Deck 12: Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

Question 1

Which of the following is one of the ways recommended to build your personal brand?

A)Have your email templates designed by a professional designer to make it look attractive.
B)Include a signature block in your email to provide educational qualifications and family details.
C)Choose an email address that represents your name,phone number,and date of birth.
D)Wait for 24 hours before returning calls and emails so as not to appear too eager.
E)Avoid distracting background music or cute sayings in your voice mail greeting.

Answer 1

E
Explanation: During your employment search,avoid distracting background music or cute sayings in your voice mail greeting.

Question 2

Which of the following represents a consistent image for you to present,helping you stand out when compared to other applicants?

A)Virtual image
B)Professional brand
C)Brand image
D)Cross-cultural experience
E)Elevator pitch

Answer 2

B
Explanation: Employers will evaluate your skills and abilities,your character and fit with the job,and your growth potential.To pass that evaluation,you need to be confident that you are applying for the right job,and you need to communicate a strong professional brand-the image you present that makes you stand out compared with other applicants.

Question 3

Which of the following is TRUE of analyzing your strengths and skills?

A)It should be done after composing a résumé and cover letter.
B)It helps you determine which jobs you are best qualified to pursue.
C)It builds a strong occupational network around you.
D)It helps you gain experience in the particular field.
E)It helps you gain transferrable skills that relate to your career goals.

Answer 3

B
Explanation: Analyzing your strengths and skills helps you determine which jobs you are best qualified to pursue.

Question 4

Which of the following is most likely to be included in the professional signature block on an email message?

A)Link to Facebook account
B)Hobbies
C)Family details
D)Contact information
E)Philosophical quotation

Question 5

Which of the following is FALSE about an objective statement on a résumé?

A)Keep it concise.
B)Relate it to the position you are applying for.
C)It can outline what you can do for the employer.
D)They are often challenging to write.
E)Be sure it is general and widely apply to numerous potential employers.

Question 6

Employers use ________ more than twice as much as any other social media to search for potential candidates.

A)LinkedIn
B)Twitter
C)Facebook
D)Bing
E)Google

Question 7

The chronological résumé ________.

A)is a nontraditional format
B)lists content in sequential order,starting with the oldest and working forward
C)highlights education and work experience as the primary assets of the applicant
D)is more appropriate for those applicants who have limited work experience related to the position
E)emphasizes the skills that qualify an applicant for the position

Question 8

Which of the following should be used to communicate the unique value you offer your employer?

A)Networking
B)Signature block
C)Elevator pitch
D)Brand message
E)Tag line

Question 9

Which of the following is a benefit to analyzing your strengths and skills before applying for a job?

A)You can eliminate the need to develop a personal brand.
B)You can incorporate those skills into all social media activity.
C)You can participate in more activities that support your interests and academic major.
D)You can build evidence of skills to use in the resume and interview.
E)You can better determine which clubs and organizations to join.

Question 10

Which of the following should be used to help you emphasize skills when you have limited work experience related to a position?

A)LinkedIn
B)Chronological resume
C)Combination resume
D)A variety of social media sites
E)Functional resume

Question 11

The ________ format is most appropriate for applicants who have worked in positions closely related to the one they are applying for and who also want to emphasize the advanced skillsets required for the new position.

A)chronological
B)traditional
C)functional
D)combined
E)plain text

Question 12

In the context of creating a professional brand,which of the following terms best represents a concise statement designed to communicate your value and initiate a deeper conversation?

A)Value proposition
B)Elevator pitch
C)Mission statement
D)Memorandum
E)Vision statement

Question 13

Which of the following best defines your network?

A)Everyone you know
B)Everyone linked to your social media accounts
C)Everyone you know who is aware of your career goals
D)Everyone who has received a copy of your resume
E)Everyone you are connected to on LinkedIn

Question 14

A(n)________ résumé is a traditional format that organizes the content in sequential order,starting with the most recent and working backward.

A)chronological
B)integrated
C)functional
D)plain text
E)combination

Question 15

A statement that communicates your unique values is referred to as ________.

A)a brand message
B)strengths
C)an elevator pitch
D)social job seeking skills
E)networking

Question 16

What can be done to determine and develop your personal brand message?

A)Create a three-minute elevator pitch.
B)Understand what matters to you and what you are good at.
C)Use your social media profiles to "sell" those skills.
D)Ask for feedback after each interview.
E)Use social media to survey your network.

Question 17

Generally,the work experience section of your résumé should include ________.

A)detailed bullet points describing duties at all prior jobs
B)supervisors' information
C)salary information
D)reasons for leaving past employment
E)internships even if they were volunteer positions

Question 18

The chronological résumé format ________.

