Deck 6: International Management

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Question
Transnational companies are companies that produce products in one country and export these products to many overseas countries.
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Question
To maintain its strong growth for the foreseeable future,Starbucks has been expanding aggressively overseas.
Question
Germany is a member of the Group of Five.
Question
The goal of the unified Europe is to strengthen Europe's position as an economic superpower vis-à-vis the United States.
Question
Companies that adopt the global model tend to be those pursuing a cost focus as a competitive strategy.
Question
Members of APEC include South Korea,the United States,Australia and Russia.
Question
Foreign direct investment flows to less-developed countries by firms in developed countries has dropped substantially.
Question
NAFTA has had an immediate and negative effect on the U.S.automobile industry.
Question
The need to lower costs is a key globalization driver.
Question
In the international model,managers use their organization's existing core capabilities to expand into foreign markets.
Question
Universal needs exist when the tastes and preferences of consumers in different countries,with regard to a product,are similar.
Question
When there are differences in traditional practices among countries,pressures for local responsiveness emerge.
Question
When pressures for local responsiveness are high and pressures for global integration are low,the global model is appropriate.
Question
The value of U.S.imports from China is more than five times the value of U.S.exports to China.
Question
North America,South America and Africa are the three spheres of economic influence that are most dominant in the global environment.
Question
The Maastricht Treaty formally established the trade area in North America.
Question
Off shoring occurs when the organization contracts with an outside provider to produce one or more of an organization's products or services.
Question
NAFTA created one of the world's largest trading blocs.
Question
Japan is in fourth place both as an importer to and exporter from the United States.
Question
One consequence of an increasingly integrated global economy is imports that are penetrating deeper into the world's largest economies.
Question
Exporting offers scale economies.
Question
The areas described in the text as the most dominant in the global economy include

A)North America,Western Europe and Asia
B)North America,Mexico and Asia
C)North America,South America and Western Europe
D)North America,Asia and Africa
E)Western Europe,Asia and Africa
Question
Cultural shock is an example of an executive coping strategy for international assignments.
Question
According to the Power Distance/Individualism scale,the U.S.is labeled as a large power distance,collectivist culture.
Question
Inpatriates are foreign nationals that are sent abroad for a short period.
Question
Parent-company nationals who are sent to work at a foreign subsidiary are known as expatriates.
Question
Ethical behavior and decision making is (surprisingly)harder in a purely domestic situation than in the international arena.
Question
The multinational model uses subsidiaries in each country in which the company does business and provides a great deal of discretion to those subsidiaries to respond to local conditions.
Question
Licensing is primarily utilized by manufacturing industries while franchising is used more often in service industries.
Question
Cross-cultural management extends beyond U.S.employees going abroad.
Question
Ethnocentrism is the tendency to judge others by the standards of one's own culture or group,which are seen as superior.
Question
One reason for repatriation is disappointment with unfulfilled expectations.
Question
Which of the following is the overarching goal of unification of the European Union?

A)Eliminate trade barriers within the European Union
B)Create a more competitive Europe
C)Strengthen Europe's position as an economic superpower,particularly vis-à-vis the United States
D)Establish the euro as a common world currency
E)Adopt one European language
Question
The least preferred strategy when a company's competitive advantage is based on technology is the wholly owned subsidiary.
Question
Culture shock is the disorientation and stress associated with being in a foreign environment.
Question
One way to prevent failed global assignments is to create clear job objectives.
Question
The advantages of franchising as an entry mode to global expansion are similar to the disadvantages of licensing.
Question
Human resource managers around the globe said the main reason for the failures of an overseas assignment is family issues,especially dissatisfaction of the employee's spouse.
Question
Host-country nationals are natives of a country other than the home country of an overseas subsidiary.
Question
A drawback of exporting is that high transportation costs can make it uneconomical,particularly in the case of bulk products.
Question
Which of the following are consequences of the increasing integration of the global economy?

