Deck 8: The Web-Enabled Enterprise

Question 1

Renters of dedicated servers usually have root access,which means they act as unrestricted administrators of that computer.

Answer 1

True

Question 2

File Transfer Protocol (FTP) is a common way of transmitting files from one computer to another.

Answer 2

True

Question 3

Few hosting firms provide subscribers with e-mail addresses.

Answer 3

False

Question 4

An important element of online retailing is the absence of a selection facility similar to a brick-and-mortar store.

Question 5

The electronic bill presentment and payment allows bills to be presented automatically,directly from the companies' information systems to payers' email addresses,and therefore save labor,paper,and postage.

Question 6

Affiliates are compensated in many ways such as pay per sale,pay per click,and pay per lead.

Question 7

In dedicated hosting the host dedicates a server to the client,and the client can fully control the content on the server's disks.

Question 8

Consumers of the final goods and services are involved in B2B trading.

Question 9

Technical support involves the quality of the equipment that the hosting company provides,security measures it maintains the sophistication of server and load management,and the technical skills of its personnel.

Question 10

Mobile commerce allows people to use their mobile devices to experience an event and react immediately.

Question 11

Domain names always start with ? HYPERLINK "http://www/" ?www.

Question 12

Companies in the same industry competitors often collaborate in establishing a website for one or several purposes.

Question 13

An exchange is an extranet for organizations that offer for sale and bid on products and services of a particular type.

Question 14

Third-party cookies can collect users' browsing and shopping habits across many websites.

Question 15

Similar to auctions among companies,some Web sites serve as auction hubs for individuals.

Question 16

Cookies are always temporary;they are installed only for one session,and are removed when the user leaves the site.

Question 17

RSS software called an aggregator or feed reader automatically checks for new content and downloads files from a designated site in the same way as is done for text files from online newspapers.

Question 18

Traditional retailers,often called brick­and­mortar businesses,have extended their "storefront" by launching an e­ tailing arm.

Question 19

Instant messaging (IM) offers users real-time online interactivity.

Question 20

Mirror servers run unique applications that are unavailable on any other server.

Question 21

The most basic metric that can be measured at a site is the number of__________ .

A)impressions
B)podcasts
C)servers
D)cookies

Question 22

__________includes cookies and other,more sophisticated applications that are installed on your computer unbeknownst to you and transmit information about you while you are online.

A)Spyware
B)Honeypot
C)Groupware
D)Honeytoken

Question 23

Companies that sell online maintain large warehouses and pay for picking,packing,and shipping,three activities known as _____.

A)auctioning
B)pure play
C)profiling
D)fulfillment

Question 24

__________software notifies bloggers when their posts have been mentioned elsewhere on the Web,so they and their readers can extend the discussion beyond the original blog.

A)RSS
B)Spyware
C)Clickstream
D)Trackback

Question 25

The purpose of a(n)__________ is to create the impression that the client maintains its own server.

A)proxy server
B)virtual private server
C)dynamic server
D)mirror server

Question 26

An extranet might be viewed as connecting __________of business partners.

A)usenets
B)internets
C)intranets
D)supernets

Question 27

__________,which is any form of advertising through an online search site,is regarded by businesses as highly effective.

A)Search advertising
B)Location-based advertising
C)Near-field advertising
D)Reach advertising

Question 28

__________might be thought of as "real­time e­mail," because,unlike e­mail,it is synchronous in exchanging information.

A)RSS feeds
B)Podcasting
C)Instant messaging
D)E-Tailing

Question 29

A(n) __________is a network used only by the employees of an organization.

A)extranet
B)intranet
C)internet
D)supranet

Question 30

Businesses such as Amazon.com and Buy.com that transact business only through an online environment are called__________ Retailers.

A)big data
B)pure play
C)brick-and-mortar
D)structured

Question 31

__________is the term for any unsolicited commercial email.

A)Spam
B)Phishing
C)Adware
D)Spyware

Question 32

In the context of B2B trading,online advertising is done mainly in two ways: through __________and through banners.

A)e-mail
B)search engines
C)spam
D)newsgroups

Question 33

__________is a process for outsourcing a variety of tasks to a distributed group of people,both online or offline.

A)Crowdsourcing
B)Debugging
C)Consumer profiling
D)Load balancing

Question 34

Every time you download a file from a Web site or attach files to e-mail,you are using a(n) __________application.

A)TCP
B)NNTP
C)FTP
D)POP

Question 35

__________is a secured protocol used for confidential transactions.

A)HTTPS
B)HTTP
C)FTP
D)VOIP

Question 36

__________often help ensure that a user does not receive the same unsolicited information multiple times.

A)Phishing
B)Cookies
C)Hosting
D)Podcasts

Question 37

__________enables business partners to set standards for data formats in Web pages.

A)Perl
B)CGI
C)XML
D)SQL

Question 38

__________determines the look and location of text,pictures,animations,and other elements on a Web page.

A)Uniform Resource Locator (URL)
B)Hypertext Markup Language (HTML)
C)Extensible Markup Language (XML)
D)Hypertext Transfer Protocol (HTTP)

Question 39

While __________might sound benign,many privacy advocates claim that it violates privacy rights.

