Deck 14: Firms in Competitive Markets
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Deck 14: Firms in Competitive Markets
1
It is possible for firms in a competitive market to earn positive accounting profits in the long-run.
True
2
A firm will shut down in the short run if revenue is not sufficient to cover its variable costs of production.
True
3
In making a short-run profit-maximising production decision, the firm must consider both fixed and variable cost.
False
4
A firm will exit in the short run if total revenue is less than total costs.
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5
A firm's incentive to compare marginal revenue and marginal cost is an application of the principle that rational people think at the margin.
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6
It is not possible for the marginal firm in a competitive market to make an economic profit in the long-run.
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7
One of the important characteristics of a perfectly competitive market is that there are many buyers and sellers.
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8
For a firm in a competitive market, marginal revenue is always equal to average revenue.
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9
A profit-maximising firm in a competitive market will not increase production when average revenue exceeds marginal cost.
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10
A firm in a competitive market will maximise profit when the level of production is such that marginal cost equals price.
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11
When individual firms in competitive markets increase their production, it is likely that market price will fall.
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12
A firm must be participating in a competitive market in order for average revenue to equal price.
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13
To answer the question 'How much revenue does the farm receive for the typical gallon of milk'?, a dairy farmer must be able to calculate sunk cost.
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14
The supply curve of a firm in a competitive market is equal to average variable cost, above the minimum of marginal cost.
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15
The average total cost becomes downward sloping when it is crossed by the marginal cost curve.
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16
If a firm is able to influence the market price of the good it sells, it has market power.
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17
The long-run equilibrium in a competitive market characterised by firms with identical costs is generally characterised by firms operating at efficient scale.
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18
By comparing the marginal revenue and marginal cost from each unit produced, a firm in a competitive market can determine the profit-maximising level of production.
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19
Firms in competitive markets are said to be price takers.
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20
In a competitive market, firms that increase prices experience increases in sales.
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21
If a perfectly competitive firm in equilibrium increases output by 25 per cent marginal revenue will fall and marginal costs will rise.
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22
In a competitive market, the actions of any single buyer or seller will have a negligible impact on the market price.
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23
When a firm experiences zero-profit equilibrium, the firm's revenue must be sufficient to cover all opportunity costs.
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24
In the long run, when price is less than average total cost for all possible levels of production, a firm in a competitive market will choose to exit (or not enter) the market.
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25
All of the following conditions are consistent with a firm's decision to shut down:
TR < VC, TR/Q < VC/Q, and P < MR.
(TR = total revenue, VC = variable cost, Q = level of production, P = price and MR = marginal revenue.)
TR < VC, TR/Q < VC/Q, and P < MR.
(TR = total revenue, VC = variable cost, Q = level of production, P = price and MR = marginal revenue.)
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26
A miniature golf course is a good example of where fixed costs become relevant to the decision of when to open and when to close for the season.
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27
In a competitive market, positive accounting profits will encourage entry by more firms until the marginal firm has zero accounting profit.
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28
New firms will enter the market when profit-maximising firms in competitive markets are earning profits.
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29
Sunk costs are relevant to decisions about business strategy, as huge amounts of time have been invested in ensuring that the business is set up for success.
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30
For a farmer facing a long-run decision about whether to exit the market or not, the cost of her land is considered to be sunk.
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31
Marginal adjustments to production end when firms in competitive markets experience a price equal to marginal revenue.
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32
If a firm in a competitive market sells 25 per cent less, then its total revenue will fall by 25 per cent.
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33
A profit-maximising firm should always increase the level of production if marginal cost exceeds marginal revenue
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34
The long-run supply curve in a competitive market must be more inelastic than the short-run supply curve.
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35
When a profit-maximising firm in a competitive market experiences rising prices, it will respond with an increase in production.
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36
In the long run, a competitive market with 1000 identical firms will experience an equilibrium price equal to the minimum of each firm's average total cost.
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37
When a resource used in the production of a good sold in a competitive market is available in only limited quantities, the long-run supply curve is likely to be upward-sloping.
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38
At the end of the process of entry and exit, it is possible that some firms in a competitive market are making positive economic profit.
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39
Restaurants often remain open for lunch even if they attract few customers because, the variable costs are small relative to the revenue, even if the fixed costs are large.
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40
The long run supply curve for a perfectly competitive firm is the segment of the marginal cost curve that lies above the average total cost curve.
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41
Table 14-1
This table shows the revenue and costs of a parrot farmer.

