Deck 4: Analyzing the Market Environment

Question 1

The personal gratification that consumers associate with a product or service fulfills:

A) esteem needs.
B) functional needs.
C) safety needs.
D) physiological needs.
E) psychological needs.

Answer 1

E

Question 2

Brian believes that he can get a better deal when buying his first bike.This is because he believes that if he conducts an extensive search for information and tries to use this information when negotiating his purchase,he will definitely be able to strike a better deal.This is an example of:

A) an external locus of control.
B) limited problem solving.
C) an internal locus of control.
D) ritual consumption.
E) extended problem solving.

Answer 2

C

Question 3

Which of the following statements best defines psychological risk?

A) It is the risk that involves the fears that consumers suffer when they worry others might not regard their purchases positively.
B) It is the risk that involves the perceived danger inherent in a poorly performing product or service.
C) It is the risk associated with the fear of an actual harm should a product not perform properly.
D) It is the risk that includes the initial cost of a purchase,as well as the costs of using the item or service.
E) It is the risk associated with the way people will feel if a product or service does not convey the right image.

Answer 3

E

Question 4

The consumer belief that fate or other external factors control all outcomes is called a(n):

A) external locus of control.
B) ritual-based pattern.
C) external search for information.
D) internal locus of control.
E) internal search for information.

Question 5

Which of the following statements is true of financial risk?

A) It is the risk that involves the fears that consumers suffer when they worry others might not regard their purchases positively.
B) It is the risk that involves the perceived danger inherent in a poorly performing product or service.
C) It is the risk associated with the fear of an actual harm should a product not perform properly.
D) It is the risk that includes the initial cost of a purchase,as well as the costs of using the item or service.
E) It is the risk associated with the way people will feel if a product or service does not convey the right image.

Question 6

What is a buyer most likely experiencing when he or she examines his or her own memory and knowledge about a product or service that is gathered through past experiences?

A) An external locus of control
B) An impulse buying decision
C) An external search for information
D) An internal locus of control
E) An internal search for information

Question 7

While buying a new gown,Rhonda goes online and looks at several websites.She makes copious notes and spends hours comparing prices and designs.She then consults a designer friend,looks at several magazines,and discusses the issue with her sisters and mother.This is an example of:

A) an external locus of control.
B) limited problem solving.
C) an internal locus of control.
D) ritual consumption.
E) extended problem solving.

Question 8

Coraline wants to buy a new house.She is a great believer in destiny and fate.She feels that regardless of what information she has,she can do little to influence the outcome of the deal and therefore does not engage in extensive research.This is an example of:

A) an external locus of control.
B) limited problem solving.
C) an internal locus of control.
D) ritual consumption.
E) extended problem solving.

Question 9

Ishika is planning to throw a party for her friends in a restaurant.She tries to recall all the restaurants that she has visited over the years and weighs the pros and cons of each of these restaurants before coming to a decision.Which of the following is being exemplified in this scenario?

A) Habitual decision making
B) An internal search for information
C) Postpurchase dissonance
D) Impulse buying
E) An external search for information

Question 10

Which of the following statements is true of physiological risk?

A) It is the risk that involves the fears that consumers suffer when they worry others might not regard their purchases positively.
B) It is the risk that involves the perceived danger inherent in a poorly performing product or service.
C) It is the risk associated with the fear of actual harm should a product not perform properly.
D) It is the risk that includes the initial cost of a purchase,as well as the costs of using the item or service.
E) It is the risk associated with the way people will feel if a product or service does not convey the right image.

Question 11

Raheem wants to purchase a new laptop.He believes that no matter how hard he looks at other alternatives and other brands available in the market,he will end up compromising some of the features that he would want in his laptop.He feels that he has no restraint over the outcome of his purchase.This belief is most indicative of a(n):

A) need for self-actualization.
B) internal locus of control.
C) postpurchase dissonance.
D) external locus of control.
E) social need.

