Deck 4: Foundations of Planning

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Question
One criticism of formal planning is that it focuses on how to beat the competition rather than how to _________.

A)create a win-win situation with the competition
B)replicate the competitor's success
C)have cordial relationships with the competition
D)focus on new opportunities
Use Space or
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Question
All managers formally plan, however, few informally plan.
Question
One effect of planning on managers is that it forces them to _________.

A)ignore any change that does not directly affect them
B)work to prevent change
C)anticipate and consider the effect of change
D)fear change
Question
A key function of planning is to create the SWOT analysis.
Question
In informal planning, goals are usually _________ shared with others in the organisation.

A)written, but little is
B)written and much is
C)unwritten, but much is
D)unwritten and little is
Question
Planning is often referred to as _________.

A)an informal strategy
B)the primary management function
C)the organisation's unwritten goals
D)an employee hierarchy
Question
An organisation's creative ability is independent of its formal planning process.
Question
The four reasons that organisations plan is to provide direction, set standards, reduce threat, and reduce uncertainty and the impact of change.
Question
Planning gives organisations direction that primarily helps them improve _________.

A)morale of all employees
B)teamwork and coordinate activities
C)morale of middle managers
D)their image in the business community
Question
Failing to discard successful plans from the past is likely to lead to _________.

A)failure because of the low quality of the plans
B)more success because conditions are unlikely to change in the future
C)success because of the high quality of the plans
D)failure because conditions are likely to change in the future
Question
Which type of planning does the textbook focus on?

A)Informal
B)Primary
C)Formal
D)Secondary
Question
Reduced uncertainty and improved coordination are reasons managers should _________.

A)deal with change
B)minimise waste
C)control morale
D)engage in planning
Question
Organisations that do not formally plan may be more likely to have _________.

A)multiple departments performing the same task
B)a single department carrying out all company functions
C)a strong sense of direction
D)legal problems
Question
Studies of planning show that the key to successful planning is to make sure that the plans _________.

A)are high in quality and appropriately implemented
B)are only shared with top level managers
C)cover every possible detail
D)are easily achievable
Question
Planning gives organisations a way to deal with change that _________.

A)reduces certainty
B)increases ambiguity
C)reduces uncertainty
D)eliminates all uncertainty
Question
A major argument in support of formal plans is that they can replace intuition and creativity.
Question
Contemporary research shows that planning and performance _________.

A)have a generally bidirectional relationship
B)are not generally related
C)have a generally positive relationship
D)have a generally negative relationship
Question
Which statement is consistent with the research on planning in organisations?

A)Evidence generally supports the position that organisations should have formal plans.
B)Evidence suggests that informal plans are more advantageous to an organisation than formal plans.
C)Evidence indicates that formal planning has a negative impact on an organisation's financial results.
D)Evidence is inconclusive about the effectiveness of planning on an organisation.
Question
An organisation's ability to assess its progress is not affected by its planning abilities.
Question
Which of the following is a criticism of planning discussed in the textbook?

A)It stimulates change
B)It encourages managers to focus on future survival
C)It creates rigidity
D)It enhances intuition and creativity
Question
Managers can often point to environmental factors when explaining how their formal plan did not lead to better organisational performance.
Question
The three different types of strategies that managers implement are _________.

A)corporate, competitive and functional
B)public, private and functional
C)long term, short term and functional
D)competitive, non-competitive and long term
Question
An external analysis helps identify _________.

A)a company's opportunities and threats
B)the financial ratios the company should use
C)a company's strengths and weaknesses
D)the short-term goals for a company
Question
All of the following are components of a mission statement except _________.

A)customers
B)markets
C)sustainability
D)technology
Question
A major strength of formal planning is that it reinforces past successes and incorporates them into the future.
Question
In a short essay, define planning and compare formal and informal planning as they are used in various organisations.
Question
When a company has competitive capabilities that assist in creating market value, these are known as _________.

A)core competencies
B)internal strengths
C)market capabilities
D)sustainable capabilities
Question
Describe three ways formal planning helps manage for sustainability.
Question
A corporate strategy focuses primarily on _________.

A)an organisation's key competitors
B)an organisation's core competencies
C)an organisation's mission
D)an organisation's strengths
Question
Formal planning often results in ground-breaking visions that help reinvent the industry.
Question
Once SWOT analysis is complete, managers _________ strategies to address the issues that came up during the analysis.

A)eliminate
B)implement
C)formulate
D)evaluate
Question
Which term refers to an organisation's capital, workers and patents?

A)Core competencies
B)Competitive advantage
C)Internal strengths
D)Resources
Question
The first step in the six-step strategic management process is to _________.

