Deck 17: Communicating Through Visuals

Question 1

What is the purpose of visual organisation in communication?

A)To provide emotional impact and present visual relationships
B)To appeal to the senses
C)To form a visual relationship between the user and the information
D)To give meaning to the relationships between colour,scale and texture

Answer 1

A

Question 2

Which of the following options are not visual aids?

A)Physical objects,working models and electronic whiteboards
B)Prepared flipcharts and standard whiteboards
C)Graphs,diagrams and charts
D)Gestures and proxemics

Answer 2

D

Question 3

A graphical representation of relativity in relation to a whole is best displayed using

A)a bar chart
B)a pie chart
C)a table
D)a Gantt chart

Answer 3

B

Question 4

Line graphs are useful for

A)comparing trends between geographic regions
B)showing a trend over time
C)comparing quantities
D)comparing rates

Question 5

A graphic that is most useful in creating an immediate impact would be

A)a diagram
B)an illustration
C)a photograph
D)a scatter diagram

Question 6

Visuals are used by presenters because

A)they help the audience retain information long term
B)audiences like variety
C)information is best presented visually,not verbally
D)it gives presenters a break from talking

Question 7

Chart junk refers to

A)information that adds to the message being conveyed
B)any visual information that doesn't add to the meaning of the message
C)any visual component required to understand the negative message of the graphic
D)any visual component that adds to the aesthetic quality of the graphic

Question 8

Graphics are effective at communicating

A)ideas
B)complicated data
C)numerical data
D)all of the above

Question 9

Placing a photograph next to the text to which it refers in a report is adhering to the visual design principle of

A)contrast
B)alignment
C)proximity
D)simplicity

Question 10

A more serious-looking document would use

A)asymmetrical design
B)symmetrical design
C)simple design
D)complex design

Question 11

Graphics that specifically focus on relationships are

A)scatter diagrams,pie charts,bar graphs and line graphs
B)Gantt charts,tables and photographs
C)flow charts,organisational charts and maps
D)flow charts and dot graphs

Question 12

Multi-line graphs should be limited to

A)five-six lines
B)two-three lines
C)three-four lines
D)six-seven lines

Question 13

Visual communication can be thought of as two intertwined parts of a process,i.e.

A)induction and deduction
B)the sender and the receiver
C)technology and communication
D)personality and visual organisation

Question 14

According to Browne and Keeley 2007,statistics are not always reliable because

A)they are generally not based on verifiable evidence
B)the data which researchers wish to collect can be controlled by individuals
C)they do not necessarily prove what they appear to prove
D)they are complex and cannot easily be communicated to readers

Question 15

When considering the use of graphics,users need to think about

A)purpose,audience needs and accuracy
B)purpose,size,data and symmetry
C)purpose,audience needs,data and symmetry
D)purpose,accuracy,size and colour

Question 16

Data in tables should be

A)left-justified
B)right-justified
C)centred horizontally
D)centred vertically

Question 17

Cognitive load refers to

A)the amount of information given to an audience at any one time
B)the effort required by the reader to understand content
C)the logical argument presented by the writer
D)a conscious fallacy on behalf of the reader

Question 18

Making one object distinguishable from another is best achieved using the principle of

A)alignment
B)contrast
C)proximity
D)repetition

Question 19

In visual communication it is often said that 'a picture is worth a thousand words' because

A)the words are usually not important and are therefore forgettable
B)the visuals that accompany the words are the more memorable part of a message
C)audiences usually prefer visual communication
D)technological tools are more popular now

Question 20

When graphics that misrepresent information mislead the reader,what is likely to be questioned?

A)The reader's interpretation
B)The credibility and value of the document
C)The data collected by the presenter
D)The multimedia used by the presenter

Question 21

Some common types of visuals for presenting spatial relationships and abstract ideas are

A)road signs and illustrations
B)cartoons and photographs
C)diagrams,organisation charts,animations and digital videos
D)abstract art and line drawings

Question 22

Research that demonstrated the way most teenagers chose to spend $100 would be best represented by a

A)line graph
B)bar chart
C)pie chart
D)scatter diagram

Question 23

Pareto's Principle refers to the idea that

A)the number of complaints are often proportionate to the causes
B)the number of complaints are often disproportionate to the causes
C)80% of issues are related to 20% of causes
D)you can separate the vital few causes of complaints from the possible many

Question 24

What can show the locations of land forms,cities,towns and roads?

A)Scale,grids,symbols and lines
B)Tone,pitch and stress
C)Pie charts,tables and bar charts
D)Dot charts and Gantt charts

Question 25

Flow charts are

A)used to illustrate a sequence of actions using special shapes and arrows to indicate the relationships
B)a shorthand form of writing
C)a means of conveying as much specific information as possible in as little space as possible
D)essentially another version of dot-point charts

Question 26

When using graphics ethically,it is important to

A)include large graphics
B)avoid large graphics
C)avoid distortions and intentional ambiguity
D)include ambiguity to allow for reader interpretation

Question 27

Scale is a particular issue when using graphics because

A)it represents relationships between people
B)it can be easy to misrepresent a distorted sample population
C)it can be easy to misrepresent data if distorted
D)it can be difficult to interpret

Question 28

In graphics,why is the main concept or relationship highlighted and labelled?

