Deck 4: Planning and Strategic Management

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Question
Contingency plans might be called "what if" plans.
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Question
Making decisions about preferred short-term fixes for organizational problems is called strategic planning.
Question
Contingency plans are most commonly used in a stable external environment.
Question
General decision-making stages and specific formal planning steps are quite similar.
Question
An effective strategy should answer the question "Where will we be active?" for an organization.
Question
The strategic management process begins with resource identification.
Question
A strategy map illustrates how operational goals can be generalized and combined into organizational strategies.
Question
Situational analysis, as part of the formal planning process, focuses on internal forces at work within the organization and examines influences from the external environment.
Question
Today's senior executives resist involving lower-level managers in the strategy formation process because of the dramatic increase in time required to make decisions and the loss of productivity.
Question
Goals should be general rather than specific and should have a target date for completion.
Question
The planning model is often hierarchical, with top-level strategies flowing down through the levels of the organization into more specific goals and plans.
Question
There are four key drivers of a firm's long-term success: people, processes, customer value, and growth in financial assets.
Question
Operational planning identifies the specific procedures and processes required at lower levels of the organization.
Question
The basic planning process goes in one direction: into the future.
Question
Tactical plans contain a medium level of detail.
Question
Operational plans may have a time horizon of a year or two, while tactical plans may cover a period of months.
Question
Strategic goals are major targets or end results that relate to the long-term survival, value, and growth of the organization.
Question
The final step in the formal planning process, monitoring and controlling, is overemphasized by many companies, to the detriment of the other steps.
Question
An organization's mission statement describes the organization's basic purpose.
Question
Ideally, strategic management should be an ongoing activity in which all managers are encouraged to focus on long-term, externally oriented issues as well as tactical and operational issues.
Question
In an environmental analysis, the difference between an opportunity and a threat may often be how a company positions itself strategically.
Question
Well-known and highly regarded brands would be listed as a strategic opportunity in a typical SWOT analysis.
Question
Stakeholders are groups and individuals who affect and are affected by the achievement of the organization's mission, goals, and strategies.
Question
The mission and vision of an organization evolve from its strategic goals.
Question
If resources are difficult to imitate, they provide a source of competitive advantage.
Question
Businesses using a low-cost strategy attempt to be efficient and offer a standard, no-frills product.
Question
A vertical integration strategy involves expanding the domain of the organization into supply channels and to distributors.
Question
Focusing on offering the most inexpensive products is one type of a differentiation strategy.
Question
An internal resource analysis includes assessing the major functional areas inside the organization.
Question
A core competence is something a company does especially well relative to its competitors.
Question
A thorough environmental analysis includes a human resources analysis.
Question
A corporate strategy is defined as the major actions by which a business competes in a particular industry or market.
Question
The goal of diversification is to thoroughly understand the "best practices" of other firms in order to make changes to achieve better performance and lower costs.
Question
A corporate strategy identifies the type of relationship with regulatory and other government agencies that would create or maintain a profitable foundation for the firm.
Question
An environmental analysis should include buyers, suppliers, government and regulatory agencies, and trade associations.
Question
Parallel diversification involves moving into new businesses that are not related to the company's original core business.
Question
CF Martin & Company pursues a concentration strategy when it focuses only on making the best possible guitars and guitar strings.
C.
F. Martin & Company pursues a concentration strategy by focusing on making the best possible guitars and guitar strings, a strategy that has enabled the family-owned business to operate successfully for over 150 years.
Question
An organization's resources can also be described as the total of cash on hand and other liquid assets.
Question
The most effective vision statements inspire organizational members.
Question
The Boston Consulting Group Matrix helps managers evaluate their strategy alternatives for the entire business portfolio.
Question
For the manager at a magazine company considering the launch of a teen sports publication, the ________ stage of the planning process would include investigation of the number of teen subscribers to magazines, current market conditions, and any sports magazines already serving this market.