A)cookie profiling
B)reverse auctioning
C)load balancing
D)consumer profiling

Question 40

While blogging is publishing text and other visual material, __________is publishing sound and video.

A)hosting
B)posting
C)crowdsourcing
D)podcasting

Question 41

__________transfers visitor inquiries from a busy server to a less busy server for identical information and services.

A)Load balancing
B)Shared hosting
C)Pure playing
D)Co-location

Question 42

__________is the most common programming language for creating Web pages and other information viewable in a Web browser.

Question 43

To__________ is to make a digital audio recording,usually of voice,and post the file on the Web so that people can download it and listen to it.

Question 44

Organizations can leverage __________to communicate with consumers immediately.

A)newspapers
B)radio
C)social media
D)television

Question 45

A __________service is usually the most expensive of hosting options.

A)Co-location
B)Virtual private server hosting
C)Shared Hosting
D)Dedicated hosting

Question 46

In__________ ,the hosting company owns the server and the server management software.

A)virtual private server hosting
B)shared hosting
C)dedicated hosting
D)co-location

Question 47

On the Web,__________ includes identifying the sites your audience frequently visits.

A)hosting
B)phishing
C)spamming
D)targeting

Question 48

__________are images placed on a Web site that link to the site of the company selling the product or service.

Question 49

A(n)__________ is a Web page that invites surfers to post opinions and artistic work,as well as links to sites of interest.

Question 50

A(n)__________is a small file that a Web site places on a visitor's hard disk so that the Web site can remember something about the surfer later.

Question 51

__________has fewer restrictions on storage space and transactions,and since only one site resides on the disks,no other site can affect its functionality.

A)Dedicated hosting
B)Shared hosting
C)Virtual private server hosting
D)Co-location

Question 52

Some companies might want to use entire physical servers all for themselves and therefore can opt for__________ .

A)shared hosting
B)progressive hosting
C)dedicated hosting
D)virtual private server hosting

Question 53

The protocol used to transfer and download Web information is __________.

Question 54

A(n)__________ limits site access to the employees of particular organizations,usually business partners.

Question 55

Software designed to trace and report your online behavior without your knowledge is called__________ .

Question 56

__________technology enables one server to be virtually split into many addressable servers,each for a different client and with its own domain name.

Question 57

Some hosting companies charge extra fees for shared hosting if the site experiences activity above a predetermined amount of data that is transferred,or number of visits from Web surfers,known as__________ .

A)spots
B)deals
C)hits
D)stops

Question 58

Web-enabled business is often classified by the parties involved in the interaction: business-to-business (B2B),business-to-consumer (B2C),and __________.

Question 59

The customer's ability to determine the timing and services of their needs from a business organization through a website is referred to as__________ .

A)customer profiling
B)fulfillment
C)customer impression
D)self-service

Question 60

By using cookies and recording shoppers' movements, __________software can create electronic consumer profiles for each shopper and buyer.

A)SQL
B)CRM
C)XML
D)CGI

Question 61

Online retailing,called__________ ,continues to grow throughout the world for several reasons: greater availability of faster communication lines to households,growing confidence in online purchases,and the increasing ability to find the item one searches and rich information about it.

Question 62

Discuss File Transfer Protocol.

Question 63

Explain the purpose of a virtual private server.

Question 64

__________is a cyberattack tactic used to trick Internet users into giving up personal information such as PINs and account numbers.

Question 65

The purpose of __________is to know the consumers better so the business can serve them better,while streamlining its marketing and sales operations.

Question 66

__________webpages can be built with several programming tools: CGI,Java servlets,PHP,and ASP (Active Server Pages).

Question 67

__________enables one server to be virtually split into many addressable servers,each for a different client and with its own domain name.

Question 68

The ability of websites to serve as prompt exchanges of information has supported another popular business model,the or name-your-own-price auction.

Question 69

Wireless technologies enable what some people call mobile commerce,or__________ .

Question 70

The usage of__________ in web technologies ensures that data exchanged between the SCM systems of two organizations are interpreted correctly.

Question 71

How is advertising done on the web?

Question 72

In __________,the client's website is stored on the host's same physical server along with the sites of other clients.

Question 73

Explain the importance of blogs to commercial organizations.

Question 74

Organizations make proactive initiatives to keep their products from becoming a__________ ,which is any product that is sold for about the same price by a multitude of vendors in a highly competitive market,usually with a thin margin of profit.

Question 75

Describe HTML and XML.