Deck 3: Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Question 1

Using smartphones,one can watch the news,shoot videos,browse the Internet,take pictures,and listen to music.Improved features are added with each smartphone introduced by Apple,Samsung,LG,and others.As a result,customers often want to replace their existing smartphones with new models or brands every two years when their contracts expire.This increase in demand is due mostly to changes in __________,an environmental force.

A) competition
B) social culture
C) technology
D) regulations
E) the economy

Answer 1

C

Question 2

The set of environmental forces that consists of the demographic characteristics of the population and its culture is referred to as

A) social forces.
B) economic forces.
C) consumer forces.
D) cultural forces.
E) market forces.

Answer 2

A

Question 3

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

A) significant trend analysis.
B) organizational scanning.
C) environmental scanning.
D) a SWOT analysis.
E) marketing intelligence.

Answer 3

C

Question 4

The social forces in the environment include the __________ of the population and its culture.

A) living standards
B) social classes
C) cohorts
D) ethics
E) demographic characteristics

Question 5

Which of the following statements regarding environmental scanning is the most accurate?

A) Environmental scanning changes the marketing environment.
B) Environmental scanning identifies and interprets potential trends.
C) Environmental scanning should be done about every five years.
D) Environmental scanning focuses primarily on ecological factors.
E) It is too costly and there is too much information generated from environmental scanning to make it viable for small firms.

Question 6

Environmental trends arise from all of the following forces except which?

A) competitive
B) economic
C) regulatory
D) geographical
E) social

Question 7

A firm conducting an environmental scan of the marketplace might uncover key __________ such as the growing popularity of video bloggers and the increasing mobility and connectivity of consumers.

A) profits
B) responsibilities
C) idealisms
D) codes
E) trends

Question 8

Facebook has approximately what fraction of the world's population as customers?

A) one-half
B) one-third
C) one-quarter
D) one-fifth
E) one-seventh

Question 9

The Lemon Tree is a high-fashion boutique selling top-of-the-line women's clothing and accessories.The keys to its success include knowing customers' changing tastes and providing something different than other retailers.In addition,because of the high value of the merchandise,The Lemon Tree's management is investing in the use of computerized inventory controls and sales order processing.The least important environmental force to The Lemon Tree at this time is likely to be

A) economic.
B) competitive.
C) technological.
D) social.
E) regulatory.

Question 10

Pending federal legislation will require all online retailers to collect state sales taxes from customers.This would affect online sellers such as Virtual Vineyards,which now collects state sales taxes only from customers who reside in California,its home state.This pending legislation would be an example of which environmental force?

A) social
B) economic
C) technological
D) competitive
E) regulatory

Question 11

The purpose of environmental scanning is to

A) uncover causes of trends in the marketplace.
B) uncover trends in the workplace.
C) stop unhelpful trends in the marketplace, and speed helpful ones.
D) stop unhelpful trends in the workplace, and speed helpful ones.
E) identify and interpret trends in the marketplace.

Question 12

A proposed law in New Jersey would ban the use of tanning beds by anyone under the age of 18.This restriction would be an example of which environmental force?

A) social
B) economic
C) technological
D) competitive
E) regulatory

Question 13

As the director of marketing for a local hospital that specializes in caring for limited mobility patients and related health issues,you must conduct an environmental scan to help create a five-year marketing plan for the hospital.Which of the following environmental trends should you consider to be the most important?

A) The number of people in the geographic area who are 65 years or older will increase by 23 percent during the next five years.
B) Millennials are becoming increasingly important in the workplace.
C) The local community has seen a rise in dual-income households.
D) By the year 2025, robotics will play a major role in surgical procedures.
E) Twenty percent of the local population is of Hispanic origin, but that number is expected to grow during the next decade.

Question 14

A growing trend to "Buy American" may encourage U.S.automakers to increase political pressure on Washington to pass legislation for more restrictive quotas on Japanese car imports.In addition,a decline in the value of the U.S.dollar would be instrumental in Toyota's decision to build a manufacturing plant in the United States instead of continuing to export cars from Japan.If Toyota builds the plant,its decision would reflect

A) a reactive strategy that would impact the competitive environmental force.
B) a proactive maneuver to manipulate and impact the social environmental force.
C) a positive result from regulatory and economic environmental forces.
D) a positive response to a technological environmental force.
E) a negative impact as a result of adverse competitive, regulatory, and technological environmental forces.

