Deck 17: Mass Media

Question 1

Which of the following best describes Herman and Chomsky's (1998)position on capitalism and mass media?

A)False needs keep workers motivated to work harder for their employer.
B)The media exploit the working class by creating a false consciousness among workers.
C)People are overwhelmed by vast amounts of information and consume products uncritically.
D)The media deliberately sway consumers into buying products they don't need.

Answer 1

B

Question 2

In Canada,what percentage of radio content must be Canadian?

A)25 percent
B)35 percent
C)45 percent
D)55 percent

Answer 2

B

Question 3

Which of the following statements does NOT describe research on online dating?

A)The internet is the third most common way of meeting someone.
B)The percentage of people who met their partners on the Internet was 22 percent in 2010.
C)School and the family have steadily declined as sources for meeting a romantic partner.
D)Heterosexual couples are much more likely to meet over the Internet.

Answer 3

D

Question 4

What did Yee and Bailenson (2007)discover in their research on avatars?

A)Those with attractive avatars were less friendly to other avatars.
B)Those with unattractive avatars were more likely to argue with other avatars.
C)Taller avatars were better negotiators than shorter avatars.
D)Height had no effect on negotiation power.

Question 5

What did Shapiro (2010)discover about transgenderism and online dating?

A)Transgendered people are less likely to use the Internet to find romantic partners.
B)The Internet helps transgendered people manage feelings of fear,isolation,and anger.
C)Many transgendered people conceal their identities online.
D)A number of heterosexual people reported posing as transgendered on the Internet.

Question 6

Amber is analyzing the media from a conflict perspective.Which of the following statements best describes her views?

A)Media ownership is more highly concentrated in Canada than in most other countries.
B)Online media help people experiment with their identity.
C)The media counsels people on how to interpret events.
D)The media is responsible for reproducing stereotypes about subordinate groups.

Question 7

Which of the following is NOT a dysfunctional aspect of the media?

A)People become overwhelmed by the amount of information they receive.
B)The free flow of news maintains the status quo.
C)The public can be swayed by inaccurate news reports.
D)It discourages independent thinking by reinforcing existing beliefs.

Question 8

Kimberly was an unknown musician until her recordings went viral on YouTube.What term best describes this process?

A)status conferral
B)role intensity
C)status expansion
D)role expansion

Question 9

The growing popularity of Canadian musicians beginning in the 1960s is attributable to which phenomenon?

A)the migration of American musicians to Canada
B)broadcasting regulations that require more Canadian content
C)recruitment strategies aimed towards Canadian artists
D)signing bonuses for Canadian artists who work with American record labels

Question 10

Which of the following is NOT a criticism of the mass media put forward by Horkheimer and Adorno (1972)?

A)Mass culture does not provide a way for people to escape the boredom of daily life.
B)Artistic expression has become just another marketable commodity.
C)Consumption of mass culture destroys individual creativity.
D)The culture industry creates false needs for consumer products.

Question 11

David is writing about the mass media from a symbolic interactionist perspective.Which of the following statements best exemplifies his views?

A)The Internet plays a big role in how people come to view themselves as transgendered.
B)The Internet has a major influence on the consumption habits of a society.
C)Without the Internet,people would struggle to obtain current international news.
D)The Internet distributes information that reproduces stereotypes about men and women.

Question 12

According to Charles Wright (1959),which of the following is NOT a function of the media?

A)interpretation
B)socialization
C)status conferral
D)entertainment

Question 13

Which of the following terms describes the process of giving prominence to particular individuals by focusing media attention on them?

A)narcotization
B)status conferral
C)virtual mobility
D)role concentration

Question 14

In Canada,what percentage of television content must be Canadian?

A)35 percent
B)40 percent
C)55 percent
D)60 percent

Question 15

What percentage of television,newspaper,and radio stories represented women in 2010?

A)only 15 percent
B)about 25 percent
C)between 30 and 35 percent
D)approximately 40 percent

Question 16

According to Hall (1982),why is media concentration an issue?

A)Entertainment is less varied.
B)It results in false consciousness.
C)It supports the values of the dominant class.
D)It limits competition by excluding women.

Question 17

Toby is critical of the way consumer culture encourages people to purchase unnecessary products and services.Which theoretical perspective is Toby using?

A)functionalist
B)conflict
C)symbolic interactionist
D)postmodern

Question 18

Which of the following statements does NOT describe McLuhan's (1992)views on the global village?

A)People would form a global village by sharing information through interactive media.
B)The global village is decentralized.
C)The global village would undermine democracy.
D)The global village is multidirectional.

Question 19

Which term refers to the ability to access,analyze,evaluate,and create media in a variety of forms?

A)media savviness
B)media knowledge
C)media scholarship
D)media literacy

Question 20

Which of the following terms best describes a situation in which people become so overwhelmed by the amount of information they receive that they become numb and do not act on the information?

A)sensory oppression
B)infiltration
C)narcotization
D)dissociation

Question 21

Hyperreality refers to a situation in which the distinction between reality and simulation has become blurred.

Question 22

Discuss some of the controversies surrounding new media and privacy.

Question 23

Same-sex couples are less likely to meet online than heterosexual couples.

Question 24

Discuss how the media can be used to build a negative national consciousness.

Question 25

The percentage of couples who met online rose to 20 percent in 2010.

Question 26

Building a national consciousness through the media tends to be positive.

Question 27

In many countries,the media have a legislated nation-building mandate.

Question 28

Discuss the implications of regulating the mass media.Provide specific examples.

Question 29

Discuss the issue of deception in the mass media using the concept of the culture industry.

Question 30

Define status conferral and provide an example.

Question 31

Define hyperreality and provide an example.

Question 32

Discuss how social media is used to initiate social revolutions.

Question 33

Describe the four functions of the mass media,according to Charles Wright (1959).