Deck 3: Creativity and Innovation: Keys to Entrepreneurial Success

Question 1

________ is necessary for building a competitive advantage and for business survival.

A)One single idea
B)A motivated owner
C)Creativity
D)A low-priced product

Answer 1

C

Question 2

Harvard's Ted Levitt says that creativity is ________ new things, and innovation is ________ new things.

A)thinking; doing
B)doing; thinking
C)seeing; doing
D)thinking; applying

Answer 2

A

Question 3

Although creativity sometimes involves generating something from nothing, it more likely results in elaborating on the present, putting old things together in new ways, or taking something away to create something simpler or better.

Answer 3

True

Question 4

Creativity and innovation are the signature of large, entrepreneurial businesses.

Question 5

The ability to apply creative solutions to problems and opportunities to enhance or to enrich people's lives is called ________.

A)entrepreneurship
B)innovation
C)creativity
D)creative thinking

Question 6

Innovation must be a constant process because most ideas do not work and most innovations fail.

Question 7

What is the entrepreneurial "secret" for creating value in the marketplace?

Question 8

Research shows that anyone can learn to be creative. The problem is ________.

A)many organizations fail to foster an environment that encourages creativity
B)most people never tap into their pools of innate creativity
C)most people have never been taught to be creative
D)All of the above

Question 9

The ability to develop new ideas and to discover new ways of looking at problems and opportunities is called ________.

A)entrepreneurship
B)innovation
C)creativity
D)creative thinking

Question 10

Creativity is the ability to develop new ideas and to discover new ways of looking at problems and opportunities.

Question 11

Innovation is the ability to apply creative solutions to problems and opportunities to enhance or enrich people's lives.

Question 12

Creativity and innovation are the signature of small, entrepreneurial businesses.

Question 13

Entrepreneurship is a constant process that relies on ________.

A)creativity, innovation, and profit
B)the ability to win over the consumer
C)creativity, innovation, and application in the marketplace
D)intellectual property rights

Question 14

For every 5,000 to 10,000 new drug discoveries, only about five make it to clinical trials and only one typically gets to the market.

Question 15

An entrepreneurial "secret" for creating value in the marketplace is ________.

A)applying creativity and innovation to solve problems
B)creating new products and services
C)learning by doing
D)applying lessons learned from history

Question 16

When developing creative solutions to modern problems, entrepreneurs must ________.

A)go beyond merely using whatever has worked in the past
B)limit the creative process to only profitable ventures
C)remember what has worked in the past
D)pay attention to limiting factors

Question 17

Creativity is the ability to apply creative solutions to problems and opportunities to enhance or enrich people's lives.

Question 18

Successful entrepreneurs come up with ideas and then find ways to make them work to solve a problem or fill a need.

Question 19

Innovation is the ability to develop new ideas and to discover new ways of looking at problems and opportunities.

Question 20

Creativity often involves creating something from nothing. However, it is more likely to result in ________.

A)elaborating on the present
B)putting old things together in new ways
C)taking something away to create something simpler or better
D)All of the above

Question 21

Creative people challenge custom, routine, and tradition.

Question 22

Creative people see problems as roadblocks.

Question 23

Christine has the ability to evaluate several options and pick the best one to solve a problem. The reasoning ability that Christine has is called ________.

A)convergent
B)divergent
C)lateral
D)intuitive

Question 24

Creative people see problems as springboards for new ideas.

Question 25

While Arturo finds it difficult to evaluate known options to a problem, he finds that he can generate a number of highly creative solutions to the problem. The reasoning ability that Arturo has is called ________.

A)convergent
B)divergent
C)rational
D)lateral

Question 26

History is always a reliable predictor of the future of business.

Question 27

Innovation and creativity are just for artists, not entrepreneurs.

Question 28

Conventional wisdom held that a person is either creative or not.

Question 29

Creative people see mistakes as mere "pit stops" on the way to success.

Question 30

Creative people are upset by failures.

Question 31

Successful entrepreneurship requires both ________ and ________ reasoning.

A)divergent; convergent
B)divergent; lateral
C)convergent; lateral
D)asymmetric; symmetric

Question 32

Entrepreneurs must embrace traditional assumptions and perspectives about how things ought to be because they support creativity.

Question 33

Creative people realize that there may be more than one "right answer."

Question 34

The ________ space is the space between our brains.

A)outer
B)inner
C)thinking
D)acting

Question 35

The need to enhance creative thinking means that exploring ________ space, not ________ space becomes the challenge of the century.

A)outer; inner
B)big; small
C)small; big
D)inner; outer

Question 36

Creativity is not only an important source for building a competitive advantage, but it also is necessary for survival.

Question 37

Creative people are not prolific thinkers.

Question 38

________ reasoning is the ability to create a multitude of original, diverse ideas.

A)Divergent
B)Convergent
C)Asymmetrical
D)Logical

Question 39

Contrary to conventional wisdom, people can be taught to be creative.

Question 40

________ reasoning is the ability to evaluate multiple ideas and choose the best solution to a given problem.

A)Divergent
B)Convergent
C)Lateral
D)Intuitive

Question 41

The ________ environment has an impact on the level of people's creativity.

A)physical
B)sounds in the
C)external
D)internal

Question 42

Hiring a diverse workforce ________.

