Deck 13: Design

Question 1

Most of the problems surrounding design have to do with concurrency.

Answer 1

True

Question 2

By definition,a comprehensive prototype is a fully functioning,full-size product that is essentially complete and ready for examination by potential customers.

Answer 2

True

Question 3

Ergonomics can be best defined as studying unmet customer needs with the help of perceptual gap mapping.

Answer 3

False

Question 4

Which of the following statements is true regarding product design?

A)It should be considered after the product is about ready to be manufactured.
B)Design-driven innovations come from the market.
C)Excellence in design reduces profit due to R&D expenditure.
D)It is the synthesis of technology and human needs into manufacturable products.

Question 5

Silhouette Inc. ,has established a recognizable look or feel that it uses consistently across the products it sells.This supports public perception of the firm and,ultimately,its corporate identity.Based on this information,we can say that Silhouette Inc. ,is trying to capitalize on its _____.

A)existing distribution channels
B)visual equity
C)past design platforms
D)existing manufacturing infrastructure

Question 6

A product design which is developed in collaboration with end users and which captures the voice of the customer is known as a universal design.

Question 7

A product's architecture is how the functional elements are assigned to chunks and how the chunks are interrelated.

Question 8

On average,up to 80 percent of a product's cost is determined by the time it is designed.

Question 9

If rapid changes are expected in some part of the product,that part should most certainly be made into a chunk.

Question 10

Product designing is used to pretty up a product that is about ready to be manufactured.

Question 11

Design for ergonomics is the technique by which products can be taken apart after use for separate recycling of metal,glass,and plastic parts.

Question 12

With reference to new product development,which of the following can be defined as "the synthesis of technology and human needs into manufacturable products"?

A)Protocol
B)Function
C)Design
D)Feature

Question 13

Excellence in design benefits the bottom line of a firm.

Question 14

During the technical and detail design stages of the product design process,leadership is most likely delegated to process designers.

Question 15

Design consolidation seeks to bring together the best parts of each ideation to produce a single design.

Question 16

_____ design is the term sometimes used to mean the design of products to be usable by anyone regardless of age or ability.

A)Universal
B)Exclusive
C)Individualistic
D)Unique

Question 17

Marketing personnel are direct participants in the design process.

Question 18

The products based on the same platform as an existing product,but modified incrementally in terms of technology or customer need fulfillment are known as breakthrough products.

Question 19

A derivative product is a totally new offering developed from a platform specially created for it.

Question 20

Swatch watches have about a third of the moving parts of a traditional Swiss watch,a plastic casing without a removable back,a plastic strap incorporated into the casing and many other similar design features.Swatch watches retail at a small fraction of the price of traditional Swiss watches.This best exemplifies that Swatch watches are designed:

A)for differentiation.
B)for ease of manufacture.
C)to build corporate identity.
D)for the environment.

Question 21

Nokia phones share common design elements that make them unique,yet at the same time familiar.The company calls these commonalities "Nokia DNA." Nokia's products can be best described as being designed:

A)for the environment.
B)to build or support corporate identity.
C)for ease of manufacture.
D)for price promotion.

Question 22

Nokia engineers worked hard on the springs and ball bearings of cell phones,just to get the sound right when the cell phone lid is closed.They knew that a solid "thud" was more attractive to customers than a cheap "click." Identify the factor that was most likely being considered here by Nokia's engineers when deciding on the appropriateness of the design.

A)Appropriate use of resources
B)Emotional appeal
C)Maintenance and repair
D)Quality of the user interface

Question 23

Artwork Corps.new product team is preparing decorative graphics,a brand name,and a logo for its latest potential product.The team is most likely to be in the _____ stage of new product development.

A)design environment
B)prototyping
C)design consolidation
D)concept testing

Question 24

Irons or coffeemakers that shut off if not used for five minutes are examples of which of the following principles of universal design?

A)Flexibility in use
B)Tolerance for error
C)Perceptible information
D)Low physical effort

Question 25

Firms that are concerned with,or seek to promote,environmental concerns and / or recycling are most likely to employ design for _____.

A)disassembly
B)ergonomics
C)manufacturability
D)servicing

Question 26

Which of the following is most likely to be used in product-use testing?

A)Focused prototype
B)Comprehensive prototype
C)Conceptual prototype
D)Ideational prototype

Question 27

The _____ shows the components and functional elements of the product and how they are interconnected.

A)product derivative
B)product schematic
C)geometric layout
D)chunk map

Question 28

_____ prototypes are used in probe-and-learn -"lickety-stick" product development,in the development of new-to-the-world products.

A)Focused
B)Comprehensive
C)Conceptual
D)Ideational

Question 29

A fully functional,full-size product prototype that is essentially ready for examination by potential customers would be best described as a _____ prototype.

