Deck 7: Mobile Technologies and Commerce

Question 1

________ allows developers to create apps where information like store locations can be displayed on a map that comes from Google.

A)AJAX
B)Asynchronous JavaScript
C)Google Maps API
D)Open source

Answer 1

C

Question 2

Users are typically required to acknowledge they have read,understand and agree to the ________ before they are allowed to use the service.

A)Acceptable Use Policy
B)Intellectual Property Agreement
C)Terms of Service Agreement
D)User Agreement

Answer 2

C

Question 3

With ________ media content goes from the technology to the people,but with ________ media,people create and control the content.

A)Print;digital
B)Digital;print
C)Social;traditional
D)Traditional;social

Answer 3

D

Question 4

In recent years,companies have created online communities for the purpose of identifying market opportunities through ________,which is a model of problem solving and idea generation from the collective talents of many people.

A)Global graph
B)Crowdsourcing
C)Crowdfunding
D)Social brainstorming

Question 5

From the field of economics,the ________ explains how the perceived value of a product or service is affected by the number of people using the product or service.

A)Social graph
B)Network effect
C)Semantic web
D)Open Graph

Question 6

One of the most effective deterrents to abuses of privacy by social media companies is ________.

A)Government regulations and fines
B)Industry and professional standards
C)Competitors' ethical practices
D)Fear of the public's backlash and outrage

Question 7

________ is spontaneous movement of people using online tools to connect.

A)Energizing
B)Groundswell
C)Crowdfunding
D)Viral video

Question 8

The most important thing that users can do to protect their privacy and identity on social sites is to ________.

A)Read and rely on the privacy policy of the SNS
B)Accept responsibility for protecting their own information
C)Mark their profiles as confidential
D)Use third-party programs

Question 9

Citibank used ________ to promote its Facebook page where visitors were prompted to hit like to learn how to get special access to Beyonce tickets.

A).the front page of The Wall Street Journal
B)Twitter and texts
C)mobile ads
D)its blog

Question 10

________ are buttons or features on non-Facebook sites that interact with Facebook in some way.

A)Facepiles
B)Open graphs
C)Plug-ins
D)Web 2.0

Question 11

Businesses and entrepreneurs have turned to the ________ model to raise capital for business start-ups or projects using sites such as Kickstarer.com.

A)Global graph
B)Crowdsourcing
C)Crowdfunding
D)Social brainstorming

Question 12

Which is not a characteristic of Web 2.0?

A)Author-controlled content
B)Dynamic pages,XML,and Java
C)Marketing goal: relationships
D)Data: multiple sources,e.g. ,mashups

Question 13

According to the Cluetrain Manifesto,over time successful companies will learn to engage customers in ________ as an alternative to the unidirectional or broadcast method of communication.

A)contests
B)conversations
C)corporate culture
D)tagging

Question 14

Businesses should consider Twitter as a social network where the dominant focus is on ________.

A)status updates
B)local news
C)customer experience
D)generating sales

Question 15

A(n)________ is a formal listing of the policies,liability limits,fees and user rights and responsibilities associated with using a particular SNS.

A)Acceptable Use Policy
B)Intellectual Property Agreement
C)Fair Use Contract
D)Terms of Service Agreement

Question 16

The goal of ________ was to connect all the different relationships that exist on the Internet by linking websites to Facebook.

A)Social graph
B)Network effect
C)Semantic web
D)Open Graph

Question 17

__________ is the mapping and measuring of relationships and flows between people,groups,organizations,computers,or other information or knowledge processing entities.

A)Global graph
B)Crowdsourcing
C)Social network analysis
D)Social graphics

Question 18

Bank Transfer Day was a Facebook-organized protest against "ridiculous fees and poor customer service" originally aimed at Bank of America,but expanded to large banks in general.This is an example of ________.

A)social showrooming
B)a groundswell-organized group
C)a customer mashup
D)a social media failure

Question 19

With ________,website programmers can import data from other sources to create new functions and features that we associate with social media applications

A)RSS and CSS
B)AJAX and APIs
C)HTML and XML
D)JavaScript and XML

Question 20

________ facilitate(s)the transfer of data from one website app to another;and can be either proprietary or ________.

A)APIs;open source
B)AJAX;open source
C)Broadband;programmable
D)HTML;programmable

Question 21

________ is a social mention metric that measures the tone of the conversation,which helps you understand if people are feeling positive,negative or neutral about the topic.

