Deck 11: Market Entry and Monopolistic Competition
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Deck 11: Market Entry and Monopolistic Competition
1
What causes firms to want to enter a monopolistically competitive market?
Firms will want to enter any market in which positive economic profit is being made.If there are no barriers to entry,then new firms will continue to enter until profit falls to zero.
2
In a monopolistically competitive market,product differentiation ensures that in the long run
A) price will equal marginal cost.
B) marginal revenue will exceed marginal cost.
C) marginal revenue will equal average total cost.
D) price will exceed marginal revenue.
A) price will equal marginal cost.
B) marginal revenue will exceed marginal cost.
C) marginal revenue will equal average total cost.
D) price will exceed marginal revenue.
price will exceed marginal revenue.
3
No barriers to entry in a market implies that,in the long run,economic profit will be
A) above average.
B) zero.
C) equal to accounting profit.
D) none of the above
A) above average.
B) zero.
C) equal to accounting profit.
D) none of the above
zero.
4
What encourages firms to enter markets?
A) The diversity of products offered must be small.
B) Firms believe they can violate patent protection with impunity.
C) No firms in the industry can experience losses.
D) Some existing firms in the market must be earning economic profits.
A) The diversity of products offered must be small.
B) Firms believe they can violate patent protection with impunity.
C) No firms in the industry can experience losses.
D) Some existing firms in the market must be earning economic profits.
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5
A monopolistically competitive market is characterized by
A) many firms that sell slightly different products.
B) many barriers to entry and few firms.
C) many firms that sell the same products.
D) few firms that sell the same products.
A) many firms that sell slightly different products.
B) many barriers to entry and few firms.
C) many firms that sell the same products.
D) few firms that sell the same products.
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6
On South Street in Philadelphia,there are many Italian restaurants.Each Italian restaurant carries a slightly different menu.In what type of market structure do these Italian restaurants belong?
A) perfect competition
B) monopolistic competition
C) oligopoly
D) monopoly
A) perfect competition
B) monopolistic competition
C) oligopoly
D) monopoly
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7
Which of the following characteristics is shared by both monopolistically competitive markets and perfectly competitive markets?
A) no barriers to entry
B) identical products across sellers
C) small number of interdependent sellers
D) firms face downward-sloping demand curves
A) no barriers to entry
B) identical products across sellers
C) small number of interdependent sellers
D) firms face downward-sloping demand curves
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8
Which of the following characteristics is shared by both monopolistically competitive markets and monopoly markets?
A) Firms have free entry.
B) Identical products are produced by all sellers.
C) Firms face downward sloping demand curves.
D) Firms are price takers.
A) Firms have free entry.
B) Identical products are produced by all sellers.
C) Firms face downward sloping demand curves.
D) Firms are price takers.
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9
Assume that there is a single firm producing toilet paper and the firm's demand curve is the same as the market demand curve.If a second firm that also produces toilet paper enters the market,what will happen to the demand curve of the original firm?
A) There is a movement up along the demand curve.
B) There is a movement down along the demand curve.
C) It shifts to the right.
D) It shifts to the left.
A) There is a movement up along the demand curve.
B) There is a movement down along the demand curve.
C) It shifts to the right.
D) It shifts to the left.
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10
Positive economic profit encourages new firms to enter an industry.
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11
As a result of product differentiation,a firm in a monopolistically competitive market
A) always has some market power.
B) is very similar to a firm in a perfectly competitive market.
C) faces a perfectly elastic demand curve.
D) is very similar to a monopolist.
A) always has some market power.
B) is very similar to a firm in a perfectly competitive market.
C) faces a perfectly elastic demand curve.
D) is very similar to a monopolist.
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12
Recall the Application about the price competition between satellite and cable TV services to answer the following question(s).
Recall the Application.How will an existing cable-TV provider respond in most cases to the entry of a firm that provides TV signals via satellite?
A) The cable firm improves the quality of service and leaves the price the same.
B) The cable firm lowers the quality of services and lowers the price.
C) The cable firm increases the price without any improvements to its service.
D) The cable firm improves the quality of service and decreases its price.
Recall the Application.How will an existing cable-TV provider respond in most cases to the entry of a firm that provides TV signals via satellite?
A) The cable firm improves the quality of service and leaves the price the same.
B) The cable firm lowers the quality of services and lowers the price.
C) The cable firm increases the price without any improvements to its service.
