Deck 11: International Strategy and Organization

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Question
The objectives at the ________ of an organization are typically more precise and contain numerical targets of performance.

A)department-level
B)business-level
C)global-level
D)corporate-level
Use Space or
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to flip the card.
Question
Which of the following strategies is appropriate for companies in industries where buyer preferences do not converge across national borders?

A)retrenchment strategy
B)global strategy
C)multidomestic strategy
D)mass customization strategy
Question
All parties ranging from suppliers and employers to consumers who are affected by a company's activities are called its stockholders.
Question
Which of the following statements is true of the environmental forces that affect strategy formulation?

A)Socialist economic systems normally levy light taxes on business profits.
B)Countries that excessively spend on R&D tend to have lower levels of prosperity.
C)Approval of the host government is almost always necessary for making direct investments.
D)Free-market economies tend to levy high taxes on business profits.
Question
Companies often establish largely independent,self-contained units in each of its national markets to implement a ________ strategy.

A)retrenchment
B)global
C)multinational
D)blue ocean
Question
Core competencies of organizations are the special skills of certain employees that give a company an edge over other organizations.
Question
Objectives at the highest level in a company are always stated in the most specific terms.
Question
Which of the following refers to a written statement of why a company exists and what it plans to accomplish?

A)memorandum of association
B)mission statement
C)vision statement
D)articles of association
Question
Scenario: Beanstalk International
Beanstalk International is a rapidly growing company with well-established subsidiaries in several nations.The company wants to follow a strategy of adapting its products and marketing activities in each national market to suit local preferences.This strategy aims at creating value for its customers.
Which of the following should managers at Beanstalk conduct to identify and distinguish between the primary and support activities in the organization?

A)fundamental analysis
B)structural analysis
C)value chain analysis
D)technical analysis
Question
________ is the process of identifying and selecting an organization's objectives and deciding how the organization will achieve those objectives.

A)Stratification
B)Planning
C)Economic transition
D)Value chain analysis
Question
A ________ is a set of planned actions taken by managers to help a company meet its objectives.

A)mission statement
B)vision
C)strategy
D)core competency
Question
Core competencies are developed by organizations over long periods of time.
Question
Strategy is the set of planned actions that managers take to help a company meet its objectives.
Question
Objectives of individual business units in an organization exclusively contain numerical targets of performance.
Question
Technology development is an example of a primary activity in the value chain of an organization.
Question
Which of the following statements is true of objectives?

A)Objectives of individual business units in a company tend to be stated in the most general terms.
B)Objectives become more precise at the level of individual departments.
C)Objectives at the highest level in an organization tend to be more specific.
D)Objectives at the highest level in an organization are more concrete as they contain numerical targets.
Question
The main benefit of a multidomestic strategy is that it ________.

A)exploits scale economies in product development and marketing
B)is cost-saving due to product and marketing standardization
C)takes advantage of location economies
D)responds quickly and effectively to emerging buyer preferences
Question
Which of the following is the first stage of the strategy-formulation process?

A)identification of value-creating activities
B)formulation of strategies
C)identification of company mission and goals
D)identification of core competency
Question
Adapting products and their marketing strategies in each of the national markets of a company to suit local preferences is called a ________ strategy.

A)multinational
B)blue ocean
C)global
D)retrenchment
Question
The main drawback of a multinational strategy is that it does not allow a company to ________.

A)exploit scale economies in product development or marketing
B)closely monitor buyer preferences in each local market
C)modify its products except for the most superficial features
D)respond quickly and effectively to emerging buyer preferences
Question
________ is the process of dividing a company's activities into primary and support activities and identifying those that create value for customers.

A)Fundamental analysis
B)Technical analysis
C)Structural analysis
D)Value-chain analysis
Question
A ________ strategy can create cost savings due to product and marketing standardization.

A)retrenchment
B)multidomestic
C)blue ocean
D)global
Question
Customer service is an example of a support activity in the value chain of an organization.
Question
Companies that produce entire inventories of products or components in one or very few optimal locations are most likely to follow a ________ strategy.

A)retrenchment
B)global
C)blue ocean
D)multinational
Question
A retrenchment strategy is designed to ________.

A)encourage growth through joint ventures
B)reduce the scale or scope of a corporation's operations
C)focus exclusively on internally generated growth
D)guard against organizational change
Question
Organic growth refers to an organization's corporate strategy that relies on growth ________.

