Deck 12: Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

Question 1

Generally,the work experience section of your résumé should include ________.

A) detailed bullet points describing duties at all prior jobs
B) supervisors' information
C) salary information
D) reasons for leaving past employment
E) related internship experiences

Answer 1

E

Question 2

Job recruiters find formal networking sites like ________ to be a great resource in finding job candidates.

A) LinkedIn
B) Twitter
C) Facebook
D) Bing
E) Google

Answer 2

A

Question 3

According to Jobvite,what percentage of employers use social media in their recruiting process?

A) less than 10 percent
B) about than 25 percent
C) about half
D) about 75 percent
E) more than 90 percent

Answer 3

E

Question 4

________ are abilities that make you an asset to a company.

A) Passions
B) Personal preferences
C) Skill inventories
D) Sellable qualities
E) Motor skills

Question 5

In the context of creating a professional brand,which of the following terms best represents a concise statement designed to communicate your value and initiate a deeper conversation?

A) Value proposition
B) Elevator pitch
C) Mission statement
D) Memorandum
E) Vision statement

Question 6

The contact information on your résumé ________.

A) does not require a postal mailing address in this increasingly technological age
B) should not include links to your social media sites
C) should omit your email address
D) should include a phone number that has a professional voice mail greeting
E) needs to be all-inclusive: all of your email addresses, permanent and present addresses if applicable, as well as your landline and mobile phone numbers

Question 7

Which of the following statements is most likely to be true about identifying your weaknesses?

A) Identifying your weaknesses helps you identify your sellable qualities.
B) Being aware of your weaknesses has no benefits.
C) Knowing your weaknesses helps you identify areas for improvement.
D) Recognizing your weaknesses helps you in identifying an appropriate job location for you.
E) Recognizing your weaknesses is counterproductive and wastes time.

Question 8

In relation to résumés,objectives ________.

A) are required on all résumés
B) should never appear on résumés
C) must be vague and general enough to apply to a wide range of positions
D) should clearly express what you want to get from the employer
E) must directly and concisely state what you can do for the company

Question 9

Which of the following is an example of a quality unrelated to work experience but a generally applicable to the workplace,and valued by most employers?

A) Programed Java applets in a computer class.
B) Designed and maintained websites for previous employer
C) Proficient in Italian
D) Gained leadership skills as chair of the youth committee at local community center
E) Self-taught piano player

Question 10

What can be done to determine and develop your personal brand message?

A) Create a three minute elevator pitch
B) Create a list of your strengths and build evidence of those skills
C) Use your social media profiles to "sell" those skills
D) Ask for feedback after each interview
E) Use social media to survey your network

Question 11

Which of the following is most likely to be included in the professional signature block on an email message?

A) Link to Facebook account
B) Hobbies
C) Family details
D) Contact information
E) Philosophical quotation

Question 12

A statement that communicates your unique values is referred to as _____.

A) a brand message
B) strengths
C) an elevator pitch
D) social job seeking skills
E) networking

Question 13

The chronological résumé ________.

A) is a nontraditional format
B) lists content in sequential order, starting with the oldest and working forward
C) highlights education and work experience as the primary assets of the applicant
D) is more appropriate for those applicants who have limited work experience related to the position
E) emphasizes the skills that qualify an applicant for the position

Question 14

The chronological résumé format ________.

A) emphasizes work experience
B) emphasizes skills
C) emphasizes professional contacts
D) is the most appropriate for those applicants who have limited work experience related to the position
E) is most appropriate for those students who are about to start their career

Question 15

When listing educational information on your résumé,________.

A) always include it near the bottom of the résumé
B) list only schools from which you have received (or will receive) a degree
C) if you have several stops and starts in pursuit of a single degree, list all the institutions along the way
D) if you are a transfer student, be sure to list the school where you earned credits but did not graduate
E) never include your grade point average

Question 16

A(n)________ résumé is a traditional format that organizes the content in sequential order,starting with the most recent and working backward.

A) chronological
B) integrated
C) functional
D) plain text
E) combination

Question 17

Which of the following is one of the ways recommended to build your personal brand?

A) Have your email templates designed by a professional designer to make it look attractive.
B) Include a signature block in your email to provide educational qualifications and family details.
C) Choose an email address that represents your name, phone number, and date of birth.
D) Wait for 24 hours before returning calls and emails so as not to appear too eager.
E) Avoid distracting background music or cute sayings in your voice mail greeting.

Question 18

To outline your experiences,________.

