Deck 6: Communicating Visually

Question 1

Which of the following roles do visual elements play in a document?

A)set a tone
B)provide additional information
C)reinforce the text
D)all of these

Answer 1

D

Question 2

You work in the human resources department of a company that has partnered with a similar company in Brazil on a big contract.You have been asked to create a visual that will help the sales team understand who their counterparts are in the Brazilian company.What should you create?

A)flowchart
B)map
C)table
D)organizational chart

Answer 2

D

Question 3

When designing a document,how can you create variety while using only one typeface?

A)change the size of the typeface
B)change the weight of the typeface
C)change the color of the typeface
D)all of these

Answer 3

D

Question 4

A style of alphabetic and numeric characters is called a ______.

A)typeface
B)font
C)serif
D)black letter

Question 5

______ are titles and subtitles within the body of a document that divide material into comprehensible segments by highlighting the main topics and signaling topic changes.

A)Headings
B)Headers
C)Captions
D)Legends

Question 6

One of your salespeople was in a car accident recently and now the company is being sued by the other party in the accident.What type of visual might the legal counsel ask you to use to document the damage to the car?

A)photograph
B)drawing
C)diagram
D)all of these

Question 7

You work in the human resources department.You have been assigned the task of documenting the new employee hiring process to identify the offices where paperwork remains 3 or more days without action.Which visual would be most effective for your readers?

A)drawing
B)organizational chart
C)swim lane chart
D)flowchart

Question 8

You manage the sales department of a toy manufacturer.You have been asked to prepare a visual that will demonstrate the sales trend for the company's most popular product,a video game,from 2001 to the present.Which visual should you create?

A)line chart
B)bar chart
C)pie Chart
D)table

Question 9

Which of the following statements is true for table design?

A)Cell contents should be aligned to the left.
B)Cell contents should be aligned to the right.
C)Text should be aligned to the left but numbers should be aligned to the right.
D)You must use your best judgment for aligning text and numbers in tables.

Question 10

Which of the following is an example of weak color contrast?

A)white background with blue characters
B)yellow background with white characters
C)dark green background with yellow characters
D)red background with light pink characters

Question 11

In spite of many e-mails from human resources,employees continue to make mistakes when filing expense reports,either by forgetting to attach receipts or forwarding the materials to accounting without the proper signatures.Employees are also frustrated that many of their expenses are denied reimbursement.What chart would help them understand how to complete the form correctly?

A)flowchart
B)fishbone chart
C)organizational chart
D)swim lane chart

Question 12

You are planning a project to develop a new social media software application.What type of chart will help you coordinate the sequence of activities and schedules to estimate time to completion?

A)Gantt chart
B)PERT chart
C)critical path diagram
D)swim lane chart

Question 13

Which technique can help you compose effective images for a slide presentation or report?

A)Use leading lines in the image to direct the viewer's attention.
B)Position the focal point in the center of the image.
C)Use the zoom feature to eliminate extraneous features in the background.
D)Position people at the edge of the frame.

Question 14

If you are writing a single-column document with lines of text that span the width of an 8.5 by 11-inch page,which typographic combination would probably result in an easily readable document?

A)10-point type size and narrow (single spaced)leading
B)10-point type size and wide (double spaced)leading
C)12-point type size and narrow (single spaced)leading
D)14-point type size and wide (double spaced)leading

Question 15

Document layout and design principles help you create attractive and persuasive presentations and other documents.Which of the following is not a standard layout and design principle for managerial communication?

A)use as many visuals as you can
B)use design elements to reveal structure,hierarchy,and important ideas
C)help readers find information easily
D)reinforce an organization's image

Question 16

When creating assembly instructions for a piece of equipment,what type of graphic allows you to show how the components fit together?

A)photograph
B)pictograph
C)exploded view diagram
D)critical path

Question 17

Which of the following is not an example of categorical data?