A)It has more appeal for the lay audience
B)It assists the audience's understanding of the concepts and ideas
C)It guides the speaker in addressing his\her ideas
D)It is more persuasive for the audience

Question 29

Leaving a cell blank in a table is problematic because

A)it reflects carelessness on the part of the writer
B)it leaves room for interpretation of figures
C)it impacts on the clarity of the document
D)all of the above

Question 30

The Australian Bureau of Statistics now uses dot charts instead of bar charts because

A)the eye picks up the value more quickly,making dot charts easier to interpret
B)dot charts are bigger than all other charts and are therefore easier to read
C)bar charts do not effectively highlight the main points
D)they received many complaints about the inaccuracy of bar charts

Question 31

Representation of technical details associated with how something moved would be best achieved by using

A)an illustration
B)a diagram
C)a photograph
D)all of the above

Question 32

Identifying the cause of a complaint would be best represented by

A)a flow chart
B)an organisational chart
C)a Pareto chart
D)a Gantt chart

Question 33

According to Leeds 2003,visual aids draw 10% of the audience's attention.

Question 34

Ethical practice is necessary when using graphics because they can

A)offend the audience
B)have an emotional impact
C)reveal confidential data
D)include unverified information

Question 35

The use of a diagram in a flow chart represents

A)the start or end of a process
B)the need for a decision
C)complexity in a process
D)a step in a process

Question 36

The height of a bar in a bar graph represents

A)quality
B)relativity
C)quantity
D)span

Question 37

Visual aids are graphics and visual devices used by a speaker to improve the audience's understanding.

Question 38

Plotting a graph refers to

A)thinking about where the graph will go on a page
B)plotting data points on a graph and joining them with a line
C)identifying relationships between points within the graph
D)plotting colour-coded data points on a graph

Question 39

A chart that represents tasks aligned with personnel completing a project would be

A)an organisational chart
B)a flow chart
C)a Gantt chart
D)all of the above

Question 40

Graphics are generally obtained from

A)the Internet
B)archives
C)the National Database of Graphics
D)information gathered from sources accessed during research

Question 41

When data are plotted as points connected by segments of a line that becomes a line graph or chart.

Question 42

A column or vertical bar graph is a graphic that uses vertical columns to show change over time or compare amounts\items.

Question 43

Tables,line graphs,bar graphs,dot graphs and pie charts are standard visual aids.They can only be used to present facts and figures in oral presentations.

Question 44

It is more difficult to see patterns in large tables or databases,than in graphics.

Question 45

Line charts or graphs are used when one factor in time is compared with another over a period of time.Therefore,there should be seven or eight lines at most in multi-line charts.

Question 46

Ethical business communicators must design graphics which are emotive.

Question 47

The dot graph makes it easy to visually connect the graphed point back to its label on the vertical axis.The information is easier to read when plotted in rising order so that the eye follows the dots up to the smallest value.

Question 48

The background design,colour,artwork,fonts and type styles of a presentation's visuals should be varied and create an attractive layout.

Question 49

A flow chart could also be a cause-and-effect diagram.

Question 50

A photograph will have more impact if it is placed on the left-hand page.

Question 51

A graphic provides clarity around numbers being presented.

Question 52

Maps use many numbers as a means of conveying information in a small space.

Question 53

It is easy to judge areas and size differences accurately when using a pie chart.

Question 54

A symbol is a shorthand form of writing.

Question 55

Visuals are complicated because presenters should always show their audiences complicated ideas and figures.

Question 56

The tighter the plots around a line in a scatter diagram,the stronger the relationship.

Question 57

Frequency is the factor taken into account in a Pareto Chart.

Question 58

An organisation chart illustrates the relationships between the functions,units and positions in an organisation

Question 59

Tables are only used to present specific,precise data,facts and figures.

Question 60

Drawings tend to over-simplify real-life situations and confuse the reader with too much detail.

Question 61

Compare five major types of graphics.

Question 62

Discuss issues associated with the accurate and ethical representation of data in visual form.What are some of the potential problems a communicator can face when using graphics?

Question 63

Line graphs show movement in qualitative data.

Question 64

Why are graphics used in reports? Discuss the benefits and issues associated with the use of visual aids in business documents and presentations.

Question 65

Which graph or chart is used to represent the parts of a whole unit in order to compare them? What are the benefits of using a graphic to represent this type of information in this way?

Question 66

Discuss the ethical use of graphics.What factors need to be taken into account when selecting graphics to represent data?

Question 67

Describe the features of an effective visual.What do effective visuals do? Contrast the characteristics of ethical and unethical visuals.

Question 68

Using graphics in a presentation recognises that people receive messages in several different ways.

Question 69

The purpose of balancing a graphic is so that no part is larger or carries more emphasis than other parts.

Question 70

What do you think is the most important principle of visual design? Explain your choice,in the context of effective communication.

Question 71

Discuss factors you would consider when deciding which type of graphic you would use as a visual aid in a presentation or document.