Deck 6: Magazines

Question 1

The first magazines printed in America were designed as:

A)collections of varied literary materials
B)political vehicles aimed at the mass audience
C)storehouses of award winning European literature
D)repositories of political cartoons
E)none of these

Answer 1

A

Question 2

People who buy a magazine at a newsstand are part of the magazine's _________.

A)subscription base
B)primary audience
C)pass-by audience
D)pass-along audience
E)secondary audience

Answer 2

B

Question 3

Hemispheres,the in-flight magazine of United Airlines,is an example of a ________ magazine.

A)low cash-field circulation
B)paid circulation
C)guaranteed circulation
D)controlled circulation
E)multiple circulation

Answer 3

D

Question 4

Defining features of magazines include all of the following EXCEPT:

A)magazines reach the most specialized audience
B)magazines are classified into two content categories: business and pleasure
C)magazines are the medium most in tune with social,economic,and demographic trends
D)magazines can influence social trends
E)magazines are portable and convenient,with high quality print and graphics

Question 5

A magazine's _________ department is responsible for selling space in the magazine.

A)production
B)advertising and sales
C)editorial
D)ombuds
E)none of these

Question 6

Journalism and Mass Communication Quarterly and Journal of Japanese Botany are examples of which type of magazine?

A)general consumer magazines
B)business publications
C)literary reviews and academic journals
D)newsletters
E)public relations magazines

Question 7

Which of the following is causing magazines to struggle?

A)Retailers are more selective about the number of magazines they will carry
B)Sweepstakes competitions (such as Publishers Clearinghouse)have disappeared due to legal problems
C)The national do-not-call list makes telephone sales difficult
D)A variety of cable channels (such as Food Network)offer advertisers an alternative way to reach targeted audiences
E)all of these

Question 8

A full page ad in Fortune costs about $130,000; an ad on Fortune.com costs about _________.

A)much less than $130,000
B)over $130,000
C)about the same as a print ad
D)$200,000

Question 9

Which of the following strategies have publishers used to try to improve their finances?

A)Publishers are strengthening their Web presence
B)Publishers are sponsoring conferences
C)Publishers are sponsoring trade shows
D)Publishers are becoming more cost conscious
E)all of these

Question 10

The movement to uncover wrongdoing and advocate reform of corrupt or harmful practices was called:

A)advocacy journalism
B)the Reform movement
C)crusading
D)muckraking
E)the expository press

Question 11

A magazine's _________ department works to attract new readers while retaining current ones.

A)circulation
B)fulfillment
C)sales and advertising
D)consumer research
E)readership

Question 12

In terms of magazine audiences:

A)most adults read at least one magazine a month
B)the average magazine reader is less educated than the non-reader
C)magazine readers have slightly lower incomes than non-readers
D)magazine readers tend to be loners
E)all of these

Question 13

A(n)_________ is a plan or blueprint of the pages for an upcoming issue of a magazine.

A)dummy
B)ancillary
C)segmentation
D)pre-press copy
E)affidavit

Question 14

The basic sources of magazine revenue include subscriptions,single-copy sales,advertising and:

A)polling and self-testing
B)sweepstake competitions
C)ancillary services
D)distribution of gift incentives
E)all of these

Question 15

Between the two World Wars,three types of magazines evolved: the digest,the newsmagazine,and the _________ magazine.

A)lifestyle
B)advertiser-supported
C)mass audience
D)specialized
E)pictorial

Question 16

Time and TV Guide are examples of which type of magazine?

A)general consumer magazines
B)business publications
C)literary reviews and academic journals
D)newsletters
E)public relations magazines

Question 17

A magazine's _________ is the number of buyers guaranteed by a magazine.It is used to compute the cost of a magazine's advertisements.

A)primary audience
B)secondary audience
C)summative audience
D)expanded basic audience
E)rate base

Question 18

Supermarkets are most associated with which segment of the magazine industry?

A)production
B)pre-production
C)administrative
D)corporate
E)retail

Question 19

If Dell were to publish a magazine called DellTimes,which promoted Dell products,that would be an example of a:

A)business publication
B)consumer magazine
C)custom magazine
D)newsletter
E)none of these

Question 20

After the two World Wars,sports magazines such as Golf Digest became popular,because of:

A)increased competition
B)increased leisure time
C)the relative decline of newspapers
D)the importance of sports to building business relationships
E)the use of stunning illustrations

Question 21

Contemporary magazines have recovered from the tough economic times of the 1980s-1990s and are making record profits.

Question 22

The magazine industry can be considered to have three main functional elements: production,distribution,and retail.

Question 23

All magazines can be classified into one of 12 main content categories,including (among other categories)newsmagazines and entertainment magazines.

Question 24

Magazines attract more specialized audiences than do other media.

Question 25

What is a specialized magazine that is not on the market do you think would have a readership? Who would be the intended audience and advertisers and what would be the feature story scope?

Question 26

According to the textbook,Reader's Digest is the finest example of the digest,one of three major magazine types that evolved between World War I and World War II.

Question 27

Newsletters can be big business - these highly specialized,small-circulation publications have high subscriber fees,ranging up to $4,000 per year.

Question 28

Controlled circulation magazines have high subscription fees so that members of the general public can't afford them.

Question 29

The typical magazine reader is less likely to belong to a religious organization than nonreaders.

Question 30

The print version of magazines continues to bring in the bulk of money.

Question 31

Most magazine publishers include vast amounts of user-generated content on their Web sites.

Question 32

Although it is not the only major company to do so,Mediamark Research Inc (MRI)measures print magazine readership.

Question 33

Unlike newspapers during the penny press era,magazines of that time did not increase their appeal or circulation.

Question 34

The earliest American magazines avoided highly political issues

Question 35

Replica editions of magazines try to duplicate the reading experience of the paper version of the magazine.

Question 36

Creating an online magazine as opposed to a print version requires additional skills and poses different challenges.Discuss some of these challenges.

Question 37

Trade publications are also referred to as business publications or business magazines.