A)through mergers and acquisitions
B)based on strategic alliances
C)generated internally
D)achieved from joint ventures
Question
Differentiate between primary and support activities that create value for a company's customers.How can managers determine whether an activity enhances customer value?
Question
Which of the following is considered as a support activity in an organization?

A)inbound logistics
B)marketing and sales
C)procurement
D)customer service
Question
Which of the following is considered as a primary activity in an organization?

A)infrastructure
B)marketing and sales
C)procurement
D)human resource management
Question
Offering the same products using the same marketing strategy in all national markets of an organization is referred to as a ________ strategy.

A)global
B)retrenchment
C)multinational
D)blue ocean
Question
The main benefit of a global strategy is that it allows a company to ________.

A)closely monitor buyer preferences in each local market
B)save costs due to product and marketing standardization
C)customize its products and services
D)respond effectively to emerging buyer preferences
Question
A ________ strategy typically increases the cost structure for international companies and forces them to charge higher prices to recover such costs.

A)retrenchment
B)global
C)multidomestic
D)blue ocean
Question
Which of the following is a special ability of a company that competitors find extremely difficult to equal?

A)comparative advantage
B)absolute advantage
C)core competency
D)economy of scale
Question
Support activities assist companies in performing their primary activities.
Question
The scope of a corporation's operations refers to the size of its operations.
Question
According to value-chain analysis,inbound and outbound logistics are considered as ________.

A)tertiary activities
B)primary activities
C)support activities
D)core competencies
Question
Global products are most commonly seen in industries where there is ________.

A)little convergence of buyer preference across national borders
B)low pressure to contain costs
C)high demand for customized products
D)significant price competition
Question
Explain the differences between a mission statement and a business-level strategy.
Question
A strategy designed to reduce the scale or scope of a corporation's business is called a ________ strategy.

A)growth
B)differentiation
C)retrenchment
D)stability
Question
Companies that typically design promotional campaigns and advertising strategies at their headquarters are most likely to follow a ________ strategy.

A)retrenchment
B)global
C)blue ocean
D)multidomestic
Question
A business-level strategy in which a company exploits economies of scale is called a ________.

A)differentiation strategy
B)stability strategy
C)low-cost leadership strategy
D)retrenchment strategy
Question
A ________ strategy is one in which a company designs its products to be perceived by buyers as unique throughout its industry.

A)differentiation
B)stability
C)low-cost leadership
D)retrenchment
Question
Free-market economies tend to levy high taxes on business profits whereas socialist economic systems normally levy lighter taxes.
Question
Scenario: Beanstalk International
Beanstalk International is a rapidly growing company with well-established subsidiaries in several nations.The company wants to follow a strategy of adapting its products and marketing activities in each national market to suit local preferences.This strategy aims at creating value for its customers.
The strategy that Beanstalk would most likely want to follow is called a ________ strategy.

A)multinational
B)retrenchment
C)global
D)stability
Question
Which of the following strategies works best for an organization that practices mass production and mass-marketing?

A)differentiation strategy
B)focus strategy
C)low-cost leadership strategy
D)retrenchment strategy
Question
A ________ strategy is one in which a company emphasizes on serving the needs of a narrowly defined market segment by being the low-cost leader,differentiating its product,or both.

A)global
B)focus
C)stability
D)retrenchment
Question
A ________ strategy often means designing products and promotions aimed at consumers who are either dissatisfied with existing choices or who want something distinctive.

A)global
B)stability
C)low-cost leadership
D)focus
Question
Scenario: TeleToys Inc.
TeleToys Inc. ,a U.S.-based company,recently opened eighteen new toy stores in Brazil,acquired a women's clothing company in Canada,and closed its men's clothing line in Australia.The company has a structure that organizes its global operations into geographic regions.
TeleToys recently opened eighteen new toy stores in Brazil.This move can best be described as a ________ strategy.

A)growth
B)stability
C)retrenchment
D)differentiation
Question
Scenario: Beanstalk International
Beanstalk International is a rapidly growing company with well-established subsidiaries in several nations.The company wants to follow a strategy of adapting its products and marketing activities in each national market to suit local preferences.This strategy aims at creating value for its customers.
Which of the following is a support activity that creates value for Beanstalk's customers?

