Deck 2: E-Commerce: Mechanisms, Infrastructure, and Tools

Question 1

Disintermediation is the elimination of intermediaries between sellers and buyers.

Answer 1

True

Question 2

WebMD,which is the largest U.S.medical services company,is known mainly for its webmd.com consumer portal,but its core business is being an e-intermediary.

Answer 2

True

Question 3

A single-sided e-marketplace is a private e-marketplace in which one company makes purchases from invited suppliers.

Answer 3

False

Question 4

A shopping facilitator is a type of broker and helps consumers compare prices and service at different stores.

Question 5

Microsite refers to a page or pages that are meant to function as an auxiliary supplement to a primary website.

Question 6

Pure-play stores sell only one or a few kinds of products.

Question 7

Dynamic pricing is the most common way customers purchase items online.

Question 8

Electronic storefronts,Internet malls,and exchanges are major B2B e-marketplaces.

Question 9

Eastern Mountain Sports uses Web 2.0 tools to increase collaboration,information sharing,and communication among their employees,suppliers,and customers.

Question 10

The two major types of online intermediaries are infomediaries and negotiators.

Question 11

A dashboard is a graphical display of performance results.

Question 12

A Web portal is a single point of access,through a Web browser,to critical business information loaded inside and outside (via Internet)an organization.

Question 13

A desktop search is conducted by tools that search only the contents of the user's own computer files.

Question 14

The emergence of electronic marketplaces has resulted in lower information search time and costs for buyers.

Question 15

Individuals are the largest consumers,accounting for more than 85 percent of EC volume and value activities.

Question 16

Travelers using airline Web sites to book their flights directly,without the use of travel agents,is resulting in the reintermediation of travel agents.

Question 17

In marketing,an intermediary is a third party that operates between manufacturers and buyers.Intermediaries of all kinds offer their services on the Web.

Question 18

Intermediation is the process of buying materials,products,and services directly from suppliers,distributors,or the government.

Question 19

A widget is an element of user interface that displays an information arrangement changeable by the user,such as a window.

Question 20

Private and public are two types of e-marketplaces.

Question 21

An online market,usually B2B,in which buyers and sellers exchange goods or services best defines

A) cybermarket.
B) e-marketplace.
C) auction site.
D) cyberstore.

Question 22

English and Yankee are the two major types of double auctions.

Question 23

An auction is a competitive process and market mechanism that uses a competitive process by which a seller solicits consecutive bids from buyers or a buyer solicits bids from sellers.

Question 24

An auction is the most popular type of virtual community.

Question 25

An electronic shopping cart is an order-processing technology that allows customers to accumulate items they wish to buy while they continue to shop.

Question 26

Net neutrality is a big advantage of Web 3.0.

Question 27

The major limitations of e-auctions are minimal security,possibility of fraud,and a limited participation.

Question 28

Forward auctions are bidding or tendering systems in which the buyer places an item for bid on a request for quote (RFQ)system; then potential suppliers bid on the job,with the price reducing sequentially,and the lowest bid wins.

Question 29

Twitter is a free microblogging service that allows its users to send and read other users' updates.

Question 30

E-marketplaces,shopping carts,e-catalogs,and auctions are the major Web 2.0 mechanisms.

Question 31

The emergence of electronic marketplaces changed several of the processes used in trading and supply chains including

A) lowering information search time and cost for buyers.
B) the ability of buyers, sellers, and the virtual market to each be in a different location.
C) the ability for EC to leverage capabilities with increased effectiveness and lower transaction and distribution costs, leading to more efficient "friction-free" markets.
D) all of the above.

Question 32

EC activities include

A) trading, buy, sell, and exchange.
B) communicate, collaborate, and learn.
C) improve performance.
D) all of the above.

Question 33

E-auctions are becoming less important selling and buying channels for companies and individuals.

Question 34

The entertainment EC activity is supported by

A) Web 2.0 tools.
B) e-auctions.
C) electronic markets.
D) storefronts.

Question 35

Bartering is the exchange of goods and services.

Question 36

Traditional and electronic markets have three main functions,which include each of the following except

A) matching buyers and sellers.
B) facilitating the exchange of information, goods, services, and payments associated with market transactions.
C) financing the transformation of raw materials into finished products.
D) providing an institutional infrastructure, such as a legal and regulatory framework that enables the efficient functioning of the market.

