Deck 1: Understanding Tourism

Question 1

The Buchanan Report stated that the value of tourism is clearly understood by all levels of government and the Canadian public.

Answer 1

False

Question 2

International tourists are people who travel within the country in which they live but travel at least 80 km from their homes.

Answer 2

False

Question 3

The NAICS has five major industries: transportation, food and beverage, attractions and events, travel services, and accommodations.

Answer 3

False

Question 4

If you work for a government agency that specifically provides funding for the development of new businesses in the tourism field, you would be considered part of the travel services industry group.

Question 5

The largest consumer of Canadian tourism products is citizens from the United States.

Question 6

Attractions such as museums, national parks, and casinos fall under different industry groups.

Question 7

The David Suzuki Foundation's main goals include education around climate change and sustainable growth.

Question 8

The multiplier effect when discussing tourism means that nearly everyone in a community benefits from tourism dollars.

Question 9

"Leakage" of the tourist dollar occurs when a community no longer has the space to develop new attractions and must put them outside the city's boundaries.

Question 10

Business and exploration are the two fundamental reasons for travel.

Question 11

Ecotourism includes travel that is intended to support the study of the earth's biodiversity.

Question 12

There is a growing movement for communities to ensure that tourism businesses are LGBT friendly.

Question 13

The World Travel and Tourism Council (WTTC)is a privately run organization whose mission is to help countries realize the full economic impact of their tourism industry.

Question 14

Tourism includes the activities of persons travelling to and staying in places outside their environment for not more than one consecutive year for business, leisure, and other purposes.

Question 15

You are considered a tourist if you are attending an educational institution.

Question 16

History shows us that early travel was based around war or commerce, not pleasure.

Question 17

When Canadians travel to the United States in order to receive medical treatment not available in Canada, they are considered part of the medical tourism group.

Question 18

NAICS provides common classifications allowing Mexico, the United States, and Canada to compare their tourism statistics more easily.

Question 19

An excursionist is the same as a same-day visitor.

Question 20

According to the UNWTO, 2010 represented an all-time high with over 935 million international travellers.

Question 21

Which of the following statements was highlighted in the Buchanan Report?

A) The number of jobs created by tourism was comparable to other industries.
B) The revenues generated by tourism primarily supported the municipal or local level of government.
C) Tourism employed more females, younger people, and visible minorities than other industries.
D) Jobs in the tourism industry required low work skill sets.

Question 22

Travelling to a resort to increase your knowledge on nutrition while also receiving massages and facials would be an example of ________________.

A) extreme tourism
B) ecotourism
C) spa tourism
D) volunteer tourism

Question 23

This organization, whose members represent all areas of the tourism industry, acts as a lobby group for the tourism industry.

A) Canadian Tourism Commission
B) Association of Canadian Travel Agents
C) Team Tourism Canada
D) Tourism Industry Association of Canada

Question 24

"Activities of persons travelling to and staying in places outside their environment for not more than one consecutive year for leisure, business and other purposes" is the United Nations' definition for ______________.

A) tourism
B) tourists
C) foreign tourists
D) outbound tourists

Question 25

A condition necessary for successful tourism development would be that __________________.

A) destinations need to be accessible to travellers
B) the various sectors of the tourism industry need to be perceived as safe
C) potential tourists need to have both discretionary time and money
D) All of the above.

Question 26

When tourism dollars stay within an area and are reused to show beneficial effect within that community, this is an example of ________________.

A) domestic tourism
B) a travel surplus
C) the multiplier effect
D) higher disposable income levels

Question 27

Artefacts have been discovered by archaeologists in the Amercias, Europe, and Asia that show that ________________.

A) people lacked the ability to travel outside their immediate village
B) safety of travel was less of a concern in early civilizations
C) tribes would meet at certain times for religious celebrations and to conduct trade
D) there was a connection across the Atlantic Ocean waterways

Question 28

In Canada, the amount of tourism revenue generated by domestic travellers was approximately how much?

A) $59 billion
B) $6.3 billion
C) $11.7 million
D) $74 billion

Question 29

Established in 1994, this Crown corporation is a working partnership between the tourism industry and the federal government and is responsible for promoting Canadian tourism both in Canada and around the world.

A) Canadian Tourism Commission
B) Tourism Canada
C) Team Tourism Canada
D) Canadian Tourism Crown Corporation

Question 30

What type of tourism would include a tour of a winery with a cooking lesson and a visit to the local herb farm?

A) Agricultural tourism
B) Industrial tourism
C) Winery tourism
D) Culinary tourism

Question 31

Which organization was made responsible for promotion of all areas of the industry both at home and on a global basis?

A) The Canadian Tourism Human Resource Council
B) The Canadian Tourism Commission
C) The Canadian Tourism Research Institute
D) The Tourism Industry Association of Canada

Question 32

What is the name of the private global organization that was established in 1990 to help governments around the world realize their full tourism potential?

