Deck 8: E-Commerce

Question 1

In a value chain,service involves _____.

A)tasks associated with receiving,storing,and disseminating incoming goods
B)processing raw materials into finished goods
C)identifying customer needs and generating sales
D)activities to support customers after the sale of products

Answer 1

D

Question 2

Outbound logistics,a primary activity in Michael Porter's value chain,includes tasks associated with receiving,storing,and converting raw materials to finished goods.

Answer 2

False

Question 3

The third-party exchange market-place model is controlled by sellers and buyers.

Answer 3

False

Question 4

Short-range wireless communication technologies and 3G and 4G networks support mobile commerce (m-commerce)applications.

Question 5

The fulfillment function of the business-to-consumer (B2C)e-commerce cycle is responsible for delivering products or services to customers.

Question 6

Companies that provide click-and-brick e-commerce struggle to incorporate online interaction.

Question 7

E-commerce provides product acknowledgements through phone calls and faxes.

Question 8

Universities are an example of nonbusiness organizations that use e-commerce applications.

Question 9

_____ includes transactions that support revenue generation by generating demand for goods and services,offering sales support and customer service,facilitating communication between business partners,and similar activities.

A)E-commerce
B)E-business
C)E-procurement
D)E-collaboration

Question 10

Which of the following primary activities in a value chain involves processing raw materials into finished goods and services?

A)Operations
B)Service
C)Procurement
D)Logistics

Question 11

One method of conducting voice-based e-commerce is using e-wallets.

Question 12

E-business includes transactions that generate demand for goods and services.

Question 13

The buyer-side marketplace offers suppliers a direct channel of communication to buyers through online storefronts.

Question 14

An e-wallet is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information.

Question 15

E-business is part of e-commerce.

Question 16

Which of the following primary activities in a value chain involves moving and storing products,from the end of the production line to end users or distribution centers?

A)Marketing and sales
B)Outbound logistics
C)Operations
D)Service

Question 17

The use of e-wallets is restricted to non-portable devices.

Question 18

Government and nonbusiness organizations are refrained from using e-commerce applications.

Question 19

Which of the following is a supporting activity in a value chain?

A)Operations
B)Logistics
C)Technological development
D)Marketing and sales

Question 20

Service and support are more important in traditional commerce than in e-commerce.

Question 21

Service and support are even more important in e-commerce than in traditional commerce because e-commerce companies _____.

A)do not have a physical location to help maintain current customers
B)focus only on attracting new customers
C)discontinue business with unhappy customers
D)rarely cut out the middleman in the link between suppliers and consumers

Question 22

Which of the following is an advantage of e-commerce?

A)Improving customer service
B)Universal acceptance of technology
C)Guaranteed privacy and security
D)High accessibility

Question 23

Crisis response is categorized as a _____ application.

A)government-to-citizen (G2C)
B)government-to-business (G2B)
C)government-to-government (G2G)
D)government-to-employee (G2E)

Question 24

Online auction sites that involve business transactions between users of products and services are categorized as _____ e-commerce.

A)consumer-to-consumer (C2C)
B)consumer-to-business (C2B)
C)business-to-business (B2B)
D)business-to-consumer (B2C)

Question 25

Identify an application of the seller-side marketplace model that has the main objective of preventing purchases from suppliers that are not on the approved list of sellers.

A)Page title
B)E-procurement
C)Third-party exchange
D)Trading partner agreement

Question 26

The _____ transfers the old retail model to the e-commerce world by using the medium of the Internet.

A)merchant model
B)brokerage model
C)advertising model
D)infomediary model

Question 27

Companies exclusively using business-to-consumer (B2C)applications _____.

A)sell directly to consumers
B)rely on physical storefronts for customer interactions
C)approach customers through third-party agents
D)involve selling products and services to private employees

Question 28

The _____ represents the value added by supporting primary activities of a value chain.

A)invoice
B)brokerage
C)margin
D)profit

Question 29

E-commerce fulfills the product information activity using _____.

A)Web sites
B)phone calls
C)flyers
D)faxes

Question 30

E-training for government officials is categorized as a _____ application.

A)government-to-citizen (G2C)
B)government-to-business (G2B)
C)government-to-government (G2G)
D)government-to-employee (G2E)

Question 31

BuyStore Inc. ,an online retail store,sells all its products exclusively through its Web site,buystore.com,and is also available as an application on mobiles.BuyStore is an example of a _____.

A)brick-and-mortar advertisement
B)pure-play company
C)third-party broker
D)physical storefront

Question 32

E-commerce activities that take place within an organization's network are part of the _____ e-commerce model.

A)antibusiness
B)agribusiness
C)nonbusiness
D)intrabusiness

Question 33

In the _____,an organization uses e-commerce sites to sell digital products and services.

A)brokerage model
B)infomediary model
C)mixed model
D)subscription model

Question 34

Companies using _____ e-commerce applications for purchase orders,invoices,and other operations report millions of dollars in savings by increasing transaction speed,reducing errors,and eliminating manual tasks.