A)Strength
B)Passion
C)Sentiment
D)Reach

Question 22

________ is a social mention metric that measures the degree to which people who are talking about your brand will do so repeatedly.

A)Strength
B)Passion
C)Sentiment
D)Reach

Question 23

VenueGen.com is a service that makes it possible for users to conduct meetings ________.

A)Using mobile devices and collaboration tools
B)Face to face
C)In a 3D artificial reality environment
D)In a virtual world where users are represented by avatars.

Question 24

The Google brand name appears on thousands of websites due to its ________ API.

A)proprietary
B)open source
C)closed source
D)user-controlled

Question 25

Marketers monitor social activity in order to identify _______ -- that is,people who repeatedly discuss or promote a particular topic.

A)Brand advocates
B)Technical experts
C)Communities
D)Crowds

Question 26

________ is a search engine for blogs allows users to easily identify blogs that contain specific key words or phrases that correspond to a brand name,person or issue.

A)Klout
B)Technorati
C)Google Alerts
D)Twitter Search

Question 27

Tumblr is a microblogging service that is designed to be easy for users to post ________ and update their blogs frequently.

A)Key words
B)Discount codes
C)Hash tags
D)Multimedia content

Question 28

________ represent a change in philosophy for content creators.Traditionally,a business that created content maintained almost complete control over it in a closed system.

A)Social apps
B)Mashups
C)RSS feeds
D)Social bookmarks

Question 29

________ automatically tweets posts published on a blog using RSS technology.

A)TweetDeck
B)Twitpic
C)Twitterfeed
D)Twitterholic

Question 30

A fast growing social technology sector involves _______,which are used to track conversations taking place on the web,particularly on other social media sites.

A)Crowdsourcing
B)Groundswell services
C)Social monitoring services
D)RSS technology

Question 31

________ allow teams to collaborate on the creation and editing of documents.

A)Dropbox and Box
B)Diigo and Delicious
C)Wikis
D)Discussion groups

Question 32

A bank may utilize ________ to display a mortgage application from its own records,the property location on a Google map and information from county government property tax records.

A)an enterprise mashup
B)social apps
C)RSS technology
D)social bookmarks

Question 33

________ is a social mention metric that measures the range of people discussing a particular topic.

A).Strength
B)Passion
C)Sentiment
D)Reach

Question 34

________ allows users to subscribe to multiple blogs or other digital sources and have the content displayed in a single application.

A)AJAX
B)Mashups
C)Social bookmarks
D)RSS technology

Question 35

Which of the following is not a feature or characteristic of subscription monitoring tools?

A)Most moderate and high end monitoring services rely on an advertising business model similar to Google and offer their services for free.
B)The most comprehensive social media monitoring tools require the user to pay a subscription or licensing fee.
C)These tools monitor the social media environment for mentions of a company's brand or name.
D)These tools measure the tone or sentiment (e.g.positive,negative,neutral)of conversations.

Question 36

Diigo and Delicious are ________ tools.

A)Social bookmarking
B)Research
C)Discussion group
D)synchronous communication

Question 37

________ is a social mention metric that measures the likelihood that a particular topic is being discussed on social media platforms.

A)Strength
B)Passion
C)Sentiment
D)Reach

Question 38

Using AJAX technologies and APIs,websites and applications can pull information from a variety of sources in order to create ________.

A)blogs
B)mashups
C)microblogs
D)maps

Question 39

________ is a cloud storage service that makes it easy to access your documents from any of the devices you work on.

A)Wiki
B)Delicious
C)Diigo
D)Dropbox

Question 40

Which of the following is not a reason why marketers use blogs and microblogs?

A)To monitor customer experiences and generate revenue.
B)To develop relationships with independent bloggers,encouraging them to write positive stories about the brand,product,and company
C)To tell the company's story,position a product,create brand identity or differentiate from the competition.
D)To engage customers and readers by soliciting comments and feedback about information provided in blog posts.