Refer to Table 14-1. If the farmer chooses to maximise profit, the appropriate output level is where marginal cost is equal to:
A) seven parrots
B) 12 parrots
C) 15 parrots
D) 20 parrots
This table shows the revenue and costs of a parrot farmer.

Refer to Table 14-1. If the farmer chooses to maximise profit, the appropriate output level is where marginal cost is equal to:
A) seven parrots
B) 12 parrots
C) 15 parrots
D) 20 parrots
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42
Which of the following are true of comparing marginal revenue to marginal cost? (i) it reveals the contribution of the last unit of production to total profit
(ii) it is helpful in making profit-maximising production decisions
(iii) it always reveals whether a firm is making an economic profit
(iv) it tells a firm whether its fixed costs are too high
A) (i) and (ii) only
B) (iii) only
C) (ii) and (iii) only
D) (i), (ii), (iii) and (iv)
(ii) it is helpful in making profit-maximising production decisions
(iii) it always reveals whether a firm is making an economic profit
(iv) it tells a firm whether its fixed costs are too high
A) (i) and (ii) only
B) (iii) only
C) (ii) and (iii) only
D) (i), (ii), (iii) and (iv)
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43
Table 14-2
The price of each David Butterfly a butterfly farmer in Greytown sells is:

Refer to Table 14-2. Price equals average revenue over the range of:
A) one to three
B) three to six
C) six to nine
D) over the whole range of output
The price of each David Butterfly a butterfly farmer in Greytown sells is:

Refer to Table 14-2. Price equals average revenue over the range of:
A) one to three
B) three to six
C) six to nine
D) over the whole range of output
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44
For a firm in a perfectly competitive market, the price of the good is always equal to:
A) marginal revenue
B) average revenue
C) equilibrium market price.
D) all of the above
A) marginal revenue
B) average revenue
C) equilibrium market price.
D) all of the above
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45
When a firm has market power, it can:
A) sell as much as it wants at any market price
B) control the number of firms that will operate in an industry
C) influence the market price of the good it sells
D) choose to disregard government regulation
A) sell as much as it wants at any market price
B) control the number of firms that will operate in an industry
C) influence the market price of the good it sells
D) choose to disregard government regulation
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46
Suppose a firm in a perfectly competitive market doubles its sales. This means that the firm's total revenue will:
A) decrease because prices will fall
B) exactly double
C) increase by more than double because prices will rise
D) This cannot be determined without data on the firm's costs
A) decrease because prices will fall
B) exactly double
C) increase by more than double because prices will rise
D) This cannot be determined without data on the firm's costs
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47
When a firm has little ability to influence market prices, it is said to be in what kind of a market?
A) a strategic market
B) a competitive market
C) a power market
D) a thin market
A) a strategic market
B) a competitive market
C) a power market
D) a thin market
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48
Table 14-1
This table shows the revenue and costs of a parrot farmer.

Refer to Table 14-1. The maximum profit available to this farmer's firm is:
A) $21
B) $36
C) $45
D) $56
This table shows the revenue and costs of a parrot farmer.

Refer to Table 14-1. The maximum profit available to this farmer's firm is:
A) $21
B) $36
C) $45
D) $56
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49
Total profit for a firm is calculated as:
A) total revenue minus total cost
B) marginal revenue minus average cost
C) average revenue minus average cost
D) marginal revenue minus marginal cost
A) total revenue minus total cost
B) marginal revenue minus average cost
C) average revenue minus average cost
D) marginal revenue minus marginal cost
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50
Table 14-2
The price of each David Butterfly a butterfly farmer in Greytown sells is:

Refer to Table 14-2. If the firm doubles its output from three to six units, total revenue will:
A) increase by less than $45
B) increase by more than $45
C) increase by exactly $45
D) this cannot be determined without data on the farmer's costs
The price of each David Butterfly a butterfly farmer in Greytown sells is:

Refer to Table 14-2. If the firm doubles its output from three to six units, total revenue will:
A) increase by less than $45
B) increase by more than $45
C) increase by exactly $45
D) this cannot be determined without data on the farmer's costs
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51
Table 14-1
This table shows the revenue and costs of a parrot farmer.

