Deck 8: Monopoly, Oligopoly, and Monopolistic Competition
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Deck 8: Monopoly, Oligopoly, and Monopolistic Competition
1
If a firm functions in an oligopoly,it:
A) is one of a few firms that produces a good with close substitutes.
B) has no close substitutes in a market.
C) is one of many suppliers of a good with perfect substitutes.
D) is the only firm in a geographic region.
A) is one of a few firms that produces a good with close substitutes.
B) has no close substitutes in a market.
C) is one of many suppliers of a good with perfect substitutes.
D) is the only firm in a geographic region.
A
Explanation: An oligopoly is an industry in which a small number of large firms produce products that are close or perfect substitutes.
Explanation: An oligopoly is an industry in which a small number of large firms produce products that are close or perfect substitutes.
2
Pure monopoly exists when:
A) many firms produce a good with no close substitutes.
B) a single firm produces a good with no close substitutes.
C) a single firm is present in the market.
D) a single firm produces a good with many close substitutes.
A) many firms produce a good with no close substitutes.
B) a single firm produces a good with no close substitutes.
C) a single firm is present in the market.
D) a single firm produces a good with many close substitutes.
B
Explanation: A monopoly is the only supplier of a unique product with no close substitutes.
Explanation: A monopoly is the only supplier of a unique product with no close substitutes.
3
To sell an extra unit of output,a perfect competitor __________ while an imperfect competitor __________.
A) does not alter price;must lower price
B) must hope the market price falls;must lower price
C) does not alter price;does not alter price either
D) must lower price;must lower price
A) does not alter price;must lower price
B) must hope the market price falls;must lower price
C) does not alter price;does not alter price either
D) must lower price;must lower price
A
Explanation: Perfectly competitive firms face a horizontal demand curve.Imperfectly competitive firms face a downward sloping demand curve.
Explanation: Perfectly competitive firms face a horizontal demand curve.Imperfectly competitive firms face a downward sloping demand curve.
4
Products have network economies if they:
A) can be used by more than one person at a time.
B) are cheaper to produce as more people buy them.
C) are more valuable to own as more people own them.
D) have many complements.
A) can be used by more than one person at a time.
B) are cheaper to produce as more people buy them.
C) are more valuable to own as more people own them.
D) have many complements.
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5
In exchange for a share in the revenues earned on campus,State U has granted CheapFizz the exclusive right to sell soft drinks in the student union and in vending machines on campus.Prior to the deal,three soft drink companies sold beverages on campus;now no other soft drink company is allowed to sell its products on campus or at university events.
Refer to the information above.CheapFizz now has market power due to:
A) the economies of scale gained by having more sales on campus.
B) the grant of a patent.
C) the grant of an exclusive license to sell.
D) network economies caused by all students consuming their product.
Refer to the information above.CheapFizz now has market power due to:
A) the economies of scale gained by having more sales on campus.
B) the grant of a patent.
C) the grant of an exclusive license to sell.
D) network economies caused by all students consuming their product.
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6
In order to sell another unit,an imperfectly competitive firm must:
A) increase its advertising.
B) increase the value of its product.
C) lower its price.
D) lower its quality.
A) increase its advertising.
B) increase the value of its product.
C) lower its price.
D) lower its quality.
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7
In many towns in the United States,a single firm provides electricity.Those firms are:
A) monopolists.
B) oligopolists.
C) monopolistic competitors.
D) the government.
A) monopolists.
B) oligopolists.
C) monopolistic competitors.
D) the government.
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8
Price-setters face:
A) perfectly elastic demand.
B) more than perfectly elastic demand.
C) perfectly inelastic demand.
D) less than perfectly elastic demand.
A) perfectly elastic demand.
B) more than perfectly elastic demand.
C) perfectly inelastic demand.
D) less than perfectly elastic demand.
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9
A firm might have a monopoly in a market because:
A) its average total cost function is increasing over the entire relevant range of output.
B) the market is geographically isolated from other sellers.
C) the firm's technology is obsolete.
D) it faces a perfectly elastic demand curve.
A) its average total cost function is increasing over the entire relevant range of output.
B) the market is geographically isolated from other sellers.
C) the firm's technology is obsolete.
D) it faces a perfectly elastic demand curve.
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10
A monopolistically competitive firm is one:
A) that behaves like a monopolist.
B) of many firms that produce slightly different but very similar goods.
C) of many firms that produce goods with no close substitutes.
D) that is competitive but wants to be a monopolist.
A) that behaves like a monopolist.
B) of many firms that produce slightly different but very similar goods.
C) of many firms that produce goods with no close substitutes.
D) that is competitive but wants to be a monopolist.
