Deck 13: Creating Innovative Organizations

Question 1

Which of the following represents a form of disruptive technology?

A) Enters the marketplace at the low end.
B) Is a new way of doing things that initially does not meet the needs of existing customers.
C) Tends to open new markets and destroy old ones.
D) All of these are included.

Answer 1

D
Explanation: Disruptive technology (1) is a new way of doing things that initially doesn't meet the needs of existing customers, (2) tends to open new markets and destroy old ones, and (3) enters the marketplace at the low end and eventually evolves to displace high-end competitors and their reigning technologies.

Question 2

Information reach refers to the number of people a business can communicate with,on a global basis.

Answer 2

True
Explanation: Information reach refers to the number of people a business can communicate with, on a global basis.

Question 3

What is best for an organization's current business could ruin it in the long term.

Answer 3

True
Explanation: What is best for an organization's current business could ruin it in the long term.

Question 4

Which of the following terms could you use synonymously when referring to the web?

A) Network, paradigm shift
B) URL, domain name
C) HTML, Internet
D) Web browser, blog

Question 5

Ebusiness is something that a business can just go out and buy.

Question 6

Which of the following produces an improved product,customers are eager to buy,such as a faster car or larger hard drive?

A) Sustaining technology
B) Disruptive technology
C) Reputation system
D) Personalization

Question 7

Future managers and workers need to understand the benefits MIS and ebusiness can offer a company,if it wants to take advantage of sustaining technologies.

Question 8

Ebusiness is the buying and selling of goods and services over the Internet.

Question 9

The Innovator's Dilemma suggests that established companies can take advantage of ___________ without hindering existing relationships with customers,partners,and stakeholders.

A) sustaining technologies
B) existing investments
C) collective intelligence
D) disruptive technologies

Question 10

Examples of ebusiness advantages include opening new markets,reducing costs,and expanding global reach.

Question 11

Disruptive and new technologies typically cut into the low end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

Question 12

Dell Inc.ranks highest on the list for expecting returns from new investments.

Question 13

Which of the following is a challenge of sustaining technology?

A) Provides a cheaper product for current customers.
B) Provides a product that does not meet existing customers' future needs.
C) Provides a better product for current customers.
D) Provides a faster product for current customers.

Question 14

Intermediaries occur when a customer sells directly to another customer online,cutting out the intermediary.

Question 15

At a local marketing firm,Steve is the lead web developer and is responsible for working with customers on their web designs,development,and graphics.Which of the following would be a critical skill Steve must have to be able to perform his job?

A) Understanding that he must create a unique domain name for each client.
B) Being able to work with HTML.
C) Understanding the World Wide Web and how hyperlinks work.
D) All of these.

Question 16

Disruptive technology tends to provide us with better,faster,and cheaper products.

Question 17

Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?

A) Collective intelligence
B) Digital Darwinism
C) Joint venture
D) Sole proprietorship

Question 18

Which of the following began as an essential emergency military communications system operated by the U.S.Department of Defense Advanced Research Project Agency (DARPA)?

A) Internet
B) Ecommerce
C) Ebusiness
D) World Wide Web

Question 19

Interactivity measures advertising effectiveness by counting visitor interactions with the target ad,including time spent viewing the ad,number of pages viewed,and number of repeat visits to the advertisement.

Question 20

Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?

A) Johnson & Johnson
B) Sears
C) Dell
D) None of these

Question 21

M&M's offers people the opportunity to order the candy in special colors or with customized sayings.How would you classify M&M's ebusiness strategy?

A) Information richness
B) Mass customization
C) Personalization
D) Interactivity

Question 22

What is the depth and breadth of details contained in a piece of textual,graphic,audio,or video?

A) Information richness
B) Information age
C) Information reach
D) Information browser

Question 23

What caused Polaroid to go bankrupt?

A) It failed to have innovative technology and a captive customer base.
B) One-hour film processing and digital cameras stole its market share.
C) People who want instant access to their pictures also want a third party involved.
D) Internet websites such as Flickr and Facebook stole its market share.

Question 24

Both individuals and organizations have embraced ebusiness to do which of the following?

A) Enhance productivity.
B) Maximize convenience.
C) Improve communications.
D) All of these.

Question 25

Which of the below would not be considered a company operating in the long tail of a typical sales curve?

A) Walmart
B) Netflix
C) iTunes
D) Zappos

Question 26

What measures the number of people a firm can communicate with all over the world?

A) Information richness
B) Information age
C) Information reach
D) Information browser

Question 27

Which of the following are types of web browsers?

A) Microsoft Word and Excel
B) Internet Explorer and Mozilla's Firefox
C) Facebook and MySpace
D) All of these

Question 28

Many social media sites today allow you to customize your web address,for example,www.facebook.com/Womenwithdrive.What is an alternate name for a web address such as www.apple.com?

