Deck 11: Cultural and Heritage Tourism

Question 1

The typical activities that cultural and heritage tourism provides are the following except:

A) cultural festivals.
B) theater opportunities.
C) shopping.
D) museums.

Answer 1

C

Question 2

A successful cultural and heritage tourism program includes the following except:

A) preparing, protecting, and managing.
B) distribution.
C) planning and organizing.
D) marketing for success.
E) assessing the potential.

Answer 2

B

Question 3

The following acts as the drawing power of cultural resources except:

A) theaters.
B) desire to get away.
C) art museums.
D) local cuisine.

Answer 3

B

Question 4

The local priorities and capabilities determine what an area needs to do and can do in heritage tourism. Common features for successful programs are the following except:

A) they meet the recognized local needs.
B) they are realistic based on the talents of specific people on specific attractions.
C) they have widespread local acceptance.
D) they are sufficiently funded by financial institutions.

Question 5

The challenges of cultural and heritage tourism comes from the following areas except:

A) it is an attractive form of economic development.
B) the competence of people in many different jobs an locations providing the quality products and services.
C) Visitor impact, such as adding stress and strain to infrastructure and heritage sites.
D) Visitor expectation of quality products and services.

Question 6

A community-based hospitality training program is crucial and the community should consider the following except:

A) use the designation of historic significance to protect historic resources.
B) develop a comprehensive preservation plan.
C) the introduction of multinational hotel chains.
D) create local incentives to encourage conservation.
E) zoning which specifies particular land uses and densities of sensitive historic sites.

Question 7

Building a local consensus that supports heritage tourism is crucial. The local consensus should come from the following groups of people except:

A) corporate chain hotels.
B) the prominent families.
C) the individuals who have influence and credibility.
D) religious leaders.
E) local businesspeople.

Question 8

This is one of the reasons cultural and heritage tourism is on the rise.

A) It provides travelers with distinctive, not homogenized experiences.
B) Heritage tourism encourages the demolition of historical monuments.
C) Tourists find heritage tourism more affordable.
D) Heritage tourism encourages cheap replica of arts.

Question 9

Some key questions planners must answer during the assessment include the following except:

A) Do organizations actively seek funds from individuals and/or companies?
B) What is the local preservation organization's view of tourism?
C) What distribution channels do the organizations use to promote the heritage?
D) Are people enthusiastic about developing heritage sites and willing to make a long-term financial commitment?
E) Do local businesses support the preservation of heritage?

Question 10

A good action plan for developing cultural and heritage projects should include the following except:

A) the person responsible for the project.
B) a budget and how it will be funded.
C) date of completion.
D) specific tasks to accomplish to complete the project.
E) the type of tourists they are going to attract.

Question 11

According to a recent U.S. poll regarding the motivators in travel, the top motivating factors are the following except:

A) going to a location with natural beauty.
B) gaining new perspective on life.
C) getting off the beaten track.
D) understanding culture.
E) shopping.

Question 12

Advertising requires the following except:

A) creating convincing messages and supporting visuals.
B) appropriate media placement.
C) measuring effectiveness.
D) responding to inquiries.
E) providing promotional packages and deals.

Question 13

In Canada and the United States, the following profile is found about a cultural tourist except:

A) expects and demands the tourism industry to contribute to the sustainability of communities and natural environment.
B) increasingly uses the Internet for information.
C) has high expectations.
D) tends to be age 45 and up.
E) less educated than the general public.

Question 14

Tourism brings favorable impacts on arts in the following manners except:

A) improving indigenous art.
B) providing new markets for artisans.
C) plastic copies of art substituted for the authentic.
D) fostering the development of traditional forms.
E) reviving a fading art or craft.

Question 15

For the interactions between tourists and the cultural and heritage destinations, the following act as "cultural brokers" except:

A) hotel staff.
B) government.
C) interpreters.
D) tour guides.
E) tour agencies.

Question 16

This is not the purpose of the community's assessment of its potential for cultural and heritage tourism.