A)analyse the organisation's strengths and weaknesses
B)identify the organisation's mission, goals and strategies
C)identify strategies to reach the organisation's goals
D)implement strategies
Question
Which step of the strategic management process helps identify an organisation's resources and capabilities?

A)Formulating strategies
B)Doing an internal analysis
C)Evaluating results
D)Identifying the mission
Question
A mission statement includes identification of an organisation's _________.

A)strengths and weaknesses
B)directional and specific plans
C)products and philosophy
D)short-term and long-term plans
Question
Together, an organisation's resources and core competencies make up which of the following?

A)Core assets
B)Fundamental beliefs
C)Core philosophy
D)Competitive weapons
Question
Explain the paradox of formal planning.In other words, how can it reinforce success, yet still lead to failure?
Question
Many organisations are finding that customers are increasingly making decisions based on a supplier's sustainability efforts.A major strength of formal planning is that it generally correlates with higher profits.
Question
SWOT analysis identifies and analyses an organisation's _________.

A)human resource assets
B)opportunities, threats, weaknesses and strengths
C)long-term goals
D)strategy for competing in the market
Question
Successful planning depends more on what managers plan than the quality of their planning.
Question
A company that is on the verge of collapse or bankruptcy is most likely to employ which strategy?

A)Retrenchment
B)Hunker down
C)Incremental improvement
D)Turnaround
Question
Up to now your success has been based on selling high-quality, gourmet sandwiches at a price that others cannot match.Your business is pursuing which of Porter's strategies?

A)Cost leadership strategy
B)Differentiation strategy
C)Competitive advantage strategy
D)Focus strategy
Question
This term describes an electric shaver company that carefully observes its competitor's production line to look for ways to improve its own manufacturing process.

A)Reverse marketing
B)Trademarking
C)Benchmarking
D)Quality engineering
Question
You are thinking of buying a bread factory in a nearby state.This action would be an example of _________.

A)vertical integration
B)diversification
C)horizontal integration
D)concentration
Question
Two movie studios combining to form one larger studio is an example of which of the following?

A)Forward vertical integration
B)Backward vertical integration
C)Diversification
D)Horizontal integration
Question
An egg-producing company decided to expand and open its own retail outlets.This is an example of _________.

A)horizontal integration
B)sideway integration
C)concentration
D)vertical integration
Question
Growth strategies include _________.

A)integration, allocation, horizontal diversification and vertical diversification
B)diversification, concentration, integration and stabilisation
C)vertical integration, horizontal integration, lateral integration and horizontal concentration
D)vertical integration, horizontal integration, concentration and diversification
Question
A company with a differentiation strategy focuses on making its products or services _________.

A)affordable
B)familiar
C)similar to its competitors
D)unique and special
Question
When Google purchased YouTube, a company that featured different but related products, Google was engaging in which of the following?

A)Backward vertical integration
B)Concentration
C)Diversification
D)Forward vertical integration
Question
Competitive advantages for a high-prestige, premium coffee franchise like Gloria Jean's are likely to include all of the following except _________.

A)high quality
B)pleasant venues
C)lowest prices
D)well-trained employees
Question
A company that looks for a niche in the market is following which strategy?

A)Retrenchment
B)Focus
C)Differentiation
D)Corporate
Question
Which of the following is a competitive strategy?

A)Differentiation
B)Growth
C)Renewal
D)Stability
Question
Which of the following would you expect to find in a clothing store that follows a cost leadership strategy?

A)Pampered, personalised service
B)Only finest, most expensive materials
C)Basic, no frills and practical items
D)State-of-the-art design
Question
Troubled companies seek _________ to address serious problems.

A)corporate strategies
B)competitive strategies
C)vertical and horizontal strategies
D)renewal strategies
Question
Metcash (owner of the IGA supermarket group) increasing its supermarket holdings is an example of which of the following?

A)Vertical integration
B)Concentration
C)Horizontal integration
D)Diversification
Question
The _________ strategy occupies the level below the corporate strategy.

A)functional
B)performance
C)competitive
D)business unit
Question
To address limited, short-term problems, a company is most likely to employ a _________ strategy.

A)retrenchment
B)turnaround
C)doomsday
D)self-critical
Question
A cost leadership competitive strategy focuses on which of the following?

A)Innovation
B)Luxury
C)Elegant design
D)Lowest prices
Question
Two companies that both sell surfing gear combine.What are they doing?

A)Backward vertical integration, because they are sharing distribution
B)Diversifying, because they both sell the same products
C)Integrating vertically, because they both sell the same products
D)Integrating horizontally, because they both sell similar products
Question
Virgin Blue acquiring Tiger Air is an example of which of the following?

