Deck 11: Sport, Media, and Ideology

Question 1

The sports-media complex share not only economic interests but also _____ interests.

A)ideological
B)cultural
C)societal
D)traditional

Answer 1

A

Question 2

Broadcasters such as Rogers battle to win the rights to televise dramatic,popular,live sport content in order to secure subscribers and:

A)put their competitors out of business
B)be number one in television rankings
C)secure a spot in the television history books
D)put together audiences for advertisers

Answer 2

D

Question 3

In what year did Canadians' use of the internet for news,information,and entertainment surpass that of television,marking a shift in how we consume popular culture?

A)1990
B)2000
C)2010
D)Predictions are this will happen in 2020.

Answer 3

C

Question 4

The era of televised hockey began in Canada in what year?

A)1942
B)1952
C)1962
D)1972

Question 5

Which of the following developments did not signal a power shift in Canadian broadcasting towards the subordination of public interest and to private,commercial interests?

A)the impact of globalization
B)new satellite and digital technologies
C)a federal government directive to cut the CBC budget by 10%
D)the CBC decision to televise less and less NHL hockey games

Question 6

That the media,sport/leisure organizations,and advertisers are not easily understood as separate entities because they protect and promote each other's interests is best described as:

A)osmosis
B)symbiosis
C)an inverse correlation
D)spuriousness

Question 7

We refer to a market dominated by a small number of firms as a/an:

A)monopoly
B)oligopoly
C)oligarchy
D)panopoly

Question 8

Television network executives lobbied various sport leagues to make specific rule changes that would make sports more exciting for television viewers.Which of the following sports decided to accommodate these network executives?

A)soccer
B)lacrosse
C)baseball
D)swimming

Question 9

Which of the following is TRUE of CTV and sport broadcasting?

A)Because CBC had essentially cornered the market on sport coverage on television,CTV relied on other types of programs to establish their viewing base.
B)CTV the role of sport in the establishment of CTV has,often,been overstated in Canadian sports history books.
C)CTV showed more NHL games on their network than did CBC.
D)CTV partnered with ABC to show less expensive broadcasts of Wide World of Sports in order to compete with CBC.

Question 10

The early days of Canadian television and the televised sports-media complex also represented an era when the ideological values of public service broadcasting were relatively dominant in Canadian society.Which of the following is one of these ideological values?

A)universal accessibility
B)comprehensiveness
C)portability
D)media autonomy

Question 11

_____ was intended to be a public instrument of nationhood,whereas _____ was the first national private network in Canada.

A)CTV;CBC
B)TSN;CTV
C)CBC;CTV
D)Global;NBC

Question 12

Who holds the record for both largest media rights deal in NJL history and Canada's largest sports media rights agreement?

A)TSN (Canada)
B)CBC
C)Rogers (Canada)
D)NBC (U.S. )

Question 13

You are discussing with your mom the notion presented by Bruce Kidd that the partnership between CBC and the NHL distorted the development of Canadian sport.On which of the following points will you base your argument?

A)The sheer quantity of airtime devoted to the NHL essentially annihilated women's sport.
B)The NHL was willing to pay more than the CFL to have their games aired on television.
C)American channels were not interested in airing Canadian men's sports on their channels.
D)There were no other types of programs available in the early days of television.

Question 14

In 1984,the CRTC licensed Canada's fist 24-hour cable sports specialty channel.This channel was _____ and was owned by ______.

A)CBC;the Canadian government
B)CTV;several private media investors
C)TSN;Labatt Brewing Company
D)ESPN;Rogers

Question 15

The style of commentary associated with particular sports often varies and reflects the ?intended viewing audience.Which of the following pairs of sports would reflect a middle ?and upper-middle class viewing audience?

A)golf and soccer
B)baseball and football
C)lacrosse and hockey
D)tennis and golf

Question 16

Which of the following is FALSE regarding CBC losing the rights to televise Hockey ?Night in Canada?

A)CBC can easily replace HNIC with Canadian and American dramas.
B)CBC will be in financial peril without HNIC.
C)CBC cannot afford to replace HNIC with dramas.
D)The cost to replace HNIC with dramas is between $240 and $300 million.

Question 17

Your professor is leading a discussion in class about the underrepresentation of women's sports in the media.Which of the following points would be LEAST likely to be raised in this context?

A)Sports Illustrated largely ignores and silences female athletes.
B)The coverage of female athletes on US television descended to its lowest point (1.6%)in 2009.
C)The pattern of ideological trivialization and sexualization of women in sports broadcasts has declined in recent years.
D)Canadian television networks pressured American networks to abandon their coverage of women's sports.

Question 18

Which of the following is NOT a reason that BCE abandoned the channel WTSN in 2003?

A)BCE was unable to secure enough audiences to attract advertisers.
B)BCE was unwilling to tolerate even short term losses to promote women's sport.
C)Ideological assumptions that women's sport is an inferior product and not worth the airtime.
D)BCE was pressured by CBC to abandon WTSN as unfair market practice.

Question 19

_____ is best defined as the institution that produces and distributes information,interpretation,and entertainment to mass audiences.

A)Television
B)Internet
C)Mass media
D)Government

Question 20

Sport commentary that reflects a viewing audience that is working and lower-middle class ?tends to be:

A)reverent
B)overly descriptive
C)humble
D)overly deferential

Question 21

Because mostly male enthusiasts spend vast amounts of time online taking stock of injuries,player statistics,and other such trends and patterns in the world of professional sport,fantasy sport leagues can be referred to as:

A)attention multipliers
B)banal nationalism
C)gendered sport
D)hegemonic masculinity

Question 22

Michael Billig defines _____ as the habitual,day-to-day representations of Canada that work ?to socially construct powerful hegemonic understandings of national identity,solidarity,and cohesiveness.

A)ethnic nationalism
B)patriotism
C)banal nationalism
D)sports-media complex

Question 23

Who described international sport is "war minus the shooting"?

A)George Orwell
B)Winston Churchill
C)Margaret Thatcher
D)Arthur Conan Doyle

Question 24

Mark Lowes noted that sports journalism is a/an _____ because part of their job is to promote professional franchises,professional players,and their leagues.

A)misnomer
B)pseudonym
C)false representation
D)oxymoron

Question 25

Which of the following best exemplifies the idea that the media has significant power in ?socially constructing and shaping our understandings of race and ethnicity?

A)White women are not naturally good at sports.
B)White men are naturally good at sports.
C)Black men are naturally athletic.
D)Black women can develop sport ability.

Question 26

While explaining to your younger sister what she can expect her skills as a professional basketball player,you note what Cooky et al (2013)found in their research regarding the four themes that frame how female athletes are presented in the media.Which of the following is not one of these themes?

A)rare moments of respectful coverage
B)sexualized gag stories
C)women as wives,girlfriends,and mothers
D)women as significant commodities to attract male viewers