A)helps in cultivating organizational creativity
B)allows for different ideas and varying methods of problem solving
C)brings in people from different backgrounds, with different cultural experiences, hobbies, and interests
D)All of the above

Question 43

Employees must be given the tools and resources they need to be creative. One of the most valuable set of resources is ________.

A)setting limits and providing challenges
B)establishing rules and guidelines
C)time, support and encouragement
D)reinforce traditional problem solving methods

Question 44

All of the following represent barriers to creativity that entrepreneurs impose upon themselves except ________.

A)focusing on being too logical
B)being too practical
C)blindly following rules
D)searching for more than one answer

Question 45

Employees tend to rise or fall to the level of expectations entrepreneurs have of them.

Question 46

Failure is an important part of the creative process, as it provides a chance to learn how to succeed.

Question 47

Viewing play as frivolous is a mental block that stifles creativity.

Question 48

Businesses typically foster an environment that encourages creativity.

Question 49

List five of the barriers that limit creativity.

Question 50

"Constantly being practical" is a mental block that can stifle creativity.

Question 51

Entrepreneurs can stimulate their own creativity and encourage it among workers by ________.

A)expecting and tolerating failure
B)avoiding problems
C)limiting rewards
D)not taking chances

Question 52

Which of the following sets of experiences may enhance individual creativity?

A)Travel and recognize the creative power of mistakes and accidents.
B)Notice what is missing.
C)Journal and listen to people and customers.
D)All the above

Question 53

Which of the following is not an enhancement to individual creativity?

A)Listening to other people.
B)Recognizing the creative power of mistakes.
C)Keeping a toy box in your office.
D)Working without breaks until the project is complete or the problem is solved.

Question 54

Esmeralda is high on divergent reasoning because her skill is in generating multiple creative options to a problem.

Question 55

Explain the differences between convergent and divergent reasoning.

Question 56

All of the following are enhancements to individual creativity except ________.

A)keeping a journal to record thoughts and ideas
B)limiting your reading sources
C)taking time off
D)allowing yourself to be creative

Question 57

Entrepreneurship requires both divergent and convergent reasoning.

Question 58

Which of the following is not one of the ways entrepreneurs can stimulate their own creativity and encourage it among their workers?

A)Provide creativity training.
B)Encourage curiosity.
C)View challenges as problems.
D)Develop a corporate culture that both fosters and rewards creativity.

Question 59

Ambiguity tends to destroy creativity.

Question 60

Tom is high on convergent reasoning because once options are identified, he can evaluate them to suggest the best solution.

Question 61

The creative process involves seven distinct steps including preparation, investigation, transformation, incubation, illumination, verification, and implementation.

Question 62

The ability to see the similarities and the connections among various data and events is called ________.

A)convergent thinking
B)divergent thinking
C)transformational thinking
D)illumination

Question 63

It may appear in the incubation stage of the creative process that the entrepreneur is loafing, as he is taking time to reflect on the information collected.

Question 64

Which stage of the creative process requires one to develop a solid understanding of the problem or decision?

A)Investigation
B)Preparation
C)Illumination
D)Verification

Question 65

________ thinking is the ability to see similarities and ________ thinking is the ability to see differences among various data and events.

A)Divergent; convergent
B)Convergent; divergent
C)Convergent; transformational
D)None of the above

Question 66

"Verification" refers to ________.

A)validating the idea as accurate and useful
B)possibly conducting experiments, running simulations, and test marketing a product or service
C)possibly asking questions such as "will it work?" and "is it really a better solution?"
D)All of the above

Question 67

List five ways entrepreneurs can stimulate their own creativity and encourage it among workers.

Question 68

The ability to see the connections among various data and events is called ________.

A)convergent thinking
B)divergent thinking
C)transformational thinking
D)illumination

Question 69

At which stage of the creative process does a spontaneous breakthrough occur, allowing all of the previous stages to come together to produce the "Eureka factor" or the "light bulb goes on"?

A)Implementation
B)Preparation
C)Illumination
D)Verification

Question 70

Entrepreneurs can encourage creative thinking in their employees by setting examples of creative behavior and rewarding creative behavior when exhibited by their employees.

Question 71

The focus of which of the following step in the creative process is to transform the idea into reality?

A)Implementation
B)Preparation
C)Illumination
D)Verification

Question 72

Enhancing individual creativity may be cultivated through such activities as modeling, encouragement, recognition, allowing failure, listening, talking to children, and taking time off.

Question 73

"Divergent thinking" is the ability to see similarities and connections among various data and events.

Question 74

List five ways individuals can enhance their own creativity.

Question 75

"Convergent thinking" is the ability to see the differences among data and events.

Question 76

Research shows that not everyone can be creative.

Question 77

Which stage of the creative process involves viewing the similarities and differences in the information collected?

A)Transformation
B)Incubation
C)Illumination
D)Verification

Question 78

Which stage of the creative process includes on-the-job training?

A)Implementation
B)Preparation
C)Illumination
D)Verification

Question 79

During the incubation phase of the creative process, the entrepreneur might do all of the following except which of the following to let ideas "marinate" in his mind?

A)Do something totally unrelated for a while.
B)Relax and play regularly.
C)Work on the problem or opportunity in a different environment.
D)Don't allow one's self to daydream.

Question 80

Hiring a diverse workforce makes it more difficult to achieve creativity in the workplace.