Deck 4: Enabling Business-To-Consumer Electronic Commerce

Question 1

Explain the e-government relationships.

Answer 1

Government-to-citizen (G2C)EC allows for interactions between federal,state,and local governments and their constituents.The Internal Revenue Service's Internet tax filing,or e-filing,is one of the more recognizable G2C tools,saving resources in terms of time and paper.Another e-government tool in wide use today is grants.gov.
Government-to-business (G2B)is similar to G2C,but this form of EC involves businesses' relationships with all levels of government.This includes e-procurement,in which the government streamlines its supply chain by purchasing materials directly from suppliers using its proprietary Internet-enabled procurement system.
Government-to-government (G2G)EC is used for electronic interactions that take place between countries or between different levels of government within a country.

Question 2

Which of the following statements is true about electronic commerce?

A) Business-to-business electronic commerce is by far the largest form of electronic commerce in terms of revenues.
B) Electronic commerce is limited to transactions between businesses and consumers.
C) Electronic commerce between businesses and their employees is impossible.
D) All forms of electronic commerce involve business firms.
E) Consumer-to-consumer electronic commerce is a complete reversal of the traditional business-to-consumer electronic commerce.

Answer 2

A

Question 3

Electronic commerce can involve the events leading up to the purchase of a product as well as customer service after the sale.

Answer 3

True

Question 4

Which of the following is an example of business-to-consumer electronic commerce?

A) Brenda files her income tax online.
B) Canchi, a shoe manufacturer, conducts business over the Web with its retailers.
C) Juan buys Kevin's guitar on Monsung.com.
D) Reuben buys a pair of shoes on Mysticshoes.com.
E) Neal places a bid for a mobile phone on the online auction site Feliciate.com.

Question 5

The phenomenon of cutting out the "middleman" and reaching customers more directly and efficiently is known as ________.

A) gentrification
B) demutualization
C) defalcation
D) dissemination
E) disintermediation

Question 6

Which of the following is an example of consumer-to-consumer electronic commerce?

A) Niobi makes an online deposit of $5,000 into her friend's account.
B) Heath buys a gift for Vanessa on Aniocride.com.
C) Blanco, a manufacturer, conducts business over the Web with its retailers.
D) Ashley buys a new pair of shoes on Fequette.com.
E) Marty buys Lobsang's mountaineering equipment on Chieoke.com.

Question 7

Which of the following is an example of reintermediation?

A) The diamond card of the Futilery Centriono, is issued by invitation only to customers who spend more than $250,000 a year on their shopping card.
B) Nanny Duke, a baby products manufacturing company, acquires a list of parents-to-be and showers them with samples of diapers and other baby products to capture a share of their future purchases.
C) Kambo, a fashion apparel company that deals directly with customers to sell its products, adds retailers to its supply chain to cater to its target audience in remote geographic locations.
D) Rusicwood, a furniture manufacturing firm, starts selling directly to its customers after experiencing a dip in sales due to channel conflicts between retailers.
E) Donuts Haven, a fast food chain, expands its menu beyond breakfasts by adding hearty snacks that substitute meals in order to provide competition to the other food chains in the area.

Question 8

E-filing is an example of a ________ tool.

A) government-to-citizen
B) consumer-to-consumer
C) government-to-government
D) consumer-to-business
E) business-to-business

Question 9

Hatso,a famous hat retailer chain,opens a new store in Kentucky and chooses to operate solely in the traditional physical markets.It approaches business activities in a traditional manner by operating physical locations such as retail stores and not offering their products or services online.Which of the following business strategies does Hatso follow?

A) brick-and-mortar
B) click-only
C) organizational
D) low-cost leadership
E) differentiation

Question 10

Electronic commerce is limited to transactions between businesses and consumers,which is known as business-to-consumer (B2C)EC.

Question 11

Which of the following is an example of disintermediation?