A) goal and plan evaluation
B) situational analysis
C) monitor and control
D) implementation
E) alternative goals and plans
Question
Which of the steps in the formal planning process involves studying past events, examining current conditions, and forecasting future trends?

A) Situational analysis.
B) Alternative goals and plans.
C) Goal and plan evaluation.
D) Goal and plan selection.
E) Monitor and control.
Question
You will never know if your plan is working without which step in the formal planning process?

A) Goal and plan evaluation.
B) Situational analysis.
C) Monitor and control.
D) Implementation.
E) Alternative goals and plans.
Question
Essential to developing a system that will monitor and control the implementation of plans developed in the formal planning process is the establishment of

A) Sanctions for improper performance.
B) Control systems.
C) A "control leader."
D) Contingency plans for various scenarios.
E) Strategic planning motives.
Question
Which is the first step in the formal planning process?

A) Goal and plan evaluation.
B) Situational analysis.
C) Monitor and control.
D) Implementation.
E) Alternative goals and plans.
Planning begins with a situational analysis. Within time or resource constraints, planners should gather, interpret, and summarize all information relevant to the planning issue in question.
Question
To be effective, ________ should have certain qualities, which are easy to remember with the acronym SMART.

A) goals
B) plans
C) mission statements
D) vision statements
E) strategies
Question
Which of the following is a characteristic of an effective goal?

A) Flexible.
B) Just out of reach.
C) Open-ended.
D) Collaborative.
E) Time-based.
Question
Your Dollar Mart plans to open five new stores before 2015. But if the economy does not improve, and especially if consumer confidence does not rise as anticipated, it may open only two stores. This backup plan is an example of a

A) Strategic plan.
B) Single-use plan.
C) Contingency plan.
D) Standing plan.
E) Trial-and-error plan.
Question
Managers at Andover & Associates have just determined together that several options being considered as plans for new product introduction appear to have better projected outcomes for market share growth, one of their high-priority goals. Andover is involved in which basic planning stage?

A) Goal and plan selection.
B) Implementation.
C) Monitor and control.
D) Alternative goals and plans.
E) Goal and plan evaluation.
Question
Implementation of selected goals and plans will be most successful when

A) Only managers participate in the planning and implementation processes.
B) Limited resources are provided for implementation.
C) The goals and plans are linked to other organizational systems.
D) The employees remain skeptical of the plan.
E) Employees are brought into the process just after the decision to implement is made.
Question
Which of the following describes a planning characteristic in organizations?

A) Once organizational plans are set, they should be firm.
B) Organizational plans describe what managers will do but not specifically how they will do it.
C) Organizational plans may be formal or informal.
D) Organizational plans result from a conscious, systematic process of goal decision making.
E) Organizational plans are typically developed in response to a crisis.
Question
Which of the following best describes plans?

A) They are targets or ends that a manager wants to reach.
B) They are impossible when the environment is unstable or rapidly changing.
C) They are inappropriate when resources are scarce.
D) They should not change over time.
E) They are the actions or means the manager intends to use to achieve goals.
Question
The three levels of planning are

A) Strategic, business, and detailed.
B) Visionary, strategic, and detailed.
C) Visionary, business, and detailed.
D) Strategic, synergistic, and operational.
E) Strategic, tactical, and operational.
Question
Which of the following statements about goal and plan selection is most true?

A) Goal and plan selection relies exclusively on experienced judgment.
B) Experienced judgment always plays an important role in goal and plan selection.
C) Benchmarking should be done during goal and plan selection.
D) Competitors' internal plans play an important role in goal and plan selection.
E) A good goal and plan selection can be used in every circumstance.
Question
In the ________ stage of the planning process, managers should pay careful attention to the cost of any initiative and the investment return that is likely to result.

A) goal and plan evaluation
B) goal and plan selection
C) implementation
D) monitor and control
E) situational analysis
Question
Most major corporations now have __________ plans in place to respond to a major disaster, but may also need them for more common situations like a snowstorm.