Question 15

Environmental scanning refers to

A) assessing any possible negative impact a firm's activities might have on the local ecology.
B) continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
C) setting up a regular schedule to assess the performance of different divisions within a firm.
D) initiating an internal talent search to identify employees who can think "outside the box" to generate solutions to marketing problems caused by changes in the marketing environment.
E) requiring all employees to spend time outside the office to avoid the "ivory tower" syndrome.

Question 16

All of the following statements about the environmental forces that have influenced Facebook are true except which?

A) The Federal Trade Commission (FTC) has a laissez-faire policy of not interfering with the development and marketing of Facebook and other social media websites.
B) Technological advances in data storage, server speed, and software integration have made Facebook increasingly fast and convenient.
C) Its rivalry with Google, Twitter, and Snapchat and new social networks encourage rapid expansion.
D) The cost of wireless connectivity and smartphones rapidly declined and Internet access expanded, which increasingly made social networking affordable for more people.
E) People increasingly look for new ways to communicate, obtain information, and offer opinions.

Question 17

The demographic characteristics of the population and its culture are referred to as

A) attitudinal forces.
B) psychographic forces.
C) social forces.
D) cultural forces.
E) market forces.

Question 18

Starbucks entered a partnership with Keurig Green Mountain to sell K-Cup single-serving coffee packs.Because Starbucks __________,it was prepared for this shift in its marketing environment.

A) optimized its distribution by adding local outlets in grocery stores
B) noticed the change in the demographics of coffee and tea drinkers in general
C) added more in-store displays
D) shifted funds from product development to advertising
E) tracked, as part of its ongoing environmental scanning activities, the percentage of households with single cup brewers

Question 19

Local newspaper readership has declined significantly in recent years.Not only are traditional newspapers losing subscribers,they are also losing advertisers.To combat these trends,many newspaper publishers now offer online versions of their printed newspapers.This is most likely a response to which environmental force?

A) economic, since few can afford a newspaper today
B) competitive, resulting from new, smaller local newspapers that are flourishing
C) technological, since high-speed printing presses have become more easy to use
D) social, resulting from changing consumer preferences for information delivered online
E) regulatory, since the government provides tax incentives for paper-based products

Question 20

Many large consulting firms are beginning to sponsor "women-only" networking events.The purpose of these events is to offer an opportunity for women in management to network with other businesswomen,either as clients,mentors,or protégés.This is an example of which environmental force?

A) social
B) economic
C) technological
D) competitive
E) regulatory

Question 21

The generation of children born between 1946 and 1964 is referred to as

A) baby busters.
B) millennials.
C) Generation Y.
D) baby boomers.
E) Generation X.

Question 22

All of the following factors contribute significantly to the rate of change of a country's population except which?

A) life expectancy (the average number of years a population lives from birth)
B) immigration (the number of people who enter a country for the purpose of permanent residence)
C) population density (defined as the total number of people per square mile/kilometer)
D) birth rate (the number of births during a specified time period)
E) death rate (the number of deaths during a specified time period)

Question 23

By 2030,the U.S.population is expected to exceed

A) 273 million.
B) 314 million.
C) 323 million.
D) 359 million.
E) 414 million.

Question 24

Which of the following statements regarding social forces is most accurate?

A) Social forces can have a dramatic impact on marketing strategy.
B) As a social force, consumer incomes have more impact on marketing strategy than demographics.
C) Social forces within an organization motivate employees to improve their productivity.
D) Social forces determine all of the other environmental forces that affect an organization.
E) Of all the environmental forces, social forces are the easiest for a marketer to manipulate.

Question 25

More is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

A) cultural
B) behavioral
C) psychographic
D) occupational
E) demographic

Question 26

The change in the growth of the world's population is called the

A) population contraction.
B) population inversion.
C) population migration.
D) population explosion.
E) population eruption.

Question 27

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it will likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader.This is an example of __________ force impacting the marketing environment.

