Deck 22: Writing for the Web

Question 1

An effective website navigation system

A)is designed with organisational requirements in mind
B)has been considered at the planning stage,is consistent,and has links close together
C)leads users to all areas of the site easily
D)all of the above

Answer 1

B

Question 2

Web users spend

A)20% of the time looking above the page fold,and 80% below the page fold
B)80% of the time looking above the page fold,20% below the page fold
C)20% of the time looking above the page fold,28% below the page fold
D)28% of the time looking above the page fold,20% below the page fold

Answer 2

B

Question 3

Keywords are important in website development because

A)they make it clear to an audience what the site is about
B)they facilitate searching and content sharing
C)they create references to particular links
D)they make it easier to bookmark

Answer 3

B

Question 4

Avoid using language that is discriminatory when writing for the web because

A)it may be illegal
B)it may alienate members of your audience
C)it may create ill-will toward the organisation
D)all of the above

Question 5

Print formats don't work well on the web because

A)readers prefer to scan information and move between pages when reviewing web-based information
B)readers don't like to scroll through text-based pages
C)readers prefer to get an overview of information
D)readers prefer formats which incorporate colourful graphics

Question 6

Using inverted pyramid writing style,the most important information

A)is located at the beginning\front of a page
B)goes below the page fold in the middle of the story
C)goes below the page fold at the end of the story
D)is located on the last page

Question 7

Which of the following would be required on a website page?

A)Title,author,keyword,date of publication,text
B)Heading,author,date of publication,text,contact details
C)Heading,meta-title,author,date of publication,text,contact details
D)Title,meta-title,meta-description,author,date of publication,category,summary,main text

Question 8

When writing for the web,sentences should

A)use adjectives,adverbs and phrases to make a point more clearly
B)be limited to one idea and 15 to 20 words
C)use technical terms and jargon to target the expert reader
D)use colloquial language to appeal to the lay reader

Question 9

Search engine optimisation refers to

A)identifying the most appropriate keywords and phrases that increase the site's search engine ranking
B)finding ways to increase the number of visitors to a site
C)marketing a site so that it is more prominent to an audience
D)all of the above

Question 10

Websites designed using the mosaic form are

A)non-linear,easily scannable and with multiple hyperlinks
B)linear,easily scannable and with multiple hyperlinks
C)non-linear and static
D)linear and static

Question 11

The main role of a web style guide is to

A)maintain consistency and enhance corporate identity
B)enable the writer to concentrate on graphic elements
C)ensure that senior management find it attractive
D)enable the users to engage with the web style guide

Question 12

Effective writing online benefits an organisation because it

A)demonstrates the organisation understands who its audiences are,and their needs
B)is easier to read than paper-based communication
C)keeps the focus on content of the message rather than style
D)uses animations and graphics

Question 13

At which stage of a story would you expect to read the conclusion?

A)The beginning
B)The middle
C)The end
D)Distributed throughout

Question 14

The key difference between the first generation of the Internet and Web 2.0 is

A)Web 2.0 is more interactive
B)Web 2.0 is easier to use
C)Web 2.0 is more mobile
D)Web 2.0 is faster

Question 15

Link rot refers to

A)links that are old and not of interest to the user
B)links that are available but not particularly useful
C)links that are broken because the original link has been removed
D)links that have not been reviewed for a long time

Question 16

Features of scannable text include

A)short words and sentences
B)a structured layout
C)lots of headings
D)few headings

Question 17

'Inclusive language' refers to

A)language that is easy to read by all readers
B)language that is accessible by all readers
C)language that is unbiased
D)language that includes descriptive identifications based on personal characteristics

Question 18

Narrative writing is inappropriate for web writing because

A)readers expect to read informational rather than narrative driven text
B)this type of writing is too brief to effectively engage the reader
C)readers are typically looking for general information on a range of topics
D)it typically uses long sentences and is verbose

Question 19

Social bookmarking refers to

A)the creation of a site dedicated to listing links to relevant sites within a network
B)a group of friends sharing links with one another
C)creating tags and links that can be searched by keywords
D)creating links to interesting online books

Question 20

Three main considerations when developing a site are

A)interactivity,content and knowledge transfer
B)expertise to develop the site,effective content and appealing activities
C)technology,content and interactivity
D)use of graphics,colour choices and font choices

Question 21

Characteristics of a scannable website include

A)few headings and sub-headings
B)bullet-points and consistent text alignment
C)block layout
D)callout design

Question 22

Three considerations when developing a site are

A)colour symbolism,optimisation for mobile devices and accessibility
B)background images,detailed content and colourful design
C)accessibility,colourful design and background images
D)optimisation for mobile devices,keywords and audio voice-overs

Question 23

A website or blog that is not maintained regularly

A)is a liability to an organisation
B)is fine to keep if it's up to date generally
C)is fine to keep if it's used by readers\users
D)is important from a historical perspective

Question 24

Adding tags and creating bookmarks for a blog is most useful because

A)it highlights how well-connected the blogger might be
B)it makes it easier for the search engine to find the blog
C)it builds credibility
D)all of the above

Question 25

Guidelines for successful blogging include knowing

A)why you're blogging,your reader's interests,the culture of your organisation
B)who you are,how you are,where your reader is
C)your reader,your website,your product
D)your competitor,your manager's interests

Question 26

A blog would be effective for managing a crisis because

A)RSS feeds could alert users to updates in the status
B)reputation issues could be managed proactively and reactively
C)it could engage community members who can provide 'on-the ground' feedback
D)all of the above

Question 27

The key to engaging with an online audience is to understand where they are and how best to meet their needs and expectations.