A)emphasizes work experience
B)emphasizes skills
C)emphasizes professional contacts
D)is the most appropriate for those applicants who have limited work experience related to the position
E)is most appropriate for those students who are about to start their career

Question 19

When listing educational information on your résumé,________.

A)always include it near the bottom of the résumé
B)list only schools from which you have received (or will receive)a degree
C)if you have several stops and starts in pursuit of a single degree,list all the institutions along the way
D)if you are a transfer student,be sure to list the school where you earned credits,but did not graduate
E)never include your grade point average

Question 20

The contact information on your résumé ________.

A)does not require a postal mailing address in this increasingly technological age
B)should not include links to your social media sites
C)should omit your email address
D)should include a phone number that has a professional voice mail greeting
E)needs to be all-inclusive: all of your email addresses,permanent and present addresses if applicable,as well as your landline and mobile phone numbers

Question 21

A ________ interview brings together several job candidates who are interviewed at the same time.This type of interview can use the standard Q&A format,or they can be project-based action interviews.

A)group
B)telephone
C)panel
D)one-on-one
E)career fair

Question 22

A cover letter ________.

A)should not include your skills,as they will be mentioned in your résumé
B)is not a persuasive message
C)highlights the knowledge and skills more important to the specific position
D)should be generic enough so that you can use it to apply for any job in your field
E)does not need to specify the position you are applying for

Question 23

When you write an unsolicited cover letter,________.

A)gaining attention is relatively easy
B)you are replying to a posting that requests applications
C)your audience is actively looking for someone to fill the job
D)do not end the letter by requesting an interview
E)you need to persuade your audience to read your letter,rather than discard it

Question 24

What should be done to create the most effective content for a résumé?

A)Include an all-inclusive list of skills.
B)Include all jobs ever held.
C)Put your education at the end of the resume.
D)Tailor the content for each position
E)Include objective statements.

Question 25

Interviews are designed to determine if the employer feels a candidate is a good fit for the job.What benefit does an interview offer the job candidate?

A)The candidate can determine whether the job is a good fit for them.
B)The candidate can compare salaries and promotional opportunities.
C)Any interview is an opportunity to practice social skills.
D)The candidate can determine the effectiveness of their social media sites.
E)The candidate can learn how to respond under pressure.

Question 26

In a panel interview ________.

A)make eye contact only with the senior-most person in the group
B)etiquette dictates that you only shake hands if panel members extend their hands first
C)if panel members do not introduce themselves,wait until the conclusion of the meeting to ask for their names and positions
D)business cards are usually not distributed
E)creating a "map" of the table labeled with each panel member's information is a good idea

Question 27

During the first review of your resume,what types of information are recruiters looking for?

A)Critical data points
B)The application letter
C)References
D)Job duties and responsibilities
E)Type of degree

Question 28

A cover letter is a(n)________ sent to a prospective employer.

A)routine message
B)persuasive message
C)goodwill message
D)FYI message
E)claim message

Question 29

When writing a cover letter,after specifying the job you're applying for,what should follow?

A)Your qualifications for that position
B)A request for an interview
C)Why you want to work for that company
D)How the position will enhance your skills
E)How the position supports your career goals

Question 30

If you want to emphasize skills in your resume,what format should you use to develop the resume?

A)Chronological
B)Traditional
C)Functional
D)Web based
E)Combination

Question 31

When writing a solicited cover letter,what can be done to immediately get the reader's attention?

A)Use a personal template.
B)Name the position you are applying for.
C)Use bold and colorful graphics.
D)Build interest with keywords.
E)Ask for an interview.

Question 32

How should a candidate prepare a résumé so it can be entered successfully in an applicant tracking system?

A)Put key words in italics.
B)Include additional design elements.
C)Send the resume as a Word file.
D)Include links.
E)Create a plain-text version.

Question 33

Exaggerating on your résumé ________.

A)is acceptable to a given level
B)is often overlooked if the information is trivial
C)is acceptable if the information pertains to your previous job,but not current job
D)can't hurt you after you have been given the job
E)can be perceived as lying by potential employers

Question 34

A(n)________ is written in response to an advertisement or posting that requests applications.

A)solicited cover letter
B)unsolicited cover letter
C)memorandum
D)letter of reference
E)recommendation

Question 35

Which of the following terms best represents an interview that is conducted by telephone or by computer and webcam?

A)One-on-one interview
B)Panel interview
C)Group interview
D)Action interview
E)Virtual interview

Question 36

When writing a solicited cover letter using the AIDA plan,what type of information should be included in the attention section?

A)An outline of your skills that qualify you for the position
B)The name of the position applying for
C)A list of keywords indicated in the ad
D)Contact information
E)Who you know at the company

Question 37

When writing a cover letter using the AIDA plan,what type of information should be included in the interest/desire section?