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11
A firm's revenue is determined by:
A) its production technology.
B) its implicit costs.
C) its profit.
D) the demand curve that the firm faces.
A) its production technology.
B) its implicit costs.
C) its profit.
D) the demand curve that the firm faces.
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12
Which of the following firms is most likely to be a monopolist?
A) The clothing retailer with the best location in a mall
B) The grocery store in a large city
C) The most popular hot dog vendor on a city street corner
D) The one grocery store in a small town
A) The clothing retailer with the best location in a mall
B) The grocery store in a large city
C) The most popular hot dog vendor on a city street corner
D) The one grocery store in a small town
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13
Which of the following is NOT an example of a good with network economies?
A) Text messaging capabilities
B) An internet connection
C) A computer printer
D) Computer operating systems
A) Text messaging capabilities
B) An internet connection
C) A computer printer
D) Computer operating systems
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14
De Beers accounts for approximately 80% of diamond sales worldwide.The source of their market power is:
A) its exclusive ownership of South African diamond mines.
B) its patent on diamond production.
C) the perfectly inelastic demand for diamonds.
D) Western engagement customs.
A) its exclusive ownership of South African diamond mines.
B) its patent on diamond production.
C) the perfectly inelastic demand for diamonds.
D) Western engagement customs.
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15
Suppose a competitive firm and a monopolist are both charging $5 for their respective outputs.You can infer that:
A) the marginal benefit from an additional unit sold is $5 for both firms.
B) the marginal benefit from an additional unit sold is $5 for the competitive firm and less than $5 for the monopolist.
C) the marginal benefit from an additional unit sold is less than $5 for both firms.
D) the competitive firm is charging too much and the monopolist too little.
A) the marginal benefit from an additional unit sold is $5 for both firms.
B) the marginal benefit from an additional unit sold is $5 for the competitive firm and less than $5 for the monopolist.
C) the marginal benefit from an additional unit sold is less than $5 for both firms.
D) the competitive firm is charging too much and the monopolist too little.
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16
Market power refers to the firm's ability to:
A) undercut its competitors.
B) force consumers to pay prices higher than their reservation prices.
C) raise its price without losing all of its sales.
D) influence the price its competitors charge.
A) undercut its competitors.
B) force consumers to pay prices higher than their reservation prices.
C) raise its price without losing all of its sales.
D) influence the price its competitors charge.
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17
Suppose a firm is collecting $100 in total revenues when it sells 10 units and it receives $110 in total revenues when it sells 11 units.The firm is a(n):
A) pure monopolist.
B) oligopolist.
C) monopolistic competitor.
D) perfect competitor.
A) pure monopolist.
B) oligopolist.
C) monopolistic competitor.
D) perfect competitor.
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18
An imperfectly competitive firm is one:
A) that attempts but fails to compete perfectly.
B) with the ability to set price at any level it wishes.
C) that possesses some degree of control over its price.
D) that faces perfectly inelastic demand.
A) that attempts but fails to compete perfectly.
B) with the ability to set price at any level it wishes.
C) that possesses some degree of control over its price.
D) that faces perfectly inelastic demand.
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19
A downward sloping demand function:
A) is characteristic of both a perfectly competitive firm and a monopolistic firm.
B) necessarily implies that the firm's marginal revenue will be less than price.
C) is true only of firms in a perfectly competitive industry.
D) indicates the presence of economies of scale.
A) is characteristic of both a perfectly competitive firm and a monopolistic firm.
B) necessarily implies that the firm's marginal revenue will be less than price.
C) is true only of firms in a perfectly competitive industry.
D) indicates the presence of economies of scale.
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20
The common feature in pure monopoly,oligopoly,and monopolistic competition is:
A) the absence of close substitutes.
B) blocked entry.
C) interdependent decision making by firms.
D) downward sloping demand.
A) the absence of close substitutes.
B) blocked entry.
C) interdependent decision making by firms.
D) downward sloping demand.
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21
A firm that emerges as the only seller in an industry with economies of scale is termed a(n):
A) antitrust violator.
B) oligopoly.
C) natural monopoly.
D) natural oligopoly.
A) antitrust violator.
B) oligopoly.
C) natural monopoly.
D) natural oligopoly.
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22
If a natural monopoly decreases the quantity of output it produces:
A) its average costs will decrease.
B) its average costs will increase.
C) it will have to decrease the price that it charges.
D) its profits will increase.
A) its average costs will decrease.
B) its average costs will increase.
C) it will have to decrease the price that it charges.
D) its profits will increase.
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23
Patents and copyrights,which confer market power,exist to:
A) protect the consumer from imitations.
B) ensure excessive profits to the holders.