A)World output and trade have decreased at a dramatic pace.
B)Many companies find their home markets under attack from foreign competition.
C)Companies are making foreign direct investments at home.
D)Imports are failing to penetrate deeper into the world's largest economies.
E)There are fewer opportunities in global trade.
Question
The model in which managers use their organization's existing core capabilities to expand into foreign markets is called the

A)international model.
B)multinational model.
C)global model.
D)transnational model.
E)multimedia model.
Question
Which country does the text describe as becoming the largest producer and consumer of many of the world's goods?

A)Japan
B)Canada
C)Mexico
D)China
E)Vietnam
Question
Pressure for global integration includes

A)pressures to reduce costs.
B)variances in traditional practices.
C)political demands imposed by host countries.
D)consumer preferences.
E)legal demands imposed by host countries.
Question
The passage of NAFTA has provided short-term benefits to which of the following industries?

A)The auto industry
B)Grain producers
C)The financial industry
D)Capital-goods suppliers
E)All of the above have benefited from NAFTA.
Question
Today's managers operate in an environment that is _______ complex and competitive and offers more ______________.

A)more,profit
B)less,profit
C)more,opportunities
D)less,opportunities
E)less,ROI
Question
__________ occurs when companies move jobs to another country,typically where wages are lower.

A)International development
B)Outsourcing
C)Offshoring
D)Expatriation
E)Franchising
Question
Which of the following is a global strategy used as an approach to international competition?

A)International model
B)Multinational model
C)Global model
D)Transnational model
E)All of the above are global strategies.
Question
Under (the)___________ member countries have agreed to adopt a common European currency called the euro.

A)NAFTA
B)Maastricht Treaty
C)GATT Agreement
D)APEC Treaty
E)European Unification Act
Question
Pressure for local responsiveness includes

A)varying consumer preferences.
B)varying sales and distribution patterns.
C)varying traditions.
D)varying political demands.
E)all of the above.
Question
Which of the following factors should be considered by managers who are deciding whether to offshore?

A)What is the competitive advantage of the organization's products?
B)Is the organization in its early stages?
C)Can production savings be achieved locally?
D)Can the entire supply chain be improved?
E)All of the above are factors that should be considered by managers who are deciding whether to offshore.
Question
The grid used for identifying the best strategy for competing in a global marketplace measures what two dimensions?

A)Pressures for global integration and pressures for local responsiveness
B)Pressure for local interaction and pressures for global responsiveness
C)Financial viability and employee satisfaction
D)Employee satisfaction and management credibility
E)Pressures for global systems capacity and pressures for local financial success
Question
When identifying the best strategy for competing in a global marketplace,it is helpful to plot a company's position on a(n)

A)leadership grid.
B)force field analysis grid.
C)integration-responsiveness grid.
D)cost-benefit grid.
E)strategy map.
Question
Which of the following existing agreements includes Guatemala,Honduras and the United States?

A)NAFTA
B)CAFTA-DR
C)FTAA
D)APEC
E)ASEAN
Question
Which country does the text describe as having become an important provider of online computer and software support for the U.S.?

A)Egypt
B)Great Britain
C)India
D)Mexico
E)Taiwan
Question
To be competitive in a global economy,Europeans must increase their level of

A)population density.
B)productivity.
C)espionage activity.
D)philanthropic contributions.
E)wealth.
Question
Operating in a global marketplace is considered more complex because

A)managers must compete with cost-efficient overseas competitors.
B)the lessening of trade barriers has presented many opportunities in previously protected markets.
C)many overseas competitors operate with greater economies of scale.
D)of varying cultures and coordination of globally dispersed operations.
E)international management is relatively risk-free as compared to domestic management.
Question
One study found that manufacturing labor costs about __________ an hour in China,compared to __________ dollars in the United States.

A)Less than $1;about 15
B)$2;about 15
C)Less than $1;about 25
D)$2;about 25
E)Less than $1;about 40
Question
____________ occurs when the organization contracts with an outside provider to produce one or more of an organization's products or services.

