Deck 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

Question 1

In a two-tier architecture, a Web server is linked to one middle-tier layer that typically includes a series of application servers, as well as to another back-end layer.

Answer 1

False

Question 2

The systems development life cycle methodology is useful when creating an e-commerce Web site.

Answer 2

True

Question 3

Using prebuilt templates is typically one of the most cost-effective choices when building a Web site.

Answer 3

True

Question 4

One of the most important challenges in developing an e-commerce presence is understanding that the technology must drive the business.

Question 5

Accessibility rules help to ensure that low-bandwidth users can access your Web site.

Question 6

A list server is an application server used to provide a database for product descriptions and prices.

Question 7

In order from beginning to end, the major steps in the SDLC, are:

A) systems analysis/planning; systems design; building the system; testing; and implementation.
B) systems design; testing; building the system; and implementation.
C) systems analysis/planning; systems design; building the system; implementation; and testing.
D) systems analysis/planning; implementation; building the system; and testing.

Question 8

Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a Web site.

Question 9

The Web server software used does not significantly impact how a Web site's Web pages look on users' computers.

Question 10

Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

A) an ad server
B) a site tracking and reporting system
C) an inventory management system
D) customer on-site tracking

Question 11

Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.

Question 12

The annual maintenance cost for a Web site is likely to be as high as its development cost.

Question 13

________ are the types of information systems capabilities needed to meet business objectives.

A) Information requirements
B) System functionalities
C) System design specifications
D) Physical design specifications

Question 14

A "native" app is one designed to specifically operate using a mobile device's hardware and operating system.

Question 15

Apache HTTP Web server software is based on Microsoft's Windows operating system.

Question 16

Which of the following basic system functionalities is used to display goods on a Web site?

A) product database
B) digital catalog
C) shopping cart system
D) customer database system

Question 17

Mobile Web apps are typically built using HTML5 and Java.

Question 18

Dynamic page generation makes market segmentation easier.

Question 19

What are the two most important management challenges in building a successful e-commerce presence?

A) developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
B) having an accurate understanding of your business environment and an achievable business plan
C) building a team with the right skill sets and closely managing the development process
D) identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

Question 20

Prior to the development of e-commerce, Web sites primarily delivered static content.

Question 21

All of the following are basic functionality provided by Web servers except:

A) site management tools.
B) data capture tools.
C) security services.
D) a shopping cart.

Question 22

All of the following might be part of a Web site's backend layer except:

A) a pre-existing corporate database.
B) a human resources system.
C) a production MRP system.
D) an application server.

Question 23

An e-commerce site that cost $25,000 to develop is likely to require a yearly maintenance budget of approximately:

A) $5,000.
B) $10,000.
C) $25,000.
D) $50,000.

Question 24

All of the following might be part of a Web site's middle-tier layer except:

A) a database server.
B) an ad server.
C) legacy corporate applications.
D) a mail server.

Question 25

________ verifies that the business objectives of the system as originally conceived are in fact working.

A) System testing
B) Acceptance testing
C) Unit testing
D) Implementation testing

Question 26

All of the following are basic information requirements for a product database except:

A) product descriptions.
B) stock numbers.
C) customer ID numbers.
D) inventory levels.

Question 27

________ involves testing a site program's modules one at a time.

A) System testing
B) Acceptance testing
C) Unit testing
D) Implementation testing

Question 28

All of the following are simple steps for optimizing Web page content that can reduce response times except:

A) reducing unnecessary HTML comments.
B) segmenting computer servers to perform dedicated functions.
C) using more efficient graphics.
D) avoiding unnecessary links to other pages on the site.

Question 29

A system design has two main components:

A) a logical design and a physical design.
B) a behavioral design and a technological design.
C) business objectives and technology requirements.
D) front-end systems and back-end systems.

Question 30

Which of the following typically includes a data flow diagram to describe the flow of information for a Web site?

A) physical design
B) logical design
C) testing plan
D) co-location plan

Question 31

All of the following can enhance page delivery speed except:

A) using edge caching services.
B) using specialized content delivery networks.
C) increasing local bandwidth.
D) increasing the dynamic content on the pages.

Question 32

Which of the following is not one of the basic business objectives for an e-commerce site?

A) display goods
B) execute a transaction
C) provide production and supplier links
D) optimize system architecture

Question 33

Most of the time required to maintain an e-commerce site is spent on:

A) debugging code.
B) responding to emergency situations.
C) general administration and making changes and enhancements to the system.
D) changes in reports, data files, and links to backend databases.

Question 34

Which of the following details the actual hardware components to be used in a system?

A) architecture plan
B) system functionalities plan
C) logical design
D) physical design

Question 35

Which of the following is an example of a CMS?

A) Apache
B) WordPress
C) Oracle
D) WebTrends Analytics

Question 36

The leading Web server software is:

A) Apache.
B) Microsoft Internet Information Server.
C) Linux.
D) Google Enterprise Server.

Question 37

Which of the following helps you understand the marketing effectiveness of your e-commerce site?

A) shopping cart
B) product database
C) site tracking and reporting system
D) inventory management system

Question 38

Which of the following would you use to identify orphan files?

A) HTTP
B) FTP
C) data capture tools
D) site management tools

Question 39

Advantages of dynamic page generation include all of the following except:

A) lowered menu costs.
B) market segmentation.
C) nearly cost-free price discrimination.
D) client-side execution of programming.

Question 40

Which of the following is used to process certificates and private/public key information?