A) an economic
B) a competitive
C) a technological
D) a social
E) a regulatory

Question 28

Generation X consumers indicate they want online customer support; websites that are comprehensive,professional,and interactive; and advertising that is authentic,family-oriented,and unique.Generation X is also replacing baby boomers as the largest segment of business travelers.In response,American Airlines is offering travelers in-flight Wi-Fi,entertainment on demand,and personal power ports.This is an example of how __________ forces impact the marketing environment.

A) economic
B) competitive
C) social
D) technological
E) regulatory

Question 29

Which of the following would be identified as a social force in an environmental scan?

A) a new consumer protection law
B) an increase in Asian immigration
C) an advanced technology is perfected
D) a decrease in consumer incomes
E) a new international firm exporting to the United States

Question 30

Studies of the __________ characteristics of the U.S.population suggest that it is becoming larger,older,and more diverse.

A) cultural
B) psychographic
C) geographic
D) demographic
E) economic

Question 31

Demographic characteristics that describe a population include all of the following except which?

A) income.
B) age.
C) occupation.
D) zip code.
E) ethnicity.

Question 32

Prudential,a financial planning firm,offers retirement plans and wealth management advice.These products are most likely targeted toward which generational cohort?

A) Generation X
B) baby busters
C) Generation Y
D) the greatest generation
E) baby boomers

Question 33

An important social trend is the continued concern for health and well-being in the United States.This is most likely evidenced by

A) the increased sales of Cigar Aficionado magazine.
B) the addition of Lay's Kettle Cooked potato chips, which have 40 percent less fat than regular potato chips.
C) the opening of more Starbucks coffee boutiques in supermarkets.
D) the upsizing of menu items at fast-food restaurants.
E) the introduction of tablet devices such as the iPad.

Question 34

The population explosion has occurred

A) primarily in the developing countries of Latin America, Asia, and Africa.
B) fairly evenly throughout the world.
C) primarily in the United States due to high birth rates and immigration.
D) primarily in the countries of the European Union due to high birth rates and immigration.
E) primarily in developed countries due to better economic, infrastructure, and health care conditions.

Question 35

The description of a population according to selected characteristics such as age,gender,ethnicity,income,and occupation is referred to as

A) consumer group profiling.
B) demographics.
C) behavioral analysis.
D) psychographics.
E) statistical analysis.

Question 36

Demographics refer to

A) the depiction of a population according to its core values or cultural beliefs and their rate of change.
B) an objective measurement of a person's likelihood to purchase a product or service.
C) the psychological profile of prospective consumers.
D) the density of a population in a geographic area.
E) the description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.

Question 37

Which of the following is a demographic trend with significant implications to global marketers?

A) the declining populations in Latin American countries
B) the large and growing markets in India and China
C) the tripling of the population of consumers under 40 years old
D) the decreasing interest in entrepreneurship in developing countries
E) the lack of savings of elderly populations in developed countries

Question 38

The social forces of the environment include the demographic characteristics of the population and its

A) geographic locations.
B) social classes.
C) generational cohorts.
D) culture.
E) ethics.

Question 39

Generally,the U.S.population is becoming

A) smaller, younger, and more diverse.
B) smaller, older, and more diverse.
C) larger, younger, and less diverse.
D) larger, younger, and more diverse.
E) larger, older, and more diverse.

Question 40

Olay,a personal care product firm,offers anti-aging and restoration products like its Total Effects cleansing cloths that are best targeted toward

A) echo-boomers.
B) Generation Z.
C) Generation Y.
D) baby boomers.
E) baby busters.

Question 41

The 50 million people of the population born between 1965 and 1976,also called the baby bust,refers to

A) Generation X.
B) millennials.
C) Generation Y.
D) Generation Z.
E) baby boomers.

Question 42

The generation of children born between 1977 and 1994 is sometimes referred to as

A) echo busters.
B) baby busters.
C) the lost generation.
D) the baby boomerang.
E) millennials.

Question 43

Americans born between 1977 and 1994 are referred to as

A) Generation X.
B) baby boomers.
C) Generation Y.
D) baby busters.
E) Generation Z.

Question 44

The 50 million people born between 1965 and 1976,also called the __________,refers to Generation X.