A)International development
B)Outsourcing
C)Offshoring
D)Expatriation
E)Franchising
Question
NAFTA combined the economies of

A)the U.S. ,Canada and Mexico.
B)Canada,Mexico and South America.
C)South America,the U.S.and Central America.
D)Latin America,Pacific Rim and the E.U
E)the U.S., the E.U. and Canada.
Question
Which organizational structure realizes the advantage of local responsiveness but the disadvantage of high manufacturing costs?

A)transnational
B)global
C)worldwide
D)international
E)multinational
Question
Companies that decentralize their operations throughout the globe in order to appeal to the varying tastes and preferences of global consumers are utilizing a _____________ model.

A)domestic
B)international
C)multinational
D)transnational
E)global
Question
_______________ includes threats of protectionism,economic nationalism and local rules.

A)Differences in distribution channels
B)Differences in traditional practices
C)Economic and political demands
D)Differences in consumer tastes
E)Global market integration
Question
In which models of organization structure are manufacturing costs relatively high?

A)Global and transnational
B)International and transnational
C)Multinational and international
D)Global and international
E)Multinational and transnational
Question
The model which is appropriate where global efficiency is not required but adapting to local conditions offers advantages is the __________ model.

A)international
B)multinational
C)global
D)transnational
E)domestic
Question
When a company such as Procter & Gamble approaches the European market as a unified whole,thus reducing costs and improving efficiency,it is using the __________ model of organizational structure.

A)international
B)multinational
C)transnational
D)global
E)intranational
Question
Evans Manufacturing has subsidiaries in each country in which it does business and provides a great deal of discretion to those subsidiaries to respond to local conditions.Each subsidiary has its own manufacturing,marketing,research and human resource functions.This illustrates the

A)international model.
B)multinational model.
C)global model.
D)transnational model.
E)intranational model.
Question
The __________ organizational model is designed to enable a company to market a standardized product in the global marketplace and to manufacture that product in a limited number of locations where the mix of costs and skills is most favorable.

A)international
B)multinational
C)global
D)transnational
E)multimedia
Question
The multinational model of organization structure consists of

A)large low-cost manufacturing facilities located in selected locations with products exported to various subsidiaries.
B)subsidiaries located in countries where the company does business with much of the control exercised by the parent company.
C)subsidiaries located in countries where the company does business with much of the control exercised by the subsidiaries.
D)manufacturing various components at appropriate sites and assembling the components at national subsidiaries.
E)extensive use of offshoring.
Question
Competing globally under the assumption that consumer tastes and preferences in varying countries differ is referred to as a ____________ model.

A)multinational
B)consumer-focused
C)transnational
D)global
E)domestic
Question
The Disney Corporation has marketed its facility in France somewhat differently than its United States facilities in order to appeal to the European consumer.This type of strategy is known as __________ model.

A)domestic
B)international
C)multinational
D)transnational
E)global
Question
The __________ model of organizational structure has a disadvantage in that it may result in a product that fails to satisfy anyone.

A)international
B)multinational
C)transnational
D)global
E)intranational
Question
Where global efficiency is not required but adapting to local conditions offers advantages,the __________ model of organizational structure is appropriate.

A)international
B)multinational
C)global
D)transnational
E)multimedia
Question
A disadvantage of a multinational model is that

A)problems in transferring core skills are created.
B)each subsidiary must respond to specific consumer needs.
C)transfer pricing presents difficulties.
D)manufacturing costs are generally higher.
E)coordination of efforts within countries is more difficult.
Question
The model designed to enable a company to market a standardized product in the global marketplace and to manufacture the product in a limited number of locations is called the

A)international model.
B)multinational model.
C)global model.
D)transnational model.
E)intranational model.
Question
Which model of organizational structure did IBM and Xerox profit from to transfer skills and know-how to subsidiaries around the globe?