Refer to Table 14-1. Average revenue will equal to marginal cost when harvest is equal to:
A) 1 parrot
B) 3 parrots
C) 5 parrots
D) 8 parrots
This table shows the revenue and costs of a parrot farmer.

Refer to Table 14-1. Average revenue will equal to marginal cost when harvest is equal to:
A) 1 parrot
B) 3 parrots
C) 5 parrots
D) 8 parrots
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52
Table 14-1
This table shows the revenue and costs of a parrot farmer.

Refer to Table 14-1. If the farmer determines that marginal cost is $11, harvest of parrots should:
A) increase production to maximise profit
B) decrease production to maximise profit
C) maintain its current level of production to maximise profit
D) stop and the farmer produce a new product instead
This table shows the revenue and costs of a parrot farmer.

Refer to Table 14-1. If the farmer determines that marginal cost is $11, harvest of parrots should:
A) increase production to maximise profit
B) decrease production to maximise profit
C) maintain its current level of production to maximise profit
D) stop and the farmer produce a new product instead
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53
Table 14-1
This table shows the revenue and costs of a parrot farmer.

Refer to Table 14-1. If the farmer harvested three parrots then:
A) fixed cost is zero
B) marginal cost is $14
C) total revenue is less than variable cost
D) marginal revenue is less than marginal cost
This table shows the revenue and costs of a parrot farmer.

Refer to Table 14-1. If the farmer harvested three parrots then:
A) fixed cost is zero
B) marginal cost is $14
C) total revenue is less than variable cost
D) marginal revenue is less than marginal cost
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54
If marginal cost exceeds marginal revenue:
A) the firm must be experiencing losses
B) the firm may still be earning a profit
C) the firm is most likely to be at a profit-maximising level of output
D) a profit-maximising firm should always increase the level of production
A) the firm must be experiencing losses
B) the firm may still be earning a profit
C) the firm is most likely to be at a profit-maximising level of output
D) a profit-maximising firm should always increase the level of production
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55
A market is competitive if which of the following are true? (i) each buyer is small compared to the market
(ii) a single firm has a significant impact on the market price
(iii) the good offered for sale is largely the same
A) (i) and (ii) only
B) (ii) and (iii) only
C) (i) and (iii) only
D) (i), (ii) and (iii)
(ii) a single firm has a significant impact on the market price
(iii) the good offered for sale is largely the same
A) (i) and (ii) only
B) (ii) and (iii) only
C) (i) and (iii) only
D) (i), (ii) and (iii)
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56
The costs of investigating new factories can be regarded as a sunk cost
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57
Table 14-1
This table shows the revenue and costs of a parrot farmer.

Refer to Table 14-1. If the farmer finds that its marginal cost is $20, the best response would be to:
A) increase production to maximise profit
B) plant more vines for the parrots to feed on
C) maintain its current level of production to maximise profit
D) decrease production to maximise profit
This table shows the revenue and costs of a parrot farmer.

Refer to Table 14-1. If the farmer finds that its marginal cost is $20, the best response would be to:
A) increase production to maximise profit
B) plant more vines for the parrots to feed on
C) maintain its current level of production to maximise profit
D) decrease production to maximise profit
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58
In a competitive market, the actions of any single buyer or seller will:
A) cause a noticeable change in overall production and a change in final product price
B) have little effect on overall production but will ultimately change final product price
C) have a negligible impact on the market price
D) adversely affect the profitability of more than one firm in the market
A) cause a noticeable change in overall production and a change in final product price
B) have little effect on overall production but will ultimately change final product price
C) have a negligible impact on the market price
D) adversely affect the profitability of more than one firm in the market
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59
Table 14-2
The price of each David Butterfly a butterfly farmer in Greytown sells is:

Refer to Table 14-2. The price and quantity relationship shows that the market structure most likely facing a butterfly farmer is a:
A) trade market
B) competitive market
C) developing market
D) resource market
The price of each David Butterfly a butterfly farmer in Greytown sells is:

Refer to Table 14-2. The price and quantity relationship shows that the market structure most likely facing a butterfly farmer is a:
A) trade market
B) competitive market
C) developing market
D) resource market
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60
Table 14-2
The price of each David Butterfly a butterfly farmer in Greytown sells is:

Refer to Table 14-2. Marginal revenue is declining over the range:
A) none; marginal revenue is constant over the whole range of output
B) one to three
C) three to six
D) three to nine
The price of each David Butterfly a butterfly farmer in Greytown sells is:

Refer to Table 14-2. Marginal revenue is declining over the range:
A) none; marginal revenue is constant over the whole range of output
B) one to three
C) three to six
D) three to nine
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61
Because the goods offered for sale in a competitive market are largely the same:
A) there will be few sellers in the market
B) there will be few buyers in the market
C) sellers will have little reason to charge less than the going market price
D) buyers will have market power
A) there will be few sellers in the market
B) there will be few buyers in the market
C) sellers will have little reason to charge less than the going market price
D) buyers will have market power
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62
The Wheeler Wheat Farm sells wheat to a grain broker. Since the market for wheat is generally considered to be competitive, the Wheeler Farm:
A) does not choose the quantity of wheat to produce
B) does not have any fixed costs of production
C) is not able to earn an accounting profit
D) does not choose the price at which it sells its wheat
A) does not choose the quantity of wheat to produce
B) does not have any fixed costs of production
C) is not able to earn an accounting profit
D) does not choose the price at which it sells its wheat
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63
Graph 14-1
This graph depicts the cost structure for a firm in a competitive market. Use the graph to answer the following question(s).
Refer to Graph 14-1. When marginal revenue is equal to MC3, the profit-maximising firm will produce what level of output?
A) Q1
B) Q2
C) Q3
D) Q4

This graph depicts the cost structure for a firm in a competitive market. Use the graph to answer the following question(s).
Refer to Graph 14-1. When marginal revenue is equal to MC3, the profit-maximising firm will produce what level of output?
A) Q1
B) Q2
C) Q3
D) Q4
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64
Profit-maximising producers in a competitive market in general, produce output at a point where:
A) marginal cost is decreasing
B) total sales are maximised
C) marginal cost is increasing
D) price is less than marginal revenue
A) marginal cost is decreasing
B) total sales are maximised
C) marginal cost is increasing
D) price is less than marginal revenue
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65
Which of the following statements best reflects a price-taking firm?
A) if the firm were to charge more than the going price, it would sell none of its goods
B) the firm has no incentive to charge less than the going price
C) the firm can sell as much as it wants at the going price
D) all of the above are true
A) if the firm were to charge more than the going price, it would sell none of its goods
B) the firm has no incentive to charge less than the going price
C) the firm can sell as much as it wants at the going price
D) all of the above are true
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66
When buyers in a competitive market take the selling price as given, they are said to be:
A) free-riders
B) market entrants
C) price takers
D) monopolists
A) free-riders
B) market entrants
C) price takers
D) monopolists
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67
In a competitive market, no single producer can influence the market price because:
A) many other sellers are offering a product that is essentially identical
B) consumers have more influence over the market price than producers do
C) producers agree not to change the price
D) government intervention prevents firms from influencing price
A) many other sellers are offering a product that is essentially identical
B) consumers have more influence over the market price than producers do
C) producers agree not to change the price
D) government intervention prevents firms from influencing price
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68
When marginal revenue equals marginal cost:
A) the firm must be generating economic profits
B) the profit-maximising firm should always increase its level of production
C) the firm must be generating economic losses
D) losses may be minimised, rather than profits being maximised
A) the firm must be generating economic profits
B) the profit-maximising firm should always increase its level of production
C) the firm must be generating economic losses
D) losses may be minimised, rather than profits being maximised
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69
Which of the following is not a characteristic of a perfectly competitive market?
A) firms are price takers
B) there are many sellers in the market
C) goods offered for sale are largely the same
D) firms have difficulty entering the market
A) firms are price takers
B) there are many sellers in the market
C) goods offered for sale are largely the same
D) firms have difficulty entering the market
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70
Graph 14-1
This graph depicts the cost structure for a firm in a competitive market. Use the graph to answer the following question(s).
Refer to Graph 14-1. What price level will leave the profit-maximising firm with zero profits?
A) MC1
B) MC2
C) MC3
D) MC4