Question 37

A limitation of e-bartering for businesses is that excess capacity items such as office space,storage,factory space,idle facilities,and labor cannot be bartered.

Question 38

Reverse auctions are primarily B2C.

Question 39

Shopping carts for B2B are fairly simple,but a shopping cart for B2C may be more complex.

Question 40

Search engines not only "search and match," but also have capabilities that can be used to perform routine tasks that require intelligence.

Question 41

The practice of identifying and enabling specific content across the enterprise to be indexed,searched,and displayed to authorized users best describes

A) desktop search.
B) enterprise search.
C) web search.
D) portal search.

Question 42

Each of the following is a true statement about public e-marketplaces except

A) public marketplaces are usually B2B markets.
B) public marketplaces are often owned by a third party.
C) public marketplaces are not regulated by the government.
D) public marketplaces serve many sellers and buyers.

Question 43

Each of the following is a major component and player in a marketspace except

A) auctions.
B) products and services.
C) infrastructure.
D) front end.

Question 44

An electronic storefront includes several mechanisms that are needed for conducting the sale.The most common mechanisms include each of the following except

A) electronic catalog.
B) search engine.
C) supply chain.
D) payment gateway.

Question 45

Activities related to order aggregation and fulfillment,inventory management,purchasing from suppliers,accounting and finance,packaging,and delivery are done in what is termed the ________ of the business.

A) front end
B) back end
C) infrastructure
D) intermediary

Question 46

Electronic intermediaries that provide and/or control information flow in cyberspace,often aggregating information and selling it to others,best defines

A) infomediaries.
B) knowledge managers.
C) metamediary.
D) Webstore.

Question 47

An e-commerce intermediary that connects manufacturers with business buyers (customers)by aggregating the catalogs of many manufacturers in one place best describes

A) electronic catalog.
B) e-distributor.
C) metamediary.
D) broker.

Question 48

The major ________ mechanisms are storefronts and Internet malls.

A) B2B
B) C2B
C) B2B2C
D) B2C

Question 49

A private e-marketplace in which one company sells either standard and/or customized products to qualified companies best defines

A) buy-side e-marketplace.
B) sell-side e-marketplace.
C) Webstore.
D) hidden e-marketplace.

Question 50

Types of stores and malls include

A) general stores/malls.
B) specialized stores/malls.
C) pure-play stores.
D) all of the above.

Question 51

The portion of an e-seller's business through which customers interact,including the seller's portal,electronic catalogs,shopping cart,and payment gateway is referred to as the ________ of the business.

A) front end
B) back end
C) infrastructure
D) intermediary

Question 52

An auction in which a seller entertains bids from buyers,and the bidders increase price sequentially best defines

A) forward auctions.
B) reverse auctions.
C) bidding auction system.
D) tendering system.

Question 53

Prices that change based on supply and demand relationships at any given time best defines

A) dynamic pricing.
B) commodity pricing.
C) pre-shopping.
D) negotiation.

Question 54

An order-processing technology that allows customers to accumulate items they wish to buy while they continue to shop best defines

A) intelligent agent.
B) e-fulfillment agent.
C) electronic shopping cart.
D) mobile portal.

Question 55

The elimination of various types of agents that mediate between buyers and sellers,such as travel and insurance agents,is referred to as

A) automation.
B) disintermediation.
C) remediation.
D) e-distribution.

Question 56

A(n)________ is a single point of access,through a Web browser,to critical business information located inside and outside (via Internet)an organization.

A) browser
B) intermediary
C) Web portal
D) search engine

Question 57

An auction in which the buyer places an item for bid on a request for quote system,potential suppliers bid on the job,with the price reducing sequentially,and the lowest bid wins; this describes

A) forward auctions.
B) reverse auctions.
C) bidding auction system.
D) tendering system.

Question 58

Online markets that are owned and operated by a single company and that are either sell-side or buy-side are known as

A) private e-marketplaces.
B) commercial portals.
C) e-malls.
D) B2B marketplaces.

Question 59

Which is not a popular search engine?

A) Google
B) Linux
C) AltaVista
D) Lycos

Question 60

An auction in which multiple buyers and their bidding prices are matched with multiple sellers and their asking prices,considering the quantities on both sides best defines

A) forward auction.
B) reverse auction.
C) double auction.
D) penny auction.

