Deck 17: Mass Media and Governance

Question 1

Which term refers to members of the Parliamentary Press Gallery meeting with politicians after Question Period?

A) Scrum
B) Sound bite
C) Sourcing
D) Filtering
E) Meet the press

Answer 1

A

Question 2

In the days after Confederation,newspapers tended to

A) not be too critical of the government.
B) not report on political stories.
C) side with the nobility.
D) represent the unions.
E) criticize the government.

Answer 2

A

Question 3

According to Jürgen Habermas,true knowledge can be acquired only through the exchange of

A) electronic information.
B) books.
C) ideas.
D) news.
E) information.

Answer 3

C

Question 4

What is the popular name given to the story of a break-in at the Democratic Party's national headquarters in 1972?

A) Waterbreak
B) Whitewater
C) Watergate
D) Nixongate
E) Gatekeeper

Question 5

What name was given to the 1999 federal sponsorship scandal?

A) Shawinigate
B) AdScam
C) Watergate
D) Fedgate
E) Whitewater

Question 6

Who wrote the classic work Manufacturing Consent: The Political Economy of the Mass Media?

A) Ben Bagdikian and Joseph Howe
B) Edmund Burke
C) Ted Rogers and Rupert Murdoch
D) Marshall McLuhan
E) Noam Chomsky and Edward Herman

Question 7

Paul Lazarsfeld concluded that media influence on voters generally is

A) direct.
B) indirect.
C) powerful.
D) weak.
E) moderate.

Question 8

In 2004,media coverage of the Holly Jones case drew attention to the issue of

A) spousal abuse
B) child pornography
C) bulimia
D) women in sports
E) women in politics

Question 9

What strategy did Theodore Roosevelt use to outsmart the media?

A) He would not invite hostile reporters.
B) He spoke in Greek.
C) He carefully selected the reporters.
D) He issued announcements on Sundays.
E) He only told them part of the story.

Question 10

The power of television to put faraway issues in the minds of domestic audiences has been called

A) the global effect.
B) the CBC effect.
C) the Watergate effect.
D) the Lewinsky effect.
E) the CNN effect.

Question 11

When embedded reporters give favourable reports about the military and combat units,this is an example of

A) the CNN effect.
B) framing.
C) the Watergate effect.
D) manufacturing consent.
E) the Iraq effect.

Question 12

What did David Brock's and Matt Drudge's reports on U.S.President Bill Clinton expose?

A) Money laundering
B) Political bias
C) A sex scandal
D) War mongering
E) Drug smuggling

Question 13

Maxwell McCombs and Donald Shaw said that the media don't tell people what to think but rather

A) what to say.
B) how to think.
C) what to do.
D) what to think about.
E) what to read.

Question 14

Which is not a theme in Donna Brazile's life?

A) Voter freedom
B) Voter participation
C) Voter education
D) Making the system more Republican
E) Making the system better

Question 15

What term is used to describe an election campaign treated by reporters like a game?

A) Poll poker
B) Watergate
C) Horse race
D) Whitewater
E) Sourcing

Question 16

Which term was used by Edmund Burke when he referred to the press?

A) The fourth estate
B) The third estate
C) The first estate
D) The second estate
E) The fifth estate

Question 17

The relationship between the media and the government is often called

A) unbalanced.
B) competitive.
C) symbiotic.
D) antagonistic.
E) mutually exclusive.

Question 18

Chomsky and Herman argue that through gatekeeping,news is used as

A) information.
B) freedom.
C) propaganda.
D) entertainment.
E) a filter.

Question 19

According to Antonio Gramsci,the elite rule through a process called

A) libertarianism.
B) authoritarianism.
C) hegemony.
D) convergence.
E) manufactured consent.

Question 20

Joseph Howe's trial set an important precedent regarding

A) government corruption.
B) commercial advertising.
C) anti-trust legislation.
D) newspaper ownership.
E) freedom of the press.

Question 21

Which term describes a politician's refusal to answer questions and even meet with reporters?

A) Watergating
B) Stonewalling
C) Roosevelting
D) Sunday talking
E) Anti-scrumming

Question 22

Which term describes the use of someone's voice sandwiched into a correspondent's report?

A) Trial balloon
B) Sound bite
C) Leak
D) Stonewall
E) Sound sandwich

Question 23

In North America,who are the primary owners of the mass media?

A) Foreign companies
B) Local service providers
C) Both public and private corporations
D) Members of the upper class
E) Government agencies

Question 24

Which is a staged event to attract media attention?

A) Pseudo-event
B) Trial balloon
C) Leak
D) Sound bite
E) Photo op

Question 25

In Canada,what is the rule concerning political advertising?

A) Time is sold to the highest bidder.
B) Preference is given to the underdog.
C) All time must be given for free.
D) Coverage must be equitable.
E) Preference is given to the party in power.

Question 26

In North America,the members of the upper class are also the primary owners of the mass media.

Question 27

The "propaganda model" enhances diversity of opinion.