This graph depicts the cost structure for a firm in a competitive market. Use the graph to answer the following question(s).
Refer to Graph 14-1. What price level will leave the profit-maximising firm with zero profits?
A) MC1
B) MC2
C) MC3
D) MC4
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71
When firms think at the margin and make incremental adjustments to the level of production, they are naturally led to a level of production where:
A) average variable cost exceeds marginal cost
B) costs are minimised
C) profit is maximised
D) total cost is less than average revenue
A) average variable cost exceeds marginal cost
B) costs are minimised
C) profit is maximised
D) total cost is less than average revenue
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72
Why would a profit-maximising firm in a competitive market set a price higher than the market price?
A) if this would result in higher profits
B) if the firm's costs had increased
C) if this would increase the firm's market share
D) none of the above
A) if this would result in higher profits
B) if the firm's costs had increased
C) if this would increase the firm's market share
D) none of the above
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73
Graph 14-1
This graph depicts the cost structure for a firm in a competitive market. Use the graph to answer the following question(s).
Refer to Graph 14-1. When market price is at MC4, a profit-maximising firm will produce what level of output?
A) Q1
B) Q2
C) Q3
D) Q4

This graph depicts the cost structure for a firm in a competitive market. Use the graph to answer the following question(s).
Refer to Graph 14-1. When market price is at MC4, a profit-maximising firm will produce what level of output?
A) Q1
B) Q2
C) Q3
D) Q4
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74
Of the following characteristics of competitive markets, which are necessary for firms to be price takers? (i) many sellers
(ii) goods offered for sale are largely the same
(iii) firms can freely enter or exit the market
A) (i) and (ii) only
B) (iii) only
C) (ii) and (iii) only
D) all are necessary
(ii) goods offered for sale are largely the same
(iii) firms can freely enter or exit the market
A) (i) and (ii) only
B) (iii) only
C) (ii) and (iii) only
D) all are necessary
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75
The implication of a firm being a price taker is that, if it increases its price then:
A) buyers will purchase from other sellers instead
B) buyers will pay the higher price in the short run
C) other sellers in the market will increase prices as well
D) the firm will need to advertise to sell its goods
A) buyers will purchase from other sellers instead
B) buyers will pay the higher price in the short run
C) other sellers in the market will increase prices as well
D) the firm will need to advertise to sell its goods
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76
If a firm in a competitive market increases production and its marginal revenue remains greater than its marginal cost, raising production will:
A) be profitable
B) cause the firm to incur losses
C) leave profit unchanged
D) It is impossible to tell from the information provided
A) be profitable
B) cause the firm to incur losses
C) leave profit unchanged
D) It is impossible to tell from the information provided
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77
Graph 14-1
This graph depicts the cost structure for a firm in a competitive market. Use the graph to answer the following question(s).
-Refer to Graph 14-1. When market price is at MC2, a firm producing output level Q1 would experience:
A) profits equal to (MC2 - MC1) * Q1
B) zero profits
C) losses equal to (MC2 - MC1) * Q1
D) losses because P < ATC

This graph depicts the cost structure for a firm in a competitive market. Use the graph to answer the following question(s).
-Refer to Graph 14-1. When market price is at MC2, a firm producing output level Q1 would experience:
A) profits equal to (MC2 - MC1) * Q1
B) zero profits
C) losses equal to (MC2 - MC1) * Q1
D) losses because P < ATC
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78
A rice farmer sells rice to an Australian grain broker. Suppose that the market for rice is competitive. This means that the farmer will maximise profit by choosing:
A) to produce the quantity at which average fixed cost is minimised
B) to sell its wheat at a price where marginal cost is equal to average total cost
C) the quantity at which market price is equal to the farm's marginal cost of production
D) the quantity where average revenue is equal to the farm's average variable cost
A) to produce the quantity at which average fixed cost is minimised
B) to sell its wheat at a price where marginal cost is equal to average total cost
C) the quantity at which market price is equal to the farm's marginal cost of production
D) the quantity where average revenue is equal to the farm's average variable cost
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79
When a firm in a competitive market produces 10 units of output, it has a marginal revenue of $5 what is the firm's total revenue when it produces 9 units of output?
A) $15
B) $45
C) $65
D) this cannot be determined from the information given
A) $15
B) $45
C) $65
D) this cannot be determined from the information given
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80
When you buy a product from a firm in a competitive market, the price you pay for the product is likely to be:
A) equal the marginal revenue of the firm
B) less than the average revenue of the firm
C) much greater than the cost of producing the product
D) all of the above
A) equal the marginal revenue of the firm
B) less than the average revenue of the firm
C) much greater than the cost of producing the product
D) all of the above
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