Question 12

Mark wants to go to a good fast-food restaurant for dinner.He recalls all the fast-food restaurants that he has visited.He then decides on his favourite,a restaurant that he has been visiting since childhood.This is an example of:

A) habitual decision making.
B) an external search for information.
C) impulse buying.
D) an internal search for information.
E) postpurchase dissonance.

Question 13

Which of the following statements best describes performance risk?

A) It is the risk that involves the fears that consumers suffer when they worry others might not regard their purchases positively.
B) It is the risk that involves the perceived danger inherent in a poorly working product or service.
C) It is the risk associated with the fear of an actual harm should a product not perform properly.
D) It is the risk that includes the initial cost of a purchase,as well as the costs of using the item or service.
E) It is the risk associated with the way people will feel if a product or service does not convey the right image.

Question 14

Mary believes that if she makes a wise decision,it is not to her credit,and if she makes a poor one,it is not her fault.This is an example of:

A) an external locus of control.
B) limited problem solving.
C) an internal locus of control.
D) ritual consumption.
E) extended problem solving.

Question 15

Ansel is planning to purchase a new house.He consults his family and friends for suggestions on suitable residential areas.He contacts a number of real estate agents to find out more about the prices of houses.He also searches online to have a look at the houses for sale and reads the comments of people interested in buying houses.This is an example of:

A) habitual decision making.
B) an internal search for information.
C) postpurchase dissonance.
D) impulse buying.
E) an external search for information.

Question 16

A buyer seeks information beyond her personal knowledge base to help make a buying decision.This is an example of a(n):

A) external locus of control.
B) ritual-based purchase.
C) external search for information.
D) internal locus of control.
E) internal search for information.

Question 17

When consumers believe they have some control over the outcomes of their actions,they generally engage in more search activities.This is called a(n):

A) external locus of control.
B) ritual-based pattern.
C) external search for information.
D) internal locus of control.
E) internal search for information.

Question 18

Which of the following needs pertain specifically to the performance of a product or service?

A) Esteem needs
B) Functional needs
C) Safety needs
D) Physiological needs
E) Psychological needs

Question 19

Which of the following statements is true of social risk?

A) It is the risk that involves the fears that consumers suffer when they worry others might not regard their purchases positively.
B) It is the risk that involves the perceived danger inherent in a poorly performing product or service.
C) It is the risk associated with the fear of an actual harm should a product not perform properly.
D) It is the risk that includes the initial cost of a purchase,as well as the costs of using the item or service.
E) It is the risk associated with the way people will feel if the product or service does not convey the right image.

Question 20

Gina wants to buy a car.Before buying it,she asks her friends for their opinions,reads reviews in consumer reports,consults several websites,and visits several dealerships.This is an example of:

A) habitual decision making.
B) an external search for information.
C) impulse buying.
D) an internal search for information.
E) postpurchase dissonance.

Question 21

Which of the following statements is true of the noncompensatory decision rule?

A) It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another,such that good characteristics compensate for bad ones.
B) It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics,regardless of the values of its other attributes.
C) It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live.
D) It refers to the mental shortcuts that help consumers narrow down choices such as price,brand,and product presentation.
E) It refers to the product or service features that are important to buyers and on which competing brands or stores are perceived to differ.

Question 22

Which of the following statements best defines postpurchase dissonance?

A) It refers to an internal conflict that arises from an inconsistency between two beliefs,or between beliefs and behaviour.
B) It refers to a buying decision made by customers on the spot when they see the merchandise.
C) It refers to a purchase decision process in which consumers engage with little conscious effort.
D) It refers to a purchase decision process during which consumers devote,at most,a moderate amount of effort and time.
E) It refers to a purchase decision process during which consumers devote considerable time and effort to analyzing alternatives.

Question 23

Which of the following statements holds true for the term negative word-of-mouth?

A) It refers to sellers using the bait-and-switch method of selling products or services to customers.
B) It refers to manufacturers using retailers to promote their products in order to decrease competition.
C) It refers to salespeople using misleading information in order to increase sales.
D) It refers to consumers spreading negative information about a product,service,or store to others.
E) It refers to customers compromising certain characteristics in order to obtain the positive features of a product or service.