A) Anister, a car-manufacturing company, markets most of its four-wheel drives in high altitude regions where vehicles require more power.
B) Donuts Haven, a fast food chain, expands its menu beyond breakfasts by adding hearty snacks that substitute meals in order to provide competition to the other food chains in the area.
C) Aubrey Thirst Quencher is a market leader in sports drinks. It expands its market by providing its drinks to working women in urban areas.
D) Rusicwood, a furniture manufacturing firm, starts selling directly to its customers after experiencing a dip in sales due to channel conflicts between retailers.
E) A luxury car company creates a hybrid line of automobiles for consumers who are concerned about the environment.

Question 12

Identify a true statement about reintermediation with reference to e-tailing.

A) It refers to the design of business models that reintroduce middlemen.
B) It refers to the design of business models that eliminate middlemen.
C) It provides ways for clients and firms to conduct business online without human assistance.
D) It provides ways for clients and firms to conduct business activities in a traditional manner by operating physical locations.
E) It enables access to Web sites linked to corporate databases in order to provide real-time access to personalized information.

Question 13

The form of electronic commerce that is used by organizations to conduct business with business partners without involving the end consumer is known as ________ electronic commerce.

A) business-to-consumer
B) peer-to-peer
C) business-to-business
D) business-to-intermediary
E) business-to-supplier

Question 14

The auction site eBay.com is an example of ________ electronic commerce.

A) business-to-business
B) consumer-to-consumer
C) business-to-consumer
D) consumer-to-business
E) government-to-business

Question 15

Identify a true statement about the Internet of things.

A) It enables companies to offer various innovative products and services that go beyond the initial purchase.
B) It defines a set of reachable and exploitable vulnerabilities present in a business model.
C) It contains rules and guidelines that describe how security is to be enforced during system operation.
D) It identifies the tasks that are critical within a business model and builds a network that depicts their interdependencies.
E) It is defined as the percentage of visitors who leave the Web site after viewing that page.

Question 16

Government-to-business (G2B)EC does not involve businesses' relationships with all levels of government.

Question 17

Ben buys a camera from Xenthix which starts malfunctioning,as the camera fell down from his hand and broke its lens.When he opts for an exchange,the customer representative says that an exchange or repair is not possible because the damage is of a physical nature and not covered under warranty.Which of the following consequences,if true,would be an example of consumer-to-consumer electronic commerce?

A) Ben sells the camera to Balvinder Singh on Iora.com.
B) Ben files an online suit against Xenthix.
C) Ben files a complaint on Xenthix's Web site asking for a refund.
D) Ben buys another camera from Xenthix's online store.
E) Ben sells the camera to the world's largest used camera dealer Koenister.com.

Question 18

A state agency reporting birth and death information to the U.S.Social Security Administration using the Internet is an example of ________ electronic commerce.

A) business-to-consumer
B) government-to-citizen
C) government-to-business
D) government-to-government
E) business-to-business

Question 19

M-commerce is defined as any electronic transaction or information interaction conducted using a wireless,mobile device and mobile networks that leads to the transfer of real or perceived value in exchange for information,services,or goods.

Question 20

Which of the following statements explain mass customization?

A) Firms tailor their products and services to meet a customer's particular needs on a large scale.
B) Firms immediately provide communication to and receive feedback from customers.
C) Firms provide ways for clients to conduct business online without human assistance.
D) Firms market their products and services over vast distances.
E) Firms link Web sites to corporate databases to provide real-time access to personalized information.

Question 21

Which of the following statements is true about firms pursuing a brick-and-mortar business strategy?

A) These firms avoid indulgence in physical store locations.
B) These firms avoid indulgence in electronic commerce.
C) These firms are only involved in export business activities.
D) These firms indulge in rafter bidding activities.
E) These firms operate in both physical and virtual arenas.

Question 22

Walmart.com is an example of a ________ retailer.

A) brick-and-mortar
B) click-only
C) bricks-and-clicks
D) click-and-flip
E) brick-and-flip

Question 23

A click-and-mortar business strategy is also referred to as a ________ business strategy.