A) World Tourism Organization
B) Global Tourism Organization
C) Council for Global Tourism
D) World Travel and Tourism Council

Question 33

Which global body has as its mandate "promotion and development of tourism with a view to contributing to economic development, a better understanding of different cultures leading to world peace"?

A) World Tourism Organization
B) United Nations Tourism Organization
C) Global Tourism Organization
D) World Travel and Tourism Council

Question 34

The United Nations states that you are not considered a tourist if ___________________.

A) you are travelling for business reasons other than direct remuneration by the country you are visiting
B) you are enjoying an around-the-world cruise you won in the lottery
C) you are actively going to take up an occupation at your destination
D) you are travelling for health reasons

Question 35

Leakage occurs when ____________________.

A) workers from outside the community must be brought in to help serve the influx of tourists
B) Canadian tourism dollars are spent in foreign countries rather than in Canada
C) foreign tourists choose to spend their tourism dollars in the United States instead of Canada
D) tourists reduce their overall spending

Question 36

George is taking a trip but staying less than 24 hours.He is _____________.

A) a tourist
B) a foreign tourist
C) an inbound or outbound tourist
D) an excursionist

Question 37

A trip is usually defined as __________________.

A) travel at least 50 km (100 km round trip) from your place of residence not for work or school
B) travel that includes an overnight stay, not for work or school
C) travel at least 80 km from your place of residence, not for work or school
D) travel that includes an overnight stay and costs a minimum of $80

Question 38

What technological advancement has changed how tourism companies present information, engage with customers, and conduct business transactions?

A) Computers
B) The internet
C) Media coverage
D) The BlackBerry

Question 39

Advancements in flight design, aerodynamics of aircraft and speed of air travel came most quickly as a result of _____________________.

A) the Great Depression and the need for industry innovation
B) borrowed technology from other countries
C) investment in transportation advances during World War II
D) the success of the Wright brothers

Question 40

When the tourism dollars Canadians spend outside Canada exceed the tourism dollars foreign visitors spend in Canada, we have developed _____________.

A) leakage
B) a travel deficit
C) a tourism revenue regenerator
D) a negative multiplier effect

Question 41

This organization brings together the work of the provincial tourism education councils to provide training programs and professional certifications for tourism workers.

A) Tourism Education Council of Canada
B) Canadian Standards and Certification Agency
C) Canadian Tourism Human Resource Council
D) Tourism Workers Training Council of Canada

Question 42

Specialty tourism offerings continue to expand as customers look for travel that is interesting, engaging, and novel.Choose four different areas in which specialty offerings are currently experiencing growth.Briefly discuss each, providing a description, at least one example of a business offering this service, who the potential customers are, and why it would be attractive to them.

Question 43

As an integral part of the Conference Board of Canada, this organization does extensive research on the tourism industry, providing up-to-date information to guide the industry's decision making.

A) Tourism Canada Research Association
B) Canadian Tourism Research Institute
C) Canadian Research for Tourism Agency
D) Canadian Tourism Commission

Question 44

A reservation agent working for Air Canada would be considered part of which tourism sector?

A) Transportation
B) Recreation and entertainment
C) Travel services
D) Attractions

Question 45

The NAICS divides the tourism industry into five interrelated but distinct sectors.Explain the unique characteristics of each sector.Explore the relationship that exists between each component, and discuss the benefits of moving from a system of eight components to a common classification system of five sectors among three countries.

Question 46

a)Briefly outline three global tourism organizations and three Canadian organizations by discussing their roles in global and domestic tourism.
b)Which global tourism organization do you believe has the greatest impact on Canadian tourists? Explain your answer.
c)Which Canadian tourism organization do you believe has the greatest impact on foreign visitors? Explain your answer.

Question 47

Attractions can be either natural or manufactured by people.Both serve as a pull for tourists, providing them something interesting to become involved with.Which of the following would be a manufactured attraction?

A) Casino de Montreal
B) Niagara Falls
C) The Canadian National Exhibition
D) The Columbia Ice Fields

Question 48

Many conditions are necessary for the successful development and maintenance of tourism.Some conditions focus directly on the capacity of travellers to engage with tourism-conditions that either facilitate or impede their ability to travel, while other conditions explore the willingness of people to travel.
a)Briefly discuss three different conditions that influence the ability of people to become tourists.Discuss one condition that influences their willingness to travel.
b)Provide a current example of how these conditions impact the tourism industry.
c)Discuss how you think these conditions might evolve over the next decade.

Question 49

In communities such as Banff and Jasper, both the multiplier effect and leakage play an important part in the economy.Define these terms.Using examples, explain which term provides a positive impact on the community and which has a negative impact.

Question 50

Many people choose vacations that help them to understand their relationship with world as a biosphere and to become involved in nature-related experiences.This is considered to be _________________.

A) agricultural tourism
B) ecotourism
C) volunteer tourism
D) natural tourism

Question 51

Global tourism has enjoyed tremendous growth over the past fifty years.Briefly summarize what you believe are the five most important reasons for this growth, and explain how they might impact Canadian tourism's growth over the next decade.