A)consumer-to-consumer (C2C)
B)consumer-to-business (C2B)
C)business-to-business (B2B)
D)business-to-consumer (B2C)

Question 35

Identify the e-commerce business model that brings sellers and buyers together on the Web and collects commissions on transactions between these parties.

A)Merchant model
B)Brokerage model
C)Advertising model
D)Infomediary model

Question 36

Identify a similarity between e-commerce and traditional commerce.

A)The mode of service to consumers is the same.
B)The presence of a physical store is necessary in both the cases.
C)The manner in which products are sold is the same.
D)The goal of selling products to generate profit is the same.

Question 37

_____ is the first activity to be involved in a typical business-to-consumer (B2C)cycle.

A)Fulfillment
B)Information sharing
C)Ordering
D)Payment

Question 38

_____,in e-commerce,means all market participants can trade at the same price.

A)Price discrimination
B)Price transparency
C)Price bundling
D)Price skimming

Question 39

Identify a marketplace model that generates revenue from the fees charged for matching buyers and sellers.

A)Seller-side marketplace
B)Buyer-side marketplace
C)Third-party exchange marketplace
D)Trader-side marketplace

Question 40

​E-commerce sites that use the _____ collect data on consumers and businesses and then sell this data to other companies for marketing purposes.

A)​brokerage model
B)​merchant model
C)​infomediary model
D)​subscription model

Question 41

In the context of trading partner agreements,identify an advantage of electronic business Extensible Markup Language (ebXML)over Hypertext Markup Language (HTML).

A)ebXML supports intrinsic data type.
B)ebXML enables customers to submit hard copies of agreements to avoid fraudulence.
C)ebXML allows you to select only the data requested in a search.
D)ebXML contracts can be communicated manually.

Question 42

_____ is a popular online payment system used on many online auction sites.

A)Bitcoin
B)E-wallet
C)PayPal
D)Smart card

Question 43

Large corporations (such as General Electric or Boeing)as well as consortiums of large companies use the _____ model.

A)e-procurement
B)buyer-side marketplace
C)third-party exchange
D)infomediary

Question 44

In Web marketing,identify the technology in which information is sent to users based on their previous inquiries,interests,or specifications.

A)Pull technology
B)Push technology
C)Stack technology
D)Queue technology

Question 45

In the context of Web marketing,_____ are display ads that appear on top of a browser window,blocking the user's view.

A)pop-under ads
B)pop-up ads
C)dialog box ads
D)banner box ads

Question 46

Jack is a gamer,and every time he plays at a gaming center,he pays using a card that he recharges electronically every half a year.This type of electronic payment is done using which of the following?

A)e-cash
B)e-wallet
C)e-check
D)e-paper

Question 47

A(n)_____ market concentrates on a specific function or business process and automates this function or process for different industries.

A)vertical
B)horizontal
C)symmetrical
D)asymmetrical

Question 48

By participating in _____,sellers can automate the fulfillment function of business-to-business (B2B)e-commerce.

A)third-party marketplaces
B)seller-side marketplaces
C)buyer-side marketplaces
D)trading partner marketplaces

Question 49

A(n)_____ is an artificial intelligence application that can be used for Web marketing.​

A)​intelligent agent
B)​intelligent updater
C)​intelligent antenna
D)​intelligent dealer

Question 50

A(n)_____ refers to exchange of money or scrip electronically.

A)electronic payment
B)virtual payment
C)invoice exchange
D)demand draft exchange

Question 51

_____ is a method for advertisers to pay for cost per view or cost per click.

A)Smart payment
B)Micropayment
C)E-payment
D)Virtual payment

Question 52

_____ offers a secure,convenient,and portable tool for online shopping that stores personal and financial information,such as credit card numbers,passwords,and PINs.

A)E-cash
B)E-wallet
C)E-check
D)E-paper

Question 53

A rising healthcare center approaches a media buyer to promote the center.This process is called media buying.Identify the type of market the center belongs to from the following.

A)Vertical market
B)Horizontal market
C)Symmetric market
D)Asymmetric market

Question 54

A _____ is about the size of a credit card and contains an embedded microprocessor chip storing important financial and personal information.

A)smart card
B)memory card
C)zone card
D)penalty card

Question 55

In the context of e-commerce supporting technologies,which of the following terms describes one user viewing one ad?

A)Ad blocker
B)Ad exchange
C)Ad impression
D)Ad connect

Question 56

In a third-party exchange marketplace,the sale of medical products is an example of a(n)_____.

A)horizontal market
B)vertical market
C)symmetrical market
D)asymmetrical market

Question 57

Mobile commerce (m-commerce)is based on the _____.