A)employee identification number
B)telephone number
C)educational level
D)date of birth

Question 18

You work in the sales department of an agricultural firm in Minnesota.You have been asked to create a visual that demonstrates the percentage of this year's corn crop that was raised in Blue Earth County compared to that raised in other counties in southern Minnesota.Which type of visual should you create?

A)line chart
B)bar chart
C)pie Chart
D)table

Question 19

Imagine you are writing a report that describes the total sales for the northern,southern,and eastern regions of your company.Next to the text,you add a table that shows the sales for each of your six product categories for the three regions.Which relationship between text and graphics are you using?

A)redundant
B)complementary
C)supplementary
D)juxtaposition

Question 20

Where should tables and charts be placed within your documents?

A)immediately preceding the text that describes them
B)immediately following the text that describes them
C)at the end of the section
D)all of these

Question 21

A typical word processor document uses a grid to organize the page.

Question 22

A(n)______ is useful when your reader needs an impression of an object's general appearance.

A)photograph
B)flowchart
C)diagram
D)map

Question 23

As the sales manager for a small toy company,you must create a document that displays the total sales of all of the toys that make up the plush animal division: bears,dogs,cows,horses,and birds.Which type of visual should you create?

A)table
B)line chart
C)pie chart
D)all of these

Question 24

Negative space suggests sloppy or lazy design and should be filled with text or graphics.

Question 25

Design principles are rules about visual communication that are used across many different jobs.

Question 26

Flush right alignment is often an effective emphasis strategy to attract readers' attention.

Question 27

Although charts present statistics in a format that is easy to understand,they are less accurate than ______.

A)photographs
B)tables
C)diagrams
D)text

Question 28

Decorative typefaces are appropriate for promotional documents.

Question 29

When using a small data set,tables and charts may be equally easy for audiences to interpret.

Question 30

Flush right alignment is comfortable to most Western readers because we encounter it when reading books and other printed materials.

Question 31

Choosing red as the main color of a presentation and green as an accent color creates a pleasing combination with strong contrast that will be visible to most readers.

Question 32

The person writing a report can influence what readers will think,do,or decide through their choices about how to display data and which data to display.

Question 33

Information in larger size characters is usually interpreted as more important than information in smaller size characters.

Question 34

When using visuals to communicate with international audiences,you can avoid a potential embarrassment by taking which of the following actions?

A)consult with someone from your intended audience's country
B)use the colors blue and red
C)render accurate,detailed depictions of human bodies
D)avoid visuals as much as possible

Question 35

Character size is standard across most typeface styles.

Question 36

The visual elements in a document may contradict the text and cause confusion.

Question 37

When readers open a report,the first thing they see are the words.

Question 38

Repetition means using elements like typefaces or color exactly the same way each time they appear in your document.

Question 39

While returning to the office from a meeting last week,you were involved in a car accident and now the company is being sued by the other party in the accident.What type of visual might the legal counsel ask you to create to show the intersection at the site of the crash?

A)diagram
B)flowchart
C)icon
D)map

Question 40

Readers may interpret inconsistent use of design elements to signal emphasis.

Question 41

Alt-Texts are captions for illustrations and charts.

Question 42

What are four strategies for creating accessible graphics?

Question 43

What are the four factors that courts use to determine whether a copyright violation is a "fair use"?

Question 44

What are the "building blocks" of document design for managerial communication and what purpose do they serve in your document?

Question 45

You will get a better-quality photograph by taking a high resolution photo and cropping it than by taking a photo using the zoom feature on your camera.

Question 46

Color is a reliable way to signal differences within data in a chart.

Question 47

To create tables that are easy to read,use negative space instead of grid lines.

Question 48

Icons resemble the objects they represent.

Question 49

You are preparing a presentation to present a proposal to a potential client.On the morning of the presentation,you realize the slide deck has too much text and may be considered boring or overwhelming.You decide to insert some graphics onto your slides to add some visual interest.What legal and ethical issues must you consider before you begin searching the Internet for graphics?