Deck 4: Product and Service Design

Question 1

Designing a new product for aesthetics and for the user is generally termed industrial design.

Answer 1

True

Question 2

The main purpose of concurrent engineering is to improve product quality.

Answer 2

False

Question 3

A competency is not core if it is easy for competitors to imitate.

Answer 3

True

Question 4

A key tool of a quality function deployment team is the house of quality matrix.

Question 5

Specialized design firms tend to have highly developed processes that support the needs of particular industries.

Question 6

Value analysis/value engineering has as its objective to increase product quality and reduce costs.

Question 7

Quality function deployment is an engineering analysis whose purpose is to simplify products and processes.

Question 8

Manufacturing defines target customers during "Phase 0: Planning" of the generic product development process.

Question 9

A key decision point in the generic development process during "Phase 1: Concept Development" is project approval.

Question 10

A contract manufacturer is an organization capable of manufacturing and/or purchasing all of the components needed to produce a finished product or device.

Question 11

Early prototypes of a new product,using the same geometry and material processes as the production versions are usually constructed during the concept development phase of the product development process.

Question 12

A key decision point in the generic development process during "Phase 4: Testing and refinement" is concept approval.

Question 13

The generic development process outlined in the textbook is followed by many,if not most,of the firms in the Fortune 500.

Question 14

Quality function deployment ?involves listening to customers to determine the characteristics of a superior product.

Question 15

Concept development is one of the typical phases of product development.

Question 16

One goal of having a core competency is to do something better than anyone else.

Question 17

In a concurrent engineering approach to product design and development,an integration team insures that various parts of the product are compatible with the needs of the target customer.

Question 18

One of the methodologies that can aid in designing a new product for customers is a House of Quality matrix.

Question 19

DFMA stands for design for manufacturing and assembly.

Question 20

Core competencies are those things that everyone in the firm must be able to do well.

Question 21

Which of the following are not typical phases of product development?

A)Concept development
B)Value engineering
C)System-level design
D)Testing and refinement
E)Production/Ramp-Up

Question 22

In the generic product development process,collecting customer needs is accomplished during phase 0 (planning).

Question 23

One of the major benefits of DFMA is that products are designed that customers will want.

Question 24

Concept development assumes a proven technology in which variant of the generic product development process?

A)Technology-push products
B)Quick-build products
C)Complex systems
D)Platform products
E)Process-intensive products

Question 25

What dimension of competitiveness does quality in product design impact?

A)Engineering hours per project
B)The cost of ongoing service
C)Responsiveness to customer needs
D)Aesthetics of design
E)None of the above

Question 26

Which of the following is a time-to-market performance measure used in judging product development performance?

A)Frequency of new product introductions
B)Product reliability
C)Customer loyalty
D)Yield
E)Value analysis

Question 27

Most purchasers of electronic products can not fully operate them and use only a small number of the available features.

Question 28

Consumer electronics is an example of a product developed in which variant of the generic product development process?

A)Technology-push products
B)Customized products
C)Platform products
D)Quick-build products
E)Process-intensive products

Question 29

Which of the following is primarily used to help design products that will connect product attributes with customer desires?

A)Phase 0: Planning
B)House of quality matrix
C)Value analysis/value engineering
D)Concurrent engineering
E)System-level design

Question 30

In the generic product development process,phase 2 (system-level design)begins with corporate strategy and incorporates market objectives.

Question 31

Similarity of projects allows for a streamlined and highly structured development process in which variant of the generic product development process?

A)Technology-push products
B)Customized products
C)Complex systems
D)Quick-build products
E)Process-intensive products

Question 32

The conclusion of the product development process is when the product is withdrawn from the market.

Question 33

Sensitivity analysis of the Base-Case Financial Model is a useful tool for which of the following reasons?

A)To determine how long the development process can profitably last
B)To understand how many technical people are needed to make the project a success
C)To help understand the basic trade-offs of resources committed and cash received
D)To identify the necessary product launch date
E)To set marketing and sales budgets

Question 34

What dimension of competitiveness does time-to-market performance in product design and process selection impact?

A)Engineering hours per project
B)The cost of ongoing service
C)Responsiveness to customer needs
D)Aesthetics of design
E)None of the above

Question 35

Which of the following is a critical element in the success of concurrent engineering?

A)Integrated computer-assisted design
B)Using automated guided vehicles
C)System-level design
D)Having an excellent forecasting system
E)The design-build-test cycle

Question 36

Advocates of financial modeling of product design projects argue that:

A)Financial analysis focuses on measurable quantities only
B)Financial analysis brings discipline and control to the product development process
C)Sufficiently rigorous financial analysis can accurately forecast the product's profit potential
D)Financial analysis is as solid as the assumptions that go into the model
E)Financial analysis nurtures innovation and creativity

Question 37

The "House of Quality" matrix is a technique that relates customer requirements to concrete operating or engineering goals.

Question 38

Design for manufacturing and assembly delivers product improvements by emphasizing which of the following?

A)Reducing product quality during the assembly process
B)Simplification of the product by reducing the number of separate parts
C)Reducing equipment in the production process
D)Design products so they can be manufactured by a virtual factory
E)Designing products that customers will want

Question 39

System integration and validation are an important step in which variant of the generic product development process?

A)Technology-push products
B)Customized products
C)Complex systems
D)Quick-build products
E)Process-intensive products

Question 40

A reason that firms must develop more new products than ever is which of the following?

A)Product life cycles are shorter
B)Commitments to joint venture partners
C)They are replacing old customers with new ones
D)To amortize heavy investments in development labs
E)The increased difficulty of defending patents and trade names

Question 41

Describe what concurrent engineering teams are and what problems they address?

Question 42

The most basic categories of cash flow for a typical new product do not include:

A)Depreciation
B)Ramp-up cost
C)Development cost
D)Sales revenue
E)Marketing cost

Question 43

In product development,what is the analysis called that works toward simplifying products and processes to achieve equivalent or better performance at lower cost?

Question 44

The aim of Quality Function Deployment (QFD)is:

A)To facilitate "House of Quality" analysis
B)To provide Value Analysis/Value Engineering input
C)To integrate Design for Manufacturing and Assembly (DFMA)
D)To facilitate better cooperation between business functions
E)To lower costs and improve customer satisfaction

Question 45

Economic analysis of product development projects is useful in which of the following circumstances:

A)Factory location
B)Distribution decisions
C)Go/no-go milestones
D)Demand estimation
E)Pricing

Question 46

How might the generic product development process described in the text be different if developing a process-intensive product?

Question 47

Economic analysis of product development projects must evaluate which of the following:

A)Planned profitability of the product
B)Expected market share to be attained
C)Net present value of profits
D)Timing and amount of net cash flow
E)Demand elasticity of the product

Question 48

Quality Function Deployment (QFD):

A)Is a manufacturing function aimed at lowering cost by reducing the portion of rejected units
B)Fills the "House of Quality" matrix with the designer's aspirations for the product
C)Starts with studying and listening to customers
D)Is a place where the quality assurance function is housed
E)Another term for Value Engineering

Question 49

What is the name for a matrix that helps a product design team translate customer requirements into operating and engineering goals?

Question 50

The purpose of Value Analysis/Value Engineering (VA/VE)is to:

A)Simplify products and processes
B)Improve the value that customers find in existing products
C)Relate the customer's needs to technical specifications
D)Meet budgets and improve the results of financial models
E)To facilitate better cooperation between business functions

Question 51

Describe what rapid prototyping is and where it is particularly useful in the development process?

Question 52

What variants of the generic product development process are discussed in the text?

Question 53

What are the six phases of the generic product development process?