C) protect research,development and creative expression.
D) magnify the dominance of large firms.
A) protect the consumer from imitations.
B) ensure excessive profits to the holders.
C) protect research,development and creative expression.
D) magnify the dominance of large firms.
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24
When a drug company introduces a new drug on the market its research,development,and testing costs are ________,and the chemicals used in manufacturing the drug are _______________.
A) start up costs;fixed costs
B) fixed costs;start up costs
C) start up costs;variable costs
D) marginal costs;variable costs
A) start up costs;fixed costs
B) fixed costs;start up costs
C) start up costs;variable costs
D) marginal costs;variable costs
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25
Imagine that you are an entrepreneur,making designer t-shirts in your garage.Your accountant has estimated that your firm's total costs can be expressed by the function TC = 300 + 10 × Q,where Q represents the number of t-shirts you make.
Refer to the information given above.If you make 100 t-shirts,your average total cost is _______.
A) $3
B) $10
C) $3.10
D) $13
Refer to the information given above.If you make 100 t-shirts,your average total cost is _______.
A) $3
B) $10
C) $3.10
D) $13
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26
Imagine that you are an entrepreneur,making designer t-shirts in your garage.Your accountant has estimated that your firm's total costs can be expressed by the function TC = 300 + 10 × Q,where Q represents the number of t-shirts you make.
Your fixed costs are _______ and your marginal cost is _____.
A) $300;$10
B) $300/Q;$30
C) $300;$10 times quantity
D) $300/Q;$10
Your fixed costs are _______ and your marginal cost is _____.
A) $300;$10
B) $300/Q;$30
C) $300;$10 times quantity
D) $300/Q;$10
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27
Imagine that you are an entrepreneur,making designer t-shirts in your garage.Your accountant has estimated that your firm's total costs can be expressed by the function TC = 300 + 10 × Q,where Q represents the number of t-shirts you make.
Refer to the information given above.As you increase production of t-shirts your average fixed costs _____ and your marginal costs ________.
A) decrease;increase
B) increase;decrease
C) decrease;stay the same
D) stay the same;increased
Refer to the information given above.As you increase production of t-shirts your average fixed costs _____ and your marginal costs ________.
A) decrease;increase
B) increase;decrease
C) decrease;stay the same
D) stay the same;increased
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28
Imagine that you are an entrepreneur,making designer t-shirts in your garage.Your accountant has estimated that your firm's total costs can be expressed by the function TC = 300 + 10 × Q,where Q represents the number of t-shirts you make.
Refer to the information given above.If you make 1,000 t-shirts,your average total cost is _______.
A) $3
B) $3.10
C) $10.30
D) $1.03
Refer to the information given above.If you make 1,000 t-shirts,your average total cost is _______.
A) $3
B) $3.10
C) $10.30
D) $1.03
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29
A firm is most likely to experience economies of scale if it has _____ start up costs and ______ variable costs.
A) high;increasing
B) high;low
C) high;high
D) low;decreasing
A) high;increasing
B) high;low
C) high;high
D) low;decreasing
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30
According to the textbook,the most important and enduring source of market power is:
A) government franchise.
B) patents.
C) copyright.
D) economies of scale.
A) government franchise.
B) patents.
C) copyright.
D) economies of scale.
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31
Start up costs are:
A) irrelevant in firm decision making because they are sunk costs.
B) inversely related to variable costs.
C) one-time costs of starting production of a new product.
D) always greater than marginal costs.
A) irrelevant in firm decision making because they are sunk costs.
B) inversely related to variable costs.
C) one-time costs of starting production of a new product.
D) always greater than marginal costs.
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32
Which of the following industries does not fit the natural monopoly model?
A) Electricity
B) Cable TV
C) Fast food restaurants
D) Natural gas
A) Electricity
B) Cable TV
C) Fast food restaurants
D) Natural gas
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33
The term "natural monopoly" refers to:
A) government ownership of parks.
B) industries with constant returns to scale.
C) the desire of all firms to be monopolists.
D) industries with economies of scale.
A) government ownership of parks.
B) industries with constant returns to scale.
C) the desire of all firms to be monopolists.
D) industries with economies of scale.
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34
A firm that doubles its use of inputs to produce ______ output has constant returns to scale.
A) twice as much
B) three times as much
C) 50% more
D) half the original
A) twice as much
B) three times as much
C) 50% more
D) half the original
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35
A firm that doubles its use of inputs to produce ______ output has increasing returns to scale.
A) twice as much
B) three times as much
C) 50% more
D) half the original
A) twice as much
B) three times as much
C) 50% more
D) half the original
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36
If a natural monopoly increases the quantity of output it produces:
A) its average costs will decrease.