D) The cable firm improves the quality of service and decreases its price.
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13
As new firms enter an industry,the existing firms will decrease their output.
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14
If there is free entry in a market,then in the long-run economic profit will be above average.
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15
Which of the following statements is true?
A) An assumption of monopolistic competition is that firms can differentiate their products.
B) An assumption of perfect competition is that firms can differentiate their products.
C) Monopolistic competition is not subject to free entry and exit.
D) An assumption of monopolistic competition is that there are only a few large firms in the industry.
A) An assumption of monopolistic competition is that firms can differentiate their products.
B) An assumption of perfect competition is that firms can differentiate their products.
C) Monopolistic competition is not subject to free entry and exit.
D) An assumption of monopolistic competition is that there are only a few large firms in the industry.
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16
As new firms enter an industry,the price being charged will increase.
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17
Why do existing firms earn smaller profits as new firms enter an industry?
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18
Empirical studies have shown that entry leads to lower prices and profit.
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19
As new firms enter an industry,the demand curve facing each existing firm will shift to the right.
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20
Assume that there is only one firm producing electric toothbrushes and the firm's demand curve is the same as the market demand curve.If a second firm that also produces electric toothbrushes enters the market,the profit of the first firm decreases because
A) the competition between the two firms causes the price to go down.
B) it produces less electric toothbrushes.
C) its average cost of production rises due to higher demand.
D) Both A and B are correct.
A) the competition between the two firms causes the price to go down.
B) it produces less electric toothbrushes.
C) its average cost of production rises due to higher demand.
D) Both A and B are correct.
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21
In the short run in monopolistic competition there can be
A) economic profits, but not losses.
B) economic profits, losses, or the firm can break even.
C) no economic profits, but there can be losses
D) no economic profits or losses.
A) economic profits, but not losses.
B) economic profits, losses, or the firm can break even.
C) no economic profits, but there can be losses
D) no economic profits or losses.
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22

Refer to Figure 11.2.In the long run,the monopolistic competitor would generate total cost equal to the area
A) 0AFD.
B) AHE0.
C) AFGB.
D) 0BGD.
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23
The demand curve facing a monopolistically competitive firm is
A) horizontal at the going market price.
B) downward sloping and less than the market demand curve.
C) downward sloping and greater than the market demand curve.
D) the same as the market demand curve.
A) horizontal at the going market price.
B) downward sloping and less than the market demand curve.
C) downward sloping and greater than the market demand curve.
D) the same as the market demand curve.
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24

Refer to Figure 11.2.In the long run,the monopolistic competitor would produce ________ units.
A) 0C
B) 0D
C) 0E
D) none of these
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25
The feature that distinguishes monopolistic competition from perfect competition is that monopolistically competitive firms are
A) large relative to the market.
B) price takers.
C) able to block the entry of other firms.
D) able to differentiate their product.
A) large relative to the market.
B) price takers.
C) able to block the entry of other firms.
D) able to differentiate their product.
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26
For monopolistically competitive firms in long-run equilibrium,
A) the demand curve must intersect average total cost at its minimum.
B) the demand curve must be tangent to the average total cost curve at its minimum.
C) at the profit-maximizing quantity, the demand curve must intersect the average total cost curve quantity.
D) at the profit-maximizing quantity, the demand curve must be tangent to the average total cost curve.
A) the demand curve must intersect average total cost at its minimum.
B) the demand curve must be tangent to the average total cost curve at its minimum.
C) at the profit-maximizing quantity, the demand curve must intersect the average total cost curve quantity.
D) at the profit-maximizing quantity, the demand curve must be tangent to the average total cost curve.
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27

Refer to Figure 11.2.In the long run,the monopolistic competitor would generate total revenue equal to the area
A) 0BGD.
B) AHE0.
C) AFGB.
D) 0AFD.
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28
In monopolistic competition,the firm can increase price and still sell some output because
A) there is no free entry.
B) they are producing a product for which there is no close substitute.
C) they are colluding with other firms to set price.
D) they are producing a product that has some degree of differentiation.
A) there is no free entry.
B) they are producing a product for which there is no close substitute.
C) they are colluding with other firms to set price.
D) they are producing a product that has some degree of differentiation.
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29
In a monopolistically competitive industry,there are many firms because
A) there are relatively large economies of scale.
B) there are relatively small economies of scale.
C) individual firms are not distinguishable from the total market.