Question 28

The main advantage of creating a link,rather than reproducing the information on your own blog,is that it

A)improves your site credibility and avoids plagiarism
B)minimises the need to keep your site up to date
C)demonstrates your ability to network effectively
D)removes any liability for error

Question 29

The purpose of a 'callout' is to

A)be as minimal as possible and remain in the background
B)supplement and clarify the meaning of an image
C)focus the writer and improve the look of the page
D)add visual impact to a page

Question 30

A good way to highlight technical terms on a website might be to

A)create or link to an online dictionary
B)create or link to an endnote
C)create a 'factbox'
D)create a 'call out'

Question 31

Syndication builds up large audiences because

A)any new news is sent directly to an audience
B)automatic updates encourage users to remain associated with your blog while you work to attract new users
C)it is easy to use
D)users don't have to work hard for their content

Question 32

A blog informing people on how to use a product would be created as

A)a legal activity
B)a marketing activity
C)a creative activity
D)a business activity

Question 33

What is the role of blogs in business?

A)To interact predominantly with an internal audience
B)To interact predominantly with an online audience
C)To deliver information about strategic goals
D)To deliver messages about competitors

Question 34

Standards for Australian Government websites require which of the following information?

A)Home,About,Contact Us,Search,Privacy Statement,Copyright Notice,Disclaimer
B)Home,About Us,Contact,Copyright,Organisational Profile
C)Home,About Us,Contact,Privacy Statement,Organisational Profile
D)Home,About Us,Contact,Copyright,Policies,Privacy Statement

Question 35

Trackback refers to

A)putting a link on a blogroll
B)informing your manager that you've cited them in your blog
C)reviewing your work to ensure your product lists are updated
D)evaluating your competitors' blogs

Question 36

Contact details are important for promoting the credibility of a website because

A)they reinforce the identity of an organisation,and that the organisation is 'real'
B)they identify who is who in the organisation
C)they are legally required
D)they highlight the creator of the website

Question 37

An application is

A)a program that enables users to browse online when mobile
B)scannable web content
C)an interactive program for mobile devices
D)a small specialised program downloadable onto mobile devices

Question 38

What is the most effective way of making your blog searchable?

A)Use of appropriate keywords
B)Use of an SEO
C)Use of an RSS feed
D)Use of Web 2:0

Question 39

A simple layout is most useful in websites because

A)it is content-focused
B)it is user-focused
C)it enhances usability
D)it enhances visibility

Question 40

Chunking information when writing for the web is effective because

A)it divides writing into long sections
B)it limits paragraphs to several main ideas
C)it allows the reader to scan quickly through each point
D)it allows the writer to incorporate technical terms

Question 41

Effective web writing requires a good command of narrative language.

Question 42

Successful websites are planned and developed around target audience needs.

Question 43

Good site navigation is dependent on page design and placement of graphics to attract a user's attention.

Question 44

A photo that is linked to another site is an example of hypertext.

Question 45

An audience that helps an organisation achieve its objective is its primary audience.

Question 46

The outcome of effective knowledge transfer is action.

Question 47

Web content is usually presented in a linear form.

Question 48

Design of a website for a global organisation would need to consider the colour scheme carefully.

Question 49

The inverted pyramid places the most important information at the beginning of an article.

Question 50

Users drive the reading experience when reviewing web-based documents.

Question 51

Having a standard web style allows a web writer to focus on style rather than content.

Question 52

Web development is usually distributed across an organisation.

Question 53

Good web writers consider the purpose and content of the site before considering whether a two-way conversation with an audience would be appropriate.

Question 54

Readers of web pages like to take time to read detail and explore content.

Question 55

Web readers scan pages line by line.

Question 56

Social bookmarking is useful because it promotes links within an organisation.

Question 57

Design and content should be considered separately when creating web-based documents.

Question 58

Information needs to be available to everyone.

Question 59

A feature of high traffic websites that direct visitors to social bookmarking sites is the effective use of hypertext.

Question 60

Modern websites need to facilitate two-way communication to be effective.

Question 61

Identify the advantages gained by using links to other websites rather than copying substantial portions of work from other sites to your blog.

Question 62

Discuss the characteristics of a scannable web page.What are some of the issues a developer or writer needs to consider when designing their page for scanning and usability?

Question 63

What are the features of a credible website,and why is credibility so important?

Question 64

A credible site is one that includes contact information and an organisational profile.

Question 65

The role of an aggregator is to collate information as a summary that users can expand if they wish.

Question 66

Why is using the inverted pyramid appropriate for web writing?

Question 67

Writers don't have to ask for permission to link to another blog.

Question 68

Discuss the characteristics of good web writing.Draw on concepts discussed in Chapter 22.

Question 69

A blogroll is a list of blogs recommended by an author.

Question 70

Describe the difference between the mosaic and linear approach to page design,and discuss the benefits of using the mosaic design in web page development.Draw on concepts discussed in Chapter 22.

Question 71

List the ways in which you could strengthen the profile of your organisation's website,or blog,based on concepts discussed in Chapter 22.

Question 72

What is the role of blogging in the workplace? Discuss the guidelines for effective blogging.