Deck 3: Product Design

Question 1

Quality Function Deployment:

A)Links customer requirements to technical specifications
B)Eliminates customer attributes
C)Depends only on engineering characteristics
D)Assumes that interactions between engineering characteristics are unimportant

Answer 1

Links customer requirements to technical specifications

Question 2

The concept that a product should not only fit the market needs but have a technical advantage as well is known as the:

A)Market pull approach to new-product introduction
B)Technology push approach to new-product introduction
C)Interfunctional view to new-product introduction
D)Dual approach to new-product introduction

Answer 2

Interfunctional view to new-product introduction

Question 3

A restaurant offers a "customer's choice" sandwich for which the customer specifies the bread,meat,cheese and topping he or she wants.There are three types of bread,three types of meat,three types of cheese and four types of topping.How many different sandwiches can the restaurant make?

A)4
B)27
C)108
D)162

Answer 3

108

Question 4

Modular design involves:

A)Dividing the production process into separate work units
B)Dividing the products into product lines
C)Dividing the products into their similar components
D)Dividing the products into different cost categories

Question 5

Product design supports the business strategy.

Question 6

When marketing,engineering,and operations simultaneously develop a product,this approach is known as _________.

A)Sequential process
B)Traditional approach
C)Concurrent engineering
D)None of the above

Question 7

Quality Function Deployment:

A)Is a tool for linking customer requirements to technical specifications
B)Facilitates inter-functional cooperation between marketing,engineering,and manufacturing
C)Relates engineering characteristics to each other
D)All of the above

Question 8

Value analysis:

A)Improves the usefulness of the product without increasing the cost
B)Reduces the cost of a product without reducing its usefulness
C)Both a and b
D)None of the above

Question 9

Design for manufacturing involves:

A)Simplification of products
B)Development of successive generations of products
C)Manufacture of multiple products using common parts,processes,and modules
D)Both a and c

Question 10

In which phase of the new-product design process should considerations about tradeoffs among product cost,quality,and schedule be made?

A)Concept development
B)Product design
C)Preliminary process design
D)Pilot production/testing

Question 11

The market-pull view of new product innovation is to:

A)"Pull" the products into the market as fast as possible
B)Develop products that the company can sell,based on customer needs
C)Market whatever the company makes best
D)Make new products appealing through innovative packaging

Question 12

An example of a prototype is:

A)A military aircraft
B)The personal computer
C)A Broadway play
D)The original McDonald's restaurant

Question 13

Three typical misalignments between product design and operations are:

A)Technology,reward systems,and infrastructure
B)Technology,process,and design
C)Technology,culture,and hierarchy
D)None of the above

Question 14

Process design:

A)Is the way new product ideas are developed
B)Is the next stage after product design
C)Is considered less important to a company than product design
D)Should occur at the same time as product design

Question 15

Quality Function Deployment includes which of the following: (1)relative importance of customer attributes,(2)tolerance stack-up,(3)a comparison to the competitor's product,(4)engineering characteristics,(5)customer perceptions,(6)customer attributes,(7)variation around a target,(8)value analysis.

A)3,5,6,7,8
B)1,3,4,5,6
C)1,2,4,6,7
D)2,5,6,7,8

Question 16

Misalignments between operations and product design can occur in technology,infrastructure,and rewards systems.

Question 17

One of the major benefits of concurrent engineering is the reduction in time to complete the new-product development process.

Question 18

Which of the following is NOT part of the new-product development process?

A)Concept development
B)Product design
C)Development of the marketing strategy
D)Pilot production/testing

Question 19

The first step in Quality Function Development is to determine the customer attributes.The second step in QFD is to translate the customer attributes into target values.

Question 20

Market pull is the best way to introduce new products.

Question 21

Describe modular design.What are the desirable outcomes of modular design to the firm? To customers?

Question 22

With the technology push view of new-product introduction,technology and the market equally determine which products a firm should make.

Question 23

Modular design offers new opportunities for product and process design.

Question 24

What criteria are important when a company is considering a supplier as a potential collaborator in new-product development?

Question 25

Explain the information conveyed by various elements in the house of quality.

Question 26

ISO 9000 requires that a new-product development process be defined and followed by a company.

Question 27

Medtronic Inc.designs and manufacturers pacemakers,small metal cases that contain electronic circuitry and a battery to regulate a person's heartbeat.Describe the typical process that should be followed by Medtronic Inc.while developing a new generation of this technology.

Question 28

Describe value analysis.What are the desirable outcomes of value analysis to the firm? To customers?