D) products are easily produced.
A) there are relatively large economies of scale.
B) there are relatively small economies of scale.
C) individual firms are not distinguishable from the total market.
D) products are easily produced.
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30
Assume that the Indian restaurant industry is monopolistically competitive in London.Garam Masala,an Indian restaurant near Piccadilly Circus,lowers its prices by 10%,but all the other Indian restaurants in London keep their prices unchanged.Which of the following is most likely to occur?
A) All other Indian restaurants will not be able to sell any food since none of them lowered their prices.
B) Garam Masala will lose some of its customers.
C) Garam Masala's profits will definitely increase.
D) The number of customers served by Garam Masala will increase.
A) All other Indian restaurants will not be able to sell any food since none of them lowered their prices.
B) Garam Masala will lose some of its customers.
C) Garam Masala's profits will definitely increase.
D) The number of customers served by Garam Masala will increase.
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31
In monopolistic competition,firms can have some market power based on the fact that
A) they are large in size.
B) there are barriers to entry.
C) there is only one firm in the industry.
D) they produce differentiated goods.
A) they are large in size.
B) there are barriers to entry.
C) there is only one firm in the industry.
D) they produce differentiated goods.
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32
To maximize profit,a monopolistically competitive firm will produce where
A) marginal revenue exceeds price.
B) price is less than marginal cost.
C) price equals average total cost.
D) marginal revenue equals marginal cost.
A) marginal revenue exceeds price.
B) price is less than marginal cost.
C) price equals average total cost.
D) marginal revenue equals marginal cost.
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33
If firms in a monopolistically competitive industry are earning economic profits,then in the long run
A) these firms can continue earning economic profits because entry into the industry is blocked.
B) new firms producing close substitutes will continue to enter the market until economic profit is zero.
C) new firms producing the exact same product will enter the industry and this entry will continue until economic profit is zero.
D) the government will most likely regulate firms in this industry to reduce the economic profits.
A) these firms can continue earning economic profits because entry into the industry is blocked.
B) new firms producing close substitutes will continue to enter the market until economic profit is zero.
C) new firms producing the exact same product will enter the industry and this entry will continue until economic profit is zero.
D) the government will most likely regulate firms in this industry to reduce the economic profits.
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34

Refer to Figure 11.1.If Trollio's T-shirts is in long-run equilibrium it is producing ________ silk-screened T-shirts and selling each T-shirt at a price of ________.
A) 20; $5
B) 50; $10
C) 50; $16
D) 60; $15
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35
What effect does the absence of barriers to entry in a monopolistically competitive industry have on the existing firms' demand and marginal revenue curves?
A) The demand and marginal revenue curves begin to shift to the right.
B) The demand curve begins to shift to the right, but the marginal revenue curve shifts to the left.
C) Both curves shift to the left.
D) The demand curve shifts to the left, but the marginal revenue curve shifts to the right.
A) The demand and marginal revenue curves begin to shift to the right.
B) The demand curve begins to shift to the right, but the marginal revenue curve shifts to the left.
C) Both curves shift to the left.
D) The demand curve shifts to the left, but the marginal revenue curve shifts to the right.
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36
Which type of profit-maximizing firm will choose to produce where price equals marginal cost?
A) perfect competition
B) perfect competition and monopolistic competition
C) monopolistic competition
D) all types of firms
A) perfect competition
B) perfect competition and monopolistic competition
C) monopolistic competition
D) all types of firms
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37

Refer to Figure 11.2.In the long run,the monopolistic competitor would charge a price of ________ per unit.
A) 0A
B) 0B
C) 0F
D) BA
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38
Which type of profit-maximizing firm will choose to produce where marginal revenue equals marginal cost?
A) perfect competition
B) perfect competition and monopolistic competition
C) monopolistic competition
D) all types of firms
A) perfect competition
B) perfect competition and monopolistic competition
C) monopolistic competition
D) all types of firms
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39
The demand for a product of a monopolistically competitive firm is
A) price inelastic.
B) price elastic.
C) unit elastic.
D) undefined.
A) price inelastic.
B) price elastic.
C) unit elastic.
D) undefined.
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40
The condition for long-run equilibrium in a monopolistically competitive industry is
A) price equals average total cost.
B) price equals marginal cost.
C) price equals marginal revenue.
D) marginal cost equals average total cost.
A) price equals average total cost.
B) price equals marginal cost.
