Deck 2: Assessing the Global Marketing Environmentthe Global Economy and Technology

Question 1

Chinese restrictions on the exchange of the Yuan and Renminbi would be classified under the legal category of PESTEL.

Answer 1

False
Explanation: While these restrictions are in a sense legal restrictions, they fall under the PESTEL category of government intervention in the economy, hence, are part of the economic element of the model.

Question 2

Demand for high-tech products is ___________________________________________________.

A) generally determined by supply rather than demand
B) easily visualized by the consumer
C) usually determined by extensive consumer research
D) consumer, rather than production-oriented

Answer 2

A

Question 3

China is the world's largest exporter of merchandise when valued in US dollars.

Answer 3

False
Explanation:

Question 4

Rosen,Schroeder,and Puriton suggest that one means of reducing high-tech product introduction failures is to _____________________________________.

A) accelerate introduction by eliminating time-consuming consumer research
B) exploit a large, undifferentiated market
C) exploit innovators and early adopters
D) take maximum advantage of a 'first-mover' position

Question 5

The growth of biotechnology has resulted in an increased need for research and development facilities,most of which are to be located in ________________.

A) the European Union
B) Israel
C) the United States
D) China and India

Question 6

Which of these factors is not a part of the global marketing environment as defined by the PESTEL model?

A) ethical
B) political/legal
C) social
D) economic

Question 7

The social and economic institutions that a nation relies on to develop and market new technology comprise the _____________________.

A) global infrastructure
B) technological infrastructure
C) liberalization framework
D) global institutional framework

Question 8

A highly dynamic,complex market with rapid maturity tends to characterize a(n)_________________________.

A) high-tech market
B) global market
C) local market
D) business-to-business market

Question 9

When trade deficits generate a decrease in aggregate income,__________________________________ .

A) factors such as consumption, savings, investment, and tax revenue are negatively impacted
B) the country's currency is strengthened
C) factors such as consumption, savings, investment, and tax revenue are positively impacted
D) a net inflow of monetary payments is experienced

Question 10

An increase in imports that results in a widened trade deficit must be considered unfavorable in a prosperous economy.

Question 11

Developing nations often evolve into high-tech electronics exporters by virtue of component part assembly by low-wage workers.

Question 12

Of Malta,Ireland,Japan or the U.S.,the country with the heaviest concentration of high tech exports in comparison to total exports is ______________.

A) Malta
B) Ireland
C) Japan
D) the United States

Question 13

When Tamisha researches the application of CE standards in German automobile manufacturing,she is most concerned with the __________________ element of the PESTEL model.

A) social
B) environment
C) legal
D) population

Question 14

Doing business in foreign markets usually entails the same level of risk as doing business locally.

Question 15

The largest global share of high-tech product imports belongs to ____________________________.

A) the European Union
B) the United States
C) China
D) the BRIC nations

Question 16

Most global trade is ___________________________________.

A) limited to countries with preferential trade agreements
B) conducted on a worldwide basis
C) limited to trade association members
D) conducted regionally

Question 17

The strengthening or weakening of a currency,an increase or decrease in world economic strength,and changes in demand for imports and exports are contributing factors to ____________________.

A) lesser stability in a country's balance of trade
B) changes in the factors of the PESTEL model
C) changes in a country's balance of trade
D) greater stability in a country's balance of trade

Question 18

Sergei is analyzing the number of consumers in Belgium who are college-educated,and their geographic dispersion across the country. Upon which PESTEL factor is he focusing?

A) educational
B) social
C) political
D) environmental

Question 19

Bio-Med Devices is one example of a large,multinational company that exports a large majority of its total production output.

Question 20

Hi-tech marketers rely on a _____________ focus.

A) demand
B) market research
C) consumer
D) product

Question 21

The majority of transnational corporation headquarters are concentrated in developing countries.

Question 22

Western European countries,as well as the United States,must turn to ____________ to mitigate the negative effects of an aging population on economic growth and consumption.

A) immigration
B) green marketing
C) the European Union
D) the PESTEL model

Question 23

Products,services,and processes that use renewable materials and conserve natural resources are referred to as ________________________.

A) green-tech
B) clean-tech
C) eco-tech
D) aqua-tech

Question 24

Optimizing the synergy among social,environmental,and financial values is the philosophy of the ______________________.

A) triple bottom line
B) financial stability
C) the PESTEL model
D) globalization

Question 25

In the next decade,consumer purchasing power in________________ alone will increase to $9 trillion.

A) developed economies
B) the emerging economies
C) high-tech economies
D) industrialized nations

Question 26

The growth of the green market in the U.S.has created _____________________________________.

A) a niche market for environmental goods and services
B) green goods and services which account for the lion's share of the total private business economy
C) an increase in the sale of lumber and forest products
D) a world market forecast to reach $688 million in 2050

Question 27

The trade activities of the world's transnational corporations occur with other small,single-market firms.

Question 28

Which of these target market profiles would be most likely to have the highest level of green purchase intention?

A) A 20-year-old female with a post-graduate education.
B) A 40-year-old male with a high income.
C) A 50-year-old male college professor.
D) A 60- year-old female.

Question 29

According to the Foreign Policy/A.T.Kearny Globalization Index,the world's most globalized country is ______________________.

A) China
B) Great Britain
C) the United States
D) Singapore

Question 30

Surveys conducted by Burgel and Murray indicate that a critical contributor to the high rate of start-up failures in the high-tech sector is ______________________.

A) delays in commercialization
B) the rush to commercialization
C) entry modes characterized by high levels of resource commitment
D) entry modes characterized by a focus on production

Question 31

According to United Nations estimates,nearly one-third of Japan's population,one-fourth of the population in the European Union and one-fifth in the United States will be aged over 60 years by 2015.

Question 32

The fact that high-tech manufacturing often relies on the input and assembly activities of several countries indicates that ____________________________.

A) global supply chains will involve a limited number of partners
B) global supply chain control is an uncomplicated process
C) global supply chain performance is critical to success
D) global supply chain performance is only secondary to successful high-tech manufacturing

Question 33

The rapid rate of high-tech product innovation and the dynamics of technology flows result in long-lived comparative advantage.

Question 34

The primary focus of technology-driven innovations in the financial services sector is to ___________________________.

A) appeal to high net-worth individuals
B) enhance customer experience
C) enhancing the employee experience
D) reduce IT investment by financial services firms

Question 35

A global aggregate of individual communities meeting the needs of its citizens through responsible local production and exchange of goods and services defines ________________________.

A) the European Union
B) NAFTA
C) the green economy
D) globalization