Deck 5: Focus Group Interviewing

Question 1

What technique can be used to unite spatially and temporally separate participants in a text-based group discussion via email?

A)Computer Assisted Telephone Interviewing (CATI)
B)Virtual Focus Groups
C)Web-Based In-Depth Interviewing
D)Email-Based In-Depth Interviewing

Answer 1

B

Question 2

When dynamic interactions among and between group members stimulate discussions during which one group member reacts to comments made by another,this is called _______.

A)collective brainstorm
B)moderation
C)synergistic group effect
D)group think

Answer 2

C

Question 3

A __________ works to draw out feelings and ideas of the member of the focus group

A)interviewer
B)informant
C)moderator
D)interested listener

Answer 3

C

Question 4

The information collected during the course of a focus group is ______________.

A)a collective brainstorm
B)raw data
C)a synergistic group effect
D)group think

Question 5

How do researchers ensure confidentiality among focus group participants?

A)Legal recourse through confidentiality agreements
B)Honor system and confidentiality agreements
C)Handshakes between participants
D)Fear of participant and researcher retaliation

Question 6

Dr.Quinlan is conducting a focus group among 5 kindergartners.Which technique should she use?

A)Role playing
B)Intentional probes
C)Open-ended questions
D)Multiple choice questions

Question 7

Dr.Greene is running a focus group to learn about undergraduates' perspectives on gun control.All of the participants agree that gun use is a problem in their community.This situation is an example of ______________.

A)consensus
B)dissensus
C)resonance
D)group think

Question 8

To encourage participants to speak freely,a moderator must_________________.

A)assign fake names to participants
B)provide a typed set of rules to participants
C)explain that an open,polite,and orderly environment is expected
D)ensure confidentiality through signed forms

Question 9

When an interviewer has five focus groups of six participants each with a total of thirty people interviewed,how many cases of data does the researcher have?

A)1
B)5
C)6
D)30

Question 10

Dr.Elliot only has time to conduct a single focus group session among a group of furries attending a conference.How long should the session run?

A)0-30 minutes
B)30-60 minutes
C)60-90 minutes
D)90-120 minutes

Question 11

Dr.Ortiz is interested in learning a great amount of detail about life operating a comic book store.Which technique would be the most effective?

A)Focus groups
B)Unobtrusive measures
C)Face-to-face interviewing
D)Participant observation

Question 12

Focus group data that reflect the collective notions shared and negotiated by a group are ______________.

A)collective brainstorms
B)group data
C)synergistic group effects
D)group think

Question 13

Which technique is most effective at revealing deep level biographical experiences of a person's group?

A)Focus groups
B)Unobtrusive measures
C)Face-to-face interviewing
D)Participant observation

Question 14

What is the data collection instrument of a focus group called?

A)Question list
B)Survey
C)Moderator's guide
D)Group activity list

Question 15

Dr.Guerrina is interested in learning about the political attitudes among middle class women.Which technique would be best suited to provide a window into socially constructed meanings for details on various attitudes,opinions,and experiences?

A)Focus groups
B)Unobtrusive measures
C)Face-to-face interviewing
D)Participant observation