Question 61

Benefits of e-auctions to buyers include

A) liquidating large quantities quickly.
B) higher repeat purchases.
C) optimal price setting determined by the market.
D) opportunities to find unique items.

Question 62

A method for Internet users to store,organize,search,and manage bookmarks of Web pages on the Internet with the help of metadata best defines

A) tagging.
B) filtering.
C) social bookmarking.
D) intermediating.

Question 63

Which of the following refers to communities organized by interest,such as hobbies,technical topic,vocations,political parties,or trade unions?

A) association portals
B) affinity portals
C) communities of practice
D) virtual worlds

Question 64

Which of the following was Stormhoek Winery's successful marketing campaign that had volunteers,over a series of days,host dinners that included tasting Stormhoek wine?

A) 100 Geek Dinners in 100 Days.
B) Stormhoek's May Wine Days.
C) Stormhoek's Friends, Dinner, and Wine.
D) Stormhoek's No Grape Before It's Time Wine Tasting Event

Question 65

A combination of two or more websites into a single website that provides the content of both sites to deliver a novel product to consumers best defines

A) blog.
B) mashup.
C) podcast.
D) wiki.

Question 66

A formal auction in which participants pay a nonrefundable small fee for each bid,and the bid level changes by small increments.This defines

A) reverse auction.
B) charge-by-bid auction.
C) forward auction.
D) penny auction.

Question 67

Types of virtual communities include each of the following except

A) relations or practices.
B) virtual worlds.
C) mashups.
D) social networks.

Question 68

Benefits of e-auctions to sellers include

A) anonymity.
B) convenience of bidding anywhere and any time.
C) lack of differentiation.
D) optimal price is determined by the market.

Question 69

Concerns about Web 3.0 implementation and the future of EC include

A) lack of net neutrality.
B) wiring for a sustainable world.
C) the use of 3-D tools.
D) ownership.

Question 70

An evolving extension of the Web in which Web content can be expressed not only in natural language,but also in a form that can be understood,interpreted,and used by intelligent computer software agents,permitting them to find,share,and integrate information more easily describes

A) Web 4.0.
B) Camelot Web.
C) Web 2.0.
D) Semantic Web.

Question 71

A virtual world is

A) a user-defined world in which people can interact, play, and do business.
B) a single point of access, through a Web browser, to critical business information located inside and outside (via Internet) an organization.
C) a social network whose major interest is business topics.
D) a combination of two or more websites into a single website that provides the content of both sites to deliver a novel product to consumers.

Question 72

Types of business activities in virtual worlds include each of the following except

A) creating and managing a virtual business.
B) operating a bed and breakfast in Nova Scotia.
C) providing services for those who build, manage, or make money with virtual properties.
D) conducting regular business activities.

Question 73

Which of the following is a global,multilanguage,social network popular in Asia and parts of Europe,Africa,and South America?

A) Hi5.com
B) Piczo.com
C) Friendsreunited.co.uk
D) Iwiw.net

Question 74

A marketplace in which an intermediary arranges barter transactions best defines

A) bartering exchange.
B) forward auction.
C) blog.
D) Web portal.

Question 75

Facebook,LinkedIn,and catster.com are examples of

A) gender communities.
B) communities of practice.
C) virtual worlds.
D) social network sites.

Question 76

Which of the following is a social software tool?

A) auctions
B) blogs
C) shopping carts
D) e-catalogs

Question 77

Capabilities and services provided by social networking sites include

A) discussion forums.
B) blogs for discussion and dissemination of information.
C) viewing and sharing photos, videos, and documents.
D) all of the above.

Question 78

Which of the following consists of the creation of high-quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform and is used to describe the future of the World Wide Web?

A) Level 2.0
B) Web 4.0
C) Web 3.0
D) Web 5.0

Question 79

McKinsey and Company's trend predictions include(s)

A) distributed cocreation moves into the mainstream.
B) imagining anything as a service.
C) innovation coming from the bottom of the pyramid.
D) all of the above.

Question 80

The practice and method of collaboratively creating,classifying,and managing tags to annotate and categorize content best defines

A) mashup.
B) tweeting.
C) social bookmarking.
D) folksonomy.