A) single-use
B) strategic
C) contingency
D) standing
E) tactical
Question
Functional strategies are implemented by top-level managers.
Question
A strategic control system must simultaneously pursue both efficiency and flexibility.
Question
Once alternative goals and plans have been identified, the next step in the formal planning process is

A) The situational analysis.
B) Goal and plan evaluation.
C) Implementation.
D) Monitor and control.
E) Goal and plan selection.
Question
Goals established during the planning process are most directly based on the

A) Probability of success.
B) Needs of management personnel.
C) Competition's plans.
D) Situational analysis.
E) Likelihood of government intervention.
Question
A pattern of actions and use of resources that is developed with the intention to achieve the goals of an organization is referred to as

A) A strategic goal.
B) Tactical planning.
C) Strategic operationalizing.
D) A strategy.
E) Mission development.
Question
A clear and concise expression of what an organization does, whom it does it for, its basic good or service, and its values is known as its

A) Vision.
B) Mission.
C) Strategy.
D) Policy.
E) Objective.
Question
The long-term direction and strategic intent of a company are expressed in its

A) Purpose statement.
B) Mission statement.
C) Vision statement.
D) Strategic goals.
E) Tactical objectives.
Question
Examples of strategic goals are

A) Production scheduling, training of personnel, improving accounting procedures, and updating equipment used.
B) Profit levels, share value, growth, return on investment, and societal impact.
C) Advertising expenditures, sales levels, product innovations, and customer feedback levels.
D) Absenteeism levels, benefit usage and value, human resource utilization, and compliance with civil rights laws.
E) Meeting ISO 9001 standards.
Question
A process that involves managers from all parts of the organization in the formulation and implementation of strategic goals and strategies is called

A) Management organization.
B) Environmental analysis.
C) Strategic management.
D) Operational planning.
E) Strategic planning.
Question
Strategic goals are

A) Efforts and actions that are focused solely on effectiveness.
B) Major targets related to the long-term survival, value, and growth of the organization.
C) Efforts and actions that are focused solely on efficiency.
D) Patterns of actions and resource allocation designed to solve immediate problems.
E) Any tactics that are developed by operational managers.
Question
Tactical planning would include which of the following?

A) Profit goals.
B) Design, test, and install the equipment needed to produce a new product line.
C) Production runs.
D) Human resource requirements.
E) Return on investment.
Question
The level of planning that focuses on routine tasks and a relatively limited time frame is

A) Operational planning.
B) Missionary planning.
C) Tactical planning.
D) Departmental planning.
E) Strategic planning.
Question
_______________ planning translates broad strategic goals and plans into specific goals and plans that are relevant to a definite portion of the organization, such as a functional area.

A) Operational
B) Tactical
C) Traditional
D) Bottom-up
E) Objective
Question
Which of the following is a component of strategic management?

A) Establishment of mission, vision, and goals.
B) SWOT analysis.
C) Strategic control.
D) Strategy implementation.
E) All of these are components of strategic management.
As shown in Figure 4.4, the strategic management process has six major components: establishment of mission, vision, and goals; analysis of external opportunities and threats; analysis of internal strengths and weaknesses; SWOT (strengths, weaknesses, opportunities, and threats) analysis and strategy formulation; strategy implementation; and strategic control.
Question
"To be the world's best quick-service restaurant experience" is an example of a(n)

A) Strategic vision statement.
B) Mission statement.
C) Tactical goal.
D) Operational goal.
E) Divisional goal.
Question
The process of identifying the specific procedures and processes required at lower levels of the organization is called

A) Strategic planning.
B) Operational planning.
C) Tactical planning.
D) Contingency planning.
E) Divisional planning.
Question
Traditionally, strategic planning has emphasized a _________________ approach.

A) collaborative
B) trial-and-error
C) top-down
D) grass roots
E) consultative
Question
Who is responsible for the organization's strategic plan?

A) Senior executives.
B) Middle management.
C) Frontline supervisors.
D) Tactical managers.
E) Organization directors.
Question
A set of procedures for making decisions about an organization's long-term goals and strategies is called

A) A mission statement.
B) A vision statement.
C) Strategic planning.
D) Tactical planning.
E) Operational planning.
Question
A ________________ statement clarifies the long-term direction of the company and its ___________________.