B) its average costs will increase.
C) it will have to increase the price that it charges.
D) its profits will increase.
A) its average costs will decrease.
B) its average costs will increase.
C) it will have to increase the price that it charges.
D) its profits will increase.
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37
A firm that enjoys economies of scale is said to have:
A) constant returns to scale.
B) increasing returns to scale.
C) decreasing returns to scale.
D) marginal returns to scale.
A) constant returns to scale.
B) increasing returns to scale.
C) decreasing returns to scale.
D) marginal returns to scale.
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38
Economies of scale exist when:
A) firms become extremely large.
B) input prices are falling.
C) average costs fall as the scale of production grows.
D) a 10% increase in all inputs causes a 9% increase in output.
A) firms become extremely large.
B) input prices are falling.
C) average costs fall as the scale of production grows.
D) a 10% increase in all inputs causes a 9% increase in output.
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39
In exchange for a share in the revenues earned on campus,State U has granted CheapFizz the exclusive right to sell soft drinks in the student union and in vending machines on campus.Prior to the deal,three soft drink companies sold beverages on campus;now no other soft drink company is allowed to sell its products on campus or at university events.
Refer to the information above.The beneficiaries of this deal are _______.
A) the students
B) State U
C) State U and CheapFizz
D) CheapFizz
Refer to the information above.The beneficiaries of this deal are _______.
A) the students
B) State U
C) State U and CheapFizz
D) CheapFizz
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40
In exchange for a share in the revenues earned on campus,State U has granted CheapFizz the exclusive right to sell soft drinks in the student union and in vending machines on campus.Prior to the deal,three soft drink companies sold beverages on campus;now no other soft drink company is allowed to sell its products on campus or at university events.
Refer to the information above.Prior to the deal,a 12-ounce can of CheapFizz sold for 75 cents.After the deal you would expect a 12-ounce can of CheapFizz to sell for:
A) 75 cents because that is the market price.
B) less than 75 cents because CheapFizz will have greater volume and so can sell for a lower price.
C) more than 75 cents because demand for CheapFizz will shift to the left.
D) more than 75 cents because other firms must exit the market.
Refer to the information above.Prior to the deal,a 12-ounce can of CheapFizz sold for 75 cents.After the deal you would expect a 12-ounce can of CheapFizz to sell for:
A) 75 cents because that is the market price.
B) less than 75 cents because CheapFizz will have greater volume and so can sell for a lower price.
C) more than 75 cents because demand for CheapFizz will shift to the left.
D) more than 75 cents because other firms must exit the market.
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41
Consider an industry with two firms producing similar products.
Mega Corp's total costs are TC = $5,000 + 100 × Quantity.
Big Inc's total costs are TC = $4,000 + 200 × Quantity.
Refer to the information given above.If each firm starts out producing 15 units you would expect that:
A) both firms will continue producing 15 units.
B) Big Inc will be able to charge a lower price than Mega Corp and will produce more than 15 units.
C) Mega Corp will be able to charge a lower price than Big Inc and will produce more than 15 units.
D) Both Mega Corp and Big Inc will reduce the quantities produced and charge higher prices.
Mega Corp's total costs are TC = $5,000 + 100 × Quantity.
Big Inc's total costs are TC = $4,000 + 200 × Quantity.
Refer to the information given above.If each firm starts out producing 15 units you would expect that:
A) both firms will continue producing 15 units.
B) Big Inc will be able to charge a lower price than Mega Corp and will produce more than 15 units.
C) Mega Corp will be able to charge a lower price than Big Inc and will produce more than 15 units.
D) Both Mega Corp and Big Inc will reduce the quantities produced and charge higher prices.
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42
Consider an industry with two firms producing similar products.
Mega Corp's total costs are TC = $5,000 + 100 × Quantity.
Big Inc's total costs are TC = $4,000 + 200 × Quantity.
Refer to the information given above.Average total costs for these firms:
A) declines as quantity increases.
B) increases as quantity increases.
C) is constant for all quantities.
D) declines as quantity increases for Mega Corp and increases as quantity increases for Big Inc.
Mega Corp's total costs are TC = $5,000 + 100 × Quantity.
Big Inc's total costs are TC = $4,000 + 200 × Quantity.
Refer to the information given above.Average total costs for these firms:
A) declines as quantity increases.
B) increases as quantity increases.
C) is constant for all quantities.
D) declines as quantity increases for Mega Corp and increases as quantity increases for Big Inc.
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43
Suppose a firm collects $90 in revenues when it sells 4 units,$100 in revenues when it sells 5 units,and $105 when it sells 6 units.You could infer the firm is likely to be:
A) a perfect competitor.