A)Token Ring Protocol
B)Ethernet Protocol
C)Wireless Application Protocol
D)Wi-Fi Protected Protocol

Question 58

A(n)_____ enables a customer to bid on specific products or make a request for quotation (RFQ)at a common place for selling products initiated by a group of consumers.

A)invoice generation marketplace
B)buyer-side marketplace
C)third-party exchange marketplace
D)business communication marketplace

Question 59

Which of the following is true of mobile commerce (m-commerce)applications?

A)They are supported by short-range wireless communication technologies.
B)They predominantly rely on voice recognition and text-to-speech technologies.
C)They are incompatible with 3G and 4G networks.
D)They are based on wired protocols.

Question 60

Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought?

A)Cost per click (CPC)
B)Cost per thousand (CPM)
C)Click-through rate (CTR)
D)Cost per impression rate (CPI)

Question 61

Identify a true statement about in-game mobile marketing.

A)This strategy forces a gamer to share his / her location and display business ads relative to the location.
B)This strategy forces a gamer to click on search engine ads in order to go to the next level of the game.
C)This strategy uses mobile games where the characters in the game promote products for companies.
D)This strategy uses mobile ads that appear within popular mobile games and can take several forms that appear between loading screens.

Question 62

The _________ is a widely used business model in e-commerce that refers to generating revenue from more than one source.

A)merchant model
B)brokerage model
C)mixed model
D)infomediary model​

Question 63

The _________ concept introduced by Michael Porter consists of a series of activities designed to meet business needs by adding value (or cost)in each phase of the e-commerce process.

A)social engineering
B)search engine optimization
C)packet switching
D)value chain

Question 64

A Web page displayed when a user first visits a site is called a(n)_____.

A)ad impression
B)cookie
C)splash screen
D)page view

Question 65

_________ e-commerce is a mix of traditional commerce and e-commerce.

A)Brick-and-mortar
B)Click-and-brick
C)Business-to-business
D)Consumer-to-consumer

Question 66

A(n)_________ is the electronic version of a paper check that offers security,speed,and convenience for online transactions.

A)e-cash
B)e-wallet
C)e-check
D)e-paper​

Question 67

_________ relies on text-to-speech technologies.

A)Video-based e-commerce
B)Voice-based e-commerce
C)Online-based e-commerce
D)Mobile-based e-commerce​

Question 68

The _________ of e-commerce is an extension of traditional marketing media,such as radio and television.

A)merchant model
B)brokerage model
C)advertising model
D)infomediary model

Question 69

_________ encompasses all the activities a company performs in selling and buying products and services,using computers and communication technologies.

A)Trading partner agreement
B)Marketing and sales
C)E-business
D)Web marketing

Question 70

A popular application of the _________,which is a major business-to-business (B2B)e-commerce model,is e-procurement.

A)seller-side marketplace model
B)buyer-side marketplace model
C)third-party exchange market-place model
D)trader-side marketplace model

Question 71

_____ is a method for improving the volume or quality of traffic to a Web site.

A)Value chain analysis
B)Search engine optimization
C)E-procurement
D)Social engineering

Question 72

E-commerce is buying and selling goods and services over the _________.

A)Internet
B)intranet
C)subnet
D)telnet

Question 73

Any element of a Web page that is clicked counts as a _____ to a server.

A)pop
B)splash
C)hit
D)loop

Question 74

When a person enters a URL in the address bar of a browser,it displays a page that asks the user to install a plug-in in order to view the Web site.This type of a display when a user enters a Web site is termed _________.

A)pop-up ad
B)meta tag
C)splash screen
D)ad impression

Question 75

Identify a true statement about cookies.

A)A cookie is a Web information that users save on the hard drive for later use.
B)A cookie is the information a Web site stores on a user's hard drive so it can be used for a later visit.
C)A cookie is a list of sites visited by a user in a day or last few days.
D)A cookie is a list of sites that users bookmark on a browser for reference.

Question 76

_________ support m-commerce applications.

A)Personal area networks (PANs)
B)Wireless wide area networks (WWANs)
C)Home area networks (HANs)
D)Virtual private networks (VANs)

Question 77

The _________ is an HTML tag that provides information on the keywords that represent the contents of a Web page.

A)head tag
B)body tag
C)meta tag
D)object tag

Question 78

In a third-party exchange marketplace model,a(n)_________ concentrates on a specific industry or market.

A)vertical market
B)horizontal market
C)symmetrical market
D)asymmetrical market

Question 79

Tax filing and payments;completing,submitting,and downloading forms;requests for records;and online voter registration are all categorized as _________ e-government applications.

A)government-to-citizen (G2C)
B)government-to-business (G2B)
C)government-to-government (G2G)
D)government-to-employee (G2E)

Question 80

Electronic data interchange (EDI)and electronic funds transfer (EFT)are forms of _________ e-commerce that have been around for many years.

A)consumer-to-consumer (C2C)
B)consumer-to-business (C2B)
C)business-to-business (B2B)
D)business-to-consumer (B2C)