A) mission; strategic intent
B) vision; strategic intent
C) vision; operational goals
D) mission; tactical goals
E) vision; tactical goals
Question
The strategy map would include information about which of the following?

A) Financial goals.
B) Customer goals.
C) Internal goals.
D) Learning and growth goals.
E) All of these types of information are included in a strategy map.
Figure 4.3 shows how a strategy map might be built and how the various goals of the organization relate to each other to create long-term value for the firm. These include financial goals, customer goals, internal goals, and learning and growth goals.
Question
An organization's strategic, operational, and tactical goals must be

A) Aligned.
B) Consistent.
C) Mutually supportive.
D) Focused on a common purpose.
E) All of these.
Question
The level of planning involving the fewest details is

A) Operational planning.
B) Corporate planning.
C) Tactical planning.
D) Strategic planning.
E) Visionary planning.
According to Figure 4.2, goals and plans become more specific and involve shorter periods of time as they move from the strategic level to the tactical level and then to the operational level.
Question
Typical operational planning might focus on

A) Production scheduling and training of personnel.
B) Profit levels, share value, growth, and return on investment.
C) Advertising expenditures, sales levels, product use innovations, and customer feedback levels.
D) Absenteeism levels, benefit usage and value, human resource utilization, and compliance with civil rights laws.
E) Corporate social responsibility.
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Deck 4: Planning and Strategic Management
1
Contingency plans might be called "what if" plans.
True
Explanation: Contingency plans might be referred to as "what if" plans. They include sets of actions to be taken when a company's initial plans have not worked well or if events in the external environment require a sudden change.
2
Making decisions about preferred short-term fixes for organizational problems is called strategic planning.
False
Explanation: Strategic planning involves making decisions about the organization's long-term goals and strategies. Strategic plans have a strong external orientation and cover major portions of the organization.
3
Contingency plans are most commonly used in a stable external environment.
False
Explanation: Contingency plans might be referred to as "what if" plans. They include sets of actions to be taken when a company's initial plans have not worked well or if events in the external environment require a sudden change.
4
General decision-making stages and specific formal planning steps are quite similar.
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5
An effective strategy should answer the question "Where will we be active?" for an organization.
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6
The strategic management process begins with resource identification.
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7
A strategy map illustrates how operational goals can be generalized and combined into organizational strategies.
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8
Situational analysis, as part of the formal planning process, focuses on internal forces at work within the organization and examines influences from the external environment.
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9
Today's senior executives resist involving lower-level managers in the strategy formation process because of the dramatic increase in time required to make decisions and the loss of productivity.
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10
Goals should be general rather than specific and should have a target date for completion.
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11
The planning model is often hierarchical, with top-level strategies flowing down through the levels of the organization into more specific goals and plans.
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12
There are four key drivers of a firm's long-term success: people, processes, customer value, and growth in financial assets.
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13
Operational planning identifies the specific procedures and processes required at lower levels of the organization.
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14
The basic planning process goes in one direction: into the future.
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15
Tactical plans contain a medium level of detail.
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16
Operational plans may have a time horizon of a year or two, while tactical plans may cover a period of months.
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17
Strategic goals are major targets or end results that relate to the long-term survival, value, and growth of the organization.
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18
The final step in the formal planning process, monitoring and controlling, is overemphasized by many companies, to the detriment of the other steps.
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19
An organization's mission statement describes the organization's basic purpose.
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20
Ideally, strategic management should be an ongoing activity in which all managers are encouraged to focus on long-term, externally oriented issues as well as tactical and operational issues.
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21
In an environmental analysis, the difference between an opportunity and a threat may often be how a company positions itself strategically.
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22
Well-known and highly regarded brands would be listed as a strategic opportunity in a typical SWOT analysis.
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23
Stakeholders are groups and individuals who affect and are affected by the achievement of the organization's mission, goals, and strategies.
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24
The mission and vision of an organization evolve from its strategic goals.
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25
If resources are difficult to imitate, they provide a source of competitive advantage.
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26
Businesses using a low-cost strategy attempt to be efficient and offer a standard, no-frills product.
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27
A vertical integration strategy involves expanding the domain of the organization into supply channels and to distributors.
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28
Focusing on offering the most inexpensive products is one type of a differentiation strategy.
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29
An internal resource analysis includes assessing the major functional areas inside the organization.
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30
A core competence is something a company does especially well relative to its competitors.
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31
A thorough environmental analysis includes a human resources analysis.
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32
A corporate strategy is defined as the major actions by which a business competes in a particular industry or market.
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33
The goal of diversification is to thoroughly understand the "best practices" of other firms in order to make changes to achieve better performance and lower costs.
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34
A corporate strategy identifies the type of relationship with regulatory and other government agencies that would create or maintain a profitable foundation for the firm.
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35
An environmental analysis should include buyers, suppliers, government and regulatory agencies, and trade associations.
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36
Parallel diversification involves moving into new businesses that are not related to the company's original core business.
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37
CF Martin & Company pursues a concentration strategy when it focuses only on making the best possible guitars and guitar strings.
C.
F. Martin & Company pursues a concentration strategy by focusing on making the best possible guitars and guitar strings, a strategy that has enabled the family-owned business to operate successfully for over 150 years.
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38
An organization's resources can also be described as the total of cash on hand and other liquid assets.
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39
The most effective vision statements inspire organizational members.
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40
The Boston Consulting Group Matrix helps managers evaluate their strategy alternatives for the entire business portfolio.
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41
For the manager at a magazine company considering the launch of a teen sports publication, the ________ stage of the planning process would include investigation of the number of teen subscribers to magazines, current market conditions, and any sports magazines already serving this market.

