Deck 35: Note : Place - Distribution

Question 1

Taking possession and then selling goods is a ________ function.

A) hybrid
B) logistical
C) facilitating
D) transactional

Answer 1

D

Question 2

A company-owned distribution channel provides a firm with greater distribution control and lower financial costs than a fully independent distribution channel.

Answer 2

False

Question 3

Sorting,storing,and transporting products are transactional functions.

Answer 3

False

Question 4

What is the most significant problem associated with a multiple channel distribution system?

A) inadequate distribution intensity
B) unclear channel ownership
C) channel functionality
D) channel conflict

Question 5

Which of the following is NOT one of the ways that the Internet has changed distribution systems?

A) decreasing market transparency
B) reaching new customer segments
C) lowering customer switching costs
D) improving direct marketing effectiveness

Question 6

Which of the following is most likely a facilitating function?

A) making a desired number of products available
B) providing technical support for customers
C) making payments to manufacturers
D) holding products until needed

Question 7

The increasing use of multiple-channel distribution systems has led to firms developing different products for different channels.

Question 8

According to the text,what is the most important consideration when establishing and managing distribution channels?

A) market segmentation
B) margin structures
C) brand positioning
D) customer needs

Question 9

Which of the following would a firm most likely hire as a logistics supplier?

A) SKU
B) jobber
C) 3PL
D) middleman

Question 10

Different,complementary functions are delivered to the same customers through different,parallel channels in a(n)________ distribution system.

A) multiple-channel
B) independent
C) arms-length
D) hybrid

Question 11

What is the first step in designing a channel strategy?

A) benchmarking the firm's capabilities
B) understanding customer needs
C) assessing channel alternatives
D) evaluating intermediaries

Question 12

An intensive distribution strategy is most suitable for which consumer product category?

A) convenience products
B) innovative products
C) unsought goods
D) luxury items

Question 13

Which term refers to the process of delivering products and services to customers?

A) logistics
B) distribution
C) channel management
D) supply chain management

Question 14

What are the three primary forces that affect channel dynamics and distribution results? Why is it important for marketers to be aware of these forces?