Question 24

Alpha-techtronics,Inc.buys gifts for Christmas from a particular toy manufacturing company.Alpha then distributes these gifts to several juvenile detention centres every year as part of its social responsibility program.The company delivers beautifully wrapped gifts and stockings filled with other goodies on Christmas Eve.This is an example of:

A) an external locus of control.
B) limited problem solving.
C) an internal locus of control.
D) ritual consumption.
E) extended problem solving.

Question 25

Mia goes to the local bakery every morning to have her breakfast,which consists of a bagel with cream cheese and a freshly brewed cup of coffee.She has been doing this for the last 10 years.This is an example of:

A) impulse buying.
B) limited problem solving.
C) postpurchase dissonance.
D) ritual consumption.
E) extended problem solving.

Question 26

Tom wants to buy a new bike.He considers several factors,such as mileage,style,and price.Tom finds the perfect bike,but it is priced quite high.Although the mileage is superb,Tom rejects the bike because it is priced higher than what he is willing to pay.Instead,he buys a bike that is priced lower than the one he initially decided to purchase.Which of the following is being illustrated in this scenario?

A) An external locus of control
B) Postpurchase dissonance
C) A determinant attribute
D) Decision heuristics
E) A noncompensatory decision rule

Question 27

Joss wants to buy a T-shirt.He prefers branded T-shirts to nonbranded ones.Though the Calvin Klein T-shirt is very expensive,Joss decides to purchase it as he believes he is buying a higher quality item.This is an example of:

A) a compensatory decision rule.
B) postpurchase dissonance.
C) a determinant attribute.
D) decision heuristics.
E) a noncompensatory decision rule.

Question 28

Which of the following holds true for the term "compensatory decision rule"?

A) It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another.
B) It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics,regardless of the values of its other attributes.
C) It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live.
D) It refers to the mental shortcuts that help consumers narrow down choices.
E) It refers to the product or service features that are important to buyers and on which competing brands or stores are perceived to differ.

Question 29

Which of the following statements is true of the different types of needs as categorized by Abraham Maslow?

A) Safety needs usually relate to the satisfaction of the inner desires of the people.
B) Esteem needs occur when people don't care what others think.
C) Self-actualization needs indicate how well people interact with others.
D) Physiological needs are generally met for most people in developed countries.
E) Haircuts and makeup form an integral part of one's safety needs.

Question 30

Two tourists were angry after a hotel clerk gave away their room reservations without their consent.They lashed out against the company by posting a nasty video of their experience online,which more than 20,000 people viewed when it went viral.This act by the tourists to inform others about their discomforting experience with the hotel is an example of:

A) the affective component of attitude.
B) the cognitive component of attitude.
C) the behavioural component of attitude.
D) postpurchase dissonance.
E) ritual consumption.

Question 31

Jim wants to buy a new bike.He considers several factors,such as mileage,style,and price.Although the bike he has chosen is priced a little higher than the budget he has set aside,he feels the superb mileage will compensate for the higher price.Which of the following is being illustrated in this scenario?

A) A compensatory decision rule
B) Postpurchase dissonance
C) A determinant attribute
D) Decision heuristics
E) An external locus of control

Question 32

In the context of consumer buying decisions,which of the following is a need or want that is strong enough to cause a person to seek satisfaction?

A) Perception
B) Involvement
C) Learning
D) Motive
E) Attitude

Question 33

Which of the following statements is true of determinant attributes?

A) It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another,such that good characteristics compensate for bad ones.
B) It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics,regardless of the values of its other attributes.
C) It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live.
D) It refers to the mental shortcuts that help consumers narrow down their choices during purchase.
E) It refers to the product or service features that are important to buyers and on which competing brands or stores are perceived to differ.

Question 34

In the context of Maslow's types of needs,which of the following deals with basic biological necessities of life,such as food,drink,rest,and shelter?

