Deck 1: Introduction to the World of Retailing

Question 1

Which of the following statements about retailers holding inventory is FALSE?

A) This activity benefits customers with limited storage space,such as families living in small apartments.
B) It allows manufacturers to efficiently make and ship merchandise in larger quantities.
C) Holding inventory in a store helps serve customers' needs.
D) Retailers keep inventory so products are available when consumers want them.
E) Holding inventory reduces consumer's cost of storing products.

Answer 1

B
Explanation: A major value-providing activity performed by retailers is holding inventory so that products will be available when consumers want them.

Question 2

A retailer's role in a supply chain is to:

A) act as the liaison between manufacturers and suppliers.
B) buy merchandise exclusively from the manufacturers.
C) negotiate with manufacturers to draw contracts for wholesalers.
D) add value to products and services sold to customers.
E) sell goods and services to wholesalers.

Answer 2

D
Explanation: Retailers add value and are more efficient at adding this value than manufacturers or wholesalers.

Question 3

A _____ is a business that sells products and/or services to consumers for their personal or family use.

A) manufacturer
B) wholesaler
C) retailer
D) distributor
E) none of these

Answer 3

C
Explanation: Retailers typically buy products from wholesalers and/or manufacturers and resell them to consumers.

Question 4

Retailers provide important functions that increase the value of the products and services they sell to consumers.Which of the following is NOT a value-creating activity performed by a retailer?

A) Providing an assortment of products
B) Reducing production costs with innovative designs
C) Breaking bulk
D) Holding inventory
E) Providing an assortment of services

Question 5

Retailing offers entrepreneurial opportunities.

Question 6

The value-creating retail activity that is particularly important to consumers with small living quarters who cannot store a large quantity of products is:

A) providing assortments.
B) breaking bulk.
C) holding inventory.
D) providing services.

Question 7

The development of information systems is one the forces facilitating the growth of large retail firms.

Question 8

Large retailers had distinct advantages over regional retailers prior to the availability of modern information systems.

Question 9

Companies are totally convinced about the importance of corporate social responsibility (CSR)during the initial stages of CSR integration.

Question 10

Retailers do not perform traditional business activities.

Question 11

Which of the following value-creating activities has retailers offering products in quantities tailored to customers' consumption patterns?

A) Providing assortments
B) Breaking bulk
C) Add-on selling
D) Holding inventory
E) Scrambled merchandising

Question 12

Samson's is a large clothing retailer.The store offers over 1,000 brands and 50,000 different products.Which of the following value-creating activities can be seen in the given example?

A) Breaking bulk
B) Scrambled merchandising
C) Vertical integration
D) Offering assortments
E) Add-on selling

Question 13

Which of the following businesses would NOT be considered a retailer?

A) A hot dog cart at the Highland Games
B) Delta Airlines
C) University bookstore
D) Priceline.com
E) Procter and Gamble

Question 14

Retailers are a key component in a supply chain that links manufacturers to consumers.

Question 15

Ethical principles can change over time.

Question 16

The retail sector plays a key role in developed economies.

Question 17

Drycleaners,hair salons,and auto repair businesses are considered retailers.

Question 18

As a part of its merchandise management,the supermarket chain,Whole Foods Market seeks out and supports local producers,and it offers private-label products.

Question 19

A(n)_____ is a set of firms that make and deliver a given set of goods and services to the ultimate consumer.

A) supply chain
B) buying network
C) economic network
D) integrated wholesale network
E) extended enterprise

Question 20

Why is it imperative that manufacturers like HP and Procter and Gamble understand the operations of retailers?

A) To sell directly on-line
B) To encourage retailers to offer and promote their products
C) To develop strategies for selling without retailers
D) Retailers can expect fewer buyouts to occur
E) To have a wide assortment of products for customers to choose from

Question 21

Ruth's Fashions is a popular boutique in Atlanta.It has a Web site that answers customer queries and also provides information on new arrivals and discounts.Customers also receive product information on their mobile phones.From the given example,it can be seen that Ruth's Fashions is involved in _____,which is a value-creating activity.

A) breaking bulk
B) holding inventory
C) providing assortments
D) exclusive distribution
E) providing services

Question 22

Jenson's is a large retail store in Chicago.It offers credit so that consumers can buy a product and pay for it later.Which of the following value-creating activities is Jenson's undertaking in the given example?

A) Exclusive dealing
B) Breaking bulk
C) Holding inventory
D) Offering assortments
E) Providing services

Question 23

Florals is a popular retail chain specializing in women's lingerie and perfume.It designs the merchandise being sold in the store.Therefore,Florals is practicing _____.