A)comprehensive
B)focused
C)limited
D)modified

Question 30

Ergonomics can be best defined as studying:

A)human characteristics in order to develop appropriate designs.
B)unmet customer needs with the help of perceptual gap mapping.
C)potential target markets to identify the most profitable market segment.
D)the life cycle of a product to develop suitable marketing strategies for each phase.

Question 31

All of the following are principles of universal design EXCEPT:

A)perceptible information.
B)flexibility in use.
C)intolerance for error.
D)low physical effort.

Question 32

Automobile companies often create full-size clay models in order to extract consumer reactions to proposed styling alternatives.Such models would be BEST described as _____ prototypes.

A)across-the-board
B)all-inclusive
C)comprehensive
D)focused

Question 33

In the product architecture process,during which of the following steps chunks (or modules)are defined?

A)Analyzing interactions between chunks
B)Creating the product schematics
C)Creating geometric layouts
D)Clustering the schematic elements

Question 34

Which of the following BEST describes products that are based on the same platform as an existing product,but modified incrementally in terms of technology or customer need fulfillment?

A)New-to-the-world products
B)Next generation products
C)Derivative products
D)Universal products

Question 35

The process by which a customer's need is developed into a product design is called product _____.

A)differentiation
B)architecture
C)prototyping
D)packaging

Question 36

The "release" of a comprehensive prototype to potential users for testing in a real usage situation that may support further product improvement and / or refinement is called _____ testing.

A)opportunity
B)concept
C)product-use
D)pre-purchase

Question 37

Architecture Inc. ,has successfully developed several versions of a product based on three basic platforms with incremental differences in technology and / or customer need fulfillment.These product versions are BEST described as _____ products.

A)breakthrough
B)derivative
C)imitative
D)expanded

Question 38

BMW has designed disassembly and recycling into its cars.Used plastic parts are sorted,recycled,and made into new parts.Other components are either recycled or rebuilt,while unusable parts are incinerated to create energy.Here,BMW's cars can be best described as being designed:

A)for the environment.
B)for ease of manufacture.
C)to build or support corporate identity.
D)for price promotion.

Question 39

With reference to the product architecture process,the product is arranged in a variety of configurations through simulations,CAD,or other techniques in order to find the "best" solutions during the process of:

A)analyzing interactions between chunks.
B)creating the product schematics.
C)creating geometric layouts.
D)clustering the schematic elements.

Question 40

The product's architecture is how the _____ are assigned to the chunks and how the chunks are interrelated.

A)protocols
B)functional elements
C)specifications
D)benefits

Question 41

Which of the following statements is NOT true regarding collocation?

A)It helps improve information flow.
B)It allows the team members to identify and resolve product development problems quicker.
C)Too-distant colocation might lead to team members letting their problems pile up rather than resolving them immediately.
D)It is a good idea to break up a center of technological excellence in order to colocate its members.

Question 42

Briefly define product architecture.What steps are involved in this process?

Question 43

What are derivative products?

Question 44

_____ are technical people who convert styling into product dimensions or specifications.

A)Design engineers
B)Industrial designers
C)Marketing personnel
D)Process engineers

Question 45

In order to reduce "turf wars" between production and design specialists,Trident Corp.has added a third independent person to the team who understands the role / importance of both.The firm is utilizing a(n)_____.

A)produceability engineer
B)technocrat
C)arbitrator
D)negotiator

Question 46

What is a prototype? What types of prototypes may be used,and for what purposes?

Question 47

The most important DFM process is _____,which is concerned with checking ease of assembly and manufacturing and encouraging product simplification.

A)computer-aided design
B)design for assembly
C)design for maintainability
D)computer-aided manufacturing

Question 48

Discuss colocation.

Question 49

With reference to the design process,the practice of putting the various individuals or functional areas in close proximity so as to shorten communication lines and increase team cohesion is called _____.

A)relocation
B)proximization
C)resettlement
D)colocation

Question 50

Factors such as pre- and post-sale service,warranty,and image are part of _____ design.

A)protocol
B)envelope
C)process
D)concept

Question 51

During the technical and detail design stages of the product design process,leadership is most likely delegated to _____ designers.

A)industrial
B)manufacturing
C)engineering
D)system

Question 52

Briefly describe the major contributions of design to new product goals.

Question 53

The development of the augmented aspects of the product is an activity most often led by marketing people and is called _____.

A)envelope design
B)colocation
C)prototyping
D)ideation

Question 54

The creation of a solid object directly from a three-dimensional computer model is called _____.

A)visualization
B)rapid prototyping
C)technological ideation
D)assembly design

Question 55

Leadership of the design team is usually delegated to industrial designers during the _____ stage of the process.

A)manufacturing process design
B)detail design
C)technical design
D)functional design / styling