B) a cost minimizer.
C) a perfect competitor or a monopolist.
D) a monopolist.
A) a perfect competitor.
B) a cost minimizer.
C) a perfect competitor or a monopolist.
D) a monopolist.
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44
Suppose that there are just two firms in a small market.
Acme Manufacturing's Total Costs equal $100 + $3 × Quantity.
Generic Industries' Total Costs equal $500 + $3 × Quantity.
Refer to the information given above.If each firm is producing the same quantity:
A) Acme has lower average total costs than Generic.
B) Acme's average total costs are equal to Generic's variable costs.
C) Acme has higher average total costs than Generic.
D) at some levels of output,Acme's average total costs are less than Generic's,but at some levels of output,Generic's average costs are less than Acme's.
Acme Manufacturing's Total Costs equal $100 + $3 × Quantity.
Generic Industries' Total Costs equal $500 + $3 × Quantity.
Refer to the information given above.If each firm is producing the same quantity:
A) Acme has lower average total costs than Generic.
B) Acme's average total costs are equal to Generic's variable costs.
C) Acme has higher average total costs than Generic.
D) at some levels of output,Acme's average total costs are less than Generic's,but at some levels of output,Generic's average costs are less than Acme's.
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45
If the demand function facing a firm shifts:
A) the firm's marginal revenue function and profit maximizing output will also change.
B) the firm's cost functions will also change.
C) the firm's total cost functions will change,but its variable cost functions will be the same.
D) the firm's marginal revenue function will change,but its profit maximizing level of output will not change.
A) the firm's marginal revenue function and profit maximizing output will also change.
B) the firm's cost functions will also change.
C) the firm's total cost functions will change,but its variable cost functions will be the same.
D) the firm's marginal revenue function will change,but its profit maximizing level of output will not change.
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46
Consider an industry with two firms producing similar products.
Mega Corp's total costs are TC = $5,000 + 100 × Quantity.
Big Inc's total costs are TC = $4,000 + 200 × Quantity.
Refer to the information given above.If each firm produces 10 units,Mega Corp will have total costs of _____ and Big Inc will have total costs of _____.
A) $6,000;$6,000
B) $5,000;$4,000
C) $5,100;$4,200
D) $15,000;$14,200
Mega Corp's total costs are TC = $5,000 + 100 × Quantity.
Big Inc's total costs are TC = $4,000 + 200 × Quantity.
Refer to the information given above.If each firm produces 10 units,Mega Corp will have total costs of _____ and Big Inc will have total costs of _____.
A) $6,000;$6,000
B) $5,000;$4,000
C) $5,100;$4,200
D) $15,000;$14,200
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47
Suppose that there are just two firms in a small market.
Acme Manufacturing's Total Costs equal $100 + $3 × Quantity.
Generic Industries' Total Costs equal $500 + $3 × Quantity.
Refer to the information given above.Compare cost functions at the two firms.Which statement is true?
A) Acme will always have lower marginal costs than Generic.
B) Acme and Generic have equal marginal costs.
C) Marginal costs at each firm will depend on the quantity,or output,of the firms.
D) Acme has greater economies of scale than does Generic.
Acme Manufacturing's Total Costs equal $100 + $3 × Quantity.
Generic Industries' Total Costs equal $500 + $3 × Quantity.
Refer to the information given above.Compare cost functions at the two firms.Which statement is true?
A) Acme will always have lower marginal costs than Generic.
B) Acme and Generic have equal marginal costs.
C) Marginal costs at each firm will depend on the quantity,or output,of the firms.
D) Acme has greater economies of scale than does Generic.
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48
Consider an industry with two firms producing similar products.
Mega Corp's total costs are TC = $5,000 + 100 × Quantity.
Big Inc's total costs are TC = $4,000 + 200 × Quantity.
Refer to the information given above.When each firm produces 8 units _____ has lower costs,and when each firm produces 12 units _____ has lower costs.
A) Big Inc;Mega Corp
B) Mega Corp;Big Inc
C) Big Inc;Big Inc
D) Mega Corp;Mega Corp
Mega Corp's total costs are TC = $5,000 + 100 × Quantity.
Big Inc's total costs are TC = $4,000 + 200 × Quantity.
Refer to the information given above.When each firm produces 8 units _____ has lower costs,and when each firm produces 12 units _____ has lower costs.
A) Big Inc;Mega Corp
B) Mega Corp;Big Inc
C) Big Inc;Big Inc
D) Mega Corp;Mega Corp
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49
For all firms,the additional revenue collected from the sale of one additional unit of output is:
A) price.
B) average revenue.
C) marginal profit.
D) marginal revenue.