A) Esteem needs
B) Functional needs
C) Safety needs
D) Physiological needs
E) Psychological needs

Question 35

After having eaten an expensive Indian meal at a fine dining restaurant,Shane realized that he could have eaten more at another restaurant for a lesser price.Which of the following is being illustrated in this scenario?

A) Habitual decision making
B) An external search for information
C) Ritual consumption
D) An internal search for information
E) Postpurchase dissonance

Question 36

A pattern of behaviours tied to life events that affect what and how people consume is called:

A) an external locus of control.
B) ritual consumption.
C) impulse buying.
D) an internal locus of control.
E) an internal search for information.

Question 37

In Toronto,a retail food store dropped its prices by 12 percent,which led to an increase in its market share from 30 to 45 percent.Because the lower price was the reason wy shoppers wanted to buy at that particular store and not at the other competitor retail stores,this is an example of:

A) a compensatory decision rule.
B) postpurchase dissonance.
C) a determinant attribute.
D) decision heuristics.
E) a noncompensatory decision rule.

Question 38

Which of the following statements holds true for the term "decision heuristics"?

A) It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another,such that good characteristics compensate for bad ones.
B) It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics,regardless of the values of its other attributes.
C) It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live.
D) It refers to the mental shortcuts that help consumers narrow down choices; examples include price,brand,and product presentation.
E) It refers to the product or service features that are important to buyers and on which competing brands or stores are perceived to differ.

Question 39

Anna bought a laptop from Cosmo-Z Electronics,Inc.While working one day,the laptop suddenly crashed.Despite Anna's best efforts,she could not reboot it.She made a visit to the service centre,but they refused to check her laptop,saying that they did not have the requisite expertise.The centre also refused to make any alternative arrangements.Anna then decided to post her problems on Facebook to advise people not to buy computers from that company.This postpurchase review is an example of:

A) affective components of attitude.
B) nano-campaigning.
C) limited problem solving.
D) social risk.
E) negative word-of-mouth.

Question 40

Fiola buys a new car.After having bought the car,she sees an advertisement of another car listing all its benefits.She questions whether she made the right choice.She regrets purchasing her car without checking the other option.This is an example of:

A) habitual decision making.
B) an internal search for information.
C) postpurchase dissonance.
D) impulse buying.
E) an external search for information.

Question 41

Evonnia is scared of snakes and feels a strong wave of fear whenever she sees one.This fear is an example of:

A) the affective component of her attitude.
B) the cognitive component of her attitude.
C) the behavioural component of her attitude.
D) her security needs.
E) her lifestyle.

Question 42

Donatella feels that Lorenzo is kind,charming,and humorous and that is why she feels good when she is around him.Which component of Donatella's attitude is reflected in this scenario?

A) The affective component
B) The cognitive component
C) The behavioural component
D) The physiological component
E) The deductive component

Question 43

School reunions help individuals bond with friends and teachers.Such occasions fulfill the individuals':

A) esteem needs.
B) functional needs.
C) physiological needs.
D) social needs.
E) safety needs.

Question 44

Which of the following holds true for the term "behavioural component"?

A) It refers to p the art of attitude that reflects what a person feels about the issue at hand-his or her like or dislike of something.
B) It refers to one or more persons an individual uses as a basis for comparison regarding beliefs,feelings,and behaviours.
C) It refers to the part of attitude that reflects what a person believes to be true.
D) It refers to consumers spreading negative information about a product,service,or store to others.
E) It refers to the part of attitude that comprises the actions a person takes with regard to the issue at hand.

Question 45

Michelle believes that all spiders are dangerous and that a spider bite can have fatal consequences.Such a belief reflects:

A) the affective component of her attitude.
B) the cognitive component of her attitude.
C) the behavioural component of her attitude.
D) her reliance on reference groups.
E) her self-actualization needs.

Question 46

A change in a person's thought process or behaviour that arises from experience and takes place throughout the consumer decision process is called:

A) perception.
B) involvement.
C) learning.
D) motive.
E) attitude.