A) Digital bookmark
B) Internet bookmark
C) Universal resource locator
D) Web browser

Question 29

Which of the following is not a reason for the explosive growth of the WWW?

A) Basic web pages are easy to create and extremely flexible.
B) The microcomputer revolution made it possible for an average person to own a computer.
C) Digital Darwinism.
D) The speed, convenience, and low cost of email.

Question 30

What allows users to access the WWW?

A) Web conferencing
B) Web browser
C) Web 2.0
D) Web business

Question 31

Universities were among some of the first users of the Internet.What was the Internet first called?

A) HTML
B) ARPANET
C) OPT
D) WWO

Question 32

Amazon creates a unique recommendation listing for each customer that revisits its website.How would you classify Amazon's ebusiness strategy?

A) Information richness
B) Mass customization
C) Personalization
D) Interactivity

Question 33

Many industries have been forced to change due to technology advances.Which of the below industries has felt the lowest amount of economic impact from ebusiness?

A) Auto industry
B) Retail industry
C) Travel industry
D) Waste or recycling industry

Question 34

What is the Internet protocol web browsers use to request and display web pages using universal resource locators?

A) Hypertext markup language (HTML)
B) URL
C) Hypertext transport protocol (HTTP)
D) DARPA

Question 35

What is the difference between ecommerce and ebusiness?

A) Ecommerce includes Internet network effects. Ebusiness includes ecommerce and all activities related to internal and external business operations.
B) Ecommerce is buying and selling of goods or service online. Ebusiness includes ecommerce and all activities related to internal and external business operations.
C) Ecommerce includes ecommerce and all activities related to internal and external business operations. Ebusiness includes all of the of knowledge management systems.
D) Ebusiness is buying and selling of goods or service online. Ecommerce includes ecommerce and all activities related to internal and external business operations.

Question 36

Which of the below would not be considered an advantage of ebusiness?

A) Expanding global reach.
B) Opening new markets.
C) Reducing costs.
D) Reducing information reach.

Question 37

Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose.How would you classify Nike's ebusiness strategy?

A) Information richness
B) Mass customization
C) Personalization
D) Interactivity

Question 38

Which term describes the WWW during its first few years of operation between 1991 and 2003?

A) Web 1.0
B) Eshop
C) Open source
D) All of these

Question 39

Netflix creates a unique recommendation listing for each customer that revisits its website.How would you classify Netflix's ebusiness strategy?

A) Information richness
B) Mass customization
C) Personalization
D) Interactivity

Question 40

What is the ability of an organization to tailor its products or services to the customers' specifications?

A) Personalization
B) Long tail
C) Mass customization
D) Information reach

Question 41

Which of the following is a reason for the growth of the World Wide Web?

A) The microcomputer revolution.
B) Advancements in networking hardware.
C) Web pages being easy to create and flexible.
D) All of these.

Question 42

When evaluating the business value of disintermediation,the more ____________ that are cut from the distribution chain,the lower the product price.

A) technologies
B) customers
C) data streams
D) intermediaries

Question 43

What is the exact pattern of a consumer's navigation through a site?

A) Web browsing
B) Hypertext
C) Clickstream data
D) Web data

Question 44

Which of the following is an ebusiness marketing technique?

A) Cookies
B) Pop-up ad
C) Banner ad
D) All of these

Question 45

What measures the number of people a firm can communicate with all over the world?

A) Information
B) Mass communication
C) Information reach
D) Cybertronics

Question 46

Which of the following is an example of a sustaining technology?

A) Porsche's faster car
B) Intel's low-end microprocessors
C) Sony's transistor-based consumer electronics (transistor radio)
D) All of these

Question 47

Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users,creating exponential growth in the message's visibility and effect?

A) Cookies
B) Click-through
C) Viral marketing
D) Pop-up ad

Question 48

What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service,and occurs when a business sells directly to the customer online?

A) Disintermediation
B) Intermediaries
C) Cybermediation
D) None of these

Question 49

Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle,Washington area.Bonnie is highly technical and uses many online marketing techniques to increase business.One of the most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites.What type of marketing technique is Bonnie using?

A) A cookie
B) A banner ad
C) A pop-up ad
D) A click-through ad

Question 50

What does digital Darwinism imply?

A) Organizations that can adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
B) Organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction.
C) Organizations that can adapt to new information systems are doomed to extinction.
D) Organizations that cannot adapt to new information systems are doomed to exile.

Question 51

What uses the Internet to reassemble buyers,sellers,and other partners in a traditional supply chain in new ways?

A) Content providers
B) Intermediaries
C) Reintermediation
D) Cybermediation

Question 52

What is information richness?

