Deck 5: Communication

Question 1

You can enhance ethos by passionate delivery of your speech,a simple claim,or a story.

Answer 1

False

Question 2

Arguments based on laws,rules,or widely accepted principles are best expressed inductively.

Answer 2

False

Question 3

Storytelling is one of the oldest,most powerful modes of communication.

Answer 3

True

Question 4

Deduction is moving from the specific to the general,while induction begins with the general and ends with the specific.

Question 5

Good stories "tell" rather than "show."

Question 6

The first and most important rule of effective communication is to analyze your audience.

Question 7

Persuasive appeals that arouse your emotions are effective when speakers use stories to communicate.

Question 8

Logos comes from facts,figures,and evidence.

Question 9

Effective communications depends on two factors: a persuasive and sticky message and a clear and powerful delivery of that message.

Question 10

An effective speaker formulates a strategy for the specific audience before he/she makes a presentation.

Question 11

Good listening is hard work.

Question 12

Communicating clearly and effectively is a skill everyone can learn and refine.

Question 13

Ethos refers to logical arguments that support a position.

Question 14

Audiences are most interested in messages that do not directly affect them.

Question 15

The first step in an effective presentation is developing a clear structure.

Question 16

Good communicators inspire confidence in others.

Question 17

Pathos is what makes listeners feel like they are making an informed rational choice.

Question 18

Listening is a passive activity.

Question 19

Research shows a strong positive link between a leader's communication ability and worker innovativeness.

Question 20

Creating "sound bites" is the most commonly used method of finding the core of an idea.

Question 21

Presentations that use visual aids are more persuasive than those without them.

Question 22

Which of the following is a commonly believed communication myth?

A)Just having a strong case is not enough to convince everyone.
B)If communicated enough times,communication is effective.
C)PowerPoint presentations may not be the best way to persuade.
D)Assertive communication means being firm,not hostile.
E)Listening is an active process.

Question 23

The three elements of persuasion,first articulated by Aristotle,are:

A)ethos,chronos,and logos.
B)logos,chronos,and kairos.
C)ethos,pathos,and logos.
D)chronos,pathos,and kairos.
E)chronos,ethos,and pathos.

Question 24

The persuasive appeal of logos includes evidence such as:

A)credentials and supporting documents.
B)statistics and logical arguments.
C)stories and claims.
D)reciprocity and loyalty.
E)recreating an event or a scene that arouses emotions.

Question 25

Mavis teaches her class to be clear about their needs and expressing those needs respectfully to others through direct,clear,and specific statements.Her topic is:

A)e-mail etiquette.
B)rich description.
C)assertive communication.
D)complex communication.
E)"The Five Stages of Communication."

Question 26

Assertive communication means:

A)being clear about one's own needs.
B)seeking objectives through intimidation.
C)being manipulative.
D)making one's point,no matter what the cost.
E)acting with subservience.

Question 27

When people have a chance to get to know one another,they are able to use rich communication channels more effectively.

Question 28

Evidence can reinforce the long-term effectiveness of persuasion.

Question 29

Examples and statistics provide good supporting materials for a presentation.

Question 30

Evidence has shown that the technology-centered approach is the most effective approach of using PowerPoint in accomplishing presentation goals.

Question 31

Which of the following is perhaps the most defining feature of communication?

A)Designing a communication strategy.
B)Diagnosing the specific causes of a communication breakdown.
C)Sharing information with other people.
D)Formal presentations and speeches.
E)How to give a good speech.

Question 32

PowerPoint presentations are made solely to present information.

Question 33

Thinking is faster than speaking.

Question 34

The better a manager is at communicating with subordinates,the more likely:

A)those subordinates are to come up with new ideas to help the organization.
B)those subordinates are to come up with different interpretations of the same instructions.
C)those subordinates are to be agitated and insecure in the workplace.
D)that the manager is to be passed over for promotion.
E)that the manager is to use slang and casual language.

Question 35

After listening to a presentation,Amelia says to her friend,"I did not understand all the speech,but I know the speaker and trust him.I'll go along with this decision." What convinced Amelia?

A)Logos
B)Pathos
C)Ethos
D)Chronos
E)Kairos

Question 36

Marl is an excellent motivational speaker.He says he knows he has his audience when he sees them lean into each other,saying,"That same thing happened to me!" What persuasive technique is he describing?