C) price equals marginal revenue.
D) marginal cost equals average total cost.
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41
Recall the Application about the costs involved in opening a motel to answer the following question(s).
Recall the Application.What should an owner of a Motel 6 expect in a monopolistically competitive market?
A) total revenue equal to total cost
B) keen competition for consumers
C) economic profit to be zero
D) all of the above
Recall the Application.What should an owner of a Motel 6 expect in a monopolistically competitive market?
A) total revenue equal to total cost
B) keen competition for consumers
C) economic profit to be zero
D) all of the above
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42
A monopolistically competitive firm influences market price by virtue of its size.
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43
Which of the following is a characteristic of monopolistic competition?
A) Many firms compete for essentially the same customers, but each firm produces a slightly different product.
B) Competitors have some price-setting power but it is limited because of the many close substitutes available.
C) Entry is relatively inexpensive.
D) all of the above
A) Many firms compete for essentially the same customers, but each firm produces a slightly different product.
B) Competitors have some price-setting power but it is limited because of the many close substitutes available.
C) Entry is relatively inexpensive.
D) all of the above
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44
Under a monopolistically competitive market structure,firms will continue to enter the market until the economic profit is eliminated.
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45

Refer to Figure 11.2.In the long run,the monopolistic competitor would earn an economic profit equal to the area
A) 0AFD.
B) AHE0.
C) 0BGD.
D) none of these
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46
In the short run,a firm in monopolistic competition operates much like a
A) monopolist.
B) firm in perfect competition.
C) price taker.
D) all of the above
A) monopolist.
B) firm in perfect competition.
C) price taker.
D) all of the above
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47
Firms in a monopolistically competitive industry have small economies of scale which causes no barriers to entry.
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48
In the long run,which two curves are tangent for a firm in monopolistic competition?
A) marginal cost and marginal revenue
B) marginal cost and demand
C) average total cost and demand
D) average total cost and marginal revenue
A) marginal cost and marginal revenue
B) marginal cost and demand
C) average total cost and demand
D) average total cost and marginal revenue
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49
When a profit-maximizing firm in monopolistic competition is in long-run equilibrium,
A) the demand curve it faces will be perfectly elastic.
B) its marginal cost will be falling.
C) its price will be greater than its marginal cost.
D) its marginal revenue will be greater than its marginal cost.
A) the demand curve it faces will be perfectly elastic.
B) its marginal cost will be falling.
C) its price will be greater than its marginal cost.
D) its marginal revenue will be greater than its marginal cost.
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50
In some monopolistically competitive markets,differentiation is obtained simply by location.Which of the followings is NOT a good example of differentiation by location?
A) gas stations
B) movie theaters
C) music stores
D) restaurants
A) gas stations
B) movie theaters
C) music stores
D) restaurants
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51
Firms in monopolistically competitive markets sell identical products.
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52
Firms gain control over price in monopolistic competition by differentiating their products.
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53
Monopolistic competition is NOT characterized by
A) slightly different products.
B) many sellers.
C) firms with no control over price.
D) the absence of barriers to entry.
A) slightly different products.
B) many sellers.
C) firms with no control over price.
D) the absence of barriers to entry.
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54
The toothpaste industry with 5 firms is monopolistically competitive.If a sixth firm decides to entry the market,what will happen to firms' specific demand curves?
A) shift to the right
B) shift to the left
C) stay the same
D) none of the above
A) shift to the right
B) shift to the left
C) stay the same
D) none of the above
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55
In monopolistic competition,the presence of free entry suggests that
A) some firms will earn economic profits in the long run.
B) some firms will be forced to incur losses in the long run.
C) all firms will earn zero economic profit in the long run.
D) all firms will earn zero economic profit in both the short run and the long run.
A) some firms will earn economic profits in the long run.
B) some firms will be forced to incur losses in the long run.
C) all firms will earn zero economic profit in the long run.
D) all firms will earn zero economic profit in both the short run and the long run.
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56
There are patents and regulations that can prevent firms from entering a monopolistically competitive market.
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57
When a profit-maximizing firm in monopolistic competition is producing its long-run equilibrium quantity,
A) it will be earning economic profit.
B) its marginal revenue will exceed its marginal cost.
C) its price will equal its marginal cost.
D) its price will be equal to its average total cost.
A) it will be earning economic profit.
B) its marginal revenue will exceed its marginal cost.
C) its price will equal its marginal cost.