A)production
B)marketing and sales
C)customer service
D)technology development
Question
Which of the following business-level strategies should a company follow in order to charge a higher price for its products and enjoy greater customer loyalty?

A)differentiation strategy
B)stability strategy
C)mass customization strategy
D)retrenchment strategy
Question
Scenario: TeleToys Inc.
TeleToys Inc. ,a U.S.-based company,recently opened eighteen new toy stores in Brazil,acquired a women's clothing company in Canada,and closed its men's clothing line in Australia.The company has a structure that organizes its global operations into geographic regions.
The closing of TeleToys' Australian men's clothing line can best be described as a(n)________ strategy.

A)organic growth
B)stability
C)retrenchment
D)global
Question
Decreasing levels of customer loyalty to an organization's products is a major disadvantage of the ________ strategy.

A)blue ocean
B)stability
C)low-cost leadership
D)growth
Question
A(n)________ strategy deals with the primary and supports activities in an organization that create value for customers.

A)business-level
B)department-level
C)corporate-level
D)international
Question
Scenario: Beanstalk International
Beanstalk International is a rapidly growing company with well-established subsidiaries in several nations.The company wants to follow a strategy of adapting its products and marketing activities in each national market to suit local preferences.This strategy aims at creating value for its customers.
Which of the following is a primary activity that creates value for Beanstalk's customers?

A)firm infrastructure
B)procurement
C)human resource management
D)inbound logistics
Question
A company that is closing factories with unused capacity and laying-off workers is most likely following a ________ strategy.

A)growth
B)retrenchment
C)stability
D)combined
Question
A company that is selling unprofitable business units is most likely following a ________ strategy.

A)growth
B)retrenchment
C)stability
D)combined
Question
Which of the following is a characteristic based on which products are typically differentiated?

A)brand loyalty
B)brand equity
C)product design
D)product cost
Question
A multinational strategy entails having a separate strategy for each nation in which a company markets its products.
Question
Which of the following strategies is designed to guard an organization against change?

A)stability strategy
B)growth strategy
C)retrenchment strategy
D)differentiation strategy
Question
A multinational strategy is most appropriate for companies that do not have foreign direct investments but rather export their products to foreign markets.
Question
A joint venture is an example of a retrenchment strategy of an organization.
Question
A growth strategy is designed to ________.

A)guard against organizational change
B)increase the scale or scope of a corporation's operations
C)support the stability strategies of an organization
D)support the retrenchment strategies of an organization
Question
Briefly describe the strategy formulation process of international organizations.
Question
A negative aspect of a low-cost leadership strategy is low customer loyalty.
Question
A growth strategy is designed to increase the scale or scope of a corporation's operations.
Question
The main benefit of a global strategy is that it allows companies to monitor buyer preferences closely in each local market.
Question
The closing of factories with unused capacity is an example of a stability strategy.
Question
Explain how a global strategy complements a corporate growth strategy.
Question
The way in which a company divides its activities among separate units and coordinates activities among those units is referred to as ________.

A)organizational structure
B)organizational network analysis
C)organizational diagnostics
D)organizational climate
Question
Explain the different ways in which products can be differentiated,providing an example of each.
Question
A differentiation strategy is often implemented when a company wants to exploit economies of scale to have the lowest cost structure.
Question
The purpose of a combination strategy is to mix growth,retrenchment,and stability strategies across a corporation's business units.
Question
A global strategy does not allow a company to modify its products except for the most superficial features.
Question
Centralized decision making is beneficial when fast-changing national business environments put a premium on local responsiveness.
Question
Briefly describe the three generic business-level strategies,providing an example of each.
Question
A low-cost leadership strategy typically requires a company to have a large market share.
Question
A multinational strategy is best suited to industries in which price competitiveness is a key success factor.
Question
Which of the following strategies is designed to increase the scale or scope of a corporation's operations?

A)differentiation strategy
B)growth strategy
C)stability strategy
D)retrenchment strategy
Question
Companies involved in more than one line of business must first formulate a ________ strategy.

A)business-level
B)department-level
C)corporate-level
D)global-level
Question
A focus strategy works best with mass-marketed products aimed at price-sensitive buyers.
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Deck 11: International Strategy and Organization
1
The objectives at the ________ of an organization are typically more precise and contain numerical targets of performance.