A) click-and-flip
B) brick-and-mortar
C) click-only
D) bricks-and-clicks
E) brick-and-flip

Question 24

________ are two-dimensional barcodes with a high storage capacity that are typically used to point the consumer to a particular Web page when he or she scans the barcode with a mobile device's camera.

A) Viral codes
B) QR codes
C) MSI barcodes
D) MaxiCodes
E) CPC Binary Barcodes

Question 25

Companies using a ________ business strategy are also called virtual companies.

A) click-and-flip
B) click-only
C) brick-and-mortar
D) bricks-and-clicks
E) click-and-mortar

Question 26

The online sales of goods and services are known as ________.

A) e-information
B) e-integration
C) e-tailing
D) e-collaboration
E) e-filing

Question 27

Which of the following is a disadvantage of e-tailing?

A) It is limited by physical store and shelf space restrictions.
B) It requires additional time for products to be delivered.
C) It complicates the process of comparison shopping.
D) It restricts companies from effectively competing on prices.
E) It reduces a company's inventory turnover time.

Question 28

The concept of the Long Tail refers to a focus on ________.

A) brand evangelism
B) broad markets
C) generic brands
D) brand dilution
E) niche markets

Question 29

EZBiz,the brainchild of three college friends,is a startup venture that plans to produce and market sports gear.The venture is still stuck in the planning phase as they have not been able to decide the suitable business strategy to opt for.They are currently trying to decide between a bricks-and-clicks strategy and a click-only strategy.Which of the following,if true,would most undermine the decision to adopt a click-only strategy?

A) The company has limited access to funds and is looking to keep its costs low.
B) The public is wary of sharing confidential information after a recent spate of credit card scandals.
C) A competitor is facing severe backlash after inadvertently releasing sensitive data into the public domain.
D) Several companies who have switched from a brick-and-mortar strategy to a click-only strategy are experiencing severe channel conflicts.
E) Some click-only companies have been unable to achieve economies of scale and are subsequently unable to offer lower prices.

Question 30

Which of the following occurs in a reverse pricing model?

A) Customers specify the product they are looking for and how much they are willing to pay for it.
B) Companies set the prices that customers pay for products.
C) Companies conduct an online auction for all products available for sale.
D) Customers specify the product they are looking for and the company provides the product with a price.
E) Companies negotiate special volume discounts with local businesses and offer them to their customers.

Question 31

Bookseller Barnes & Noble is an example of a ________ company.

A) flip-only
B) click-only
C) click-and-mortar
D) click-and-flip
E) brick-and-mortar

Question 32

In e-business terminology,________ companies are sometimes called "pure play companies."

A) bricks-and-clicks
B) click-and-mortar
C) brick-and-mortar
D) click-and-flip
E) click-only

Question 33

In ________ pricing,companies set the prices that consumers pay for products.

A) viral
B) top-up
C) menu-driven
D) reverse
E) rafter bid

Question 34

Companies following a ________ business strategy choose to operate solely in the traditional physical markets approaching business activities in a traditional manner.

A) click-only
B) high-cost leadership
C) low-cost leadership
D) click-and-flip
E) brick-and-mortar

Question 35

Online retailer Amazon.com is an example of a ________ company.

A) click-and-mortar
B) click-and-flip
C) bricks-and-clicks
D) click-only
E) brick-and-mortar

Question 36

With respect to e-tailing,________ can initiate certain actions,such as making a phone call to a sales representative,or sending a text message to a pre-specified number.

A) MaxiCodes
B) CPC Binary Barcodes
C) viral codes
D) MSI barcodes
E) QR codes

Question 37

Without middlemen like Travelocity.com,Orbitz.com,and other travel Web sites,a consumer would have to check all airline Web sites in order to find the flight with the best connection or lowest price.The introduction of middlemen in business models is an example of ________.