D) its price will be equal to its average total cost.
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58
Since a firm in monopolistic competition has some market power,its long-run price will be greater than its
A) average total cost.
B) marginal cost.
C) total cost.
D) none of the above
A) average total cost.
B) marginal cost.
C) total cost.
D) none of the above
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59
Recall the Application about the costs involved in opening a motel to answer the following question(s).
Recall the Application.Which of the following is NOT required to operate a Motel 6 franchise?
A) paying a franchise fee
B) earning an economic profit
C) paying a royalty rate on profits
D) hotelier skills
Recall the Application.Which of the following is NOT required to operate a Motel 6 franchise?
A) paying a franchise fee
B) earning an economic profit
C) paying a royalty rate on profits
D) hotelier skills
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60
Which of the following goods are NOT sold in a monopolistically competitive market?
A) computer software
B) toothpaste
C) toilet paper
D) oil
A) computer software
B) toothpaste
C) toilet paper
D) oil
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61
One key difference between profit-maximizing firms in monopolistic competition versus perfect competition is that
A) monopolistically competitive firms will earn a positive profit in the long run.
B) perfectly competitive firms break even in the long run, but monopolistically competitive firms do not.
C) monopolistically competitive firms charge a price greater than marginal revenue.
D) none of the above
A) monopolistically competitive firms will earn a positive profit in the long run.
B) perfectly competitive firms break even in the long run, but monopolistically competitive firms do not.
C) monopolistically competitive firms charge a price greater than marginal revenue.
D) none of the above
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62
Provide four examples of goods that are sold in monopolistically competitive markets.
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63
Explain the conditions that must be satisfied for a monopolistically competitive industry to be in long-run equilibrium.
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64
Monopolistically competitive firms achieve the degree of market power they command through
A) size.
B) product differentiation.
C) collusion.
D) barriers to entry.
A) size.
B) product differentiation.
C) collusion.
D) barriers to entry.
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65
List four ways in which product differentiation can be achieved.
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66
What is meant by product differentiation? Why is it employed by firms?
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67
What happens in the long run if firms in a monopolistically competitive industry are earning positive economic profits? Explain.
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68
In a monopolistically competitive market,price will be equal to minimum average total cost in the long run.
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69
Under monopolistic competition,the typical firm maximizes profit at the point where marginal revenue equals marginal cost.
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70
When products are differentiated by location,what kind of trade-offs exist?
A) Firms that sell the same product at different locations have a monopoly in their location, and buyers pay a higher price.
B) the larger the numbers of firms that sell the same product at different locations, the higher the level of variety
C) the smaller the numbers of firms that sell the same product at different locations, the higher the average cost of production
D) the larger the numbers of firms that sell the same product at different locations, the higher the average cost of production
A) Firms that sell the same product at different locations have a monopoly in their location, and buyers pay a higher price.
B) the larger the numbers of firms that sell the same product at different locations, the higher the level of variety
C) the smaller the numbers of firms that sell the same product at different locations, the higher the average cost of production
D) the larger the numbers of firms that sell the same product at different locations, the higher the average cost of production
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71
Firms in monopolistic competition sell their products at a price equal to marginal cost.
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72
Why does a firm in monopolistic competition face a downward-sloping demand curve?
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73
A monopolistically competitive firm maximizes profit by producing where marginal revenue is less than marginal cost.
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74
A profit-maximizing firm in monopolistic competition differs from a profit-maximizing firm in perfect competition because the firm in monopolistic competition
A) faces a perfectly elastic demand curve at the market price.
B) faces no barriers to entry.
C) faces a downward-sloping demand curve for its product.
D) can earn economic profits in the long run.
A) faces a perfectly elastic demand curve at the market price.
B) faces no barriers to entry.
C) faces a downward-sloping demand curve for its product.
D) can earn economic profits in the long run.
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75
In some monopolistically competitive markets,products are differentiated by location.
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76
How is it possible that monopolistically competitive firms have market power and yet cannot earn long-run profit?
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77
The demand for a product of a monopolistically competitive firm is very price inelastic.
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78
Explain the characteristics of monopolistic competition.Explain how price and output are determined in monopolistic competition.
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79
Explain the process by which long-run equilibrium will be achieved in a monopolistically competitive industry if some firms are incurring losses.
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80
Like firms in perfect competition,firms in monopolistic competition will earn zero economic profit in the long run.
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