A) price.
B) average revenue.
C) marginal profit.
D) marginal revenue.
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50
Consider an industry with two firms producing similar products.
Mega Corp's total costs are TC = $5,000 + 100 × Quantity.
Big Inc's total costs are TC = $4,000 + 200 × Quantity.
Refer to the information given above.______ has higher fixed costs and ______ has greater variable costs.
A) Big Inc;Mega Corp
B) Mega Corp;Big Inc
C) Big Inc;Big Inc
D) Mega Corp;Mega Corp
Mega Corp's total costs are TC = $5,000 + 100 × Quantity.
Big Inc's total costs are TC = $4,000 + 200 × Quantity.
Refer to the information given above.______ has higher fixed costs and ______ has greater variable costs.
A) Big Inc;Mega Corp
B) Mega Corp;Big Inc
C) Big Inc;Big Inc
D) Mega Corp;Mega Corp
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51
If a firm collects $80 in revenues when it sells 4 units,$100 in revenues when it sells 5 units,and $120 when it sells 6 units,one can infer the firm is more likely to be:
A) a perfect competitor.
B) a monopolistic competitor.
C) an oligopolist.
D) a monopolist.
A) a perfect competitor.
B) a monopolistic competitor.
C) an oligopolist.
D) a monopolist.
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52
For perfectly competitive firms price _____ marginal revenue;for monopolists price ____ marginal revenue.
A) equals;equals
B) equals;is less than
C) is less than;equals
D) equals;is greater than
A) equals;equals
B) equals;is less than
C) is less than;equals
D) equals;is greater than
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53
Imagine that you are an entrepreneur,making designer t-shirts in your garage.Your accountant has estimated that your firm's total costs can be expressed by the function TC = 300 + 10 × Q,where Q represents the number of t-shirts you make.
Given the total cost function TC = 2,000 + 2 × Q,when output is 1,000 units average total costs are __________ and total fixed costs is __________.
A) $2;$2
B) $4;$2
C) $4;$2,000
D) $4,000;$2,000
Given the total cost function TC = 2,000 + 2 × Q,when output is 1,000 units average total costs are __________ and total fixed costs is __________.
A) $2;$2
B) $4;$2
C) $4;$2,000
D) $4,000;$2,000
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54
Once a firm has determined the quantity of output it wishes to sell,the price it can charge is determined by:
A) the cost of making the product.
B) the demand curve that the firm faces.
C) market demand for the product minus cost.
D) the explicit cost of making the product plus the implicit costs incurred by the firm owner.
A) the cost of making the product.
B) the demand curve that the firm faces.
C) market demand for the product minus cost.
D) the explicit cost of making the product plus the implicit costs incurred by the firm owner.
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55
Both the perfectly competitive firm and the monopolist find that:
A) price and marginal revenue are the same.
B) they can sell all they want to at the market price.
C) it is best to expand production until the benefits and costs of the last unit produced are equal.
D) price is less than marginal revenue.
A) price and marginal revenue are the same.
B) they can sell all they want to at the market price.
C) it is best to expand production until the benefits and costs of the last unit produced are equal.
D) price is less than marginal revenue.
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56
When a perfect competitor sells additional units,__________,and when a monopolist sells additional units,___________.
A) total revenue always rises;total revenue may rise,fall,or remain unchanged
B) total revenue remains unchanged;total revenue always rises
C) marginal revenue stays the same;marginal revenue rises
D) total revenue always rises;total revenue always falls
A) total revenue always rises;total revenue may rise,fall,or remain unchanged
B) total revenue remains unchanged;total revenue always rises
C) marginal revenue stays the same;marginal revenue rises
D) total revenue always rises;total revenue always falls
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57
The primary objective of a monopolist is to:
A) charge the highest possible price.
B) maximize total revenues.
C) minimize total costs.
D) maximize profits.
A) charge the highest possible price.
B) maximize total revenues.
C) minimize total costs.
D) maximize profits.
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58
Suppose that there are just two firms in a small market.
Acme Manufacturing's Total Costs equal $100 + $3 × Quantity.
Generic Industries' Total Costs equal $500 + $3 × Quantity.
Refer to the information given above.Suppose that Acme and Generic face the same demand function,that they are both pursuing a profit-maximization policy,and that both companies are earning positive economic profits at that quantity.Which statement is true?
A) Acme will produce more output than Generic.
B) Generic will produce more output than Acme.
C) Acme and Generic will produce the same quantity and will have the same profits.
D) Acme and Generic will produce the same quantity,but Acme will have higher profits.
Acme Manufacturing's Total Costs equal $100 + $3 × Quantity.
