Deck 11: Gendered Media

Question 1

Third person effect

Answer 1

The belief that media affect others more than they affect us.Research shows,however,that most of us are not immune to the effects of media.

Question 2

Research has shown that if you are educated about and are aware of the impact,media will have little or no influence on you.

Answer 2

False

Question 3

Though sometimes their portrayals are problematic,news programs,sitcoms,and dramas no longer underrepresent women and minorities.

Answer 3

False

Question 4

Which of the following is true about media portrayals of men and women?

A) Black men are just as likely as white men to be cast in leading roles now.
B) In advertising, men are portrayed as authorities on homemaking tasks.
C) News coverage of women who have been targets of violence tends to focus on their strength and courage.
D) Television shows today focus equally on men's and women's careers.
E) All of the above.

Question 5

Advertising in the United States tends to present women as authority figures by using them for voice-overs in commercials.

Question 6

The most traditional stereotype of women in the media is

A) powerful.
B) strong.
C) sex object.
D) ambitious.
E) none of the above.

Question 7

Product placement

Question 8

A hair straightening treatment advertisement that appears next to a magazine article titled,"HOT: New smooth looks for summer hair!" is best described as

A) complimentary copy.
B) product placement.
C) misandry.
D) synergy advertising.
E) an emphasis on visual images, which receives less conscious analysis than verbal claims.

Question 9

Research indicates that watching sexually explicit films that degrade women

A) is reported by a majority of convicted rapists as a regular activity prior to incarceration.
B) is significantly correlated to viewing habits of women in violent romantic relationships.
C) is related to men becoming more dominant toward women with whom they interact.
D) has no impact on men's views towards women.
E) has no impact on women's understanding of their relationships with men.

Question 10

You're watching Mad Men and notice that Don Draper frequently drinks Canadian Club whisky.This is an example of

A) complimentary copy.
B) product placement.
C) immersive advertising.
D) editorial advertising.
E) none of the above.

Question 11

More than girls,boys use social media to actively construct identities and get responses from others.

Question 12

Which of the following is true about the use of social media for activism?

A) It is rarely effective.
B) Women are more likely than men to use social media for activism.
C) In 2012, activists were able to effectively pressure the Susan G. Komen foundation to change their decision to defund Planned Parenthood.
D) Social media activism is expensive and difficult to implement.
E) All of the above.

Question 13

Why is the concept of pathologizing the human body problematic?

A) It is based on speculation and opinion, not data or facts.
B) It makes us think natural bodily processes are something to correct or stop.
C) It simply exists to sell us products.
D) It only focuses on women.
E) It is not problematic.

Question 14

About 10% of teens today shoot and share videos online.

Question 15

Advertisements ______ than other media.

A) contain less gendered messages
B) are less pervasive
C) are less effective
D) contain more gendered messages
E) are often more powerful

Question 16

Representations of male and female heroes were essentially equal in media coverage of 9/11 attacks on the United States.

Question 17

Pathologizing the human body

Question 18

Cyberbullying has real,sometimes fatal consequences for its victims.

Question 19

In what way are girls and women more likely to use social media than men and boys?

A) as a venue for self-development
B) to participate in "sexting"
C) to set up interactions with peers
D) to play games
E) none of the above

Question 20

The dominant representation of men in the media is now sensitive,gentle,and in touch with their emotions.

Question 21

Discuss three ways in which news media,including cable and network television news,magazines,and newspapers,promote stereotypical views of women and femininity and provide concrete examples to support your points.

Question 22

The author of your textbook argues that television programs and movies such as The Good Wife,Law and Order,The Closer,Hunger Games,and Brave may appear to challenge conventional norms of femininity when in fact they reinforce those norms.Review the author's arguments and indicate whether you agree or disagree.You may reference specific examples from the programs/movies in support of your answer.

Question 23

Gatekeeper

Question 24

Media saturation

Question 25

How do media motivate us to consume,and why is this significant in terms of gender? Use examples to make your point.

Question 26

Your book discusses the ways in which unrealistic standards are normalized in media.Choose two of the unrealistic standards,give specific examples of them,and describe the implications of them for media consumers.

Question 27

Cyberbullying

Question 28

Agenda-setting

Question 29

Immersive advertising

Question 30

Discuss messages rap and/or gangsta rap music contains about men and women.Do the media influence consumers? Finally,do you agree with Al Sharpton's request to the FCC to ban rappers who disrespect women? Why or why not?

Question 31

Your Gendered Lives textbook reviews how women and men are portrayed in advertising.Discuss the portrayals of gender in this type of media.How influential are advertisements?