Deck 6: The Survey

Question 1

People tend to under-report certain things in a survey.Which of the following might be underreported?

A)multiple children
B)happy marriage
C)war medals
D)engagement in illegal behavior

Answer 1

D

Question 2

When a researcher leads a respondent to pick one response over another,the researcher is asking what type of questions?

A)double barreled questions
B)single barreled questions
C)leading questions
D)focus group questions

Answer 2

C

Question 3

Good answer choices in closed format should have three features,including which of the following?

A)mutually exclusive
B)exhaustive
C)balanced
D)All of these answers are correct.

Answer 3

D

Question 4

In a survey,when a particular word in itself evokes s strong feeling,this is called

A)contingency.
B)social desirability.
C)full-filter.
D)wording effect.

Question 5

Mr.Marsh responded that he always completed employee evaluations on time when he was a manager,when in fact,he rarely conducted the task.As a respondent in a survey he exaggerated to look good.This is an example of

A)contingency bias.
B)closed format bias.
C)wording effect bias.
D)social desirability bias.

Question 6

What is the first stage in conducting a survey?

A)execution
B)beginning
C)data analysis
D)start-up

Question 7

When a respondent distorts answers to look good or conform to social norms,this is called

A)social desirability bias.
B)social enhancement bias.
C)social security bias.
D)societal desirability bias.

Question 8

What two (2)principles guide good survey questions?

A)Keep questions under 10 words,use only small words.
B)Avoid confusion,keep respondents' perspective in mind.
C)Always start with a verb,avoid long questions.
D)Use yes-or-no questions,ask no more than 10 questions.

Question 9

A social survey can take several formats including

A)face-to-face format.
B)semaphoric format.
C)flat screen television format.
D)None of these answers are correct.

Question 10

The length of a questionnaire depends on the format of the survey and

A)on where it takes place.
B)how much time a researcher has to publish.
C)on respondent characteristics.
D)where the majority of the respondents want to meet.

Question 11

Standard-format questions in a closed-ended survey do not offer which of the following?

A)multiple choice
B)"don't know" choice
C)opinions
D)an opportunity to express oneself

Question 12

Interviewers use probes to clarify respondents' responses.What does this mean?

A)An interviewer clarifies an ambiguous answer by pausing,repeating the question,or by asking additional questions.
B)An interviewer places electrical probes on the respondent's arms and legs.
C)An interviewer pokes the respondent in the arm with his finger.
D)None of these answers are correct.

Question 13

The first stage of a person-to-person interview is to

A)find a quiet location.
B)introduction and entry.
C)greeting.
D)All of these answers are correct.

Question 14

The difference between open-ended questions and closed-ended questions is that

A)open-ended questions always start with the word "What."
B)closed-ended questions can only be answered with a "yes" or "no."
C)open-ended questions let the respondent give any answer.
D)closed-ended questions require the respondent to be sitting and at attention.

Question 15

Mr.Marsh changes his title to Dr.in order to influence survey respondents.He may be guilty of using

A)prestige bias.
B)illegal behavior.
C)high intensity.
D)wishful bias.

Question 16

A set of questions used in a social survey

A)is called a questionnaire.
B)must be at least 20 in number.
C)has 3 parts.
D)is the final stage of researcher.

Question 17

An interviewer's visible characteristics

A)always positively affect the interviewee's willingness to participate in the survey.
B)often affect interviews and respondents answers.
C)have nothing to do with the interview.
D)None of these answers are correct.

Question 18

Which of the following might interfere with a respondent's recall in a survey asking about past events?

A)television show
B)an issue or event that was not significant
C)poor vision
D)too much sugar

Question 19

Dr.Mottle asks respondents if they have an opinion about gas prices,and if they answer yes,she asks them to give their opinion in the second part of the question.What is the name used for this type of question?

A)quasi-filter
B)full-filter
C)full-filler
D)full-question

Question 20

The lowest cost format for surveys is

A)web based.
B)face to face.
C)by telephone.
D)All of these answers are correct.

Question 21

Why does an interviewer use probes?

Question 22

What is the difference between an opinion poll and a survey?

Question 23

A standard-format question does not offer a "don't know" choice.

Question 24

What is the difference between an open-ended question and a closed-ended question?

Question 25

A contingency question really has three questions that all must be answered.

Question 26

What is a contingency question?

A)a two-part question in which a first question screens who gets the second question
B)a two-part sentence with a beginning and an end
C)question with a "yes" or "I don't know" response
D)a delay question used to annoy the respondent

Question 27

What three questions does a researcher ask in the start-up stage?