A)department-level
B)business-level
C)global-level
D)corporate-level
A
2
Which of the following strategies is appropriate for companies in industries where buyer preferences do not converge across national borders?

A)retrenchment strategy
B)global strategy
C)multidomestic strategy
D)mass customization strategy
C
3
All parties ranging from suppliers and employers to consumers who are affected by a company's activities are called its stockholders.
False
4
Which of the following statements is true of the environmental forces that affect strategy formulation?

A)Socialist economic systems normally levy light taxes on business profits.
B)Countries that excessively spend on R&D tend to have lower levels of prosperity.
C)Approval of the host government is almost always necessary for making direct investments.
D)Free-market economies tend to levy high taxes on business profits.
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
5
Companies often establish largely independent,self-contained units in each of its national markets to implement a ________ strategy.

A)retrenchment
B)global
C)multinational
D)blue ocean
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
6
Core competencies of organizations are the special skills of certain employees that give a company an edge over other organizations.
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
7
Objectives at the highest level in a company are always stated in the most specific terms.
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
8
Which of the following refers to a written statement of why a company exists and what it plans to accomplish?

A)memorandum of association
B)mission statement
C)vision statement
D)articles of association
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
9
Scenario: Beanstalk International
Beanstalk International is a rapidly growing company with well-established subsidiaries in several nations.The company wants to follow a strategy of adapting its products and marketing activities in each national market to suit local preferences.This strategy aims at creating value for its customers.
Which of the following should managers at Beanstalk conduct to identify and distinguish between the primary and support activities in the organization?

A)fundamental analysis
B)structural analysis
C)value chain analysis
D)technical analysis
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
10
________ is the process of identifying and selecting an organization's objectives and deciding how the organization will achieve those objectives.

A)Stratification
B)Planning
C)Economic transition
D)Value chain analysis
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
11
A ________ is a set of planned actions taken by managers to help a company meet its objectives.

A)mission statement
B)vision
C)strategy
D)core competency
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
12
Core competencies are developed by organizations over long periods of time.
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
13
Strategy is the set of planned actions that managers take to help a company meet its objectives.
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
14
Objectives of individual business units in an organization exclusively contain numerical targets of performance.
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
15
Technology development is an example of a primary activity in the value chain of an organization.
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
16
Which of the following statements is true of objectives?

A)Objectives of individual business units in a company tend to be stated in the most general terms.
B)Objectives become more precise at the level of individual departments.
C)Objectives at the highest level in an organization tend to be more specific.
D)Objectives at the highest level in an organization are more concrete as they contain numerical targets.
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
17
The main benefit of a multidomestic strategy is that it ________.

A)exploits scale economies in product development and marketing
B)is cost-saving due to product and marketing standardization
C)takes advantage of location economies
D)responds quickly and effectively to emerging buyer preferences
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
18
Which of the following is the first stage of the strategy-formulation process?

A)identification of value-creating activities
B)formulation of strategies
C)identification of company mission and goals
D)identification of core competency
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
19
Adapting products and their marketing strategies in each of the national markets of a company to suit local preferences is called a ________ strategy.

A)multinational
B)blue ocean
C)global
D)retrenchment
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
20
The main drawback of a multinational strategy is that it does not allow a company to ________.

A)exploit scale economies in product development or marketing
B)closely monitor buyer preferences in each local market
C)modify its products except for the most superficial features
D)respond quickly and effectively to emerging buyer preferences
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
21
________ is the process of dividing a company's activities into primary and support activities and identifying those that create value for customers.

A)Fundamental analysis
B)Technical analysis
C)Structural analysis
D)Value-chain analysis
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
22
A ________ strategy can create cost savings due to product and marketing standardization.

A)retrenchment
B)multidomestic
C)blue ocean
D)global
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
23
Customer service is an example of a support activity in the value chain of an organization.
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
24
Companies that produce entire inventories of products or components in one or very few optimal locations are most likely to follow a ________ strategy.

A)retrenchment
B)global
C)blue ocean
D)multinational
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
25
A retrenchment strategy is designed to ________.

A)encourage growth through joint ventures
B)reduce the scale or scope of a corporation's operations
C)focus exclusively on internally generated growth
D)guard against organizational change
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
26
Organic growth refers to an organization's corporate strategy that relies on growth ________.