A)international model.
B)multinational model.
C)global model.
D)transnational model.
E)intranational model.
Question
Character Corporation has subsidiaries in each country in which it does business.As the parent company,Character transfers its core skills in technology and R & D overseas so that each subsidiary remains dependent on it for new products,processes and ideas.This illustrates the __________ of organizational structure.

A)international
B)multinational
C)global
D)transnational
E)intranational
Question
Laura,Inc. ,a women's clothing manufacturer is a company that views the entire world as one market and assumes that there are no tangible differences among countries with regard to consumer tastes and preferences.Laura,Inc.illustrates the __________ model of organizational structure.

A)international
B)multinational
C)global
D)transnational
E)intranational model
Question
The overseas success of Kellogg,Coca-Cola,Heinz,and Procter & Gamble are based on marketing know-how.These companies are using which model of organizational structure?

A)international model.
B)multinational model.
C)global model.
D)transnational model.
E)intranational model.
Question
The international model of organizational structure consists of

A)large low-cost manufacturing facilities located in selected locations with products exported to various subsidiaries.
B)subsidiaries located in countries where the company does business with much of the control exercised by the parent company.
C)subsidiaries located in countries where the company does business with much of the control exercised by the subsidiaries.
D)manufacturing various components at appropriate sites and assembling the components at national subsidiaries.
E)global services.
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Deck 6: International Management
1
Transnational companies are companies that produce products in one country and export these products to many overseas countries.
False
2
To maintain its strong growth for the foreseeable future,Starbucks has been expanding aggressively overseas.
True
3
Germany is a member of the Group of Five.
True
4
The goal of the unified Europe is to strengthen Europe's position as an economic superpower vis-à-vis the United States.
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k this deck
5
Companies that adopt the global model tend to be those pursuing a cost focus as a competitive strategy.
Unlock Deck
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k this deck
6
Members of APEC include South Korea,the United States,Australia and Russia.
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k this deck
7
Foreign direct investment flows to less-developed countries by firms in developed countries has dropped substantially.
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k this deck
8
NAFTA has had an immediate and negative effect on the U.S.automobile industry.
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k this deck
9
The need to lower costs is a key globalization driver.
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k this deck
10
In the international model,managers use their organization's existing core capabilities to expand into foreign markets.
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k this deck
11
Universal needs exist when the tastes and preferences of consumers in different countries,with regard to a product,are similar.
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k this deck
12
When there are differences in traditional practices among countries,pressures for local responsiveness emerge.
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13
When pressures for local responsiveness are high and pressures for global integration are low,the global model is appropriate.
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14
The value of U.S.imports from China is more than five times the value of U.S.exports to China.
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15
North America,South America and Africa are the three spheres of economic influence that are most dominant in the global environment.
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k this deck
16
The Maastricht Treaty formally established the trade area in North America.
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17
Off shoring occurs when the organization contracts with an outside provider to produce one or more of an organization's products or services.
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18
NAFTA created one of the world's largest trading blocs.
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19
Japan is in fourth place both as an importer to and exporter from the United States.
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20
One consequence of an increasingly integrated global economy is imports that are penetrating deeper into the world's largest economies.
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k this deck
21
Exporting offers scale economies.
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k this deck
22
The areas described in the text as the most dominant in the global economy include

A)North America,Western Europe and Asia
B)North America,Mexico and Asia
C)North America,South America and Western Europe
D)North America,Asia and Africa
E)Western Europe,Asia and Africa
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23
Cultural shock is an example of an executive coping strategy for international assignments.
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24
According to the Power Distance/Individualism scale,the U.S.is labeled as a large power distance,collectivist culture.
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25
Inpatriates are foreign nationals that are sent abroad for a short period.
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26
Parent-company nationals who are sent to work at a foreign subsidiary are known as expatriates.
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27
Ethical behavior and decision making is (surprisingly)harder in a purely domestic situation than in the international arena.
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28
The multinational model uses subsidiaries in each country in which the company does business and provides a great deal of discretion to those subsidiaries to respond to local conditions.
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k this deck
29
Licensing is primarily utilized by manufacturing industries while franchising is used more often in service industries.
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30
Cross-cultural management extends beyond U.S.employees going abroad.
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31
Ethnocentrism is the tendency to judge others by the standards of one's own culture or group,which are seen as superior.
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32
One reason for repatriation is disappointment with unfulfilled expectations.
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33
Which of the following is the overarching goal of unification of the European Union?