A) make a list of only those work experiences that directly relate to your current job search
B) list all your work experiences as bullet items beginning with an action verb
C) create ten to twelve bullet points for each job you've had
D) mention details only about your current job and avoid including details of your previous jobs
E) identify the skills you used at your jobs, not the results you accomplished

Question 19

Which of the following is true of analyzing your strengths and skills?

A) It should be done after composing a résumé and cover letter.
B) It helps you determine which jobs you are best qualified to pursue.
C) It builds a strong occupational network around you.
D) It helps you gain experience in the particular field.
E) It helps you gain transferrable skills that relate to your career goals.

Question 20

The ________ format is most appropriate for applicants who have worked in positions closely related to the one they are applying for and who also want to emphasize the advanced skillsets required for the new position.

A) chronological
B) traditional
C) functional
D) combined
E) plain text

Question 21

What should be done to create effective content for a resume?

A) Include an all-inclusive list of skills
B) Include all jobs ever held
C) Put your education at the end of the resume
D) Tailor the content for each position
E) Include objective statements

Question 22

When writing a cover letter,after specifying the job you're applying for,what should follow?

A) Your qualifications for that position
B) A request for an interview
C) Why you want to work for that company
D) How the position will enhance your skills
E) How the position supports your career goals

Question 23

How should a candidate prepare a resume so it can be entered successfully in an applicant tracking system?

A) Put key words in italics
B) Include additional design elements
C) Send the resume as a Word file
D) Include links
E) Create a plain-text version

Question 24

During the first review of your resume,what types of information are recruiters looking for?

A) Critical data points
B) The application letter
C) References
D) Job duties and responsibilities
E) Type of degree

Question 25

A letter of application is a(n)________ sent to a prospective employer.

A) routine message
B) persuasive message
C) goodwill message
D) FYI message
E) claim message

Question 26

When you write an unsolicited cover letter,________.

A) gaining attention is relatively easy
B) you are replying to a posting that requests applications
C) your audience is actively looking for someone to fill the job
D) do not end the letter by requesting an interview
E) you need to persuade your audience to read your letter rather than discard it

Question 27

When writing a cover letter using the AIDA plan,what type of information should be included in the interest/desire section?

A) What interests you most about the position
B) How much you want to work for the organization
C) Skills and abilities that support the goals of the company
D) A request for an interview
E) What job you are applying for

Question 28

________ interviews require applicants to perform under work-based conditions.

A) Traditional one-on-one
B) Telephone
C) Panel
D) Action
E) Virtual

Question 29

If you send your résumé by email,________.

A) including your cover letter in the body of the email message is considered more formal than attaching it to the email
B) cover letters included in the body of an email can be problematic for recipients who read their email on mobile devices
C) you should save your attachments in pdf format if a file type is not mentioned specifically
D) you should not attach your résumé and cover letter as two separate files; instead, combine them in one document
E) your cover letter may be inadvertently overlooked if you choose to include it in the body of the email instead of as an attachment

Question 30

Which of the following terms best represents an interview that is conducted by telephone or by computer and webcam?

A) One-on-one interview
B) Panel interview
C) Group interview
D) Action interview
E) Virtual interview

Question 31

When writing a solicited cover letter using the AIDA plan,what type of information should be included in the attention section?

A) An outline of your skills that qualify you for the position
B) The name of the position applying for
C) A list of keywords indicated in the ad
D) Contact information
E) Who you know at the company

Question 32

In a traditional one-on-one interview,________.

A) one goal of the interview is to establish that the applicant has a natural fit with the organization and the interviewer
B) a search committee discusses the position with the job applicant
C) the interviewer is always the same recruiter who met the applicant at a career fair or an on-campus interview
D) employers are able to assess the applicant's collaborative skills
E) the applicant is assessed under work-related conditions

Question 33

A(n)________ is written in response to an advertisement or posting that requests applications.

A) solicited cover letter
B) unsolicited cover letter
C) memorandum
D) letter of reference
E) recommendation

Question 34

A ________ interview brings together several job candidates who are interviewed at the same time.This type of interview can use the standard Q&A format,or they can be project-based action interviews.

A) group
B) telephone
C) panel
D) one-on-one
E) career fair

Question 35

If you want to emphasize skills in your resume,what format should you use to develop the resume?

A) Chronological
B) Traditional
C) Functional
D) Web based
E) Combination

Question 36

Exaggerating on your résumé ________.

A) is acceptable to a given level
B) is often overlooked if the information is trivial
C) is acceptable if the information pertains to your previous job but not current job
D) can't hurt you after you have been given the job
E) can be perceived as lying by potential employers

Question 37

In a panel interview ________.