A)Credos
B)Logos
C)Ethos
D)Pathos
E)Chronos

Question 37

Active listening requires a conscious effort to interact.

Question 38

For communication to be most effective,we need to logically evaluate other people's statements.

Question 39

The use of emoticons in e-mails is now universally accepted.

Question 40

Jason is making a marketing presentation to his best client.In closing,as Jason pitches for the sale,he reminds them of the fair treatment,competitive prices,and general preferential treatment they always receive from him and his organization.What persuasive appeal is Jason using?

A)Pathos
B)Logos
C)Credos
D)Chronos
E)Kairos

Question 41

Sara is planning on a presentation on funding proposals to potential donors.In which "Five S" stage should she consider these questions: "What is my goal? What does my audience care about? Why should the audience trust me?"

A)Structure
B)Support
C)Supplement
D)Style
E)Strategy

Question 42

Which of the following is a barrier to active listening?

A)Avoiding selective perception.
B)Adopting other's point of view.
C)Refraining from giving advice.
D)Misreading nonverbal cues.
E)Focusing on other's words.

Question 43

The ______________ organizing strategy for persuasive messages develops the topic in steps,the same way information was acquired to solve the topic problem.

A)question-answer
B)causal
C)inquiry order
D)familiarity-acceptance
E)elimination

Question 44

Ashley failed the Good Listener Test.She needs to learn to:

A)encourage random thoughts.
B)refrain from supportive comments.
C)challenge the veracity of what she is hearing.
D)look just to the right of the person talking.
E)put herself in the speaker's shoes.

Question 45

Which of the following combinations of communication channel characteristics provides the greatest information richness?

A)Feedback,visual,personal
B)Feedback,audio,impersonal
C)Feedback,audio,personal
D)Audio,visual,impersonal
E)Visual,audio,personal

Question 46

Teresa teaches corporate communication courses.Which of the following suggestions would she make during her e-mail usage module?

A)Make it casual
B)Use slang
C)Use abbreviations and incomplete sentences
D)Make it professional
E)Messages should be succinct,blunt,and redundant

Question 47

The tendency to evaluate is an active listening barrier.To avoid this barrier:

A)study other cultures.
B)maintain a varied circle of friends.
C)increase emotional involvement in conversations.
D)take written notes during conversations.
E)be aware of it.

Question 48

Which of the following are types of active listening strategies?

A)Empathizing,analyzing,synthesizing
B)Logos,pathos,ethos
C)Evaluating,focusing,advising
D)Interacting,interpreting,summarizing
E)Emotion,rational,deciduous

Question 49

Donnie has trouble communicating with several of his staff members.They attend the monthly staff meetings,say they have no questions,and consistently deliver the wrong information or miss deadlines.Which action would increase the information richness of his communications the most?

A)Send supplemental e-mails to everyone after the meetings.
B)Send reminder e-mails the day before the meetings.
C)Add a 30-minute face-to-face meeting with each subordinate during the month.
D)Use more audio visual aids during staff meetings.
E)Eliminate the question and answer time from staff meetings.

Question 50

Which of the S's in the "5 S" model of a persuasive presentation uses examples,statistics,testimony,and stories for persuasive speeches?

A)Support
B)Strategy
C)Structure
D)Symbol
E)Style

Question 51

Which of the following communication channels provides the greatest information richness?

A)Telephone
B)Face-to-face
C)E-mail
D)Formal letter
E)Written report

Question 52

Lynne's personal trainer watched her make a number of speeches.She told Lynne: "During the question and answer session,paraphrase difficult questions to make sure you understand what the audience wants to know.This also gives you time to think through your response." Which of the "5 Stages" of a persuasive presentation did the trainer address?

A)Strategy
B)Structure
C)Style
D)Support
E)Supplement

Question 53

The "5 S" method for delivering powerful messages:

A)emphasizes delivery above everything else.
B)emphasizes on taking a long time to arrive at the main point.
C)emphasizes good planning.
D)begins with ideas the listener has no knowledge of.
E)is focused on formulating a strategy for a wide set of audience.

