Deck 3: Product Design

Question 1

In which phase of the new product design process should considerations about trade-offs among product cost,quality,and schedule be made?

A) Concept development
B) Product design
C) Preliminary process design
D) Pilot production/testing

Answer 1

Product design

Question 2

The common first phase of product development focuses on concept development.Which of the following is NOT an activity of concept development?

A) Generation and evaluation of several competing concepts.
B) Prototype building and testing.
C) Selection of "best" concept.
D) Top management approval to proceed to product development phase two.

Answer 2

Prototype building and testing.

Question 3

Quality function deployment includes which of the following?
(1)Relative importance of customer attributes,(2)tolerance stack-up,(3)a comparison to the competitor's product,(4)engineering characteristics,(5)customer perceptions,(6)customer attributes,(7)variation around a target,(8)value analysis.

A) 3, 5, 6, 7, 8
B) 1, 3, 4, 5, 6
C) 1, 2, 4, 6, 7
D) 2, 5, 6, 7, 8

Answer 3

1, 3, 4, 5, 6

Question 4

The Knee-Hugger Jeans Company makes designer jeans in six colors under a make-to-stock approach.Customers have expressed the desire to acquire these jeans in three different styles: regular,slim,and relaxed fit; with and without distressed tears in the fabric; and with one of four cuts for the pants leg: boot cut,bell-bottom cut,flared cut,or regular cut.How many different combinations of unique end products would this company have to inventory?

A) 18
B) 36
C) 144
D) 160

Question 5

Modular design involves

A) dividing the production process into separate work units.
B) dividing the products into product lines.
C) dividing the products into their similar components.
D) dividing the products into different cost categories.

Question 6

Which of the following best describes the utility of the "roof" in the quality function deployment (QFD)matrix?

A) The roof relates the customer attributes (CA) to the engineering characteristics (EC).
B) The roof compares engineering characteristics (EC), which enables the study of any trade-offs among the EC.
C) The roof provides the relative importance of the customer attributes (CA).
D) The roof provides a competitive evaluation of the engineering characteristics (EC).

Question 7

There are three fundamentally different ways to introduce new products.Which of the following is NOT a new product introduction approach?

A) Capacity choice
B) Market pull
C) Technology push
D) Interfunctional view

Question 8

The second common phase of product development focuses on product design.Which of the following is NOT typically an activity of the product design?

A) Physically designing the product, including consideration of trade-offs among product cost, quality, and schedule.
B) Pilot product testing by way of virtual prototype computer simulation.
C) Management commitment of project funding to build product.
D) Transmission of computer images and databases to production.

Question 9

When marketing,engineering,and operations simultaneously develop a product,this approach is known as

A) sequential process.
B) traditional approach.
C) concurrent engineering.
D) none of the above.

Question 10

Correctly complete the following sentence.Concurrent engineering is

A) a sequential attempt among functional disciplines to design new products.
B) a cross-functional approach to introduce new products to market.
C) an approach to new product introduction that requires participation of one single functional discipline at a time, thereby reducing new product development costs.
D) an approach to new product development that has resulted in a large number of prototype build and testing iterations.

Question 11

Typical misalignments between product design and operations include

A) technology, reward systems, and infrastructure.
B) technology, process, and design.
C) technology, culture, and hierarchy.
D) none of the above.

Question 12

Quality function deployment

A) is a tool for linking customer requirements to technical specifications.
B) facilitates interfunctional cooperation between marketing, engineering, and manufacturing.
C) relates engineering characteristics to each other.
D) all of the above.

Question 13

An example of a prototype is

A) a military aircraft.
B) the personal computer.
C) a Broadway play.
D) the original McDonald's restaurant.

Question 14

The third common phase of product development focuses on pilot production and testing.Which of the following is NOT an activity of the pilot production and testing?

A) Prototype testing to ensure performance specifications are met.
B) Finalization of process design.
C) Introduction of full-scale production and market introduction.
D) Information package finalization.

Question 15

A restaurant offers a "customer's choice" sandwich for which the customer specifies the bread,meat,cheese,and topping he or she wants.There are three types of bread,three types of meat,three types of cheese,and four types of topping.How many different sandwiches can the restaurant make?

A) 4
B) 27
C) 108
D) 162

Question 16

Process design

A) is the way new product ideas are developed.
B) is the next stage after product design.
C) is considered less important to a company than product design.
D) should occur at the same time as product design.

Question 17

The concept that a product should not only fit the market needs but have a technical advantage as well is known as the

A) market pull approach to new product introduction.
B) technology push approach to new product introduction.
C) interfunctional view to new product introduction.
D) dual approach to new product introduction.

Question 18

The market-pull view of new product innovation is to

A) "pull" the products into the market as fast as possible.
B) develop products that the company can sell, based on customer needs.
C) market whatever the company makes best.
D) make new products appealing through innovative packaging.

Question 19

Product design decisions are strategically important for a variety of reasons.Which of the following statements concerning the importance of product design is FALSE?