A) to uncover the hidden treasures
B) to provide the best service and quality to all parties involved
C) to increase tourist encounters
D) to build partnership between heritage sites and parks and recreational facilities
E) to scout the possibilities and potential support from local organizations

Question 17

This is not the negative social and cultural impact brought by tourism.

A) Popular paintings, carvings, and antiques are mass-produced.
B) The locals resent the tourists for disrupting their native lifestyle.
C) Religious ceremonies, dances, and traditional crafts are subverted to fit tourist tastes.
D) Tourism may strengthen some folk traditions.
E) People have taken on the western lifestyle, discarding their traditional values and lifestyles.

Question 18

The following are what the governments provide for heritage tourism except:

A) review boards.
B) leadership.
C) funding for the project.
D) preservation ordinances.
E) landmark commissions.

Question 19

New tourism services and products are developed and assist local economies thanks to the following except:

A) The development of heritage trails linking cultural landmarks.
B) the affluent population.
C) Renewed appreciation for historical milestones.
D) both B and C.

Question 20

The core idea in heritage tourism is the following except:

A) to reap the economic benefits of tourism.
B) to save the heritage.
C) to share it with visitors.
D) to build historical sites.

Question 21

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.

A) Advertising by multiple partners
B) The natural and cultural sites that have national significance
C) Travel motivated by interest in historical, scientific or lifestyle/heritage offering of a community, region, group, or institution
D) Tourists whose main travel motivation is culture
E) The sites that have outstanding universal value and include each country's most outstanding examples of natural and cultural heritageF) Tourism that respects natural and built environment, in other word, the heritage of people and place
National Heritage Site

Question 22

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.

A) Advertising by multiple partners
B) The natural and cultural sites that have national significance
C) Travel motivated by interest in historical, scientific or lifestyle/heritage offering of a community, region, group, or institution
D) Tourists whose main travel motivation is culture
E) The sites that have outstanding universal value and include each country's most outstanding examples of natural and cultural heritageF) Tourism that respects natural and built environment, in other word, the heritage of people and place
Heritage tourism

Question 23

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.

A) Advertising by multiple partners
B) The natural and cultural sites that have national significance
C) Travel motivated by interest in historical, scientific or lifestyle/heritage offering of a community, region, group, or institution
D) Tourists whose main travel motivation is culture
E) The sites that have outstanding universal value and include each country's most outstanding examples of natural and cultural heritageF) Tourism that respects natural and built environment, in other word, the heritage of people and place
World Heritage Site

Question 24

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.

A) Advertising by multiple partners
B) The natural and cultural sites that have national significance
C) Travel motivated by interest in historical, scientific or lifestyle/heritage offering of a community, region, group, or institution
D) Tourists whose main travel motivation is culture
E) The sites that have outstanding universal value and include each country's most outstanding examples of natural and cultural heritageF) Tourism that respects natural and built environment, in other word, the heritage of people and place
Cultural tourism

Question 25

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.

A) Advertising by multiple partners
B) The natural and cultural sites that have national significance
C) Travel motivated by interest in historical, scientific or lifestyle/heritage offering of a community, region, group, or institution
D) Tourists whose main travel motivation is culture
E) The sites that have outstanding universal value and include each country's most outstanding examples of natural and cultural heritageF) Tourism that respects natural and built environment, in other word, the heritage of people and place
"Co-op" advertising

Question 26

Public relations for heritage tourism include the following except:

A) documented success stories.
B) short spots on radio and television.
C) a photo/slide library.
D) speaker's bureau to respond to requests for information about the area's heritage programs.
E) billboards along the road.

Question 27

MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with the correct description.

A) Advertising by multiple partners
B) The natural and cultural sites that have national significance
C) Travel motivated by interest in historical, scientific or lifestyle/heritage offering of a community, region, group, or institution
D) Tourists whose main travel motivation is culture
E) The sites that have outstanding universal value and include each country's most outstanding examples of natural and cultural heritageF) Tourism that respects natural and built environment, in other word, the heritage of people and place
Cultural tourists