A) A global public network of computer networks that pass information from one to another using common computer protocols.
B) The depth and breadth of details contained in a piece of textual, graphic, audio, or video information.
C) The number of people a business can communicate with, on a global basis.
D) Occurs when those with access to technology have great advantages over those without access to technology.

Question 53

Which company is expected to gain the majority of its returns on new investments?

A) General Motors
B) Sears Roebuck
C) Dell
D) Phillips Petroleum

Question 54

What is the best way to measure a company's ebusiness success?

A) Effective MIS metrics
B) Interactivity
C) Clickstream data
D) All of these

Question 55

Which of the following is an example of a disruptive technology?

A) Oracle's database software
B) Sony's transistor-based consumer electronics (transistor radio)
C) Intel's low-end microprocessors
D) All of these

Question 56

Which company is expected to gain the majority of its returns on existing investments?

A) Dell
B) Johnson & Johnson
C) Procter & Gamble
D) Phillips Petroleum

Question 57

What type of mediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness?

A) Cybermediation
B) Interactivity
C) Reintermediation
D) Disintermediation

Question 58

Which of the below statements is correct?

A) Just putting up a website can create tremendous ebusiness value.
B) Just putting up a website can create tremendous business buzz.
C) Just putting up a website can limit product availability.
D) Just putting up a website does not create an ebusiness.

Question 59

Which of the following is an example of a clickstream data metric?

A) Dates and times of visits
B) Number of customers with shopping carts
C) The number of page views
D) All of these

Question 60

A company can reduce its costs by using ebusiness to change its business processes.Which of the following does not represent an example of how a company can reduce its costs through ebusiness?

A) Creating an online travel reservation.
B) Ordering a product online.
C) Researching products to find the lowest price and visiting the store to purchase the item.
D) All of these.

Question 61

What occurs when steps are added to the value chain as new players find ways to add value to the business process?

A) Intermediaries
B) Disintermediation
C) Reintermediation
D) Cybermediation

Question 62

What occurs when a business sells directly to the customer online and cuts out the middle man?

A) Intermediaries
B) Disintermediation
C) Reintermediation
D) Cybermediation

Question 63

A(n)___________ technology produces an improved product customers are eager to buy.

Question 64

All of the following are types of website visitors except:

A) Usability visitor
B) Unidentified visitor
C) Identified visitor
D) Unique visitor

Question 65

Several companies that launched new businesses by capitalizing on disruptive technologies were outlined in the book.One example is _______________,which launched such revolutionary products as the iPod and the iPhone.

Question 66

Through ____________ data,companies can observe the exact pattern of a consumer's navigation through a site.

Question 67

Which type of metric measures when a visitor reaches a website and their computer sends a request to the site's computer server to begin displaying pages?

A) Visitor metric
B) Exposure metric
C) Visit metric
D) Hit metric

Question 68

A __________ technology is a new way of doing things that initially does not meet the needs of existing customers.

Question 69

According to Christensen,companies may have placed too great an emphasis on satisfying customers' ______ needs,while forgetting to adopt new disruptive technology that will meet customers' future needs.

Question 70

What category of website metrics does stickiness,or visit duration time,belong to?

A) Service metric
B) Exposure metric
C) Visit metric
D) Hit metric

Question 71

What is information reach?

A) A global public network of computer networks that pass information from one to another using common computer protocols.
B) The depth and breadth of information transferred between customers and businesses.
C) Measures the number of people a firm can communicate with all over the world.
D) Occurs when those with access to technology have great advantages over those without access to technology.

Question 72

The Innovator's ___________ is a book by Clayton M.Christensen.

Question 73

What are agents,software,or businesses that provide a trading infrastructure to bring buyers and sellers together?

A) Intermediaries
B) Disintermediaries
C) Reintermediaries
D) Cybermediation

Question 74

What is the name for a small ad on one website that advertises the products and services of another business,usually another dot-com business?

A) Click-through
B) Cookie
C) Banner ad
D) Interactivity

Question 75

A __________ is an online marketing technique where a website deposits a small file - containing information about the customer and his/her browsing activities - on the customer's hard drive.

Question 76

Computers connected through the __________ can send and receive information,including text,graphics,voice,video,and software.

Question 77

What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness,including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank?

A) Intermediaries
B) Disintermediation
C) Reintermediation
D) Cybermediation

Question 78

What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?

A) Ecommerce model
B) Eshop sale
C) Paradigm shift
D) Web 1.0

Question 79

What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?

A) Operational CRM
B) Analytical CRM
C) Personalization
D) All of these

Question 80

Websites sometimes deposit on a customer's hard drive a small file containing information about the customer and the customer's web activities.What is that small file called?

A) Click-through
B) Cookie
C) Banner ad
D) Interactivity