A) goal and plan evaluation
B) situational analysis
C) monitor and control
D) implementation
E) alternative goals and plans
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k this deck
42
Which of the steps in the formal planning process involves studying past events, examining current conditions, and forecasting future trends?

A) Situational analysis.
B) Alternative goals and plans.
C) Goal and plan evaluation.
D) Goal and plan selection.
E) Monitor and control.
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k this deck
43
You will never know if your plan is working without which step in the formal planning process?

A) Goal and plan evaluation.
B) Situational analysis.
C) Monitor and control.
D) Implementation.
E) Alternative goals and plans.
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k this deck
44
Essential to developing a system that will monitor and control the implementation of plans developed in the formal planning process is the establishment of

A) Sanctions for improper performance.
B) Control systems.
C) A "control leader."
D) Contingency plans for various scenarios.
E) Strategic planning motives.
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Unlock for access to all 142 flashcards in this deck.
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k this deck
45
Which is the first step in the formal planning process?

A) Goal and plan evaluation.
B) Situational analysis.
C) Monitor and control.
D) Implementation.
E) Alternative goals and plans.
Planning begins with a situational analysis. Within time or resource constraints, planners should gather, interpret, and summarize all information relevant to the planning issue in question.
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k this deck
46
To be effective, ________ should have certain qualities, which are easy to remember with the acronym SMART.

A) goals
B) plans
C) mission statements
D) vision statements
E) strategies
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k this deck
47
Which of the following is a characteristic of an effective goal?

A) Flexible.
B) Just out of reach.
C) Open-ended.
D) Collaborative.
E) Time-based.
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k this deck
48
Your Dollar Mart plans to open five new stores before 2015. But if the economy does not improve, and especially if consumer confidence does not rise as anticipated, it may open only two stores. This backup plan is an example of a

A) Strategic plan.
B) Single-use plan.
C) Contingency plan.
D) Standing plan.
E) Trial-and-error plan.
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Unlock Deck
k this deck
49
Managers at Andover & Associates have just determined together that several options being considered as plans for new product introduction appear to have better projected outcomes for market share growth, one of their high-priority goals. Andover is involved in which basic planning stage?