Question 54

Donna watched a video of her last presentation with her personal coach,Sal.Sal handed Donna a pen and paper and said,"Count how many times you said,'You know what I mean?' Count how often you cleared your throat,gulped,and bugged out your eyes." Which of the "5 Stages" is Sal addressing?

A)Strategy
B)Structure
C)Style
D)Support
E)Supplement

Question 55

After attending a listening workshop,Allan mastered the good listening tip of __________________,wherein he looks for ideas and feelings that are central to the message.

A)focus and commit
B)support and challenge
C)daydream and create
D)sift and sort
E)synthesize and emphasize

Question 56

Which hand gesture,used to summon animals in Malaysia,causes cultural misunderstandings in nonverbal communications?

A)A-OK
B)Hook 'em Horns
C)Raised fist
D)"V" for Victory
E)Finger-Beckoning

Question 57

Which of the following communication channels provides the least information richness?

A)Telephone
B)Face-to-face
C)E-mail
D)Formal letter
E)Personally written missive

Question 58

Which of the following communication channels allows the most immediate feedback?

A)E-mail
B)Registered letter
C)Face-to-face
D)Telephone
E)Formal report

Question 59

Milt gives lots of persuasive speeches for his lobbying group.He is known for announcing "The End" and walking off the platform before the audience has time to ask questions.Which of the "5 Stages" of persuasive speech does Milt skip?

A)Systems
B)Strategy
C)Supplement
D)Support
E)Structure

Question 60

___________ arguments move from talking about specific things to generalizing.

A)Inductive
B)Deductive
C)Chronos
D)Ethos
E)Dual

Question 61

You are the HR manager of an accounting firm that is experiencing higher-than-normal attrition rates.The COO has asked you to make a presentation to the employees about this issue.What are the two ways you can incorporate ethos into your presentation?
Ethos is an appeal to the authority and personal credibility of the speaker.As the HR manager of the accounting firm,one way you can incorporate ethos into your speech is to signal to your audience that you are in many ways similar to them or that you at least intimately understand their interests,values,and context.You can do this by revealing to your audience the phase in your career when you had changed jobs frequently.What was your motivation to do so,what were your concerns,did that strategy help in your long-term career growth?
Another way to enhance your ethos is by establishing your authority or expertise.You can do this by building on your role as an HR manager and talking to your audience about the kind of attrition data you have seen over the years and how that affects productivity and career progress of employees.

Question 62

What are anti-authorities? Give examples of how anti-authorities can be used to make messages sticky.

Question 63

What are the various components of a traditional model of the communication process? Based on this model,analyze the different ways a communication breakdown can happen.

Question 64

What is pathos? Give a few examples of how it can be used in persuasive communication.

Question 65

According to Aristotle,what are the three fundamental elements of persuasion? What do each of those elements represent?

Question 66

What are the various traps and barriers to active listening that you are likely to face?

Question 67

You have recently heard rumors of potential layoffs in your business unit.You would like to find out from your boss how true these rumors are and to what extent your job will be affected.Choose an appropriate communication medium with regard to its information richness.

Question 68

List any three underlying principles of "stickiness" from the SUCCES model of making messages sticky.

Question 69

Briefly describe the "5 Ss" of delivering effective presentations.

Question 70

You have been recently promoted to be the head to your business unit.Your first key assignment is to make a speech in front of the board of directors for budget approval of a new project.Assuming that the board of directors does not know you well,what are the aspects of speech delivery that you will concentrate on?

Question 71

Employees in six locations of a national restaurant chain called out sick last week,complaining of headaches,stomach upsets,and blurred vision.Yesterday,patrons throughout the country became ill.The COO instructed his secretary,"Schedule 20 minutes on the restaurant video network for 5 p.m.I need to make a speech to control this situation." Write the opening paragraph of the COO's speech.Explain the nature of the communication,the process followed,and any concerns.If you need additional information,make and document your assumptions.

Question 72

Identify a few of the common communication myths.

Question 73

What are the two types of logical arguments? What kinds of support do they require?

Question 74

Design a 4-step program to improve your active listening skills.Begin with an assessment of your current listening skills.Why do you want to improve them?

Question 75

Assume you slept through the final examination for this class.What would you do? Include your choice of persuasion,the "5 S's",and your choice and rationale of media.