Question 47

John attends meditation classes.He believes that meditation will help him maintain a happy,satisfied outlook on life.John meditates to primarily boost his confidence.Which of the following needs is met by attending such classes?

A) Esteem needs
B) Functional needs
C) Physiological needs
D) Social needs
E) Safety needs

Question 48

Sam wants to play football.He consults coaches regarding his chances to play at the national level.He also consults players who are currently playing football at school and the university level.He reads articles about football.He acquires more knowledge from each new piece of information.With all the additional knowledge,his thoughts about the game are different from what he had gathered from reading.Sam is engaging in:

A) postpurchase dissonance.
B) ritual consumption.
C) learning.
D) crowdsourcing.
E) extrapolation.

Question 49

Alexandra is so scared of spiders that she screams loudly every time she sees one.The act of screaming aloud is an example of:

A) the affective component of attitude.
B) the cognitive component of attitude.
C) the behavioural component of attitude.
D) the intangible component of attitude.
E) the emotional component of attitude.

Question 50

Most shoppers believe that Walmart has the lowest price on every product it sells.This belief is a result of the message used in Walmart's advertising and the opinions expressed by its customers.Which of the following psychological factors is affecting the decision-making process of these customers?

A) Their purchase situation
B) Their ritual consumption
C) Their culture
D) Their peers
E) Their attitude

Question 51

Jesse feels that Ross is kind,charming,and humorous and therefore she tries to hang out with him whenever she gets the chance.Which component of Jesse's attitude is reflected when she hangs out with Ross?

A) The affective component
B) The cognitive component
C) The behavioural component
D) The physiological component
E) The deductive component

Question 52

Which of the following statements holds true about the cognitive component of attititude?

A) It refers to the part of attitude that reflects what a person feels about the issue at hand-his or her like or dislike of something.
B) It refers to one or more persons an individual uses as a basis for comparison regarding beliefs,feelings,and behaviours.
C) It refers to the part of attitude that reflects what a person believes to be true.
D) It refers to consumers spreading negative information about a product or a service.
E) It refers to the part of attitude that comprises the actions a person takes with regard to the issue at hand.

Question 53

Cielo loves visiting Williams Café,which is located near her college.Her enduring evaluation of Williams Café is that she loves the ambience but doesn't enjoy the food too much.She spends over an hour at the café,almost every day,sipping coffee and reading her books.Which of the following psychological factors is most likely affecting Cielo's decision to be a regular visitor at Williams Café?

A) Reference group
B) Culture
C) Purchasing situation
D) Temporal state
E) Attitude

Question 54

Many firms use athletes as spokespeople who represent what many people would ideally like to be.In the context of the consumer decision-making process,which of the following do these spokespeople represent?

A) A sponsor
B) A profiteer
C) A market maven
D) A reference group
E) An impulse buyer

Question 55

Identify the term that refers to a person's enduring evaluation of his or her feelings about an object or idea and behavioural tendencies toward that object or idea.

A) Perception
B) Involvement
C) Learning
D) Motive
E) Attitude

Question 56

Jesse believes that Ross is honest and generous.In this case,which of the following components of Jesse's attitude is reflected?

A) The affective component
B) The cognitive component
C) The behavioural component
D) The physiological component
E) The emotive component

Question 57

Which of the following refers to the process by which people select,organize,and interpret information to form a meaningful picture of the world?

A) Perception
B) Involvement
C) Learning
D) Motive
E) Attitude

Question 58

A hockey equipment manufacturing company is endorsed by NHL superstars.Therefore,ice hockey fans tend to buy hockey equipment from this company.Which of the following social factors is affecting the decision-making process of the hockey fans?

A) The affective component of their attitude
B) Their culture
C) The behavioural component of their attitude
D) The reference group
E) The purchase situation

Question 59

Which of the following statements holds true about self-actualization?