Generic Industries' Total Costs equal $500 + $3 × Quantity.
Refer to the information given above.Suppose that Acme and Generic face the same demand function,that they are both pursuing a profit-maximization policy,and that both companies are earning positive economic profits at that quantity.Which statement is true?
A) Acme will produce more output than Generic.
B) Generic will produce more output than Acme.
C) Acme and Generic will produce the same quantity and will have the same profits.
D) Acme and Generic will produce the same quantity,but Acme will have higher profits.
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59
The demand curve for a perfectly competitive firm is __________ while the demand curve for a monopolist is __________.
A) perfectly elastic;downward-sloping
B) vertical;downward-sloping
C) perfectly elastic;perfectly inelastic
D) perfectly inelastic;perfectly elastic
A) perfectly elastic;downward-sloping
B) vertical;downward-sloping
C) perfectly elastic;perfectly inelastic
D) perfectly inelastic;perfectly elastic
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60
Industries in which the firms have large fixed costs and small,constant marginal costs will,over time:
A) have more and more small firms.
B) see an increase in the average size of firms.
C) see no change in the average size of firms.
D) see no change in the average number of firms.
A) have more and more small firms.
B) see an increase in the average size of firms.
C) see no change in the average size of firms.
D) see no change in the average number of firms.
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61
The monopolist will maximize profits if it produces where:
A) price equals marginal costs.
B) price equals the minimum average total cost.
C) marginal revenue equals average total cost.
D) marginal revenue equals marginal cost.
A) price equals marginal costs.
B) price equals the minimum average total cost.
C) marginal revenue equals average total cost.
D) marginal revenue equals marginal cost.
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62
The profit maximizing rule MR = MC applies to:
A) all firms.
B) monopolists only.
C) perfect competitors only.
D) all firm types except perfect competitors.
A) all firms.
B) monopolists only.
C) perfect competitors only.
D) all firm types except perfect competitors.
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63
Campus Bookstore is the only textbook supplier in the town,a profit-maximizing business.The table below represents the reservation prices for the eight students enrolled in the class for which this book is required.
Assume that the marginal and average total cost for each book is $12.
Refer to the information above.At the profit maximizing price how many books will they sell?
A) 3
B) 4
C) 5
D) 7
Assume that the marginal and average total cost for each book is $12.
Refer to the information above.At the profit maximizing price how many books will they sell?
A) 3
B) 4
C) 5
D) 7
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64
Perfect competition is efficient and monopoly is not because in perfect competition __________ while in monopoly __________.
A) P = MC;P > MC
B) P < MR;P = MR
C) P = MR;P < MR
D) P = MC;P < MC
A) P = MC;P > MC
B) P < MR;P = MR
C) P = MR;P < MR
D) P = MC;P < MC
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65
When marginal revenues are zero:
A) profits are maximized.
B) total costs are minimized.
C) elasticity of demand is zero.
D) total revenue is maximized.
A) profits are maximized.
B) total costs are minimized.
C) elasticity of demand is zero.
D) total revenue is maximized.
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66
This graph illustrates the demand faced by a firm. 
Refer to the figure above.At a price of $8 per unit of output,the total revenue for the monopolist is ____,and the marginal revenue earned from the last unit sold is ____.
A) $8;8
B) $24;8
C) $32;4
D) $40;0

Refer to the figure above.At a price of $8 per unit of output,the total revenue for the monopolist is ____,and the marginal revenue earned from the last unit sold is ____.
A) $8;8
B) $24;8
C) $32;4
D) $40;0
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67
Campus Bookstore is the only textbook supplier in the town,a profit-maximizing business.The table below represents the reservation prices for the eight students enrolled in the class for which this book is required.
Assume that the marginal and average total cost for each book is $12.
Refer to the information above.What will be the economic profit for the bookstore when selling its profit-maximizing quantity?
A) $60
B) $120
C) $180
D) $240
Assume that the marginal and average total cost for each book is $12.
Refer to the information above.What will be the economic profit for the bookstore when selling its profit-maximizing quantity?
A) $60
B) $120
C) $180
D) $240
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68
If the demand curve facing the monopolist is Price = 70 - 14 × Q,then the slope of its marginal revenue curve is:
A) -28.
B) -14.
C) -7.
D) -1.
A) -28.
B) -14.
C) -7.
D) -1.
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69
Perfect price discrimination occurs when:
A) each buyer pays his or her marginal cost.
B) most buyers pay their reservation price.
C) each buyer pays exactly his or her reservation price.
D) the buyer with the highest reservation price sets the market price.
A) each buyer pays his or her marginal cost.
B) most buyers pay their reservation price.
C) each buyer pays exactly his or her reservation price.