A) channel expansion
B) scrambled merchandising
C) backward integration
D) horizontal integration
E) product diversification

Question 24

Retailers function as wholesalers when:

A) they hold inventory.
B) they perform manufacturing activities.
C) they practice scrambled merchandising.
D) they sell to other businesses.
E) there is an intratype competition.

Question 25

Fresh n Fragrant is a chain of flower shops offering a variety of flowers and ornamental plants.It recently opened a distribution center to supply ornamental plants and cut flowers to all its stores within a 300-mile radius.From the given scenario,it can be seen that Fresh n Fragrant is practicing _____.

A) vertical integration
B) channel expansion
C) horizontal expansion
D) horizontal integration
E) channel diversification

Question 26

Dailies is a large retail chain in New Jersey.Apart from selling to customers,Dailies supplies bread and vegetables to a large number of restaurants in and around New Jersey.Therefore,Dailies is engaged in _____ when selling to restaurants.

A) wholesaling
B) retailing
C) merchandising
D) breaking bulk
E) channel expansion

Question 27

_____ is the value-creating activity in which a retailer makes available a wide range of products of different brands and prices at a single location.

A) Providing services
B) Breaking bulk
C) Providing assortments
D) Holding inventory
E) Exclusive dealing

Question 28

The U.S.retail industry has:

A) the greatest concentration of large firms.
B) the lowest retail density in the world.
C) mostly small stores which operate independently.
D) a single large wholesale industry supplying to all retailers.
E) a fragmented distribution system.

Question 29

Shades n Hues is a company producing cosmetics.It supplies products to stores and beauty salons and also manages its own retail outlets.Therefore,Shades n Hues is engaged in _____.

A) forward integration
B) scrambled merchandising
C) backward integration
D) horizontal integration
E) cross-selling

Question 30

Which of the following statements about the U.S.distribution system is TRUE?

A) The U.S.retail industry is mostly composed of many small and medium-sized firms.
B) Many U.S.retailers are large enough to have their own warehouses.
C) The retail density in the U.S.is lower than that found in Europe.
D) A large independent wholesale industry supplies goods to all retailers.
E) The U.S.retail industry has a fragmented distribution system.

Question 31

A retailer that is vertically integrated:

A) concentrates on selling only to businesses.
B) outsources all supply chain activities to independent firms.
C) has limited control on the activities of the supply chain.
D) performs more than one activity in the distribution channel.
E) concentrates only on operating its own retail stores.

Question 32

A major value-providing activity performed by retailers is _____,so that products will be available when consumers want them.

A) breaking bulk
B) holding inventory
C) scrambled merchandising
D) backward integration
E) providing assortments

Question 33

Grocers,a large food retailer,purchases fruits from several different tropical countries.When the fruits arrive in distribution centers across the United States,the quantities are reduced to amounts that are appropriate for store delivery.The stores,in turn,offer the fruits in quantities that depend on the consumption pattern of the customers.This act of offering products in smaller quantities based on consumption patterns is known as _____.

A) holding inventory
B) breaking bulk
C) forward integration
D) intensive distribution
E) consumerization

Question 34

The Chinese distribution system:

A) has a combination of large stores and large firms resulting in an efficient distribution system.
B) is characterized by many small and medium-sized firms.
C) has the most number of large retailers operating their own warehouses.
D) is characterized by a high retail density.

Question 35

The U.S.retail industry:

A) has the lowest concentration of large firms.
B) has the greatest retail density in the world.
C) mostly has small stores operating independently.
D) depends on a single large wholesale industry.
E) consists of a fragmented distribution system.

Question 36

Tech Games,a retailer,purchases many of the video games DVDs,Wii games,and game consoles on a large scale.It then offers the products to customers in small quantities based on their requirements.The value-creating function performed by Tech Games in the given scenario is _____.

A) providing assortments
B) breaking bulk
C) holding inventory
D) providing services
E) creating a retail mix

Question 37

_____ means that a firm performs more than one set of activities in the channel,as occurs when a retailer engages in wholesaling activities by operating its own distribution centers to supply its stores.

A) Channel diversification
B) Horizontal development
C) Horizontal integration
D) Vertical expansion
E) Vertical integration

Question 38

_____ arises when a retailer performs some distribution and manufacturing activities,such as operating warehouses or designing private-label merchandise.

A) Exclusive dealing
B) Merchandising
C) Backward integration
D) Horizontal integration
E) Forward integration

Question 39

Essentials,a retail store,manages its own warehouse.It also owns a manufacturing facility where it produces private-label food products.Therefore,Essentials is practicing _____.

A) scrambled merchandising
B) backward integration
C) cross-selling
D) horizontal integration
E) forward integration

Question 40

_____ occurs when a manufacturer undertakes retailing and wholesaling activities.

A) Merchandising
B) Exclusive dealing
C) Backward integration
D) Horizontal integration
E) Forward integration

Question 41

The offering of merchandise not typically associated with the store type is called:

A) scrambled merchandising.
B) intratype competition.
C) product diversification.
D) channel diversification.
E) vertical differentiation.