A)Eliminate trade barriers within the European Union
B)Create a more competitive Europe
C)Strengthen Europe's position as an economic superpower,particularly vis-à-vis the United States
D)Establish the euro as a common world currency
E)Adopt one European language
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34
The least preferred strategy when a company's competitive advantage is based on technology is the wholly owned subsidiary.
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k this deck
35
Culture shock is the disorientation and stress associated with being in a foreign environment.
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36
One way to prevent failed global assignments is to create clear job objectives.
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k this deck
37
The advantages of franchising as an entry mode to global expansion are similar to the disadvantages of licensing.
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k this deck
38
Human resource managers around the globe said the main reason for the failures of an overseas assignment is family issues,especially dissatisfaction of the employee's spouse.
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k this deck
39
Host-country nationals are natives of a country other than the home country of an overseas subsidiary.
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k this deck
40
A drawback of exporting is that high transportation costs can make it uneconomical,particularly in the case of bulk products.
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k this deck
41
Which of the following are consequences of the increasing integration of the global economy?

A)World output and trade have decreased at a dramatic pace.
B)Many companies find their home markets under attack from foreign competition.
C)Companies are making foreign direct investments at home.
D)Imports are failing to penetrate deeper into the world's largest economies.
E)There are fewer opportunities in global trade.
Unlock Deck
Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
42
The model in which managers use their organization's existing core capabilities to expand into foreign markets is called the

A)international model.
B)multinational model.
C)global model.
D)transnational model.
E)multimedia model.
Unlock Deck
Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
43
Which country does the text describe as becoming the largest producer and consumer of many of the world's goods?

A)Japan
B)Canada
C)Mexico
D)China
E)Vietnam
Unlock Deck
Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
44
Pressure for global integration includes

A)pressures to reduce costs.
B)variances in traditional practices.
C)political demands imposed by host countries.
D)consumer preferences.
E)legal demands imposed by host countries.
Unlock Deck
Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
45
The passage of NAFTA has provided short-term benefits to which of the following industries?

A)The auto industry
B)Grain producers
C)The financial industry
D)Capital-goods suppliers
E)All of the above have benefited from NAFTA.
Unlock Deck
Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
46
Today's managers operate in an environment that is _______ complex and competitive and offers more ______________.

A)more,profit
B)less,profit
C)more,opportunities
D)less,opportunities
E)less,ROI
Unlock Deck
Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
47
__________ occurs when companies move jobs to another country,typically where wages are lower.

A)International development
B)Outsourcing
C)Offshoring
D)Expatriation
E)Franchising
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Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
48
Which of the following is a global strategy used as an approach to international competition?

A)International model
B)Multinational model
C)Global model
D)Transnational model
E)All of the above are global strategies.
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Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
49
Under (the)___________ member countries have agreed to adopt a common European currency called the euro.

A)NAFTA
B)Maastricht Treaty
C)GATT Agreement
D)APEC Treaty
E)European Unification Act
Unlock Deck
Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
50
Pressure for local responsiveness includes

A)varying consumer preferences.
B)varying sales and distribution patterns.
C)varying traditions.
D)varying political demands.
E)all of the above.
Unlock Deck
Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
51
Which of the following factors should be considered by managers who are deciding whether to offshore?

A)What is the competitive advantage of the organization's products?
B)Is the organization in its early stages?
C)Can production savings be achieved locally?
D)Can the entire supply chain be improved?
E)All of the above are factors that should be considered by managers who are deciding whether to offshore.
Unlock Deck
Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
52
The grid used for identifying the best strategy for competing in a global marketplace measures what two dimensions?

