may not have interest in the message.

Question 54

A secure socket layer (SSL)refers to a layer of hidden information in a data warehouse that can only be discovered by the use of data mining techniques.

Question 55

A small firm that manufactures specialized automobile parts would be unable to participate in an e-marketplace since accessing such markets requires expensive specialized communications equipment that only larger firms can afford.

Question 56

Unfortunately,there is almost nothing the typical computer user can do to significantly reduce the risks associated with computer viruses,hackers,and spyware.

Question 57

Cookies are small strings of programming code that are installed on a computer without the user's permission in order to secretly monitor the user's Web browsing behaviour.

Question 58

Cookies are text files installed on computers that enable companies to identify users who visit their Websites.

Question 59

Spyware installs itself on your computer without permission and then tracks your computer behaviour.

Question 60

E-marketplaces are primarily used by participants in the B2C market.

Question 61

Phishers send illegitimate e-mail messages to unsuspecting individuals in an attempt to get personal information from the recipient.Often using official-sounding language and official-looking graphics,such as corporate logos,the messages appear authentic.

Question 62

Black-hat hackers are hackers who have no harmful intent.Instead they hack into computers simply for the intellectual challenge it involves.

Question 63

Eggbert loves to download music and video over the Internet.But he is finding that even with his high-speed connection,it sometimes takes a long time to download the files he wants.Internet2 is designed primarily to meet the needs of people like Eggbert.

Question 64

Radio frequency identification (RFID)is the use of microchips to transmit information about a device,product,or person to a RFID reader that is within range.

Question 65

Viruses can erase or modify data on your hard drive,prevent computer start-up,or find and send personal information stored on your hard drive to unauthorized people.Viruses are often hidden in e-mails,instant messages,or files downloaded from the Internet.

Question 66

Data becomes information only when it is used for a real-life application.

Question 67

Spam filters are guaranteed to stop spammers from forcing people to give private information on the Internet.

Question 68

In B2C commerce transactions most sites have a SSL protocol,which stands for Selective Server Line.

Question 69

The main purpose of RFID chips is to transmit a serial number that uniquely identifies a person,product,or device.

Question 70

According to Facebook's policies,the company that produces a product has the right to its own page on Facebook even if someone has established a page first.

Question 71

A QR code is the black and white box of lines and dots found on printed advertising and other marketing information material.

Question 72

The basic difference between computer viruses on the one hand and adware and spyware on the other is that a virus has the ability to spread automatically to other computers.

Question 73

Internet2 is a new Internet that utilizes technologies that give it a speed and capacity that far exceed those of the current Internet.Only institutions participating in a consortium of dues-paying members have access to Internet2.

Question 74

Intellectual property that is protected by copyright law includes corporate logos.

Question 75

So far the music industry is the only industry that has experienced significant losses in revenue as the result of piracy.

Question 76

E-marketplaces are a great new way for companies to make quick payments with little effort but they require expensive dedicated connections between firms.

Question 77

Cyberterrorists are hackers motivated by political or ideological beliefs who try to cause harm to those who do not share their beliefs.

Question 78

Margaret Reed works for a major manufacturer that is having trouble tracking components and materials as they move through its supply chain.Margaret wants to find a technology that will uniquely identify items to simplify the tracking process.She is likely to be interested in considering RFID chips to solve this problem.

Question 79

Deleting e-mail messages from your inbox on a regular basis is an effective way of eliminating the possibility that others will be able to read your messages.

Question 80

A strong password is any combination of at least five characters consisting of both letters and numbers and isn't a common word or name.