A) Goal and plan selection.
B) Implementation.
C) Monitor and control.
D) Alternative goals and plans.
E) Goal and plan evaluation.
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Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
50
Implementation of selected goals and plans will be most successful when

A) Only managers participate in the planning and implementation processes.
B) Limited resources are provided for implementation.
C) The goals and plans are linked to other organizational systems.
D) The employees remain skeptical of the plan.
E) Employees are brought into the process just after the decision to implement is made.
Unlock Deck
Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
51
Which of the following describes a planning characteristic in organizations?

A) Once organizational plans are set, they should be firm.
B) Organizational plans describe what managers will do but not specifically how they will do it.
C) Organizational plans may be formal or informal.
D) Organizational plans result from a conscious, systematic process of goal decision making.
E) Organizational plans are typically developed in response to a crisis.
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Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
52
Which of the following best describes plans?

A) They are targets or ends that a manager wants to reach.
B) They are impossible when the environment is unstable or rapidly changing.
C) They are inappropriate when resources are scarce.
D) They should not change over time.
E) They are the actions or means the manager intends to use to achieve goals.
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Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
53
The three levels of planning are

A) Strategic, business, and detailed.
B) Visionary, strategic, and detailed.
C) Visionary, business, and detailed.
D) Strategic, synergistic, and operational.
E) Strategic, tactical, and operational.
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k this deck
54
Which of the following statements about goal and plan selection is most true?

A) Goal and plan selection relies exclusively on experienced judgment.
B) Experienced judgment always plays an important role in goal and plan selection.
C) Benchmarking should be done during goal and plan selection.
D) Competitors' internal plans play an important role in goal and plan selection.
E) A good goal and plan selection can be used in every circumstance.
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Unlock for access to all 142 flashcards in this deck.
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k this deck
55
In the ________ stage of the planning process, managers should pay careful attention to the cost of any initiative and the investment return that is likely to result.

A) goal and plan evaluation
B) goal and plan selection
C) implementation
D) monitor and control
E) situational analysis
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Unlock for access to all 142 flashcards in this deck.
Unlock Deck
k this deck
56
Most major corporations now have __________ plans in place to respond to a major disaster, but may also need them for more common situations like a snowstorm.

A) single-use
B) strategic
C) contingency
D) standing
E) tactical
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k this deck
57
Functional strategies are implemented by top-level managers.
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58
A strategic control system must simultaneously pursue both efficiency and flexibility.
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59
Once alternative goals and plans have been identified, the next step in the formal planning process is

A) The situational analysis.
B) Goal and plan evaluation.
C) Implementation.
D) Monitor and control.
E) Goal and plan selection.
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60
Goals established during the planning process are most directly based on the

A) Probability of success.
B) Needs of management personnel.
C) Competition's plans.
D) Situational analysis.
E) Likelihood of government intervention.
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61
A pattern of actions and use of resources that is developed with the intention to achieve the goals of an organization is referred to as

A) A strategic goal.
B) Tactical planning.
C) Strategic operationalizing.
D) A strategy.
E) Mission development.
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62
A clear and concise expression of what an organization does, whom it does it for, its basic good or service, and its values is known as its

A) Vision.
B) Mission.
C) Strategy.
D) Policy.
E) Objective.
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63
The long-term direction and strategic intent of a company are expressed in its

A) Purpose statement.
B) Mission statement.
C) Vision statement.
D) Strategic goals.
E) Tactical objectives.
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64
Examples of strategic goals are

A) Production scheduling, training of personnel, improving accounting procedures, and updating equipment used.
B) Profit levels, share value, growth, return on investment, and societal impact.
C) Advertising expenditures, sales levels, product innovations, and customer feedback levels.
D) Absenteeism levels, benefit usage and value, human resource utilization, and compliance with civil rights laws.
E) Meeting ISO 9001 standards.
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65
A process that involves managers from all parts of the organization in the formulation and implementation of strategic goals and strategies is called

A) Management organization.
B) Environmental analysis.
C) Strategic management.
D) Operational planning.
E) Strategic planning.
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66
Strategic goals are

A) Efforts and actions that are focused solely on effectiveness.
B) Major targets related to the long-term survival, value, and growth of the organization.
C) Efforts and actions that are focused solely on efficiency.
D) Patterns of actions and resource allocation designed to solve immediate problems.
E) Any tactics that are developed by operational managers.
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67
Tactical planning would include which of the following?