A)Diversification
B)Horizontal integration
C)Vertical integration
D)Concentration
Question
Core competencies include an organisation's major capabilities and its resources.
Question
SWOT analysis includes the identification of an organisation's strengths, weaknesses, opportunities and threats.
Question
Which of the following best defines goals?

A)Desired outcomes for the future.
B)Unlikely outcomes for the future.
C)Likely outcomes for the future.
D)Short-term targets.
Question
A company with a stability strategy will plan to dramatically increase market share in a highly competitive market.
Question
When going through the strategic management process, a company first formulates the strategy, and then undertakes a SWOT analysis.
Question
The final three steps in the strategic management process involve the creation, implementation and evaluation of strategies for realising organisational goals.
Question
Recently, Taste has considered buying a local competitor and the two would combine under the Taste name.This is an example of which of the following?

A)Diversification
B)Horizontal integration
C)Vertical integration
D)Stability
Question
Strategic management aims to enable the organisation's departments to work independently to achieve structural goals.
Question
Discuss how Kraft Foods used big data to increase its sale of Vegemite.
Question
List and briefly describe the three strategic options involved in a corporate strategy
Question
Capabilities are 'what' an organisation has; resources are 'how' it uses what it has.
Question
A focus strategy seeks to appeal to a narrow segment of a market.
Question
Strategic management is the act of figuring out how an organisation will compete in the marketplace and attract loyal customers.
Question
For a limited time, Taste is thinking of coming out with a new sandwich that is 100 per cent vegan.Catering to the small segment of the market that is vegan is an example of a _________.

A)long-term strategy
B)focus strategy
C)differentiation strategy
D)cost leadership strategy
Question
The most drastic renewal strategy an organisation can carry out is a retrenchment strategy.
Question
What are the six steps of the strategic management process?
Question
An external analysis will identify the threats to a company's well-being, but not opportunities for success.
Question
'Build a better mousetrap' is a way of describing a competitive advantage.
Question
The first step in the strategic management process is analysing the external environment.
Question
Briefly describe the questions involved in formulating a mission statement.Provide an example of a real or fictitious mission statement.
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Deck 4: Foundations of Planning
1
One criticism of formal planning is that it focuses on how to beat the competition rather than how to _________.

A)create a win-win situation with the competition
B)replicate the competitor's success
C)have cordial relationships with the competition
D)focus on new opportunities
focus on new opportunities
2
All managers formally plan, however, few informally plan.
False
3
One effect of planning on managers is that it forces them to _________.

A)ignore any change that does not directly affect them
B)work to prevent change
C)anticipate and consider the effect of change
D)fear change
anticipate and consider the effect of change
4
A key function of planning is to create the SWOT analysis.
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
5
In informal planning, goals are usually _________ shared with others in the organisation.

A)written, but little is
B)written and much is
C)unwritten, but much is
D)unwritten and little is
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
6
Planning is often referred to as _________.

A)an informal strategy
B)the primary management function
C)the organisation's unwritten goals
D)an employee hierarchy
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
7
An organisation's creative ability is independent of its formal planning process.
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
8
The four reasons that organisations plan is to provide direction, set standards, reduce threat, and reduce uncertainty and the impact of change.
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
9
Planning gives organisations direction that primarily helps them improve _________.

A)morale of all employees
B)teamwork and coordinate activities
C)morale of middle managers
D)their image in the business community
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
10
Failing to discard successful plans from the past is likely to lead to _________.

A)failure because of the low quality of the plans
B)more success because conditions are unlikely to change in the future
C)success because of the high quality of the plans
D)failure because conditions are likely to change in the future
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
11
Which type of planning does the textbook focus on?

A)Informal
B)Primary
C)Formal
D)Secondary
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
12
Reduced uncertainty and improved coordination are reasons managers should _________.

A)deal with change
B)minimise waste
C)control morale
D)engage in planning
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
13
Organisations that do not formally plan may be more likely to have _________.

A)multiple departments performing the same task
B)a single department carrying out all company functions
C)a strong sense of direction
D)legal problems
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
14
Studies of planning show that the key to successful planning is to make sure that the plans _________.

A)are high in quality and appropriately implemented
B)are only shared with top level managers
C)cover every possible detail
D)are easily achievable
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
15
Planning gives organisations a way to deal with change that _________.

A)reduces certainty
B)increases ambiguity
C)reduces uncertainty
D)eliminates all uncertainty
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
16
A major argument in support of formal plans is that they can replace intuition and creativity.
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
17
Contemporary research shows that planning and performance _________.