D) the buyer with the highest reservation price sets the market price.
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70
Imperfect price discrimination occurs when:
A) the monopolist charges a single price to all consumers.
B) some buyers pay less than their reservation price.
C) some buyers pay more than their reservation price.
D) all buyers pay less than their reservation price.
A) the monopolist charges a single price to all consumers.
B) some buyers pay less than their reservation price.
C) some buyers pay more than their reservation price.
D) all buyers pay less than their reservation price.
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71
Price discrimination means charging:
A) higher prices to women and minorities.
B) different prices to different consumers because production costs are different.
C) the same price to all consumers even if production costs are different.
D) different prices to different consumers when production costs are the same.
A) higher prices to women and minorities.
B) different prices to different consumers because production costs are different.
C) the same price to all consumers even if production costs are different.
D) different prices to different consumers when production costs are the same.
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72
This graph illustrates the demand faced by a firm. 
Refer to the figure above.The firm will charge a price of $8 only if:
A) marginal cost is $8.
B) marginal cost is $0.
C) average total cost is $8.
D) marginal cost is less than $8.

Refer to the figure above.The firm will charge a price of $8 only if:
A) marginal cost is $8.
B) marginal cost is $0.
C) average total cost is $8.
D) marginal cost is less than $8.
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73
This graph illustrates the demand faced by a firm. 
Refer to the figure above.If the monopolist decreases price from $14 to $12,its total revenue will ______.
A) increase by $2
B) decrease by $2
C) increase by $8
D) decrease by $8

Refer to the figure above.If the monopolist decreases price from $14 to $12,its total revenue will ______.
A) increase by $2
B) decrease by $2
C) increase by $8
D) decrease by $8
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74
If a monopolist finds that its marginal revenue exceeds its marginal costs at the current level of output,it should:
A) do nothing;it has maximized profits.
B) contract production until the difference between marginal revenues and marginal costs is larger.
C) expand output until marginal revenue equals marginal costs.
D) expand output until price equals marginal costs.
A) do nothing;it has maximized profits.
B) contract production until the difference between marginal revenues and marginal costs is larger.
C) expand output until marginal revenue equals marginal costs.
D) expand output until price equals marginal costs.
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75
The reason economists consider monopoly socially undesirable is that the monopolist:
A) always earns excessive profits.
B) can charge any price he wants.
C) exploits the inelastic nature of demand.
D) produces less than the socially efficient amount.
A) always earns excessive profits.
B) can charge any price he wants.
C) exploits the inelastic nature of demand.
D) produces less than the socially efficient amount.
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76
The profit maximizing rule P = MC applies to:
A) all firms.
B) monopolists only.
C) monopolists and perfect competitors.
D) perfect competitors only.
A) all firms.
B) monopolists only.
C) monopolists and perfect competitors.
D) perfect competitors only.
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77
A monopolist calculates its marginal revenue to be $15 and marginal cost to be $16.The firm:
A) is loss minimizing.
B) should increase output.
C) is profit-maximizing.
D) should decrease output.
A) is loss minimizing.
B) should increase output.
C) is profit-maximizing.
D) should decrease output.
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78
Campus Bookstore is the only textbook supplier in the town,a profit-maximizing business.The table below represents the reservation prices for the eight students enrolled in the class for which this book is required.
Assume that the marginal and average total cost for each book is $12.
Refer to the information above.How much should the bookstore charge for this book if it must charge a single price to all customers?
A) $36
B) $18
C) $24
D) $12
Assume that the marginal and average total cost for each book is $12.
Refer to the information above.How much should the bookstore charge for this book if it must charge a single price to all customers?
A) $36
B) $18
C) $24
D) $12
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79
Campus Bookstore is the only textbook supplier in the town,a profit-maximizing business.The table below represents the reservation prices for the eight students enrolled in the class for which this book is required.
Assume that the marginal and average total cost for each book is $12.
Refer to the information above.If the bookstore is selling the socially efficient number of books,how many will it sell?
A) 8
B) 5
C) 6
D) 7
Assume that the marginal and average total cost for each book is $12.
Refer to the information above.If the bookstore is selling the socially efficient number of books,how many will it sell?
A) 8
B) 5
C) 6
D) 7
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80
Because the monopolist charges a price in excess of marginal costs,it must be the case that the monopolist:
A) earns an excessive profit.
B) exploits the consumers who do make a purchase.
C) fails to equate the benefits to the costs of the last unit produced.
D) produces less than the socially efficient level of output.
A) earns an excessive profit.
B) exploits the consumers who do make a purchase.
C) fails to equate the benefits to the costs of the last unit produced.
D) produces less than the socially efficient level of output.
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