A)through mergers and acquisitions
B)based on strategic alliances
C)generated internally
D)achieved from joint ventures
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
27
Differentiate between primary and support activities that create value for a company's customers.How can managers determine whether an activity enhances customer value?
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
28
Which of the following is considered as a support activity in an organization?

A)inbound logistics
B)marketing and sales
C)procurement
D)customer service
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
29
Which of the following is considered as a primary activity in an organization?

A)infrastructure
B)marketing and sales
C)procurement
D)human resource management
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
30
Offering the same products using the same marketing strategy in all national markets of an organization is referred to as a ________ strategy.

A)global
B)retrenchment
C)multinational
D)blue ocean
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
31
The main benefit of a global strategy is that it allows a company to ________.

A)closely monitor buyer preferences in each local market
B)save costs due to product and marketing standardization
C)customize its products and services
D)respond effectively to emerging buyer preferences
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
32
A ________ strategy typically increases the cost structure for international companies and forces them to charge higher prices to recover such costs.

A)retrenchment
B)global
C)multidomestic
D)blue ocean
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
33
Which of the following is a special ability of a company that competitors find extremely difficult to equal?

A)comparative advantage
B)absolute advantage
C)core competency
D)economy of scale
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
34
Support activities assist companies in performing their primary activities.
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
35
The scope of a corporation's operations refers to the size of its operations.
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
36
According to value-chain analysis,inbound and outbound logistics are considered as ________.

A)tertiary activities
B)primary activities
C)support activities
D)core competencies
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
37
Global products are most commonly seen in industries where there is ________.

A)little convergence of buyer preference across national borders
B)low pressure to contain costs
C)high demand for customized products
D)significant price competition
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
38
Explain the differences between a mission statement and a business-level strategy.
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
39
A strategy designed to reduce the scale or scope of a corporation's business is called a ________ strategy.

A)growth
B)differentiation
C)retrenchment
D)stability
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
40
Companies that typically design promotional campaigns and advertising strategies at their headquarters are most likely to follow a ________ strategy.

A)retrenchment
B)global
C)blue ocean
D)multidomestic
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
41
A business-level strategy in which a company exploits economies of scale is called a ________.

A)differentiation strategy
B)stability strategy
C)low-cost leadership strategy
D)retrenchment strategy
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
42
A ________ strategy is one in which a company designs its products to be perceived by buyers as unique throughout its industry.

A)differentiation
B)stability
C)low-cost leadership
D)retrenchment
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
43
Free-market economies tend to levy high taxes on business profits whereas socialist economic systems normally levy lighter taxes.
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
44
Scenario: Beanstalk International
Beanstalk International is a rapidly growing company with well-established subsidiaries in several nations.The company wants to follow a strategy of adapting its products and marketing activities in each national market to suit local preferences.This strategy aims at creating value for its customers.
The strategy that Beanstalk would most likely want to follow is called a ________ strategy.

A)multinational
B)retrenchment
C)global
D)stability
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
45
Which of the following strategies works best for an organization that practices mass production and mass-marketing?

A)differentiation strategy
B)focus strategy
C)low-cost leadership strategy
D)retrenchment strategy
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
46
A ________ strategy is one in which a company emphasizes on serving the needs of a narrowly defined market segment by being the low-cost leader,differentiating its product,or both.

A)global
B)focus
C)stability
D)retrenchment
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
47
A ________ strategy often means designing products and promotions aimed at consumers who are either dissatisfied with existing choices or who want something distinctive.

A)global
B)stability
C)low-cost leadership
D)focus
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
48
Scenario: TeleToys Inc.
TeleToys Inc. ,a U.S.-based company,recently opened eighteen new toy stores in Brazil,acquired a women's clothing company in Canada,and closed its men's clothing line in Australia.The company has a structure that organizes its global operations into geographic regions.
TeleToys recently opened eighteen new toy stores in Brazil.This move can best be described as a ________ strategy.

A)growth
B)stability
C)retrenchment
D)differentiation
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
49
Scenario: Beanstalk International
Beanstalk International is a rapidly growing company with well-established subsidiaries in several nations.The company wants to follow a strategy of adapting its products and marketing activities in each national market to suit local preferences.This strategy aims at creating value for its customers.
Which of the following is a support activity that creates value for Beanstalk's customers?