A) It refers to the set of criteria that consumers use consciously or subconsciously to evaluate alternatives and trade off one characteristic against another,such that good characteristics compensate for bad ones.
B) It refers to the set of criteria that consumers use consciously or subconsciously to choose a product or service on the basis of a subset of its characteristics,regardless of the values of its other attributes.
C) It refers to the mental state that occurs when individuals feel completely satisfied with their lives and how they live.
D) It refers to the mental shortcuts that help consumers narrow down choices; examples include price,brand,and product presentation.
E) It refers to the product or service features that are important to buyers and on which competing brands or stores are perceived to differ.

Question 60

Which of the following holds true for the term "affective component"?

A) It refers to the part of attitude that reflects what a person feels about the issue at hand-his or her like or dislike of something.
B) It refers to one or more persons an individual uses as a basis for comparison regarding beliefs,feelings,and behaviours.
C) It refers to the part of attitude that reflects what a person believes to be true.
D) It refers to consumers spreading negative information about a product,service,or store to others.
E) It refers to the part of attitude that comprises the actions a person takes with regard to the issue at hand.

Question 61

When Isla tries to remember the brands her brother used when he played the game,she is indulging in:

A) an internal locus of control.
B) an external locus of control.
C) an internal search for information.
D) an impulsive purchase.
E) an external search for information.

Question 62

A purchase decision process during which a consumer devotes considerable time and effort to analyzing alternatives,which often occurs when the consumer perceives that the purchase decision entails a great deal of risk is called:

A) an external locus of control.
B) limited problem solving.
C) an internal locus of control.
D) ritual consumption.
E) extended problem solving.

Question 63

Maggie usually buys a large tin of Ricoffy coffee and never considers buying any other type of coffee.She makes this decision without much thought or effort.Maggie is indulging in:

A) habitual decision making.
B) an external search for information.
C) impulse buying.
D) an internal search for information.
E) postpurchase dissonance.

Question 64

Which of the following is true of limited problem solving?

A) It refers to the internal conflict that arises from an inconsistency between two beliefs,or between beliefs and behaviour.
B) It refers to a buying decision made by customers on the spot when they see the merchandise.
C) It refers to a purchase decision process in which consumers engage with little conscious effort.
D) It refers to a purchase decision process during which consumers devote,at most,a moderate amount of effort and time.
E) It refers to a purchase decision process during which consumers devote considerable time and effort to analyzing alternatives.

Question 65

Isla believes that adequate research will get her the best deal.This indicates that Isla is more likely to have a strong:

A) internal locus of control.
B) external locus of control.
C) need for internal search for information.
D) trait of limited problem solving.
E) postpurchase dissonance.

Question 66

Isla's level of research is an example of:

A) an internal locus of control.
B) an external locus of control.
C) an internal search for information.
D) an impulsive decision.
E) an external search for information.

Question 67

Which of the following statements best defines habitual decision making?

A) It refers to the internal conflict that arises from an inconsistency between two beliefs,or between beliefs and behaviour.
B) It refers to a buying decision made by customers on the spot when they see the merchandise.
C) It refers to a purchase decision process in which consumers engage with little conscious effort.
D) It refers to a purchase decision process during which consumers devote at most,a moderate amount of effort and time.
E) It refers to a purchase decision process during which consumers devote considerable time and effort to analyzing alternatives.

Question 68

Mila wants to find out more about a newly launched detergent.She seeks additional information on the product from her colleague who has used this particular detergent.This is an example of:

A) an external locus of control.
B) limited problem solving.
C) an internal locus of control.
D) ritual consumption.
E) extended problem solving.

Question 69

Which of the following is true of a reference group?

A) It refers to the part of attitude that reflects what a person feels about the issue at hand-his or her like or dislike of something.
B) It refers to one or more persons an individual uses as a basis for comparison regarding beliefs,feelings,and behaviours.
C) It refers to the part of attitude that reflects what a person believes to be true.
D) It refers to consumers spreading negative information about a product,service,or store to others.
E) It refers to the art of attitude that comprises the actions a person takes with regard to the issue at hand.