A) reintermediation
B) remutualization
C) gentrification
D) disintermediation
E) defalcation

Question 38

Which of the following statements is true about firms pursuing a click-and-mortar business strategy?

A) These firms are only involved in export business activities.
B) These firms operate in both physical and virtual arenas.
C) These firms are involved in rafter bidding activities.
D) These firms conduct business only electronically in cyberspace.
E) These firms avoid indulgence in physical store locations.

Question 39

Which of the following statements is true about companies pursuing a click-only business strategy?

A) These companies approach business activities by operating in physical locations.
B) These companies operate in both physical and virtual arenas.
C) These companies conduct business electronically in cyberspace.
D) These companies are only involved in export business activities.
E) These companies choose to operate their business activities solely in the traditional manner.

Question 40

How do comparison shopping sites generate revenue?

A) by charging a commission on transactions
B) by selling their products in physical stores as well
C) by charging a virtual shelf space fee to manufacturers
D) by increasing the click count on their sites
E) by charging distribution fees to consumers

Question 41

Companies pursuing a click-only business strategy approach business activities in a traditional manner by operating physical locations.

Question 42

Amazon.com is an example of a brick-and-mortar company.

Question 43

The menu-driven pricing scheme transcends the reverse pricing system.

Question 44

________ is defined as the percentage of visitors who leave the Web site after viewing that page.

A) Bounce rate
B) Exit rates
C) Link rate
D) Web analytics
E) Domain analytics

Question 45

One of the challenges for brick-and-mortars involve increasing IS complexity.

Question 46

How is structural firmness of a Web site achieved?

A) by providing understandable messages if anything goes wrong
B) by redirecting Web pages to different sites if any link fails
C) by using technical jargons to define a problem
D) by developing a mirror site
E) by implementing a complicated source code

Question 47

Click-only companies can often compete more effectively on price since they do not need to support the physical aspects of the click-and-mortar approach.

Question 48

A click-and-mortar business strategy approach is also referred to as the bricks-and-clicks business strategy.

Question 49

Explain the different electronic commerce (EC)business strategies.

Question 50

When organizations undergo disintermediation,they have to take on those activities previously performed by the middleman.

Question 51

When a Web site ensures privacy and security of the consumer's data,________ can be achieved.

A) reintermediation
B) structural firmness
C) disintermediation
D) functional convenience
E) representational delight

Question 52

Briefly explain,with an example,the capability of the Web to integrate information.

Question 53

In electronic commerce,________ is defined as the percentage of single-page visits.

A) exit rate
B) showrooming
C) freecycling
D) bounce rate
E) value chain analysis

Question 54

With respect to the online consumer's hierarchy of needs,identify the most critical characteristic of a Web site.

A) functional convenience
B) structural firmness
C) representational delight
D) descriptive link text
E) cross-platform compatibility

Question 55

Briefly describe the benefits of e-tailing.

Question 56

Web sites can offer a virtually unlimited number and variety of products because e-tailing is not limited by physical store and shelf space restrictions.

Question 57

E-tailers can focus on the Long Tails.

Question 58

The greatest impact of the Web-based EC revolution has occurred in companies adopting the brick-and-mortar approach.

Question 59

Companies pursuing a click-and-mortar business strategy have no physical store locations,allowing them to focus purely on electronic commerce.

Question 60

Web technologies allow for integration of information via Web sites that can be linked to corporate databases to provide real-time access to personalized information.

Question 61

Timothy was reading tournament results of the football World Cup matches on Infogoalistic.com.As he was going through the results,an advertisement of new football studs popped up.This is an example of ________ advertising.

A) covert
B) contextual
C) surrogate
D) niche
E) user-generated

Question 62

For Web sites to be successful,structural firmness is a must.

Question 63

One drawback of pay-per-click models is the possibility of abuse by repeatedly clicking on a link to inflate revenue to the host or increase the costs for the advertiser.

Question 64

Click-through rate reflects ________.