A) Product design decisions provide firms with an important opportunity to enhance supply chain collaboration.
B) There is an obvious link between the design of new products and the long-term success of an organization.
C) Product design decisions typically account for an insignificant percent of a product's postdevelopment production costs.
D) Product design decisions contribute to the attainment of strategic objectives, enabling a firm to maintain a competitive advantage.

Question 20

Which of the following statements concerning quality function deployment (QFD)is FALSE?

A) It facilitates including the "voice of the customer" in product design activities.
B) Mitsubishi introduced it in 1972.
C) QFD is a tool used to monitor the sampled output of high-volume operations continuously to ensure products continually meet technical design specifications during long production runs.
D) QFD promotes interfunctional collaboration.

Question 21

Quality function deployment (QFD)can be used for which of the following?

A) Manufactured products such as automobiles, electronics, and appliances.
B) Services such as hair styling and pizza delivery.
C) Both of the above.
D) Neither of the above.

Question 22

Product design supports the business strategy.

Question 23

Ideally,process design occurs immediately after the product is designed.

Question 24

According to the text,which of the following is a prerequisite to mass customization?

A) Modular design
B) Cross-functional collaboration
C) Quality function deployment (QFD)
D) Concurrent engineering

Question 25

When considering new product development,which of the following best describes "technology misalignment"?

A) Marketing creates specifications for a new product that engineering is unable to design.
B) Operations produces a product that is technologically inferior to a competitor's product.
C) A new product designed by engineering cannot be made by operations.
D) None of the above correctly describes technology misalignment.

Question 26

Concurrent engineering works much better with product line extensions or products that serve familiar markets than entirely new products.

Question 27

Which of the following statements concerning the technology push strategy is FALSE?

A) A cross-functional team is key to this strategy.
B) Relatively little effort is spent understanding customer needs.
C) It is marketing's role to create demand for technology push new products.
D) Products with superior technology have a natural market advantage.

Question 28

Market pull is the best way to introduce new products.

Question 29

The first step in quality function development is to determine the customer attributes.The second step in QFD is to translate the customer attributes into target values.

Question 30

Which of the following statements concerning the new product development (NPD)process is correct?

A) One purpose of the NPD process is to avoid missing any critical issues in product development.
B) ISO-certified companies are required to have a prescribed NPD process.
C) Most companies have a formal NPD process already in place.
D) All of the above are correct.

Question 31

With the technology push view of new product introduction,technology and the market equally determine which products a firm should make.

Question 32

What element is shown along the left side of the quality function deployment (QFD)matrix?

A) Analysis of the competitive environment.
B) Target specifications for the new product.
C) Engineering characteristics of the new product.
D) Customer attributes for the new product.

Question 33

Misalignments between operations and product design can occur in technology,infrastructure,rewards systems,and marketing.

Question 34

Which of the following would NOT be a form of new product development collaboration with customers?

A) Providing them with prototypes or beta versions free, in exchange for their feedback.
B) Observing customers as they use existing products or services.
C) Simply asking customer what they want or need.
D) All of the above are recommended forms of collaboration with customers on new product development.

Question 35

Which of the following statements is correct concerning concurrent engineering?

A) Marketing, engineering, and operations must put forth equal effort across the product development timeline.
B) A concurrent approach is like a relay race, with hand-offs from marketing to engineering, to operations.
C) Projects with high uncertainty may not be appropriate for concurrent approaches.
D) Concurrent engineering avoids the need for a cross-functional team.

Question 36

What is shown by the "chimney" in the house of quality (QFD matrix)?

A) The relationships and trade-offs among the engineering characteristics.
B) A ranking of the relative importance of each customer attribute.
C) Engineering characteristics of the new product.
D) Customer attributes for the new product.

Question 37

Which of the following statements best match the concept of concurrent engineering?

A) An overlapping approach where all major functions (operations, engineering, marketing, finance) are involved in the new product design process.
B) A sequential approach where marketing (research) identifies the customer requirements and then hands it to engineering for design.
C) A sequential approach where engineering designs the product prototype and then hands it to operations for production.
D) An overlapping approach where marketing and logistics are involved in the new product development process.

Question 38

Which of the following is NOT a typical phase in the development of new products?

A) Concept development
B) Product development
C) Supplier development
D) Pilot production and testing

Question 39

According to the text,which of the ways to introduce new products is "most appealing" and "most difficult to implement"

A) Interfunctional view
B) Technology push
C) Market pull
D) Sequential process

Question 40

ISO 9000 requires that a new product development process be defined and followed by a company.

Question 41

What are ways in which a company could collaborate with customers for new product design?

Question 42

If one doesn't already exist,a cross-functional team should be created once management agrees to proceed with the new product development.

Question 43

Describe modular design.What are the desirable outcomes of modular design to the firm?
To customers?

Question 44

Medtronic Inc.designs and manufacturers pacemakers,which are small metal cases that contain electronic circuitry and a battery to regulate a person's heartbeat.Describe the typical process that should be followed by Medtronic Inc.while developing a new generation of this technology.