Question 28

Antonio Gramsci argued that the elite rule through a process called hegemony.

Question 29

Which new media relations strategy was used by the Pentagon during the Persian Gulf buildup in 1990?

A) Overwhelming information
B) Stonewalling
C) News blackout
D) Scrum
E) Trial balloons

Question 30

What lesson was learned from the Patterson-McClure study?

A) Stonewalling is an effective campaign tactic.
B) The biggest spender wins the election.
C) Political advertising can make a crucial difference.
D) Dishonest politicians seldom get elected.
E) Canada has fewer political scandals than the U.S.

Question 31

Which of the following is true about conflict?

A) Most reporters do not recognize it.
B) It seldom brings about change.
C) Audiences do not like conflict.
D) It only happens in Canadian media.
E) It often illustrates great issues.

Question 32

For Antonio Gramsci,conflict is based on economics and ideas.

Question 33

What is the name of Michael Moore's Bush-bashing documentary?

A) Bowling for Columbine
B) George and Me
C) Stupid White Men
D) Bush-whacked
E) Fahrenheit 9/11

Question 34

Which is easy to report but tricky and inconsistent?

A) Photo ops
B) Pseudo-events
C) Trial balloons
D) Leaks
E) Poll results

Question 35

In Canada,who controls broadcast election advertising?

A) CBC
B) NFB
C) Broadcast commission
D) Election Standards Bureau
E) CRTC

Question 36

Ben Bagdikian wrote Manufacturing Consent: The Political Economy of the Mass Media.

Question 37

Why would someone float a trial balloon?

A) Because they have something to hide
B) To embarrass a rival
C) To check weather conditions
D) To avoid difficult questions
E) To test public response

Question 38

When the Conservatives called Stéphane Dion "wishy-washy," this was an example of

A) priming.
B) a negative ad.
C) muckraking.
D) framing.
E) a scrum.

Question 39

Why would someone want to "leak" information to the press?

Question 40

A news report that includes email from viewers is an example of

A) the CNN effect.
B) manufacturing consent.
C) sourcing.
D) instant feedback.
E) framing.

Question 41

Everyone believes that the media act as a watchdog on behalf of informed citizens.

Question 42

Selecting aspects of reality for emphasis,thereby shaping how the audience sees the reality,is called sourcing.

Question 43

There is a symbiotic relationship between the media and the government.

Question 44

According to Patterson and McClure,the effect of political advertising is critical only in close campaigns.

Question 45

Continuing coverage lends importance to an issue.

Question 46

The elite influence the lower classes by manipulating ideas communicated by the news media.

Question 47

Maxwell McCombs and Donald Shaw believe that the media tell people what to think.

Question 48

Joseph Howe was sent to prison for seditious libel.

Question 49

Negative ads criticize an opponent's platform.

Question 50

Framing can be avoided by using embedded reporters.

Question 51

Partisan framing is the easiest to spot.

Question 52

After Confederation,some newspaper editors who refused to toe the official line were fined and imprisoned.

Question 53

The CNN effect works only in the United States.

Question 54

In U.S.Presidential elections,the one who spends the most always wins.

Question 55

A political candidate without media exposure still has a good chance of winning.

Question 56

Jürgen Habermas believes that there is now a large public sphere for real discourse.

Question 57

Joseph Howe wanted an unshackled press.

Question 58

Social media offer a chance for the public to voice their concerns.

Question 59

Edmund Burke called the media "the fifth estate."

Question 60

President Barack Obama used YouTube to deliver a State of the Union address in 2009.

Question 61

A study of the CBS Evening News found that 60 percent of the opening stories featured the president.

Question 62

There is a __________________ relationship between the media and the government.

Question 63

Blogs represent a kind of democratization in news coverage.

Question 64

According to Chomsky and Herman,the __________________ limits diversity of opinion and thought in the news media.

Question 65

The recent trend in newscasts is for longer stories with greater detail.

Question 66

__________________ was the first African-American woman to lead a major presidential campaign.

Question 67

By treating political campaigns as horse races,substantive issues are often underplayed.

Question 68

Edmund Burke referred to the media as __________________.

Question 69

Jürgen Habermas felt that true knowledge can be acquired only through the exchange of __________________.

Question 70

Most people are influenced by political advertising.

Question 71

? More and more media are owned by __________________ people.

Question 72

A propagandist documentary helped to shape issues in the 2004 presidential campaign.

Question 73

Maxwell and Shaw said that the media don't tell people what to think but __________________.

Question 74

Journalists know that audiences do not like scandal stories.

Question 75

Antonio Gramsci argued that the elite rule through a process called __________________.

Question 76

Some argue that the media act as __________________ on behalf of informed citizens in a democracy.

Question 77

Scrums are a feature of Canadian political news coverage.

Question 78

Joseph Howe invited the jurors at his libel trial to leave __________________ as a legacy to their children.

Question 79

A leak is an accidental disclosure of classified information.

Question 80

Trial balloons are used by politicians to embarrass political rivals.