A) the ratio of surfers who visit a Web site divided by the number of surfers who clicked on an ad
B) the ratio of surfers who click on an ad divided by the number of times it was displayed
C) the percentage of visitors who actually perform the marketer's desired action
D) the ratio of surfers who click on an ad divided by the number of people who make a purchase
E) the ratio of surfers who visit a Web site divided by the number of people who make a purchase

Question 65

Companies use ________ in an attempt to move up their Web sites in the organic search engine results.

A) search engine image protection
B) search engine optimization
C) search engine keyword insertion
D) search-oriented architecture
E) domain stacking

Question 66

Which of the following characteristics of the Web deals with making the interaction with a Web site easier or more convenient?

A) representational delight
B) cost compliance
C) structural firmness
D) disintermediation capacity
E) functional convenience

Question 67

The structural firmness for the login page of an online banking site need not be emphasized to the user.

Question 68

Some search engines offer to elevate a page's position in the organic results after paying a fee.This is known as ________.

A) paid analysis
B) e-reintermediation
C) e-subscription
D) e-information
E) paid inclusion

Question 69

What are the features that are to be provided to make a Web site functionally convenient?

Question 70

A way to ensure that a company's site is on the first page users see when looking for a specific term is using ________ advertising.

A) stealth
B) viral
C) buzz
D) search
E) affiliate

Question 71

A recent trend in display advertising has been ________ advertising,where the ads placed on a page are in some way related to the content of that page.

A) contextual
B) buzz
C) viral
D) affiliate
E) stealth

Question 72

Under the ________ pricing model,the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement.

A) pay-per-refresh
B) pay-per-sale
C) pay-per-click
D) pay-per-conversion
E) click-per-visit

Question 73

Identify a characteristic of the Web that influences a Web site's security and performance.

A) structural firmness
B) functional convenience
C) cost compliance
D) representational delight
E) disintermediation capacity

Question 74

The performance of a pay-per-click advertising model can be assessed by ________,which reflects the percentage of visitors who actually perform the marketer's desired action such as making a purchase.

A) click fraud rate
B) contextual search rate
C) pop-up rate
D) click-through rate
E) conversion rate

Question 75

How can the effectiveness of e-mail advertising campaigns be measured directly?

A) by reflecting the percentage of visitors who actually perform the marketer's desired action
B) by reflecting the number of surfers who click on an ad divided by the number of times it was displayed
C) by creating use cases and business models to determine the ratio of the opened mails to the sent mails
D) by conducting online polls, starting online forums, and collecting user feedbacks
E) by including special links in the e-mail that allow tracking which e-mails the customers have opened or reacted to

Question 76

Identify a true statement about the function of Google's Ad Words.

A) It ensures high-quality leads when a search is conducted online.
B) It presents a view of short-term technology integration.
C) It presents a view of long-term technology integration.
D) It redirects Web pages to different sites if the link fails.
E) It provides immediate communication to and receives feedback from customers.

Question 77

If a company's Web site is in the sponsored list of a search engine,the search engine receives revenue on a ________ basis.

A) pay-per-click
B) pay-per-sale
C) click-through
D) pay-per-conversion
E) click-per-visit

Question 78

Which of the following explains Web analytics?

A) conducting online marketing research to improve product quality
B) analyzing Web sites in order to find the best one in a category
C) tracking all online purchasers to try and increase their frequency of visit to a particular Web site
D) analyzing Web surfers' behavior in order to improve Web site performance
E) analyzing Web sites in order to find the best online business practices

Question 79

In the context of pay-per-click models,inflating the revenue to a host or increasing costs for the advertiser by repeatedly clicking on a link is called ________ fraud.

A) link
B) affiliate
C) click
D) conversion
E) disintermediation

Question 80

Which of the following characteristics of the Web deals with stimulating a consumer's senses?

A) functional convenience
B) cost compliance
C) representational delight
D) structural firmness
E) disintermediation capacity