Deck 12: Challenges and the Future

Question 1

The increased use of technology and self-serve travel purchasing has decreased the amount of travel impulse buying.

Answer 1

False

Question 2

When a cruise line advertises highly discounted prices but only offers a small amount of tickets in order to create an upselling opportunity, this is called a bait and switch.

Answer 2

True

Question 3

One of the main reasons that a high-speed train has not been constructed between Toronto and Montreal is that trains pose an economic concern.

Answer 3

False

Question 4

Time poverty has had little impact on tourism and its products.

Question 5

Concerns over the quality of Canada's roads, ports, and airlines are not valid.

Question 6

The internet has accelerated the growth of sex tourism in many countries.

Question 7

A vast majority of people believe that tourism contributes to climate change but only a small amount believe anything is being done about this problem.

Question 8

The decision of a country's political leaders to not attend international events, such as the Olympics, can damage that country's reputation as open and welcoming.

Question 9

Improved technology has made tourism an easier product to purchase and use.

Question 10

Generation Y members tend to consider money in the bank as important to maintaining a sense of security, rather than spending on passing pleasures.

Question 11

Aboriginal tourism will not likely become an integral part of the Canadian tourism product because the Aboriginal culture is so diversified.

Question 12

The sector that shows extremely strong growth potential over the next ten years is adventure tourism and outdoor recreation (ATOR).

Question 13

Over 50% of North Americans choose brand-name tourism products over a products without branding.

Question 14

Hotels are supporting lower daily room rates with a rapid increase in the number of surcharges for services.

Question 15

Canada and the United States have made crossing the border much quicker for the more than 2 million people who cross each day.

Question 16

Gaining money to invest in tourism initiatives continues to be a challenge due to the lack of understanding surrounding the tourism industry.

Question 17

Tourism is Canada's only export that has GST charged on its products.

Question 18

Financial institutions in Canada have a clear vision of the tourism sector, increasing the likelihood of obtaining proper funding.

Question 19

The baby boomers have not aged and evolved as consumers the way the experts forecasted, requiring tourism providers to alter their services.

Question 20

Revenue from hotel taxes, one of the more recent municipal taxes added to accommodations, is designated as promotional dollars.

Question 21

The cruise industry has grown incredibly fast over the past 30 years.However, in recent years, it has had to deal with ________________.

A) issues of safety and reliability
B) overcrowding of land-based cities
C) ineffective airline connections
D) sufficient supply of smaller vessels

Question 22

Peter Yesawich identified some changes in lifestyle for Canadians.Looking at the following four statements, which reflects his "too much to do, too little time" theory best?

A) There are so many things to see in Canada, tourists do not have time to see them all.
B) Less time means a greater need for contract food services.
C) Demand will be for shorter tour products that allow for quick vacations.
D) VIA must add shorter haul runs to its schedule.

Question 23

What is one of the major problems tourism professionals see regarding the future of tourism?

A) There are not enough airline seats to meet the incoming demand.
B) High taxes and surcharges, along with a higher Canadian dollar, may slow growth.
C) Increased legislation could destroy our foodservice industry.
D) Big events like the Commonwealth Games and the Olympics will bankrupt many small businesses.

Question 24

The SKAs of our workforce identified as crucial to good service are __________________.

A) service, knowledge, accessibility
B) site, knowledge, ambience
C) skills, knowledge, attitudes
D) skilled, knowledgeable accreditation

Question 25

The development of a new convention centre in Halifax reflects growth in which sector?

A) Events
B) Attractions
C) Accommodations
D) Transportation

Question 26

Responsible "eco-trotters" should include all of the following in their travel plans except ____________________.

A) choosing destinations that can be reached without flying
B) renting a car at their destination instead of consuming services such as buses
C) buying locally produced souvenirs
D) selecting hotels that focus on waste reduction and recycling

Question 27

Tourism cycles are compared to snowfalls because _____________________.

A) snowfalls, just like tourism, are affected by uncontrollable, external factors
B) tourism tends to bury destinations
C) tourists are just like snowflakes-each one is the same as the last
D) weather and tourism cycles are predictable and controllable

Question 28

TIAC has argued that putting the GST on tourism products is discriminatory because _________________.

A) tourists should not have to pay Canadian taxes
B) adding tax to an already high dollar is driving foreign tourists away
C) no other country in the world has a goods and services tax
D) it is the only Canadian export on which GST is charged

Question 29

Baby boomers who need to stay busy and want to take part in activities at destinations are called _____________________.

A) baby boppers
B) mature movers
C) zoomers
D) groovers

Question 30

Analysts have identified that the most important features that consumers look for when purchasing any product is ___________________.

A) high quality of service
B) value for the price paid
C) features and benefits
D) the "bargain" factor

Question 31

Modern tourism businesses need to be aware of social media tools such as Facebook and Twitter because ___________________.

A) it's a growing fad
B) customers are extremely willing to share positive and negative experiences with their network
C) likes and followers increase customer satisfaction
D) traditional modes of communication will be making a comeback soon

Question 32

One of the unethical ploys of a sales agent is called bait and switch.It means ___________________.