Question 41

The Google Maps API allows developers to create apps where information like store locations can be displayed on a map that comes from Google.

Question 42

Kickstarter is a crowdfunding site for raising funds.

Question 43

One of the most effective deterrents to social media privacy abuses is fear of backlash from abuses that become public and cause outrage.

Question 44

Companies have created online communities for the purpose of identifying market opportunities through crowdsourcing.

Question 45

When a highly credible and influential blogger writes a positive story about your company,it can have a very positive impact on your brand's image.

Question 46

LinkedIn was responsible for originating a unique app called Newsfeed,which is a constantly updated stream of status updates from a user's friends.

Question 47

Understanding how web technology is evolving helps managers to identify strategic opportunities,threats,and ways a company might develop sustainable competitive advantages in the marketplace.

Question 48

Marketers use blogs and microblogs to tell the company's story,position a product,create brand identity,and differentiate from the competition.

Question 49

Web 2.0 is also referred to as the Enterprise Web.

Question 50

LinkedIn is used as a primary crowdsourcing tool for a majority of companies.

Question 51

Governments and industry associations are trying to control social media privacy abuses through legislation and professional standards,which frequently provide adequate protection.

Question 52

Corporate bloggers use the medium to tell stories about their brands and connect with customers.

Question 53

With social media,privacy rights are too easily abused.

Question 54

The most important thing that users can do to protect themselves on social media is to understand that they are responsible for protecting their own information.

Question 55

Twitter is a social network where the dominant focus is on reporting both private and public news stories.

Question 56

Users are now able to rely on SNS privacy policies.

Question 57

Fortunately,many popular APIs are closed source,which means that anyone can use them for free although there may be other terms and conditions placed on their use.

Question 58

Collectively,social media apps have shifted the locus of control for mass communications from advertisers to large organizations.

Question 59

AJAX and XML are technologies that make it possible for web pages to respond to users' actions without requiring the entire page to reload.

Question 60

Absolutely nothing you put on a social networking site is private.

Question 61

Using Twitter to monitor public sentiment and influence public opinion have become critical skills for PR professionals working for business and nonprofit organizations.

Question 62

Many popular ________ are open source,which means that anyone can use them for free although there may be other terms and conditions placed on their use

Question 63

________ automatically tweets posts published on a blog using RSS technology

Question 64

Social bookmarking tools such as Diigo and Delicious allow users to tag Web content with keywords of their choosing.

Question 65

Twitter is a customer service channel.

Question 66

A mashup is a web application that combines information from two or more sources and presents this information in a way that creates a new benefit or service.

Question 67

Technologies that extend control of Web content beyond the creator are RSS and mashups.

Question 68

Most advocacy groups engage in hashtag activism by using Twitter to maintain awareness about their cause and to influence people's attitudes on key issues.

Question 69

The Google brand name appears on thousands of websites due to its open source mashups.

Question 70

An initial impetus for the growth of social monitoring tools was the need for business organizations to better understand what people were saying about their brands,products,and executives.

Question 71

________ is an object oriented language used to create apps and functionality on websites.

Question 72

________ is a model of problem solving and idea generation that marshals the collective talents of a large group of people.

Question 73

________ are buttons or features on non-Facebook sites that interact with Facebook in some way.

Question 74

________ uses a variety of conventions and technologies that allow machines to understand the meaning of Web content.

Question 75

An example of how marketers use mashups and RSS is the integration of Google Maps with company store or office locations so that they appear together on a store locator webpage,making it easier for customers to locate the business.

Question 76

Examples of ________apps include pop-up windows,validation of webform inputs,and images that change when a cursor passes over them.

Question 77

A ________ agreement is a formal listing of the policies,liability limits,fees and user rights and responsibilities associated with using a particular service.

Question 78

Twitter has influenced marketing and public relations significantly,but has had almost no impact on the financial sector.

Question 79

Kickstarter is a _________ site for raising money in order to start a business or creative project.

Question 80

WordPress is one of the leading platforms for ________.