A)production
B)marketing and sales
C)customer service
D)technology development
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
50
Which of the following business-level strategies should a company follow in order to charge a higher price for its products and enjoy greater customer loyalty?

A)differentiation strategy
B)stability strategy
C)mass customization strategy
D)retrenchment strategy
Unlock Deck
Unlock for access to all 112 flashcards in this deck.
Unlock Deck
k this deck
51
Scenario: TeleToys Inc.
TeleToys Inc. ,a U.S.-based company,recently opened eighteen new toy stores in Brazil,acquired a women's clothing company in Canada,and closed its men's clothing line in Australia.The company has a structure that organizes its global operations into geographic regions.
The closing of TeleToys' Australian men's clothing line can best be described as a(n)________ strategy.

A)organic growth
B)stability
C)retrenchment
D)global
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52
Decreasing levels of customer loyalty to an organization's products is a major disadvantage of the ________ strategy.

A)blue ocean
B)stability
C)low-cost leadership
D)growth
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53
A(n)________ strategy deals with the primary and supports activities in an organization that create value for customers.

A)business-level
B)department-level
C)corporate-level
D)international
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54
Scenario: Beanstalk International
Beanstalk International is a rapidly growing company with well-established subsidiaries in several nations.The company wants to follow a strategy of adapting its products and marketing activities in each national market to suit local preferences.This strategy aims at creating value for its customers.
Which of the following is a primary activity that creates value for Beanstalk's customers?

A)firm infrastructure
B)procurement
C)human resource management
D)inbound logistics
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55
A company that is closing factories with unused capacity and laying-off workers is most likely following a ________ strategy.

A)growth
B)retrenchment
C)stability
D)combined
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56
A company that is selling unprofitable business units is most likely following a ________ strategy.

A)growth
B)retrenchment
C)stability
D)combined
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57
Which of the following is a characteristic based on which products are typically differentiated?

A)brand loyalty
B)brand equity
C)product design
D)product cost
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58
A multinational strategy entails having a separate strategy for each nation in which a company markets its products.
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59
Which of the following strategies is designed to guard an organization against change?

A)stability strategy
B)growth strategy
C)retrenchment strategy
D)differentiation strategy
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60
A multinational strategy is most appropriate for companies that do not have foreign direct investments but rather export their products to foreign markets.
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61
A joint venture is an example of a retrenchment strategy of an organization.
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62
A growth strategy is designed to ________.

A)guard against organizational change
B)increase the scale or scope of a corporation's operations
C)support the stability strategies of an organization
D)support the retrenchment strategies of an organization
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63
Briefly describe the strategy formulation process of international organizations.
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64
A negative aspect of a low-cost leadership strategy is low customer loyalty.
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65
A growth strategy is designed to increase the scale or scope of a corporation's operations.
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66
The main benefit of a global strategy is that it allows companies to monitor buyer preferences closely in each local market.
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67
The closing of factories with unused capacity is an example of a stability strategy.
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68
Explain how a global strategy complements a corporate growth strategy.
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69
The way in which a company divides its activities among separate units and coordinates activities among those units is referred to as ________.

A)organizational structure
B)organizational network analysis
C)organizational diagnostics
D)organizational climate
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70
Explain the different ways in which products can be differentiated,providing an example of each.
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71
A differentiation strategy is often implemented when a company wants to exploit economies of scale to have the lowest cost structure.
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72
The purpose of a combination strategy is to mix growth,retrenchment,and stability strategies across a corporation's business units.
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73
A global strategy does not allow a company to modify its products except for the most superficial features.
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74
Centralized decision making is beneficial when fast-changing national business environments put a premium on local responsiveness.
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75
Briefly describe the three generic business-level strategies,providing an example of each.
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76
A low-cost leadership strategy typically requires a company to have a large market share.
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77
A multinational strategy is best suited to industries in which price competitiveness is a key success factor.
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78
Which of the following strategies is designed to increase the scale or scope of a corporation's operations?

A)differentiation strategy
B)growth strategy
C)stability strategy
D)retrenchment strategy
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79
Companies involved in more than one line of business must first formulate a ________ strategy.

A)business-level
B)department-level
C)corporate-level
D)global-level
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80
A focus strategy works best with mass-marketed products aimed at price-sensitive buyers.
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