Question 70

Mary,a 25-year-old administrator,enjoys going out every weekend.One afternoon,while window shopping at a mall,Mary spots a sale at her favourite retail store.Despite making a strict resolution not to buy unnecessary goods,Mary weakens and buys a purse,a pair of jeans,and a pair of shoes.This is an example of:

A) habitual decision making.
B) an internal search for information.
C) postpurchase dissonance.
D) impulse buying.
E) an external search for information.

Question 71

In the context of consumer buying decision,a consumer's degree of interest or concern in a product or service is called:

A) perception
B) involvement.
C) learning.
D) motive.
E) attitude.

Question 72

Which of the following best describes impulse buying?

A) It refers to the internal conflict that arises from an inconsistency between two beliefs,or between beliefs and behaviour.
B) It refers to a buying decision made by customers on the spot when they see the merchandise.
C) It refers to a purchase decision process in which consumers engage with little conscious effort.
D) It refers to a purchase decision process during which consumers devote,at most,a moderate amount of effort and time.
E) It refers to a purchase decision process during which consumers devote considerable time and effort to analyzing alternatives.

Question 73

Allison is buying a can of orange soda.She scrutinizes all the information provided on the can.She checks the ingredients for artificial flavours,the calorie and nutrient content,and the expiry date.In this case,Allison can be categorized as a(n):

A) perceptive consumer.
B) high-involvement consumer.
C) open consumer.
D) emotive consumer.
E) opinionated consumer.

Question 74

Jeff is a football player.He wants to join a college that provides scholarships to football players and better facilities for athletes.He also checks the fees and dorm facilities of each of these colleges.Jeff devotes considerable time and effort to analyzing his alternatives.He finally settles on the school that best matches his criteria.This is an example of:

A) an external locus of control.
B) limited problem solving.
C) an internal locus of control.
D) ritual consumption.
E) extended problem solving.

Question 75

Which of the following needs is fulfilled when Rangsey uses the equipment for the very reason that it is expensive and also because it is endorsed by Sidney Crosby?

A) Functional needs
B) Physiological needs
C) Psychological needs
D) Self-actualization needs
E) Security needs

Question 76

Which of the following is true of extended problem solving?

A) It refers to the internal conflict that arises from an inconsistency between two beliefs,or between beliefs and behaviour.
B) It refers to a buying decision made by customers on the spot when they see the merchandise.
C) It refers to a purchase decision process in which consumers engage with little conscious effort.
D) It refers to a purchase decision process during which consumers devote,at most,a moderate amount of effort and time.
E) It refers to a purchase decision process during which consumers devote considerable time and effort to analyzing alternatives.

Question 77

Amy went to the grocery store to do her weekly shopping.She saw some cookies that she had bought few weeks ago.She bought another pack just in case some of her children's friends decided to visit over the weekend.She liked the cookies and was sure that the kids would like them too.In this case,Amy's buying behaviour is an example of:

A) an external locus of control.
B) limited problem solving.
C) an internal locus of control.
D) ritual consumption.
E) extended problem solving.

Question 78

While on his way home,Joren buys a box of Guardian Original cereal and a family pack of Rice Krispies for his kids.He does not ponder over the benefits provided by the competitors' products,nor does he look at other alternatives.This is an example of:

A) habitual decision making.
B) an internal search for information.
C) postpurchase dissonance.
D) impulse buying.
E) an external search for information.

Question 79

Jeff goes to the supermarket to buy groceries for his family with an elaborate grocery list in hand.After buying all his groceries,he spots some candy that is prominently displayed at the checkout aisle.He picks up a chocolate bar even though it was not part of his grocery list.This is an example of:

A) habitual decision making.
B) an external search for information.
C) impulse buying.
D) an internal search for information.
E) postpurchase dissonance.

Question 80

Which of the following needs is fulfilled when Rangsey uses equipment manufactured by Mills International?

A) Functional needs
B) Physiological needs
C) Psychological needs
D) Self-actualization needs
E) Social needs