A) Profit goals.
B) Design, test, and install the equipment needed to produce a new product line.
C) Production runs.
D) Human resource requirements.
E) Return on investment.
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68
The level of planning that focuses on routine tasks and a relatively limited time frame is

A) Operational planning.
B) Missionary planning.
C) Tactical planning.
D) Departmental planning.
E) Strategic planning.
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69
_______________ planning translates broad strategic goals and plans into specific goals and plans that are relevant to a definite portion of the organization, such as a functional area.

A) Operational
B) Tactical
C) Traditional
D) Bottom-up
E) Objective
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70
Which of the following is a component of strategic management?

A) Establishment of mission, vision, and goals.
B) SWOT analysis.
C) Strategic control.
D) Strategy implementation.
E) All of these are components of strategic management.
As shown in Figure 4.4, the strategic management process has six major components: establishment of mission, vision, and goals; analysis of external opportunities and threats; analysis of internal strengths and weaknesses; SWOT (strengths, weaknesses, opportunities, and threats) analysis and strategy formulation; strategy implementation; and strategic control.
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71
"To be the world's best quick-service restaurant experience" is an example of a(n)

A) Strategic vision statement.
B) Mission statement.
C) Tactical goal.
D) Operational goal.
E) Divisional goal.
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72
The process of identifying the specific procedures and processes required at lower levels of the organization is called

A) Strategic planning.
B) Operational planning.
C) Tactical planning.
D) Contingency planning.
E) Divisional planning.
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73
Traditionally, strategic planning has emphasized a _________________ approach.

A) collaborative
B) trial-and-error
C) top-down
D) grass roots
E) consultative
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74
Who is responsible for the organization's strategic plan?

A) Senior executives.
B) Middle management.
C) Frontline supervisors.
D) Tactical managers.
E) Organization directors.
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75
A set of procedures for making decisions about an organization's long-term goals and strategies is called

A) A mission statement.
B) A vision statement.
C) Strategic planning.
D) Tactical planning.
E) Operational planning.
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76
A ________________ statement clarifies the long-term direction of the company and its ___________________.

A) mission; strategic intent
B) vision; strategic intent
C) vision; operational goals
D) mission; tactical goals
E) vision; tactical goals
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77
The strategy map would include information about which of the following?

A) Financial goals.
B) Customer goals.
C) Internal goals.
D) Learning and growth goals.
E) All of these types of information are included in a strategy map.
Figure 4.3 shows how a strategy map might be built and how the various goals of the organization relate to each other to create long-term value for the firm. These include financial goals, customer goals, internal goals, and learning and growth goals.
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78
An organization's strategic, operational, and tactical goals must be

A) Aligned.
B) Consistent.
C) Mutually supportive.
D) Focused on a common purpose.
E) All of these.
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79
The level of planning involving the fewest details is

A) Operational planning.
B) Corporate planning.
C) Tactical planning.
D) Strategic planning.
E) Visionary planning.
According to Figure 4.2, goals and plans become more specific and involve shorter periods of time as they move from the strategic level to the tactical level and then to the operational level.
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80
Typical operational planning might focus on

A) Production scheduling and training of personnel.
B) Profit levels, share value, growth, and return on investment.
C) Advertising expenditures, sales levels, product use innovations, and customer feedback levels.
D) Absenteeism levels, benefit usage and value, human resource utilization, and compliance with civil rights laws.
E) Corporate social responsibility.
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Unlock Deck
Unlock for access to all 142 flashcards in this deck.