Question 42

A company in the final stage of integrating corporate social responsibility into its strategies:

A) only engages in CSR activities that are required of them by law.
B) engages in CSR activities that provide a short-term financial benefit.
C) engages in CSR activities because they believe it is the right thing to do.
D) engages in responsible activities for the well-being of everyone.

Question 43

When Austin saw pastries and coffee being sold at his local bookstore,he knew it was an example of _____.

A) scrambled merchandising
B) intertype competition
C) product diversification
D) channel conflict
E) vertical differentiation

Question 44

Students often view retailing as part of marketing because:

A) retailing does not involve traditional business activities.
B) retailing involves the management of distribution systems.
C) retailing requires only people with expertise in marketing.
D) activities in retailing are confined to advertising and promotion.

Question 45

Scrambled merchandising increases:

A) vertical integration.
B) intertype competition.
C) concentric diversification.
D) horizontal integration.
E) intratype competition.

Question 46

A company in the first stage of incorporating corporate social responsibility (CSR)into its strategies:

A) only engages in CSR activities that are required of it by law.
B) engages in CSR activities that provide a short-term financial benefit.
C) engages in CSR activities because they believe it is the right thing to do.
D) engages in CSR activities for the well-being of everyone.

Question 47

Which of the following is true of the career opportunities offered by the retailing industry?

A) Retailers employ people with exclusive expertise in supply chain management.
B) Retail managers are often given considerable responsibility early in their careers.
C) Retailing offers limited opportunities for entrepreneurs.
D) Retail management is not a very lucrative career path.
E) People with a marketing background have limited opportunities in the retail industry.

Question 48

Which of the following is NOT TRUE of distribution systems of the major international markets?

A) The U.S.distribution system has the greatest retail density and the greatest concentration of large retail firms.
B) The Indian distribution systems are characterized by small stores operated by small firms and a large independent wholesale industry.
C) In the Chinese distribution system,the merchandise often passes through several levels of distribution to make the daily deliveries to the small retailers efficient.
D) Northern European retailing is similar to efficient distribution systems in the U.S.
E) Indian and European economic policies are aimed at merging small independent neighborhood retailers with large retail chains.

Question 49

Karen's is a popular clothing store in Boston.The store recently started selling designer watches.Thus,Karen's is practicing _____.

A) channel expansion
B) intertype competition
C) product diversification
D) scrambled merchandising
E) vertical differentiation

Question 50

Which of the following is true of retailing activities in the BoP market?

A) Retrofitting business models used in the more developed markets has proven successful.
B) Most people in BoP markets live in rural areas with limited access to mass media.
C) The ideas used in BoP retail marketing are similar to conventional retailing strategies.
D) High local demand results in low prices for consumer goods.

Question 51

The competition between the same type of retailers is called _____.

A) intertype competition
B) indirect competition
C) intratype competition
D) scrambled merchandising
E) intrinsic competition

Question 52

_____ form a part of the microenvironment that influences retail management decisions.

A) Competitors
B) Technologies
C) Politics
D) Legal aspects
E) Ethics

Question 53

Bright Automotive Inc.does not have employees below the age of 16 since the law prohibits it.Therefore,Bright Automotive is in the _____ stage of incorporating corporate social responsibility.

A) initial
B) second
C) tertiary
D) fourth
E) acquisition

Question 54

Daily Needs and Smart Saves are two large retailers in Canada.They compete with each other using similar marketing strategies.Which form of competition is seen between these two retailers?

A) Intertype competition
B) Indirect competition
C) Intratype competition
D) Scrambled merchandising
E) Intrinsic competition

Question 55

Retailers use customer transaction data to:

A) identify their best customers.
B) match the needs of a store's local market.
C) create customized promotions.
D) tailor product assortments.
E) all of these.

Question 56

A retailer's primary competitors are other retailers that:

A) are more vertically integrated.
B) use the same type of store format.
C) have the same target market.
D) sell online.

Question 57

_____ are the most concentrated sector of the retail industry in the U.S.

A) Fitness centers
B) Drugstore chains
C) Apparel stores
D) Home improvement centers
E) Food and beverage services

Question 58

_____ describes the voluntary actions taken by a company to address the ethical,social,and environmental impacts of its business operations and the concerns of its stakeholders.

A) Forward integration
B) Corporate social responsibility
C) Integrity management
D) Customer engagement
E) Ethical behavior

Question 59

Which of the following is the first step in the retail management decision process?