A)What interests you most about the position
B)How much you want to work for the organization
C)Skills and abilities that support the goals of the company
D)A request for an interview
E)What job you are applying for

Question 38

________ interviews require applicants to perform under work-based conditions.

A)Traditional one-on-one
B)Telephone
C)Panel
D)Action
E)Virtual

Question 39

Providing your application materials in person ________.

A)is a mandatory option for most advertised positions
B)requires that you consider the impression you will make on those you interact with
C)guarantees that someone at the company will discuss your application with you
D)requires you to collect a return receipt to prove that the company received your material
E)prevents you from following up with the company if they do not respond to your application

Question 40

Which of the following types of interviews is most likely to involve several people,such as a search committee,who gather in a conference or seminar room with a job applicant to discuss the position?

A)Group interview
B)Telephone interview
C)Panel interview
D)One-on-one interview
E)Action interview

Question 41

On campus interviews ________.

A)are always conducted by the same recruiters who represent companies at career fairs
B)are never conducted by actual hiring managers from companies
C)rarely use the traditional one-on-one format
D)are generally of a duration of 10 minutes
E)vary greatly from simple one-on-one interviews that may last only a half hour to detailed agendas that span two days.

Question 42

Career fairs ________.

A)allow recruiters to come to conduct on-campus interviews at a school
B)give you a limited amount of time to impress recruiters from a variety of companies
C)are casual in nature and don't require you to wear professional clothing
D)are best visited later in the day,after recruiters have finished meeting most of the job seekers
E)are an opportunity to answer questions,not ask them

Question 43

If a company has a casual dress code,what can be assumed about interview attire?

A)Business formal attire is appropriate.
B)Bright colors are acceptable to wear.
C)Jewelry and other accessories are appropriate.
D)The company wants to see uniqueness and self-expression from the candidates.
E)Looser,baggier clothes are appropriate.

Question 44

Which of the following would reinforce active listening during a Skype interview?

A)Sitting close to the computer so the interviewer can see your head,but not much else
B)Limiting the use of gestures
C)Taking notes and asking questions
D)Leaning back in your chair
E)Looking at the interviewer's eyes

Question 45

What should be considered when choosing an outfit for a first interview?

A)How can I convey personality through clothing and accessories?
B)Assume casual attire is appropriate for the interview.
C)Wear bold accessories like a distinct piece of jewelry.
D)Wear an outfit that looks like it was purchased on one hanger.
E)If the interview is during summer months,avoid stockings and closed toed shoes.

Question 46

Thank-you messages ________.

A)should never be handwritten and mailed
B)must always be typed
C)seem more official when emailed than when typed and sent as a letter
D)should be personal and reflect your conversation with whom you're writing
E)must be at least three paragraphs long

Question 47

Typically,________ after an interview,you can inquire about the status of the position and communicate your continued interest.

A)three days
B)a week
C)a month
D)two weeks
E)one day

Question 48

The business casual dress code ________.

A)is considered appropriate for all interviewing situations
B)involves three-piece suits for men and dresses for women
C)is typically used in those companies that work in the field of financial or legal management
D)includes options for men like jeans and t-shirts
E)includes options for women like slacks,skirts,dresses,blouses and sweaters

Question 49

A thank-you message should be sent ________ an interview.

A)two days after
B)at least 30 hours after
C)within 24 hours of
D)one week after
E)on the third day from the date of

Question 50

If you choose to follow up on the status of your application,________.

A)follow-up with everyone you met during the interview
B)keep in mind that an email is the least convenient medium for your contact to answer
C)keep in mind that most HR managers prefer email for follow-up messages
D)do not resell your strengths in a written message,as this will seem pushy
E)ensure that you use multiple methods to contact the employer

Question 51

During a group interview,how can you demonstrate respect for other candidates in the group?

A)Be the group leader and help all candidates.
B)Be confident and be yourself so others will too.
C)Provide good eye contact and positive body language.
D)Interrupt others in a way that shows your support.
E)Facilitate interaction within the group while waiting for the interview to begin.

Question 52

What type of questions is used to determine how you would make a decision or respond to a stressful situation?

A)Closed
B)Open ended
C)Subjective
D)Objective
E)Behavioral

Question 53

STAR is used to respond to behavioral questions and identifies which of the following?

A)Situation,task,action,and result
B)Story,time,alternative,and reasoning
C)Situation,team,alternative,and result
D)Simulation,task,action,and reasoning
E)Story,task,alternative,and reasoning

Question 54

Body language and eye contact are strong influencers used to do what?