A) make eye contact only with the senior-most person in the group
B) etiquette dictates that you only shake hands if panel members extend their hands first
C) if panel members do not introduce themselves, wait until the conclusion of the meeting to ask for their names and positions
D) business cards are usually not distributed
E) creating a "map" of the table labeled with each panel member's information is a good idea

Question 38

A cover letter ________.

A) should not include your skills as they will be mentioned in your résumé
B) is not a persuasive message
C) can convey your professional personality and writing skills
D) should be generic enough so that you can use it to apply for any job in your field
E) does not need to specify the position you are applying for

Question 39

Providing your application materials in person ________.

A) is a mandatory option for most advertised positions
B) requires that you consider the impression you will make on those you interact with
C) guarantees that someone at the company will discuss your application with you
D) requires you to collect a return receipt to prove that the company received your material
E) prevents you from following up with the company if they do not respond to your application

Question 40

Which of the following types of interviews is most likely to involve several people,such as a search committee,who gather in a conference or seminar room with a job applicant to discuss the position?

A) Group interview
B) Telephone interview
C) Panel interview
D) One-on-one interview
E) Action interview

Question 41

Thank-you messages ________.

A) should never be handwritten
B) must always be typed
C) seem more official when emailed than when typed and sent as a letter
D) should be personalized
E) must be at least three paragraphs long

Question 42

If you choose to follow up on the status of your application,________.

A) follow-up with everyone you met during the interview
B) keep in mind that an email is the least convenient medium for your contact to answer
C) keep in mind that a telephone call indicates a more assertive attempt to contact the employer
D) do not resell your strengths in a written message, as this will seem pushy
E) ensure that you use multiple methods to contact the employer

Question 43

On-campus interviews ________.

A) are always conducted by the same recruiters who represent companies at career fairs
B) are never conducted by actual hiring managers from companies
C) rarely use the traditional one-on-one format
D) are generally of a duration of 10 minutes or less
E) may only be available for students who are registered with the school career center

Question 44

Which of the following would reinforce active listening during a Skype interview?

A) Sitting close to the computer so the interviewer can see your head, but not much else
B) Limiting the use of gestures
C) Sitting up straight
D) Leaning back in your chair
E) Looking at the interviewers eyes

Question 45

What should be considered when choosing an outfit for a first interview?

A) How to convey personality through clothing and accessories
B) Assume casual attire is appropriate for the interview
C) Wear bold accessories like a distinct piece of jewelry
D) Wear an outfit that looks like it was purchased on one hanger
E) If the interview is during summer months, avoid stockings and closed toed shoes.

Question 46

Typically,________ after an interview you can inquire about the status of the position and communicate your continued interest.

A) three days
B) a week
C) a month
D) two weeks
E) one day

Question 47

Which of the following is an appropriate tip to be followed by men while dressing for an interview?

A) Ensure that your belt is in contrast with your shoes.
B) Wear both belt and suspenders.
C) Ensure that your shoes are much lighter than your suit.
D) Avoid wearing any jewelry other than a watch and a wedding ring or class ring.
E) Avoid wearing dark colored shoes.

Question 48

If you are currently employed when interviewing and are asked why you are leaving your current position,________.

A) explain all the issues you have had with your previous employer
B) criticize your current job, but don't speak negatively of your boss
C) emphasize what you're looking for in the new position more than what you're leaving behind
D) focus on what is lacking in your current position and disparage the company or employer
E) respectfully decline to answer the question

Question 49

STAR is used to respond to behavioral questions and identifies which of the following?

A) Situation, task, action, and result
B) Story, time, alternative, and reasoning
C) Situation, team, alternative, and result
D) Simulation, task, action, and reasoning
E) Story, task, alternative, and reasoning

Question 50

What should be your goal during the first interview?

A) To get the job
B) To make a strong, positive impression
C) To clearly identify what type of work you are looking for
D) To learn about the company
E) To find out the salary and benefits associated with the position

Question 51

A thank-you message should be sent ________ an interview.

A) two days after
B) at least thirty hours after
C) within twenty four hours of
D) one week after
E) on the third day from the date of

Question 52

Which of the following will improve the success of a Skype interview?

A) Creating a professional Skype profile
B) Creating a professional background
C) Having a window behind you
D) Looking at the interviewer
E) Eliminate filler words such as "hmmm" and "right"

Question 53

Career fairs ________.

A) allow recruiters come to conduct on-campus interviews at a school
B) give you a limited amount of time to impress recruiters
C) are casual in nature and don't require you to wear professional clothing
D) are best visited later in the day, after recruiters have finished meeting most of the job seekers
E) are an opportunity to answer questions, not ask them

Question 54

The business casual dress code ________.