A)have a generally bidirectional relationship
B)are not generally related
C)have a generally positive relationship
D)have a generally negative relationship
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
18
Which statement is consistent with the research on planning in organisations?

A)Evidence generally supports the position that organisations should have formal plans.
B)Evidence suggests that informal plans are more advantageous to an organisation than formal plans.
C)Evidence indicates that formal planning has a negative impact on an organisation's financial results.
D)Evidence is inconclusive about the effectiveness of planning on an organisation.
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
19
An organisation's ability to assess its progress is not affected by its planning abilities.
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
20
Which of the following is a criticism of planning discussed in the textbook?

A)It stimulates change
B)It encourages managers to focus on future survival
C)It creates rigidity
D)It enhances intuition and creativity
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
21
Managers can often point to environmental factors when explaining how their formal plan did not lead to better organisational performance.
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
22
The three different types of strategies that managers implement are _________.

A)corporate, competitive and functional
B)public, private and functional
C)long term, short term and functional
D)competitive, non-competitive and long term
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
23
An external analysis helps identify _________.

A)a company's opportunities and threats
B)the financial ratios the company should use
C)a company's strengths and weaknesses
D)the short-term goals for a company
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
24
All of the following are components of a mission statement except _________.

A)customers
B)markets
C)sustainability
D)technology
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
25
A major strength of formal planning is that it reinforces past successes and incorporates them into the future.
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
26
In a short essay, define planning and compare formal and informal planning as they are used in various organisations.
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
27
When a company has competitive capabilities that assist in creating market value, these are known as _________.

A)core competencies
B)internal strengths
C)market capabilities
D)sustainable capabilities
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
28
Describe three ways formal planning helps manage for sustainability.
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
29
A corporate strategy focuses primarily on _________.

A)an organisation's key competitors
B)an organisation's core competencies
C)an organisation's mission
D)an organisation's strengths
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
30
Formal planning often results in ground-breaking visions that help reinvent the industry.
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
31
Once SWOT analysis is complete, managers _________ strategies to address the issues that came up during the analysis.

A)eliminate
B)implement
C)formulate
D)evaluate
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
32
Which term refers to an organisation's capital, workers and patents?

A)Core competencies
B)Competitive advantage
C)Internal strengths
D)Resources
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
33
The first step in the six-step strategic management process is to _________.

A)analyse the organisation's strengths and weaknesses
B)identify the organisation's mission, goals and strategies
C)identify strategies to reach the organisation's goals
D)implement strategies
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
34
Which step of the strategic management process helps identify an organisation's resources and capabilities?

A)Formulating strategies
B)Doing an internal analysis
C)Evaluating results
D)Identifying the mission
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
35
A mission statement includes identification of an organisation's _________.

A)strengths and weaknesses
B)directional and specific plans
C)products and philosophy
D)short-term and long-term plans
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
36
Together, an organisation's resources and core competencies make up which of the following?

A)Core assets
B)Fundamental beliefs
C)Core philosophy
D)Competitive weapons
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
37
Explain the paradox of formal planning.In other words, how can it reinforce success, yet still lead to failure?
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
38
Many organisations are finding that customers are increasingly making decisions based on a supplier's sustainability efforts.A major strength of formal planning is that it generally correlates with higher profits.
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
39
SWOT analysis identifies and analyses an organisation's _________.

A)human resource assets
B)opportunities, threats, weaknesses and strengths
C)long-term goals
D)strategy for competing in the market
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
40
Successful planning depends more on what managers plan than the quality of their planning.
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
41
A company that is on the verge of collapse or bankruptcy is most likely to employ which strategy?

A)Retrenchment
B)Hunker down
C)Incremental improvement
D)Turnaround
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
42
Up to now your success has been based on selling high-quality, gourmet sandwiches at a price that others cannot match.Your business is pursuing which of Porter's strategies?

A)Cost leadership strategy
B)Differentiation strategy
C)Competitive advantage strategy
D)Focus strategy
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
43
This term describes an electric shaver company that carefully observes its competitor's production line to look for ways to improve its own manufacturing process.

A)Reverse marketing
B)Trademarking
C)Benchmarking
D)Quality engineering
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
44
You are thinking of buying a bread factory in a nearby state.This action would be an example of _________.

A)vertical integration
B)diversification
C)horizontal integration
D)concentration
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
45
Two movie studios combining to form one larger studio is an example of which of the following?

A)Forward vertical integration
B)Backward vertical integration
C)Diversification
D)Horizontal integration
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
46
An egg-producing company decided to expand and open its own retail outlets.This is an example of _________.

A)horizontal integration
B)sideway integration
C)concentration
D)vertical integration
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
47
Growth strategies include _________.