A)To get the job
B)To make a strong,positive impression
C)To clearly identify what type of work you are looking for
D)To learn about the company
E)To find out the salary and benefits associated with the position

Question 55

Which of the following can managers assess during a group interview?

A)Real weakness
B)Level of aggressiveness
C)Decision making skills
D)Collaborative nature
E)Confidence

Question 56

Which of the following is an appropriate tip to be followed by men while dressing for a business casual dress environment?

A)Ensure that your belt is in contrast with your shoes.
B)Wear both belt and suspenders.
C)Ensure that your shoes are much lighter than your suit.
D)Wear an ironed,button-down shirt and slacks.
E)Avoid wearing dark colored shoes.

Question 57

Which of the following will improve the success of a Skype interview?

A)Creating a professional Skype profile
B)Creating a professional background
C)Having a window behind you
D)Looking at the interviewer
E)Eliminate filler words such as "hmmm" and "right"

Question 58

Which of the following types of interviews is most likely to involve simulated project meetings,scenario or case discussions,or opportunities to solve real problems?

A)Telephone interview
B)Action interview
C)Panel interview
D)Virtual interview
E)One-on-one interview

Question 59

What is the advantage to practicing responses to standard interview questions out loud,before the interview?

A)You will be able to craft elaborate responses.
B)You can eliminate unimportant details about your skills.
C)You will be able to limit your professional brand and focus on your personal statement.
D)Your responses will sound natural.
E)You will be sure to share information important to you.

Question 60

________ questions are designed to determine how you would make decisions,solve problems,or respond to stressful situations.

A)Action
B)Behavioral
C)STAR
D)Demographic
E)Simulated

Question 61

When expressing thanks after an interview,what is the most effective medium to use to indicate personal interest in the company?

A)Text message
B)Phone call
C)Word processed notes
D)Email notes
E)Handwritten notes

Question 62

You should use the format for a direct letter in your cover letter to sell yourself to an employer.

Question 63

When using the ACE process during the interview process,during which step should a candidate identify industries and companies to target for the job search?

A)Application
B)Analysis
C)Composing
D)Competition
E)Evaluating

Question 64

Your resume should be tailored for each specific job you are seeking.

Question 65

Studies have found that those who negotiate salary when offered a job can increase their salary by more than ________.

A)5 to 10 percent
B)20 percent
C)30 percent
D)40 percent
E)50 percent

Question 66

According to a study by the National Consumer Law Center,what percentage of employers perform background checks on potential employees and new hires?

A)Less than 50 percent
B)60 percent
C)70 percent
D)About 80 percent
E)More than 90 percent

Question 67

How can you use the ACE process to improve your skills during the employment search as well as throughout your career?

A)By conducting ongoing evaluation of image and experiences
B)By continuing to emphasize strengths
C)By managing the employment search
D)By analyzing your career goals
E)By managing your social media content

Question 68

It is most effective to focus your time and energy into creating one perfect résumé which you can use for all situations.

Question 69

Which of the following is the first step in developing and marketing your professional brand?

A)Know which companies you want to work for.
B)Establish how to present yourself to companies during the application process.
C)Understand your goals and skills.
D)Evaluate your virtual image.
E)Practice interviewing to gain experience.

Question 70

Internships and summer jobs do not accurately portray a potential career opportunity in a particular field.

Question 71

When you write thank-you notes after the interview,what should your thank-you note reflect?

A)What you liked best about the company
B)Information on projects
C)Salary information
D)Conversations with the person you are writing to
E)Overall impression of the opportunity

Question 72

You should analyze a job advertisement for the keywords that outline the job requirements so that you can demonstrate in your cover letter how you exemplify them.

Question 73

Analyzing your own career interests and goals will limit your employment opportunities.

Question 74

Research suggests that HR professionals believe employee referrals provide the best job applicants.

Question 75

A functional résumé is a traditional format that organizes the content in sequential order,starting with the most recent and working backward.

Question 76

Potential employers can perceive even slight exaggerations of your accomplishments as lies.

Question 77

To prepare for the next interview,what should be done after an initial interview?

A)Research your online presence.
B)Research potential information that might be found in a background check.
C)Evaluate your performance in the interview.
D)Determine potential salary levels.
E)Call within 24 hours to set up the next interview.

Question 78

When interviewing,acting like you are ready to be in the workplace is accomplished by ________.

A)being ready when you arrive
B)having copies of your resume and other supplemental material
C)managing first impressions
D)paying attention to body language and eye contact
E)turning your cell phone off

Question 79

How you communicate your knowledge and skills through your professional brand will determine your job opportunities,and your continued success throughout your career.

Question 80

How are negotiations on a job offer best handled?

A)In writing
B)In a Skype conversation
C)By telephone
D)By email
E)By text