Deck 12: Cable, Satellite and Internet Television

Question 1

Using the Internet to send a message to just a few people is called:

A)microcasting
B)minicasting
C)narrowcasting
D)netcasting
E)caching

Answer 1

A

Question 2

Cable and satellite systems can provide video-on-demand,interactive program guides,HDTV and DVRs thanks to:

A)analog receivers
B)VOIP
C)digital signals
D)bundling
E)all of these

Answer 2

C

Question 3

Which of the following is NOT a source of professional video:

A)local TV stations
B)hulu.com
C)service organizations
D)government agencies
E)all of these are sources of professional video

Answer 3

E

Question 4

MSO stands for:

A)Multiple System Operators
B)Metropolitan System Owners
C)Metropolitan Synchronous Operators
D)Multiple Synchronous Operators
E)Merged Synchronous Operations

Question 5

Which of the following is possible with DBS?

A)increased competition for cable
B)sending signals from satellites directly to homes
C)audiences can bypass the cable system altogether
D)all of these
E)none of these

Question 6

Satellite and cable networks' ratings are measured by:

A)Video Ratings Research
B)CSN Research Group
C)New Media Measurement
D)Audience Metering
E)Nielsen Media Research

Question 7

National cable networks may charge local cable systems a fee based on the number of subscribers to the local system.This fee is called a:

A)carriage fee
B)pay per view
C)must carry fee
D)PVR fee
E)retransmission charge

Question 8

HBO and Showtime are examples of:

A)superstations
B)cable systems
C)pay services
D)pay-per-view
E)special cable networks

Question 9

Which of the following has offered professionally produced,original video on their Web site?

A)Ford
B)Coca Cola
C)Wrigley's Gum
D)all of these
E)none of these

Question 10

Cable/satellite networks _____________ than traditional broadcast networks.

A)have a younger audience
B)have a more affluent audience
C)reach a more narrowly-defined audience (in terms of demographics)
D)all of these
E)none of these

Question 11

More than ___________ percent of online videos are amateur productions.

A)10
B)25
C)50
D)75
E)90

Question 12

Satellite and cable providers' biggest expenses are related to

A)content
B)subscription fees
C)trunks
D)bundling
E)hardware

Question 13

Defining features of cable,satellite,and Internet TV include:

A)consumers must have special equipment to receive the signal
B)consumers must pay for these services
C)services provide many channels appealing to highly differentiated audiences
D)all of these
E)none of these

Question 14

Voice-over-internet-protocol is an alternative to:

A)satellite providers
B)phone lines
C)cable systems
D)call waiting
E)Web 2.0

Question 15

Sharing home-made videos may be popular in part because:

A)we want to find out about other people's lives
B)we want our 15 minutes of fame
C)we have lots of free time
D)all of these
E)none of these

Question 16

Satellite TV systems require:

A)stable-orbital satellites
B)geosynchronous satellites
C)global-penetration satellites
D)geothermal satellites
E)none of these

Question 17

Which of the following is closely related to buffering?

A)Web casting
B)streaming
C)data transferring
D)all of these
E)none of these

Question 18

Video-on-demand was slow to catch on because:

A)of competition from broadcasters
B)of too much content
C)of a complicated user interface
D)all of these
E)none of these

Question 19

The Internet is evolving and being used:

A)for mass communication
B)for watching Hollywood movies
C)for applications inspired by the end users
D)for peer-to-peer file sharing
E)all of these

Question 20

The _________ of a cable system consists of the actual cables that bring the signals to subscribers.

A)carrier cable
B)distribution system
C)house drop
D)head end
E)through-way

Question 21

In a cable system,the main cable is also called the trunk.

Question 22

Satellite networks and cable networks are both national in focus,with no local origination of programs.

Question 23

Because satellite signals are encrypted,users need satellite receivers to decrypt the signal so it can be displayed on TV sets.

Question 24

Pay-per-View (PPV)is one of the cable industry's primary revenue streams,generating more and more money every year.

Question 25

The question has been raised as to how much of a crime in progress should be recorded by a cell phone before the obligation to intervene and help the victim kicks in? What do you think?

Question 26

Though traditional over-the-air broadcasters have embraced user-generated video,cable and satellite networks have declined to accept user-generated video.

Question 27

As far as cable TV is concerned,in the past 30 years the most significant developments have been legal ones.

Question 28

Ownership in satellite TV has been consolidating,and only two companies dominate the U.S.satellite TV market.

Question 29

In recent years,cable and satellite providers have made video-on-demand (VOD)less of a priority.

Question 30

Unlike broadcasters,who try to reach a mass audience,cable and satellite systems carry many very specialized channels.

Question 31

Cable TV was developed to allow viewers access to movies and other programs that they couldn't receive through regular broadcast TV.

Question 32

Advertisers are a source of professionally produced original online video.

Question 33

Unlike starting a cable or satellite TV channel,starting an Internet TV channel is easy.

Question 34

Women are more likely to watch online video than men.

Question 35

Cable and satellite networks cannot appear on mobile media.

Question 36

Microcasting now allows people to attend a wedding or a funeral service via the web cam.Do you think this will be the trend for future events? Explain your response.

Question 37

One way to analyze Web video is called "pro or Joe."