Question 28

An interviewer needs to control the interview and its flow of interaction.

Question 29

More people will complete a long or very long survey than a short one

Question 30

A researcher faces three survey question sequence issues: how to organize,how to reduce question order effects,and how to control researcher bias.

Question 31

A good survey question is one in which the respondents know which answer the researcher expects.

Question 32

In organizing survey questions,the demographic questions should be at the beginning of the survey.

Question 33

Writing good answer choices in a survey is not as important as writing a good question.

Question 34

Mr.Marsh is concerned about how he will organize the sequence of questions on his survey.Since many of his respondents will most probably lack strong views,he is concerned about

A)ordering survey copies.
B)order effects.
C)bias order.
D)context bias.

Question 35

A double-barreled question joins two or more questions together and makes a respondent's answer ambiguous.

Question 36

When respondents answer questions based on a context of preceding questions and theinterview setting,this is known as

A)conscientious bias.
B)continuing bias.
C)continental effect.
D)context effect.

Question 37

What are control variables?

Question 38

An advantage of mailed questionnaires is

A)that sampling is generally very representative.
B)that there is a consistently high response rate.
C)the color of the paper.
D)that they can be anonymous.

Question 39

Answer choices on a survey should be balanced.What does that mean?

A)There should always be an even number of answers.
B)The favorable or unfavorable choices are offered equally in a set of responses.
C)There is a fulcrum in the answers.
D)There are equal "right" and "wrong" answers.

Question 40

A mail questionnaire format limits the kinds of questions that a researcher can use.

Question 41

One advantage of this type of interview is that it is flexible and has most of the strengths of face-to-face interviews.This type of interview is a(n)______ interview.

Question 42

When respondents tend to answer questions based on the context of preceding questions and the interview setting,this is called ______ effects.

Question 43

A(n)______ (also called screen or skip question)is a two question sequence that increases relevance in a survey.

Question 44

Previous questions on a survey tend to influence later ones in two ways;one way is the respondent's own response and the other is the ______.

Question 45

What are the advantages and disadvantages of a mailed questionnaire?

Question 46

What might be an example of a sensitive issue that a person would underreport?

Question 47

In a(n)______ question format,respondents can give any answer.

Question 48

A drawback of this particular survey method is that not everyone has a computer or internet access.This type of survey is ______.

Question 49

A type of bias that occurs when respondents distort answers to look good or to conform to social norms is a(n)______ bias.

Question 50

What is the difference between a standard-format question and a full-filter question?

Question 51

A(n)______ question does not offer a "don't know" choice and respondents must volunteer their lack of understanding or opinion.

Question 52

People tend to ______-report having an illness or disability or engaging in illegal or
deviant behavior in a survey.

Question 53

A(n)______question joins two or more questions together and makes a respondent's
answer ambiguous.

Question 54

In a closed-format survey,favorable and unfavorable choices are equal in the set of responses.This feature of the survey is called ______.

Question 55

What three ethical issues should be considered in administering surveys?

Question 56

The three stages for gathering data to test a hypothesis using a survey are start-up,execution,and ______.

Question 57

A respondent reacted very hostilely to a question on a Dr.Van Offer's study survey.Dr.Van Offer believes that the respondent's reaction may have impacted the answers on the whole survey.This reaction is most likely attributable to a problem with the question called ______.

Question 58

A(n)______ is a fixed collection of questions used in a social survey that respondents answer.

Question 59

What kinds of questions are not appropriate for mailed questionnaires?

Question 60

Most surveys offer preset answers from which a respondent chooses.The ______ feature
requires that none of the response categories overlap.

Question 61

Good closed-format surveys have three features,mutually exclusive,exhaustive,and balanced.Discuss these three features and an example of each.

Question 62

Dr.Van Offer hired a new assistant to conduct a survey for him.During one of the research luncheon meetings,the new assistant starts to discuss information that respondents have given her.In particular,she tells about one respondent's sexual preferences and then accidentally gives the respondent's name.One of the other assistants is horrified because she is related to the respondent.
Discuss three issues related to the ethical survey,including invasion of privacy,voluntary participation and misuse of surveys.What should Dr.Van Offer do? Are any of these issues related to lessons learned in Chapter 3?

Question 63

What are the pros and cons of open- versus closed-ended questions?

Question 64

Discuss the three questions that a researcher should ask in the start -up stage of the survey conduct;"Who will be the respondents?" "What information does the researcher want to learn from them?" "How can a researcher get that information?"

Question 65

Discuss the advantages/disadvantages of different survey formats.In particular,discuss mail questionnaires,telephone interviews,face-to-face interviews,and web surveys.