A) is considered appropriate for all interviewing situations
B) involves three-piece suits for men and dresses for women
C) is typically used in those companies that work in the field of financial or legal management
D) includes options for men like jeans and t-shirts
E) includes options for women like slacks, skirts, dresses, blouses and sweaters

Question 55

When asked about your greatest weakness,you should ________.

A) never offer a real weakness
B) frame a strength to sound like a weakness
C) suggest that you work too hard or that you're a perfectionist
D) mention a real weakness and how you are trying to improve it
E) decline answering the question

Question 56

What is the advantage to practicing responses to standard interview questions out loud,before the interview?

A) You will be able to craft elaborate responses
B) You can eliminate unimportant details about your skills
C) You will be able to limit your professional brand and focus on your personal statement
D) Your responses will sound natural
E) You will be sure to share information important to you

Question 57

________ questions are designed to determine how you would make decisions,solve problems,or respond to stressful situations.

A) Action
B) Behavioral
C) STAR
D) Demographic
E) Simulated

Question 58

If a company has a casual dress code,what can be assumed about interview attire?

A) Business formal attire is appropriate
B) Bright colors are acceptable to wear
C) Jewelry and other accessories are appropriate
D) The company wants to see uniqueness and self-expression from the candidates
E) Looser, baggier clothes are appropriate

Question 59

What type of questions try to determine how you would make a decision or respond to a stressful situation?

A) Closed
B) Open ended
C) Subjective
D) Objective
E) Behavioral

Question 60

Which of the following types of interviews is most likely to involve simulated project meetings,scenario or case discussions,or opportunities to solve real problems?

A) Telephone interview
B) Action interview
C) Panel interview
D) Virtual interview
E) One-on-one interview

Question 61

How you communicate your knowledge and skills through your professional brand will determine your job opportunities,but your continued success throughout your career.

Question 62

Studies have found that those who negotiate salary when offered a job can increase their salary by more than _____.

A) 5 percent
B) 7 percent
C) 10 percent
D) 12 percent
E) 15 percent

Question 63

How are negotiations on a job offer best handled?

A) In writing
B) In a Skype conversation
C) By telephone
D) By email
E) By text

Question 64

When expressing thanks after an interview,what is the most effective medium to use?

A) Text message
B) Phone call
C) Word processed notes
D) Email notes
E) Handwritten notes

Question 65

How can you continuously improve skills until you achieve employment success?

A) Through ongoing evaluation
B) By continuing to emphasize strengths
C) By managing the employment search
D) By analyzing your career goals
E) By managing your social media content

Question 66

Internships and summer jobs do not accurately portray a potential career opportunity in a particular field.

Question 67

When using the ACE process to compose your brand message,what should be considered?

A) What companies you want to work for
B) How to present yourself to companies during the application process
C) How to develop your social media presence
D) Evaluating your virtual image
E) Interviewing experience

Question 68

According to a study by the National Consumer Law Center,what percentage of employers perform background checks on potential employees and new hires?

A) Less than 50 percent
B) About 60 percent
C) 70 percent
D) About 80 percent
E) More than 90 percent

Question 69

Potential employers can perceive even slight exaggerations of your accomplishments as lies.

Question 70

To prepare for the next interview,what should be done after an initial interview?

A) Research your online presence
B) Research potential information that might be found in a background check
C) Evaluate your performance in the interview
D) Find ways to minimize weaknesses
E) Call within 24 hours to set up the next interview

Question 71

When using the ACE process during the interview process,during which step should a candidate target the job search?

A) Application
B) Analysis
C) Composing
D) Competition
E) Evaluating

Question 72

You can use the format for a direct letter in your cover letter to sell yourself to an employer.

Question 73

Unlike Facebook,LinkedIn is primarily intended to be a one-dimensional professional networking tool.

Question 74

You should analyze a job advertisement for the keywords that outline the job requirements so that you can demonstrate in your cover letter how you exemplify them.

Question 75

A functional résumé is a traditional format that organizes the content in sequential order,starting with the most recent and working backward.

Question 76

It is most effective to focus your time and energy into creating one perfect résumé which you can use for all situations.

Question 77

Analyzing your own career interests and goals will limit your employment opportunities.

Question 78

When interviewing,acting like you are ready to be in the workplace is accomplished by _____.

A) being ready when you arrive
B) having copies of your resume and other supplemental material
C) managing first impressions
D) paying attention to body language and eye contact
E) turning your cell phone off

Question 79

When you write thank-you notes after the interview,what should your thank-you note reflect?

A) What you liked best about the company
B) Information on projects
C) Salary information
D) Conversations with the person you are writing to
E) Overall impression of the opportunity

Question 80

Your resume should be tailored for each specific job you are seeking.