A)Pressures for global integration and pressures for local responsiveness
B)Pressure for local interaction and pressures for global responsiveness
C)Financial viability and employee satisfaction
D)Employee satisfaction and management credibility
E)Pressures for global systems capacity and pressures for local financial success
Unlock Deck
Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
53
When identifying the best strategy for competing in a global marketplace,it is helpful to plot a company's position on a(n)

A)leadership grid.
B)force field analysis grid.
C)integration-responsiveness grid.
D)cost-benefit grid.
E)strategy map.
Unlock Deck
Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
54
Which of the following existing agreements includes Guatemala,Honduras and the United States?

A)NAFTA
B)CAFTA-DR
C)FTAA
D)APEC
E)ASEAN
Unlock Deck
Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
55
Which country does the text describe as having become an important provider of online computer and software support for the U.S.?

A)Egypt
B)Great Britain
C)India
D)Mexico
E)Taiwan
Unlock Deck
Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
56
To be competitive in a global economy,Europeans must increase their level of

A)population density.
B)productivity.
C)espionage activity.
D)philanthropic contributions.
E)wealth.
Unlock Deck
Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
57
Operating in a global marketplace is considered more complex because

A)managers must compete with cost-efficient overseas competitors.
B)the lessening of trade barriers has presented many opportunities in previously protected markets.
C)many overseas competitors operate with greater economies of scale.
D)of varying cultures and coordination of globally dispersed operations.
E)international management is relatively risk-free as compared to domestic management.
Unlock Deck
Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
58
One study found that manufacturing labor costs about __________ an hour in China,compared to __________ dollars in the United States.

A)Less than $1;about 15
B)$2;about 15
C)Less than $1;about 25
D)$2;about 25
E)Less than $1;about 40
Unlock Deck
Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
59
____________ occurs when the organization contracts with an outside provider to produce one or more of an organization's products or services.

A)International development
B)Outsourcing
C)Offshoring
D)Expatriation
E)Franchising
Unlock Deck
Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
60
NAFTA combined the economies of

A)the U.S. ,Canada and Mexico.
B)Canada,Mexico and South America.
C)South America,the U.S.and Central America.
D)Latin America,Pacific Rim and the E.U
E)the U.S., the E.U. and Canada.
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61
Which organizational structure realizes the advantage of local responsiveness but the disadvantage of high manufacturing costs?

A)transnational
B)global
C)worldwide
D)international
E)multinational
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62
Companies that decentralize their operations throughout the globe in order to appeal to the varying tastes and preferences of global consumers are utilizing a _____________ model.

A)domestic
B)international
C)multinational
D)transnational
E)global
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63
_______________ includes threats of protectionism,economic nationalism and local rules.

A)Differences in distribution channels
B)Differences in traditional practices
C)Economic and political demands
D)Differences in consumer tastes
E)Global market integration
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Unlock for access to all 142 flashcards in this deck.
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64
In which models of organization structure are manufacturing costs relatively high?

A)Global and transnational
B)International and transnational
C)Multinational and international
D)Global and international
E)Multinational and transnational
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Unlock for access to all 142 flashcards in this deck.
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65
The model which is appropriate where global efficiency is not required but adapting to local conditions offers advantages is the __________ model.

A)international
B)multinational
C)global
D)transnational
E)domestic
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66
When a company such as Procter & Gamble approaches the European market as a unified whole,thus reducing costs and improving efficiency,it is using the __________ model of organizational structure.

A)international
B)multinational
C)transnational
D)global
E)intranational
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Unlock for access to all 142 flashcards in this deck.
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67
Evans Manufacturing has subsidiaries in each country in which it does business and provides a great deal of discretion to those subsidiaries to respond to local conditions.Each subsidiary has its own manufacturing,marketing,research and human resource functions.This illustrates the

A)international model.
B)multinational model.
C)global model.
D)transnational model.
E)intranational model.
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Unlock for access to all 142 flashcards in this deck.
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68
The __________ organizational model is designed to enable a company to market a standardized product in the global marketplace and to manufacture that product in a limited number of locations where the mix of costs and skills is most favorable.