A)integration, allocation, horizontal diversification and vertical diversification
B)diversification, concentration, integration and stabilisation
C)vertical integration, horizontal integration, lateral integration and horizontal concentration
D)vertical integration, horizontal integration, concentration and diversification
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
48
A company with a differentiation strategy focuses on making its products or services _________.

A)affordable
B)familiar
C)similar to its competitors
D)unique and special
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
49
When Google purchased YouTube, a company that featured different but related products, Google was engaging in which of the following?

A)Backward vertical integration
B)Concentration
C)Diversification
D)Forward vertical integration
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
50
Competitive advantages for a high-prestige, premium coffee franchise like Gloria Jean's are likely to include all of the following except _________.

A)high quality
B)pleasant venues
C)lowest prices
D)well-trained employees
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
51
A company that looks for a niche in the market is following which strategy?

A)Retrenchment
B)Focus
C)Differentiation
D)Corporate
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
52
Which of the following is a competitive strategy?

A)Differentiation
B)Growth
C)Renewal
D)Stability
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
53
Which of the following would you expect to find in a clothing store that follows a cost leadership strategy?

A)Pampered, personalised service
B)Only finest, most expensive materials
C)Basic, no frills and practical items
D)State-of-the-art design
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
54
Troubled companies seek _________ to address serious problems.

A)corporate strategies
B)competitive strategies
C)vertical and horizontal strategies
D)renewal strategies
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
55
Metcash (owner of the IGA supermarket group) increasing its supermarket holdings is an example of which of the following?

A)Vertical integration
B)Concentration
C)Horizontal integration
D)Diversification
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
56
The _________ strategy occupies the level below the corporate strategy.

A)functional
B)performance
C)competitive
D)business unit
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
57
To address limited, short-term problems, a company is most likely to employ a _________ strategy.

A)retrenchment
B)turnaround
C)doomsday
D)self-critical
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
58
A cost leadership competitive strategy focuses on which of the following?

A)Innovation
B)Luxury
C)Elegant design
D)Lowest prices
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
59
Two companies that both sell surfing gear combine.What are they doing?

A)Backward vertical integration, because they are sharing distribution
B)Diversifying, because they both sell the same products
C)Integrating vertically, because they both sell the same products
D)Integrating horizontally, because they both sell similar products
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
60
Virgin Blue acquiring Tiger Air is an example of which of the following?

A)Diversification
B)Horizontal integration
C)Vertical integration
D)Concentration
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
61
Core competencies include an organisation's major capabilities and its resources.
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
62
SWOT analysis includes the identification of an organisation's strengths, weaknesses, opportunities and threats.
Unlock Deck
Unlock for access to all 117 flashcards in this deck.
Unlock Deck
k this deck
63
Which of the following best defines goals?

A)Desired outcomes for the future.
B)Unlikely outcomes for the future.
C)Likely outcomes for the future.
D)Short-term targets.
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64
A company with a stability strategy will plan to dramatically increase market share in a highly competitive market.
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65
When going through the strategic management process, a company first formulates the strategy, and then undertakes a SWOT analysis.
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66
The final three steps in the strategic management process involve the creation, implementation and evaluation of strategies for realising organisational goals.
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67
Recently, Taste has considered buying a local competitor and the two would combine under the Taste name.This is an example of which of the following?

A)Diversification
B)Horizontal integration
C)Vertical integration
D)Stability
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68
Strategic management aims to enable the organisation's departments to work independently to achieve structural goals.
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69
Discuss how Kraft Foods used big data to increase its sale of Vegemite.
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70
List and briefly describe the three strategic options involved in a corporate strategy
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71
Capabilities are 'what' an organisation has; resources are 'how' it uses what it has.
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72
A focus strategy seeks to appeal to a narrow segment of a market.
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73
Strategic management is the act of figuring out how an organisation will compete in the marketplace and attract loyal customers.
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74
For a limited time, Taste is thinking of coming out with a new sandwich that is 100 per cent vegan.Catering to the small segment of the market that is vegan is an example of a _________.

A)long-term strategy
B)focus strategy
C)differentiation strategy
D)cost leadership strategy
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75
The most drastic renewal strategy an organisation can carry out is a retrenchment strategy.
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76
What are the six steps of the strategic management process?
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77
An external analysis will identify the threats to a company's well-being, but not opportunities for success.
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78
'Build a better mousetrap' is a way of describing a competitive advantage.
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79
The first step in the strategic management process is analysing the external environment.
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80
Briefly describe the questions involved in formulating a mission statement.Provide an example of a real or fictitious mission statement.
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