Deck 4: Law and Ethics

Question 1

______________ concerns publication of truthful material that is exaggerated or used out of context.

A) false light
B) publication of private information
C) appropriation
D) intrusion
E) malice

Answer 1

A

Question 2

What issue continues to prevent public relations from being a fully professional occupation?

A) licensure
B) expertise
C) commitment
D) credibility
E) standardized education

Answer 2

A

Question 3

_______________ cover the names of businesses and businesses products.

A) Contracts
B) Trademark laws
C) Copyright laws
D) Defamation laws
E) Privacy laws

Answer 3

B

Question 4

Libel law has 2 categories: criminal and ___________________.

A) non criminal
B) innocent
C) civil
D) malice
E) non libel

Question 5

A practitioner who copies information from a newspaper website and forwards it to stockholders must consider the implications of the action in terms of ___________.

A) libel
B) privacy
C) copyright
D) trademark
E) defamation

Question 6

The ____________________ generally requires that all government records be available to the public.

A) Shared Information Act
B) Freedom of Information Act
C) Open Communication Act
D) Fair Usage Law
E) First Amendment

Question 7

Which one of the following is a primary defense against libel charges?

A) identification
B) fault
C) damage
D) malice
E) fair comment

Question 8

If ________________ is established,practitioners can use another person's creative work without permission.

A) copyright law
B) imminent domain
C) rightful appropriation
D) fair use
E) community ownership

Question 9

Edward Bernays believed that _____________ could protect the profession of public relations and the public from unscrupulous practitioners.

A) codes of ethics
B) uniform education
C) licensing
D) governmental control
E) registration with the Better Business Bureau

Question 10

Nonprofits for the first time received endorsement to use advertisements to discuss matters of public relations following what 1964 US Supreme Court case?

A) First National Bank of Boston v. Belloti
B) Consolidated Edison Company of New York v. Public Service Commission of New York
C) New York Times v. Sullivan
D) Virginia State Board of Pharmacy v. Virginia Citizens Consumer Council, Inc.
E) Food Lion v. ABC News

Question 11

His 1906 Declaration of Principles was the first code of ethics for public relations.

A) Elmer Davis
B) Edward Bernays
C) Arthur Page
D) Ivy Lee
E) Theodore Vail

Question 12

Written or printed words that hold a person up to hatred,ridicule,contempt or spite.

A) slander
B) degradation
C) harassment
D) copyright infringement
E) libel

Question 13

The ________________ opened to the public some previously closed meetings of federal boards,commissions,and agencies.

A) Securities and Exchange Commission
B) US Supreme Court
C) First Amendment
D) Sunshine Act
E) Freedom of Information Act

Question 14

___________________ governs all commercial advertising.

A) The Federal Trade Commission
B) The Food and Drug Administration
C) The Federal Communication Commission
D) The National Labor Relations Board
E) The Securities and Exchange Commission

Question 15

Which of the following is NOT one of the criteria that must be met for an occupation to become a profession?

A) expertise
B) credibility
C) commitment
D) autonomy
E) responsibility

Question 16

Which of the following is NOT one of the five factors that Center and Jackson claim regulate social conduct?

A) morality
B) public opinion
C) ethics
D) traction
E) social norms

Question 17

For a contract to be legally binding,which of the following criteria must be met?

A) consideration
B) mutual beneficence
C) attorney review
D) proper filling with judicial authorities
E) articulation

Question 18

If a practitioner uses a picture of a person without his/her permission to advertise a product,allegations concerning _______________ would be raised.

A) false light
B) publication of private information
C) appropriation
D) intrusion
E) identification

Question 19

Unlike ordinary citizens,public figures must prove ___________ to win a libel case.

A) defamation
B) fault
C) malice
D) privilege
E) publication

Question 20

_______________ is speech defined as the publication of material that would hold one up to hatred,ridicule,contempt,or spite.

A) Defamation
B) Harassment
C) Degradation
D) Unlawful communication
E) Verbal assault

Question 21

Damage in libel cases can involve ________________________.

A) harming a person's reputation
B) hurting a person's feelings
C) causing mental anguish
D) None of these
E) All of these

Question 22

Commercial speech is monitored at ______________ level.

A) only the state
B) only the federal
C) both the state and federal
D) no (not monitored)
E) None of these

Question 23

The ___________ requires that both publicly owned corporations submit annual reports.

A) SEC
B) FCC
C) FDA
D) CDC
E) None of these

Question 24

Which of the following is true in regards to ethics and public relations?

A) Public relations has a reputation of unethical behavior.
B) Public relations is often the source of ethical statements from an organization.
C) Practitioners have struggled to create a suitable code of ethics for themselves.
D) Practitioners should act as ethical ombudsman for the publics they serve.
E) All of these

Question 25

Slander is defamation by _____________.

A) spoken words
B) gestures
C) transitory means
D) All of the above
E) None of these

Question 26

Proving the _______________ is a defense against libel charges.

A) publication of truthful material
B) malice behind actions
C) damages causes by actions
D) fault of the accused
E) None of these

Question 27

One kind of invasion of privacy is _____________.

A) appropriation
B) publication of private information
C) intrusion
D) false light
E) All of these

Question 28

Material placed on the Internet __________________.

A) can be used freely used without gaining permission
B) is considered in the public domain and is without protection
C) can be copyright protected
D) can not lead to accusations of libel
E) None of these

Question 29

The PRSA Code of ethics ___________

A) requires mandatory adoption by all practitioners
B) is enforceable by law.
C) provides no illustrations on how to direct actions
D) has not been altered since 1948
E) None of these

Question 30

What "fifth tradition" does Tim Howard contend would help heal the rift between corporations and its publics as well as the public relations discipline:

A) PR licensing
B) Two-way communication
C) Emotional intelligence
D) Enforceable Code of ethics
E) All of the above