A)international
B)multinational
C)global
D)transnational
E)multimedia
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Unlock for access to all 142 flashcards in this deck.
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k this deck
69
The multinational model of organization structure consists of

A)large low-cost manufacturing facilities located in selected locations with products exported to various subsidiaries.
B)subsidiaries located in countries where the company does business with much of the control exercised by the parent company.
C)subsidiaries located in countries where the company does business with much of the control exercised by the subsidiaries.
D)manufacturing various components at appropriate sites and assembling the components at national subsidiaries.
E)extensive use of offshoring.
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Unlock for access to all 142 flashcards in this deck.
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70
Competing globally under the assumption that consumer tastes and preferences in varying countries differ is referred to as a ____________ model.

A)multinational
B)consumer-focused
C)transnational
D)global
E)domestic
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Unlock for access to all 142 flashcards in this deck.
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71
The Disney Corporation has marketed its facility in France somewhat differently than its United States facilities in order to appeal to the European consumer.This type of strategy is known as __________ model.

A)domestic
B)international
C)multinational
D)transnational
E)global
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Unlock for access to all 142 flashcards in this deck.
Unlock Deck
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72
The __________ model of organizational structure has a disadvantage in that it may result in a product that fails to satisfy anyone.

A)international
B)multinational
C)transnational
D)global
E)intranational
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Unlock for access to all 142 flashcards in this deck.
Unlock Deck
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73
Where global efficiency is not required but adapting to local conditions offers advantages,the __________ model of organizational structure is appropriate.

A)international
B)multinational
C)global
D)transnational
E)multimedia
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Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
74
A disadvantage of a multinational model is that

A)problems in transferring core skills are created.
B)each subsidiary must respond to specific consumer needs.
C)transfer pricing presents difficulties.
D)manufacturing costs are generally higher.
E)coordination of efforts within countries is more difficult.
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Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
75
The model designed to enable a company to market a standardized product in the global marketplace and to manufacture the product in a limited number of locations is called the

A)international model.
B)multinational model.
C)global model.
D)transnational model.
E)intranational model.
Unlock Deck
Unlock for access to all 142 flashcards in this deck.
Unlock Deck
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76
Which model of organizational structure did IBM and Xerox profit from to transfer skills and know-how to subsidiaries around the globe?

A)international model.
B)multinational model.
C)global model.
D)transnational model.
E)intranational model.
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Unlock for access to all 142 flashcards in this deck.
Unlock Deck
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77
Character Corporation has subsidiaries in each country in which it does business.As the parent company,Character transfers its core skills in technology and R & D overseas so that each subsidiary remains dependent on it for new products,processes and ideas.This illustrates the __________ of organizational structure.

A)international
B)multinational
C)global
D)transnational
E)intranational
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Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
78
Laura,Inc. ,a women's clothing manufacturer is a company that views the entire world as one market and assumes that there are no tangible differences among countries with regard to consumer tastes and preferences.Laura,Inc.illustrates the __________ model of organizational structure.

A)international
B)multinational
C)global
D)transnational
E)intranational model
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Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
79
The overseas success of Kellogg,Coca-Cola,Heinz,and Procter & Gamble are based on marketing know-how.These companies are using which model of organizational structure?

A)international model.
B)multinational model.
C)global model.
D)transnational model.
E)intranational model.
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Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
80
The international model of organizational structure consists of

A)large low-cost manufacturing facilities located in selected locations with products exported to various subsidiaries.
B)subsidiaries located in countries where the company does business with much of the control exercised by the parent company.
C)subsidiaries located in countries where the company does business with much of the control exercised by the subsidiaries.
D)manufacturing various components at appropriate sites and assembling the components at national subsidiaries.
E)global services.
Unlock Deck
Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
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Unlock Deck
Unlock for access to all 142 flashcards in this deck.