A) HTTP
B) SSL
C) FTP
D) data capture tools

Question 41

All of the following are basic functionality provided by e-commerce merchant server software except:

A) a product catalog.
B) marketing software.
C) a shopping cart.
D) credit card processing.

Question 42

The term stateless refers to the fact that:

A) no one government entity controls the Internet.
B) the server does not have to maintain an ongoing dedicated interaction with the client computer.
C) system performance degrades as more simultaneous users require service.
D) Web servers may maintain multiple instances of server software to handle requests.

Question 43

All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except:

A) scaling hardware vertically.
B) scaling hardware horizontally.
C) replacing static pages with dynamically generated pages.
D) improving processing architecture.

Question 44

Which of the following types of sites typically tends to have high to very high page views (hits)?

A) Web services
B) customer self-service
C) trading
D) publishing/subscription

Question 45

Which of the following is the final stage suggested for a six-phase plan to develop an e-commerce presence?

A) mobile plan
B) maintenance
C) testing plan
D) Twitter plan

Question 46

The cost of hardware, software, and telecommunications services needed to build a Web site have ________ over the last decade.

A) increased dramatically
B) increased moderately
C) decreased dramatically
D) decreased slightly

Question 47

Which of the following technologies could you use to place the content of your Web site in a database so that you can then dynamically generate requests for pages?

A) Apache web server
B) proxy server
C) shopping cart
D) CMS

Question 48

Which of the following is the least expensive path to creating a mobile Internet presence?

A) developing a native app
B) resizing an existing Web site for mobile use
C) building a mobile Web app using HTML
D) building a mobile Web app using Java

Question 49

Which of the following is not a type of application server?

A) proxy server
B) mail server
C) ad server
D) FTP server

Question 50

Which of the following types of servers monitors and controls access to a main Web server and implements firewall protection?

A) proxy server
B) list server
C) groupware server
D) mail server

Question 51

Which of the following is not an example of one of the four kinds of e-commerce presence?

A) e-mail list
B) customer management system
C) Twitter feed
D) print ad that refers to a Web site

Question 52

Which of the following is not a main factor in determining overall demand for an e-commerce site?

A) static file sizes
B) number of items in inventory
C) user profiles
D) type of content

Question 53

Which of the following is not an activity typically associated with a social media e-commerce presence?

A) search
B) conversation
C) sharing
D) advice

Question 54

An e-commerce Web site that processes orders requires, at minimum, a ________ system architecture.

A) single-tier
B) two-tier
C) three-tier
D) multi-tier

Question 55

Which of the following types of sites typically needs a high percent of secure pages?

A) Web services
B) customer self-service
C) trading
D) publishing/subscription

Question 56

Which of the following is not an open source software tool?

A) WebSphere
B) Apache
C) MySQL
D) PHP

Question 57

All of the following are Web site design features that annoy customers except:

A) slow-loading pages.
B) pop-under ads.
C) splash pages.
D) redundant navigation.

Question 58

Which of the following cannot be used to retrieve objects from a database?

A) CGI
B) ASP
C) JSP
D) HTML

Question 59

All of the following are methods of improving the processing architecture of a Web site except:

A) separating static content from dynamic content.
B) optimizing ASP code.
C) optimizing the database schema.
D) adding Web servers.

Question 60

Which of the following is not one of the main factors in Web site optimization?

A) page content
B) page generation
C) page delivery
D) page stickiness

Question 61

A SWOT analysis describes strengths, weaknesses, opportunities, and ________.

Question 62

A(n) ________ is a set of public statements to customers declaring how you will treat any personal information that you gather from them on your Web site.

Question 63

An online ________ allows shoppers to set aside desired purchases in preparation for checkout, review what they have selected, and edit their selections as necessary.

Question 64

Which of the following is an example of dynamic content?

A) product photographs
B) product descriptions
C) home page graphic
D) blog posts

Question 65

The practice of owning (or leasing) and managing your own Web servers but housing them in a vendor's physical facility is known as ________.

Question 66

________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser.

A) VBScript
B) ActiveX
C) ColdFusion
D) JavaScript

Question 67

________ is a language that Microsoft invented to compete with JavaScript.

Question 68

________ involves testing the site as a whole, in the same way a typical user would when using the site.

Question 69

________ is the process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design.

Question 70

The primary way a Web site is able to personalize the content presented to a visitor is through the use of:

A) privacy policies.
B) cookies.
C) accessibility rules.
D) site management tools.

Question 71

The information elements that the system must produce to achieve its business objectives are called ________.

Question 72

________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

A) CGI
B) ColdFusion
C) JavaScript
D) VBScript

Question 73

Hiring an external vendor to provide services that you cannot perform with in-house personnel is known as ________.

Question 74

________ increases the processing power of hardware components but maintains the physical footprint and the number of servers.

Question 75

With ________, the contents of a Web page are stored as objects in a database, rather than being hard-coded in HTML.

Question 76

A Web ________ is a software program that provides the specific business functionality required of a Web site.

Question 77

All of the following are important factors in Web site optimization except:

A) selecting keywords and page titles.
B) identifying market niches for your services or products.
C) buying search engine ads.
D) adhering to accessibility guidelines.

Question 78

A(n) ________ is a small, prebuilt chunk of code that executes automatically in your HTML Web page to perform a specific task such as providing weather information.

Question 79

A standard known as ________ makes it possible to access data from any application regardless of what database is used.

Question 80

________ refers to the arrangement of software, machinery, and tasks in an information system needed to achieve a specific functionality.