Deck 13: The Internet and Social Media

Question 1

A sphere of influence brought about by the Internet is the:

A) the information sphere
B) the globalization sphere
C) the democratization sphere
D) the blogosphere

Answer 1

D

Question 2

Jopurnalists usually do not use websites to gather information..

Answer 2

False

Question 3

YouTube is essentially this type of device.

A) social networking
B) media-controlled
C) instant messaging
D) video-sharing

Answer 3

D

Question 4

The Internet has caused:

A) a democratization of information around the world.
B) people to be more careful about personal information.
C) companies to come together in new and different ways.
D) Microsoft and America Online to partner for national distribution.

Question 5

Many organizations are setting up their own blogs as a means of answering critics.

Question 6

The overall responsibility for managing a corporation's website should lie with:

A) the Web group.
B) the consumer marketing division.
C) the corporate communications group.
D) the IT group.

Question 7

From a public relations standpoint,a website is literally a distribution system in the blogosphere.

Question 8

These special websites are used as collaborative spaces where ideas or guidelines can be shared and developed with multiple audiences.

A) astroturfs
B) wikis
C) moblogs
D) RSS sites

Question 9

Individuals using smartphones spend most of their time:

A) texting
B) talking on the phone
C) accessing various apps
D) downloading material

Question 10

A "rule of social engagement" is which of the following?

A) it's okay to trash the competition.
B) keep things conversational.
C) accountability rules don't apply
D) never disclose your identity

Question 11

Organizations enter the blogosphere to achieve real-time communication with key stakeholders.

Question 12

Do a "YouTube search" with the name of your university as your search term.What kind of videos appear? Which might be potentially embarrassing for your school,and which ones might be seen as positive and possibly sent by school officials? Should university practitioners monitor such sites?

Question 13

Which is NOT a typical,effective outcome of webcasting?

A) introduction of a product
B) decreased dependency on traditional communication methods
C) announcement of new corporate policies
D) sales meeting

Question 14

Full version audio or video files that are posted on a website are called

A) moblogs.
B) wikis.
C) actualities.
D) podcasts.

Question 15

Online readers can dig deeper into subjects that interest them by linking to information provided on websites.

Question 16

Mobile penetration has reached almost ______ percent.

A) 90
B) 100
C) 80
D) 75

Question 17

Which is NOT an important fact about the Internet?

A) Online readers can dig deeper into subjects that interest them.
B) It is cost-effective.
C) Its reach is worldwide.
D) Websites do not need to be interactive.

Question 18

The use of technology is the leading trend in public relations.

Question 19

Bloggers are different from other journalists in that:

A) you can give them more information than traditional media.
B) they can get away with publishing non-verified information.
C) it is easier to form relationships with them.
D) there is no difference in how you should treat them.