A) Developing the retail communication mix
B) Buying merchandise
C) Developing a retail marketing strategy
D) Understanding the world of retailing
E) Customer relationship management

Question 60

Prime Industries Inc.is a large company producing a wide range of chemicals.The company recently installed a waste water treatment facility in its premises.It believes that releasing water containing chemical waste into the river would harm the entire population of the city.Thus,it is in the _____ stage of incorporating corporate social responsibility.

A) initial
B) second
C) tertiary
D) final
E) acquisition

Question 61

_____ are the principles governing the behavior of individuals and companies that establish appropriate behavior and indicate what is right and wrong.

A) Ethics
B) Acts
C) Training guidelines
D) Company traditions
E) Legislations

Question 62

What is the retailer's role in a supply chain?

Question 63

A _____ identifies the target market,the merchandise and services that will be offered,and how the company will achieve long-term advantage over its competitors.

A) retail strategy
B) corporate strategy
C) retail mix
D) supply chain
E) product mix

Question 64

Darius Foods Inc.and Winston Foods and Beverages Inc.are competitors selling frozen meals.Darius sells its products through a large number of local convenience stores,while Winston sells its frozen meals through delis.Which form of competition is seen between these two firms?

A) Intertype competition
B) Indirect competition
C) Intratype competition
D) Scrambled merchandising
E) Intrinsic competition

Question 65

A retail mix is developed to:

A) promote scrambled merchandising.
B) implement a retail strategy.
C) understand the retail market.
D) implement vertical integration.
E) formulate a retail strategy.

Question 66

Which of the following statements is true of ethical principles?

A) Ethical principles can change over time.
B) Ethics remain the same irrespective of the country or industry.
C) Most people have common views on ethical and unethical practices.
D) The personal code of ethics does not play a role in business decisions.
E) Ethical principles are often easy to determine.

Question 67

Which of the following is NOT an example of intertype competition?

A) A supermarket and a fresh flower stand
B) A coffee shop and a fast food restaurant
C) A supercenter and a pharmacy
D) An American Eagle store and a Macy's store
E) A Target store and a Walmart store

Question 68

When developing the _____ for his salon,Theo decided to obtain a long-term competitive advantage over other salons by offering longer hours,better prices,a well-trained staff,and a perm for half-price every Wednesday to attract customers.

A) selling concept
B) business cycle
C) retail strategy
D) focal point orientation
E) marketing concept

Question 69

A retail mix refers to:

A) a strategy for identifying primary competitors through market research.
B) the idea of selling similar merchandise using different types of retail outlets,such as drug and department stores.
C) the concept of offering merchandise not typically associated with their type of store.
D) a set of decisions retailers make to satisfy customer needs and influence their purchase decisions.
E) a retailer's decision to undertake wholesaling and manufacturing activities.

Question 70

Explain the importance of breaking bulk.

Question 71

What are the major value-creating activities performed by retailers?

Question 72

Which of the following is a key strategic decision made by a retailer?

A) Managing merchandise inventories
B) Defining the target market
C) Managing the store
D) Creating the retail communication mix
E) Implementing visual merchandising

Question 73

A _____ refers to the market toward which a retailer will direct its efforts.

A) channel member
B) market segment
C) target market
D) mass market
E) warm market

Question 74

As the owner of Knights,a store specializing in men's suits,Isabella can use a retail strategy statement to identify all of the following EXCEPT:

A) the advertising campaign developed to sell last season's merchandise.
B) the store's target market.
C) how the store will build a competitive advantage over other similar retailers.
D) what services the store will offer its customers.
E) what types of suits the store will stock.

Question 75

The intensity of competition is greatest among retailers when:

A) price dominates the retail mix.
B) their retail offerings are considered to be similar.
C) they resort to scrambled merchandising.
D) they focus on a narrow demographic trend.
E) they offer a limited range of products and services.

Question 76

Retail information and supply chain management systems help retailers to:

A) gain strategic advantages.
B) monitor the flow of information and merchandise.
C) make sure desired merchandise is available when customers want it.
D) minimize the retailer's inventory investment.
E) all of these.

Question 77

The retailer strategy helps a retailer to identify all of the following EXCEPT:

A) the target market toward which the retailer will direct its efforts.
B) the nature of the merchandise and services the retailer will offer to satisfy the needs of the target market.
C) how the retailer will build a long-term advantage over its competitors.
D) how to determine the break-even point for making profits.

Question 78

Which of the following is a critical asset that enables retailers to build strategic advantages?

A) Holding inventory
B) Breaking bulk
C) Providing services
D) Scrambled merchandising
E) Supply chain organization

Question 79

Increasing intertype competition has made it harder for retailers to identify their:

A) competition.
B) target market.
C) merchandise mix.
D) retail mix.
E) price points.

Question 80

Which of the following is NOT an element in the retail mix?

A) Competitive response
B) Merchandise pricing
C) Location
D) Customer service
E) Advertising and promotion