A) Generation Y
B) baby bust
C) millennials
D) baby boomers
E) Generation Z

Question 45

Younger members of Generation Y are idealistic and eager to get started as a force for good.One way they hope to achieve their goal is through

A) environmental responsibility.
B) political activism.
C) intergenerational dialogue.
D) fiscal conservatism.
E) educational reform.

Question 46

For millennials,"positive business" involvement means

A) engaging in free market economics with fair but limited regulations to manage exchange relationships.
B) being part of a movement that balances the interests of shareholders, employees, and society.
C) exploiting a nation's natural resources for the betterment of its society.
D) seeking advanced jobs in agriculture that emphasize economies of scale in farming and ranching.
E) executing an aggressive strategy regarding oil and natural gas exploration to make the United States energy independent.

Question 47

Members of Generation Y,also known as __________,are interested in sustainability including sustainable campus communities.

A) activists
B) sustainers
C) progressives
D) reformers
E) millennials

Question 48

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different

A) races or ethnic groups.
B) nations.
C) religions.
D) generational cohorts.
E) genders.

Question 49

In a recent issue of AARP The Magazine,a print ad for State Farm Insurance annuities advises readers that "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward which generational cohort?

A) echo-boomers
B) Generation Xers
C) Generation Yers
D) baby boomers
E) baby busters

Question 50

Generation X

A) is the least healthy generation since the 1940s.
B) accounts for twice the amount of consumer spending as any other generational cohort.
C) is now the largest segment of business travelers.
D) is interested in distinctive, memorable, and personal experiences.
E) is a label often used synonymously with the term 'millennials.'

Question 51

Members of Generation Y are more likely than other generational cohorts to influence

A) luxury air travel.
B) health care and insurance.
C) retirement plans.
D) video games.
E) automobile design.

Question 52

________ is the generational cohort described as self-reliant,supportive of racial and ethnic diversity,better educated than previous generations,and not prone to extravagance.

A) Generation Z
B) Generation Y
C) Millennials
D) Generation X
E) Baby boomers

Question 53

The generational cohort known as __________ was born during the baby bust era when the number of children born each year was declining.

A) Generation Z
B) Generation Y
C) millennials
D) Generation X
E) baby boomers

Question 54

Generation X consumers are

A) likely to rely on others.
B) authoritative decision makers.
C) very prone to extravagance.
D) generally supportive of racial and ethnic diversity.
E) poorly educated.

Question 55

Approximately one in __________ U.S.residents is African American,American Indian or Alaska Native,Asian American,or Native Hawaiian or Pacific Islander.

A) ten
B) seven
C) five
D) three
E) two

Question 56

When compared to other generational cohorts,members of Generation Y are most likely to influence

A) packaged food products.
B) health care and insurance.
C) communication and networking devices.
D) retirement plans.
E) automobile design.

Question 57

All of the following statements are true except which?

A) LEED stands for Leadership in Energy and Environmental Design.
B) Today's college graduates now seek green jobs that involve some aspect of social responsibility.
C) Colleges of business have yet to establish sustainability course electives and case studies.
D) Many students want to be involved with organizations such as Net Impact to use business to improve the world.
E) Millennials want to make a difference by making the world a better place.

Question 58

Combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different races and ethnic groups are referred to as __________ marketing programs.

A) panethnic
B) generational
C) cross-cultural
D) multicultural
E) regional

Question 59

Generation Y is sometimes referred to as

A) echo-boomers.
B) baby boomers.
C) baby busters.
D) the downtrodden generation.
E) Generation

Question 60

Of the following,which racial or ethnic group had the greatest economic impact in the United States in terms of its buying power?

A) Asian Americans
B) Hispanics
C) African Americans
D) American Indian and other native populations
E) Indian immigrants (from India)

Question 61

Many consumers are committed to brands with a strong link to social action.An example of this would be

A) McDonald's "I'm Lovin' It" campaign.
B) Brita's "Filter for Good" campaign.
C) Diesel's "Be Stupid" campaign.
D) Liz Claiborne's "Claiborne for Men" campaign.
E) Samsung's "The Jitterbug" campaign.

Question 62

In __________ economy,the cost to produce and buy products and services escalates as prices increase.