A) a consumer buys one product but is given a cheaper one
B) only a few rooms are set at a deeply discounted price. Once customers are on the line, they are convinced to make a reservation for a more expensive one.
C) a customer is initially handled by one sales agent, then shifted to another
D) one company offers a low rate, but a second company picks up the reservation

Question 33

Why are codes of conduct and ethics important to the industry?

A) They show the world we have the best product.
B) They create very professional work staff.
C) Tourists buy our product sight unseen and place their lives and a great deal of trust in our honesty.
D) Tourists prefer to travel to countries that have codes of conduct because they feel safer.

Question 34

The reduction in travel in recent years by most every mode of transportation can be traced back to ___________________.

A) increased fuel prices
B) safety concerns
C) decreased desire for travel
D) growth of allocentricism

Question 35

Experiential tourism refers to a trend that has tourism _____________________.

A) providing the customer with hands-on/"live action" experiences
B) providing your work staff with "real life" experience to better serve clients
C) promoting your facilities with real life activities
D) choosing animation as a way of bringing heritage to life

Question 36

The phrase time poverty means ____________________.

A) discretionary time
B) non-discretionary time
C) accomplishing more in less time
D) that wages are higher and tasks take longer to complete, and it is forcing companies into bankruptcy

Question 37

Which of the statements below best describes Generation Y?

A) Gen Y members are attached to the stability of their jobs.
B) Gen Y members choose destinations with little consideration of celebrity status.
C) Gen Y members prefer face to face services over the internet.
D) Gen Y members have comparable attitudes about marriage to baby boomers.

Question 38

Why have taxes become an issue in Canada's tourism industry?

A) Nobody likes to pay tax, even tourists.
B) They aren't really an issue because all countries tax tourists.
C) As banks and financial institutions are reluctant to loan money for tourism products, revenue from taxes is the way we plan to finance tourism's future.
D) There are too many taxes and surcharges added to our products.

Question 39

Hands-on workshops and experiential learning are especially attractive to which target market?

A) Generation Y
B) Newly married people with children
C) Millennials
D) Baby boomers

Question 40

One of the biggest concerns for foodservice as we move into this decade is _______________.

A) safe food handling
B) the cost of new equipment
C) genetically modified foods
D) mad cow disease

Question 41

Generational changes are creating pressure in the tourism industry with the changing demands of customers.These changes impact the tourism product in the majority of sectors.
a)Discuss two generational changes that Generation Y brings to the tourism industry and how the industry will need to evolve.
b)Discuss how the boomers are evolving into zoomers and how tourism products and services will need to adapt.

Question 42

The future of tourism looks bright as the baby boomers retire and create the largest leisure market tourism has ever experienced.Here are the eight components that are part of the tourism sector: transportation, accommodations, food and beverage, attractions, events, adventure tourism and outdoor recreation, travel services, and tourism services.
a)Using four of these components, summarize two of the most important trends discussed in the text for each.
b)Which do you feel will be the easiest to implement? Justify your answer.
c)Finish your essay by agreeing or disagreeing with the first statement and explain your decision.

Question 43

While airlines are reducing costs by eliminating services such as meals, hotels are ______________________.

A) increasing food services
B) investing money to create home comforts like better beds and fluffy pillows
C) reducing their prices and adding surcharges
D) increasing costs by adding new training programs to ensure customer satisfaction

Question 44

In response to climate change, ________________________.

A) tourism should change all of its practices to save the environment
B) infrastructure must be built to withstand environmental issues
C) vacationers should reevaluate their time poverty status
D) ski resorts should be relocated farther north to extend their season

Question 45

One of the growing career options for students studying hospitality and culinary industries are ____________________.

A) cruise ships and water-based travel
B) outdoor recreation activities
C) online travel services
D) upscale retirement homes and senior services

Question 46

Canadian tourism faces many challenges today.From the eight components listed in the previous question, choose four and summarize two challenges that each sector must deal with over the next decade.
If you were in a position of authority, choose one challenge and explain how you would attempt to overcome it.

Question 47

The future of tourism is evolving with changes across most sectors.As a future professional in this industry:
a)Identify three distinct issues of concern in the tourism industry over the coming years.
b)Research concrete examples of these issues in the media and explain these events.
c)Explain how you would address these issues.You may consider responses by either industry operators and/or the government.

Question 48

Trains are becoming an attractive alternative to air travel because _________________.

A) trains travel to many different locations
B) airlines are beginning to charge for all extra services
C) they seem less likely to attract terrorism and are thus seen as safer
D) parking at train stations is more convenient than parking at airports

Question 49

Peter Yesawich says that when people continually try to produce more with less, they tend to suffer from _____________________.

A) burnout
B) deterioration of quality
C) economic reductions
D) time poverty

Question 50

A code of ethics plays an important role in any business, but it plays a very important role in the tourism sector.Summarize your feelings with regard to ethical behaviours in this sector by addressing these points:
a)What is a code of ethics?
b)What makes ethics so important to tourism?
c)In your opinion, are customers always right? Justify your answer using two examples.
d)You are opening your own hotel/restaurant.Summarize briefly the top three standards you would set in place to ensure your customers and staff are fairly treated.