A) an inflationary
B) an expansionary
C) a deflationary
D) a recessionary
E) a depressive

Question 63

Wal-Mart has set ambitious goals to cut energy use by buying more local products,reducing packaging,and switching to renewable power in response to customers'

A) changing values.
B) changing population composition.
C) changing demographics.
D) changing regulatory forces.
E) changing ethnic composition.

Question 64

Consumers are buying hybrid gas-electric automobiles such as the Toyota Prius.This is an example of which increasingly common cultural value?

A) preserving the environment
B) paying the least amount possible for products
C) reducing inequality among competing brands
D) believing in fate
E) reducing cognitive dissonance

Question 65

Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?

A) regulatory
B) technological
C) competitive
D) economic
E) social

Question 66

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as

A) customs.
B) morals.
C) norms.
D) culture.
E) ethics.

Question 67

In an inflationary economy,the cost to produce and buy products and services __________ as prices __________.

A) increases; increase
B) increases; decrease
C) decreases; increase
D) decreases; decrease
E) does not change; increase

Question 68

Which of the following is a commonly held value in the United States?

A) the importance of rank and status
B) the importance of tradition
C) belief in fate
D) competition
E) acceptance of birthright

Question 69

Recognized for excellence by Advertising Age,Alma creates advertising to reach diverse segments by "focusing the work on a deeper cultural knowledge,elevating the work beyond the clichés." For its clients,including Kraft and Revlon,Alma creates ads that are a part of programs incorporating

A) psychographic differences.
B) population inputs.
C) multicultural marketing.
D) a value consciousness.
E) macroeconomics.

Question 70

Oil prices have an impact on transportation costs for many types of products.Should oil prices change,the price consumers pay for products often is adjusted accordingly.Changing oil prices would be an example of __________ force.

A) a social
B) an economic
C) a technological
D) a competitive
E) a regulatory

Question 71

Two increasingly important values for consumers around the world are

A) self-esteem and fitness.
B) wealth and health.
C) patriotism and friendship.
D) family and fun.
E) sustainability and preservation of the environment.

Question 72

The economy is defined as

A) the independent financial factors that are not affected by changes in government spending.
B) the purchase of the highest quality product for the lowest possible price.
C) the production, distribution, and consumption of products, services, and ideas by households.
D) the income, expenditures, and resources that affect the cost of running a business and household.
E) the forces within a manufacturer's control that affect the demand and supply its offerings.

Question 73

The College Board reports that since 2000,college tuition and fees have increased by 160 percent while the share of family income required to pay for tuition at public four-year colleges has risen from 5 percent in 2000 to 14 percent in 2015.This is an example of __________ condition.

A) a deflationary
B) a recessionary
C) a repressive
D) an inflationary
E) a depressive

Question 74

All of the following are economic indicators except which?

A) inflation
B) barriers to entry
C) unemployment
D) GDP
E) deflation

Question 75

Volkswagen opened a large plant in Chattanooga,TN,in 2011.Within a few years,VW spurred more than 12,400 direct and indirect jobs in the area.The carmaker generates income of over $600 million there annually and boosts state and local tax revenues by over $50 million a year.A huge expansion was announced in 2016 that would nearly double its operations in Tennessee.This example best illustrates __________ change that has impacted the people and businesses of Chattanooga.

A) a social
B) a regulatory
C) a competitive
D) an economic
E) a technological

Question 76

Culture refers to the

A) moral and ethical beliefs of a family passed down from generation to generation.
B) set of values, ideas, and attitudes that are learned and shared among the members of a group.
C) pastimes associated with the fine arts, such as ballet, music, and theater.
D) standard or pattern of behaviors that is typical or expected of a group.
E) description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.

Question 77

Which one of the following is a commonly held value in the United States today?

A) individualism
B) tradition
C) group welfare
D) nostalgia
E) acceptance of birthright

Question 78

All of the following are commonly held values in the United States except which?

A) equality
B) action
C) group welfare
D) continuous change
E) personal control

Question 79

A sudden drop in the average consumer income would be an example of which environmental force?

A) economic
B) competitive
C) technological
D) social
E) regulatory

Question 80

In __________ economy,if prices rise faster than consumer incomes,the number of items consumers can buy decreases.

A) a deflationary
B) an expansionary
C) a recessionary
D) an inflationary
E) a depressive